In this episode of Building Iconic, Olivia sits down with designer, entrepreneur, author, and Second Harvest co-founder Richard Banfield for a deeply human conversation about identity, reinvention, and the courageous work of becoming yourself again after life-changing events. Richard shares how grief, community, creative expression, and design thinking shaped his newest chapter, and why he believes the second half of life can be more vibrant, collaborative, and purpose-driven than the first. This is a conversation about self-love, rebuilding, and what happens when you create the space—literally and emotionally—for transformation. Key Discussion Topics 1. Richard’s Origin Story and the Thread of “Making” Richard describes growing up surrounded by entrepreneurs and artists, building businesses as a teen, and discovering the “magic” of turning an idea into something real. This maker identity becomes the throughline of his entire life. 2. Grief, Community, and the Birth of Second Harvest After losing his wife to cancer and then losing their business to COVID, Richard’s friends created a 10-day sanctuary for him—time in nature, biking, meals together, no fixing. This became the inspiration for Second Harvest, a series of retreats and summits designed to help people navigate moments of profound life transition. 3. Why Midlife Should Be the Start of Something Bigger Richard challenges the outdated “Golden Girls at 55” narrative and argues that modern midlife is about reinvention, not retirement. People want their second half to be richer, more intentional, and more aligned with who they’re becoming. 4. Community as Catalyst: How Retreats Spark Unexpected Alliances He shares stories of strangers becoming collaborators—including a medium and an evangelical fund manager who now co-author a book together. The retreats are designed with ambiguity and openness so serendipity can do its work. 5. Self-Love as the Foundation for Everything Else One of Richard’s most surprising recent learnings: self-love changed everything downstream—from how he fathers to how he leads to how he creates. You can’t serve others when your cup is empty. 6. Design Thinking as a Life Framework Richard reframes design sprints as a method for life design, not just product design. He explains how thin-slice experiments, good questions, and iterative testing help people shape identity, purpose, and next steps—especially during personal reinvention. 7. The Importance of Silence, Space, and Boredom Whether it’s long walks, chopping wood, or no-screen Sundays, Richard believes inspiration requires empty space. Silence is what makes the “notes” of life audible. 8. Risk, Courage, and Creating Something New Richard encourages listeners to take risks, ignore the pull toward “average,” and embrace a bit of healthy delusion. Everything meaningful requires courage, and comfort is “a slow death.” Memorable Quote “Comfort is slow death. If you want to feel alive, you have to take risks, be willing to be disliked, and create something meaningful—even if it feels a little crazy.” – Richard Banfield 🎧 Tune in now and dive deeper into Richard’s story, Second Harvest, and the art of designing your next chapter.
