6 Minute Stories: Storytelling Marketing for Business Success

Mackenzie Heflin
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  • MARKETING
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Learn storytelling for business, branding, and marketing in just six minutes. Six Minute Stories teaches entrepreneurs, creators, and small business owners how to use content marketing, personal branding, and social media storytelling to grow their audience, build community, and monetize their business, one story at a time.

  1. EPISODE 1

    1. Everyday content: The best kept secret to consistency

    Struggling to tell your story and actually get results from your content? You're not alone. Most entrepreneurs and creators know they should be sharing their story—but don't know how to do it in a way that grows their brand, attracts the right audience, and makes money. That's where Six Minute Stories comes in. Hosted by Mackenzie Heflin, a storytelling strategist who's helped entrepreneurs make 200+ sales a month through the power of words, this podcast breaks down storytelling into simple, actionable steps you can implement today. In each bite-sized six-minute episode, you'll learn: Proven storytelling frameworks that convert Content marketing strategies to grow your audience and community Personal branding tips to stand out online Practical ways to monetize your story, one piece of content at a time This show is perfect for entrepreneurs, small business owners, coaches, and creators who want to turn content into clients—without spending hours creating. 👉 Subscribe now to Six Minute Stories and start transforming your content into consistent sales—one story at a time.

    6 min

  2. EPISODE 2

    2. Turn client stories into conversions

    In this episode of Six Minute Stories, we dive into why client stories are one of the most powerful tools in marketing. Learn how sharing real experiences (with the right context) builds trust, creates connection, and drives conversions for your business!!!!    Reference to past client stories I've told using this framework:  https://www.threads.com/@mackenzieheflin_/post/DO7XBnTEVF5?xmt=AQF0RGUF14eAodSgUzipmh7NsGV7Uoam2MPMwqPXvwAGSA  https://www.threads.com/@mackenzieheflin_/post/DOgut_2D2Tb  https://www.threads.com/@mackenzieheflin_/post/DOM3Y_Rj0Pm    Make sure we're connected on threads & that you're following for more storytelling content :) https://www.threads.com/@mackenzieheflin_

    6 min

  3. EPISODE 3

    3. Sales, Engagement, Growth: Put Momentum in Motion for Your Business

    Sales, referrals, and growth don't just happen—YOU create them. In this episode of Six Minute Stories, Mackenzie breaks down the power of momentum in business: what you put in motion stays in motion. Learn why going first matters, how sharing sales leads to more sales, and why celebrating referrals brings even more opportunities. If you're ready to attract clients, build trust, and grow your business, this episode shows you how to put momentum to work for you!!!

    7 min

  4. EPISODE 4

    4. Building my business as a mom: finding balance with it all

    In this episode of Six Minute Stories, I show you how I layer content inside my own story to connect deeper with my audience and convert with ease! Learn how to blend personal experiences with business lessons, create content that builds trust, and turn storytelling into a powerful strategy for sales and growth!! If you've ever wondered how to make your content stand out without starting from scratch every time, this episode gives you the framework.

    7 min

  5. EPISODE 5

    5. Is going viral all that it's cracked up to be?!

    Everyone wants to go viral, but does virality actually build your business? In this episode of Six Minute Stories, Mackenzie Heflin explores the strange obsession with chasing views and why it often distracts from what really matters: community.  If you've ever felt the pressure to 'blow up' online, this episode will remind you where to put your focus for sustainable success!!!!  PS: check in with me on Instagram and tell me what you loved most about this episode, your feedback is everything!!! Send me a DM here: https://www.instagram.com/mackenzieheflin_/ 3

    7 min

  6. EPISODE 6

    6. The key to building a successful community ANYWHERE online

    You don't just want followers.  You want to have people in your community come to you and say, "you are exactly what I've been missing, I'm buying now."  In this episode of Six Minute Stories,  I teach you how I've kept my business alive for 6 years across multiple platforms. After marriage, a baby, a global pandemic and all.. this is what I've come back to for years and years.  I can't wait to hear what you think about this episode! If you have questions, send me a DM on Instgram https://www.instagram.com/mackenzieheflin_/ and send me some ideas for more podcast episodes!!!  See you in the next episode!  PS you can join our storytellers membership & get access to over 25+ prompts you can plug in right now here: https://stan.store/MackenzieHeflin/p/the-storytelling-subscription

    7 min

  7. EPISODE 7

    7. Content Feeling Flat? Use boredom to create momentum!!

    In this episode of Six Minute Stories, Mackenzie shares how sparking real conversations can breathe life back into your marketing and get you excited about your business again. Learn how to shift from forcing content to creating with curiosity, reconnect with your audience, and build momentum through meaningful interactions. If your content feels flat, this episode will help you find your spark again.

    7 min

  8. EPISODE 8

    8. Micro-Stories: How to Storytell in Every Piece of Content

    Every post is an opportunity to tell a story y'all. In this episode of Six Minute Stories, Mackenzie  breaks down the power of micro-stories and why storytelling should be woven into every piece of content you create. Learn how to use these short, impactful stories to connect with your audience, build trust, and make sales!! Whether you're writing a caption, recording a Reel, or sending an email.. this is just one way to do it.  This episode kicks off a special micro-storytelling series, where Mackenzie dives deep into how to make storytelling your superpower in every corner of your content strategy. Make sure you're following the podcast now so you don't miss the upcoming episodes in this series! Referenced thread: https://www.threads.com/@mackenzieheflin_/post/DPP13aTD86R  Referenced IG video: https://www.instagram.com/p/DPRo9zagZtK/

    7 min
See All Season 1 (31)

About

Learn storytelling for business, branding, and marketing in just six minutes. Six Minute Stories teaches entrepreneurs, creators, and small business owners how to use content marketing, personal branding, and social media storytelling to grow their audience, build community, and monetize their business, one story at a time.

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