Beverage Chronicles

Gary Monterosso

Beverage Chronicles with Gary Monterosso and Michelle Lam, is the radio show that explores a wide range of drinks, both alcoholic and non-alcoholic. From whiskey, rum, vodka, and tequila, to ready-to-drink cocktails, wine, beer, flavor-infused seltzers, coffee, tea, and more. We bring you the stories, flavors, and trends behind your favorite beverage.

  1. 5d ago

    Beverage Chronicles, November 7, 2026

    Fruishi: A New, Fruit-Based Approach to Keeping Kids Hydrated Contributor Jessica Gonzalez interviews Nicole Hamawi, founder of Fruishi, an upcoming beverage brand expected to launch in early 2027. Inspired by her struggles to get her picky five-year-old to drink enough water, Nicole developed a fruit-based hydration powder made with freeze-dried fruit, simple ingredients, and a small amount of organic cane sugar. Designed for children but intended for the entire family, Fruishi can be enjoyed in both hot and cold water. Freeze-Dried Fruit Hydration, Clean Ingredients, and Launching Fruchie with Nicole Hamawi Gary Monterosso and contributor Jessica Gonzales welcome entrepreneur Nicole Hamawi for an exclusive preview of Fruchie, a clean hydration powder made from freeze-dried fruit. Hamawi shares how her struggle with a picky five-year-old son inspired a healthy, family-friendly alternative to sugary drinks and artificial water enhancers. A Mom Tackles Childhood Hydration in the Kitchen Gary Monterosso opens Beverage Chronicles by noting how new products often begin with someone spotting a simple, unmet need in daily life. He introduces contributor Jessica Gonzales, who brings listeners a sneak peek at an upcoming drink brand preparing to launch in 2027. Gonzales welcomes Nicole Hamawi, the creator and founder of Fruchie, to share the personal story behind her product. Hamawi explains that the concept originated inside her own home kitchen while trying to keep her picky five-year-old son properly nourished. Searching standard beverage aisles, Hamawi found that existing hydration powders and water enhancers were almost entirely targeted at adults. She felt uncomfortable giving her young child products packed with heavy electrolytes, artificial colorings, and unfamiliar chemical additives. Furthermore, Hamawi disliked natural zero-calorie sweeteners like stevia and monk fruit, which she found left a lingering, unpleasant aftertaste. Determined to find a clean, fruit-forward solution for her family, she decided to formulate her own alternative from scratch. Reinventing Childhood Drinks with Freeze-Dried Fruit Hamawi describes buying freeze-dried fruit powder and experimenting with various kitchen recipes until she landed on a vibrant, lightly sweetened hydration blend. When her picky son tasted it and offered enthusiastic approval, she realized her homemade experiment possessed genuine commercial potential. Reflecting on her own childhood, Hamawi compares her vision for Fruchie to a wholesome modern reimagining of Kool-Aid, capturing the beloved fun and bright colors without relying on artificial dyes or excessive refined sugar. As she conducted deeper market research, Hamawi discovered that child hydration represented a persistent, stressful pain point for families everywhere. Parents constantly worry whether their children consume sufficient fluids, particularly because many kids dismiss plain water as unappealing or boring. She points out that chronic under-hydration frequently triggers practical health consequences, including mood swings, low energy, and constipation. By transforming plain water into an exciting sensory treat, Hamawi shifted her objective from creating a simple novelty drink to solving a widespread daily health challenge. Engaging the Senses Without Artificial Sweeteners Gonzales connects Hamawi's mission to her own personal experiences with her younger sister on the autism spectrum, emphasizing how individuals with sensory sensitivities often gravitate toward sugary sodas and juices. Hamawi agrees that engaging a child's senses is essential, pointing out that opening a packet of Fruchie immediately delivers the natural scent, color, and taste of fresh strawberries. Rather than using artificial flavors, the formulation relies on whole freeze-dried fruit as its primary ingredient, preserving real nutritional value as if eating the fruit itself. Hamawi deliberately keeps the blend lightly sweetened with just a tiny touch of organic cane sugar, resisting the temptation to over-sweeten. She cautions that heavy reliance on stevia or monk fruit can artificially train children's palates to expect intense sweetness. Instead, Fruchie emphasizes clean transparency with an ingredient list so concise and straightforward that a five-year-old child can easily read and understand everything inside the pouch. Hot or Cold Versatility for Every Generation Turning to consumer habits, Gonzales asks about the target audience for Fruchie and how Hamawi envisions people incorporating the powder into their everyday routines. Hamawi stresses that although she developed the beverage with busy parents and picky children in mind, proper hydration remains an ongoing challenge for adults as well. She notes that she struggled with drinking adequate plain water herself, creating a product she genuinely wished she had available for her own daily routine. Hamawi reveals an unexpected feature that distinguishes Fruchie from standard supermarket enhancers: the powder dissolves effectively in both cold and hot water. While it serves as a crisp, refreshing hydrator during warm summer days or after school activities, drinkers can also stir a scoop into steaming water like a fruit tea for a cozy evening beverage. Gonzales likens the hot preparation to a wholesome seasonal twist on warm spiced cider, underscoring the brand's broad, year-round utility for entire households. Navigating the Whirlwind of Beverage Formulation Gonzales asks about the logistical journey of transforming a kitchen-counter concept into a commercially viable packaged beverage ahead of a planned early 2027 soft launch. Hamawi admits the development process has felt like a whirlwind, noting that transitioning from homemade batches to scalable manufacturing involves steep learning curves. Operating as a one-woman show, she manages diverse operational duties, from building the brand's digital presence and website to engaging followers on social media. She credits beverage industry veterans and experienced mentors who stepped in early to offer vital guidance on formulation, regulatory standards, and packaging. Hamawi shares that she is currently finalizing the product's official formulation and eagerly awaiting approval of commercial production samples within the coming month. Acknowledging that she entered the venture without prior food and beverage industry background, Hamawi explains that staying anchored to her family-focused mission helps alleviate intimidation and maintain momentum through the complex hurdles of startup enterprise. Rapid Fire Fun and Looking Toward Launch Gonzales transitions the conversation into a rapid-fire question segment to conclude the interview. Hamawi selects pineapple as the one fruit she could never tire of, recalling her childhood upbringing in South America where fresh, vibrant fruit was a constant delight. When asked to choose between plain, sparkling, or fruit-infused water, she predictably chooses fruit-infused hydration with Fruchie. She completes the phrase by declaring that Fruchie is designed for anyone seeking a more enjoyable, lively path toward daily hydration. Before wrapping up, Hamawi directs listeners to follow the brand's journey on TikTok at drinkfruchie and visit drinkfruchie.com to join the pre-launch waitlist. Gonzales thanks Hamawi for the exclusive preview, expressing confidence in the brand's future success. Gary Monterosso then returns to conclude the broadcast, praising the ingenuity of turning an everyday domestic challenge into an inventive beverage solution before reminding listeners to visit beveragechronicles.com and tune in again next week.

  2. Oct 18

    Beverage Chronicles, October 17, 2026

    Beverage Chronicles Health Myths in Your Glass, Allagash White's Legacy, and the Great Oktoberfest Showdown Title: Oktoberfest Beer Surprises, Beverage Health Myths, and the Power of Storytelling Summary: This episode of Beverage Chronicles explores several sides of the beverage world, from the health claims surrounding alcoholic drinks to the evolution of craft beer and the importance of public relations. Katie Johnson reviews Allagash White, the award-winning Belgian-style witbier that helped change perceptions of hazy, unfiltered beer. Michelle Lam explains why compelling storytelling is essential to building consumer engagement in the age of AI. Gary Monterosso wraps up the episode with a look at Oktoberfest traditions, the differences between Märzen and Festbier, and a blind tasting in which Texas-brewed Shiner Oktoberfest takes the top spot. This episode of Beverage Chronicles sorts health facts from myths about alcohol, Katie reviews the award-winning Belgian-style witbier Allagash White, co-host Michelle Lam makes the case for beverage storytelling, and Gary Monterosso recaps a blind tasting that crowned a surprise Oktoberfest champion. Sorting Health Myths From Alcohol Facts Gary Monterosso opens Beverage Chronicles by posing a question many drinkers consider only at the bar: can one alcoholic beverage actually be healthier than another? He establishes that lower sugar or fewer calories does not automatically mean a drink is healthy, and that alcohol itself raises the risk of several cancers, a risk shared by beer, wine, and spirits alike. He cites the Centers for Disease Control and Prevention's guidance that drinking less is better for health than drinking more, then turns to red wine, long rumored to protect the heart. He notes resveratrol and other antioxidants in red wine but stresses that research on any heart benefit is mixed, and that the Mayo Clinic reports major heart health organizations do not recommend starting to drink alcohol for that reason. His advice: enjoy wine for its flavor, not as a prescription, setting up a broader look at cocktails and lighter drinks still to come. Hard Kombucha, Clear Spirits, and Bloody Marys Monterosso continues his health-focused segment by examining what gets added to the glass alongside alcohol. He points out that a vodka soda with lime avoids the sugar and calories found in sweetened sodas, syrups, and cocktail mixes, since soda water adds essentially nothing while the vodka still carries its full alcohol content. He warns that clear spirits like gin, vodka, and tequila are not inherently healthier just because they look simple, and that hard seltzers, while often lower in calories and sugar than sweeter mixed drinks, still require reading the label for serving size and alcohol percentage. He singles out hard kombucha, explaining its higher alcohol content likely kills the beneficial bacteria associated with the non-alcoholic version, so it belongs on the drink menu rather than the wellness list. Even the brunch favorite bloody mary, with its tomato juice and vegetable garnishes, cannot cancel out the vodka. His takeaway: check the actual contents, not the marketing language, and remember that total alcohol consumed matters more than the category of drink. Katie Reviews Allagash White's Legacy Katie, hosting her recurring She Reviews Brews segment, introduces a beer she says is almost as old as she is: Allagash White, a Belgian-style witbier that once drew suspicion from bars and retailers simply because it poured cloudy instead of the clear, yellow, fizzy beer drinkers expected back in 1995. She reports that the beer has since become one of the most awarded witbiers in the world, earning 11 gold medals, three silver, and five bronze across the World Beer Cup, the Great American Beer Festival, and the European Beer Star awards, for 44 total points, well ahead of the next closest witbier's 26. Katie walks through the recipe, a malted barley and wheat blend with oats and carapils, hopped with Nugget, Crystal, and Czech Saaz, and flavored with coriander and Curaçao orange peel. Tasting it live at 5.2 percent ABV, she describes a hazy pale gold pour with bread and citrus aromas, a peppery first sip, and a crisp, almost clove-like finish, calling it a sip of American brewing history available at most grocery stores. Michelle Lam On Storytelling And PR Co-host Michelle Lam takes over the program to explore why public relations still matters for beverage brands in the age of artificial intelligence. She frames her segment around the idea that facts inform but stories inspire, arguing that consumers rarely remember a product's technical features but do remember the founder who overcame obstacles, the chef preserving family traditions through food, or the distiller honoring generations of craftsmanship. Lam explains that public relations works by transforming plain information into stories audiences want to remember and share, and that emotional connection, not spec sheets, is what drives engagement, loyalty, and long-term relationships between a brand and its customers. She closes her segment by thanking listeners for joining Beverage Chronicles, reminding them to share the episode if they enjoyed it, and offering her signature closing line that every beverage has a story, and every story has the power to inform, inspire, and connect before handing things back for the rest of the hour. Oktoberfest History Märzen Versus Festbier Gary Monterosso returns to walk through the history behind Oktoberfest beer, noting the festival did not begin as a beer event at all but as the 1810 wedding celebration of Bavaria's Crown Prince Ludwig and Princess Therese, a party popular enough to become an annual tradition. He explains that only six breweries, Augustiner, Hacker-Pschorr, Hofbräu, Löwenbräu, Paulaner, and Spaten, may serve beer at Munich's official festival, while countless other brewers worldwide make beers inspired by it in two main styles. Märzen, meaning March beer, reflects when the beer was traditionally brewed and stored cold through warmer months, giving it an amber color and a malt-forward character with toasted bread and caramel notes. Festbier is the paler, golden alternative, lighter on the palate but still malty, a style Paulaner helped popularize in the 1970s until it became dominant at the festival itself. Monterosso's point: a golden beer deserves as much attention as a dark amber one in the Oktoberfest conversation. A Texas Beer Beats Germany In Blind Tasting Monterosso closes the episode with results from a Food & Wine blind tasting, where nine editors, including Melanie Hansche, who grew up in the Bavarian Alps, sampled unmarked cups of Oktoberfest beers without knowing the brands. Shiner Oktoberfest, from Texas, won top honors for its warm bread aroma and balance between hops and malt, with one editor suspecting it was actually German because it matched her idea of the style so closely. Weihenstephaner Festbier took second, praised for surprising richness beneath its golden color, while Samuel Adams OctoberFest and Paulaner Oktoberfest Märzen represented the sweeter and more bitter ends of the amber category, with one editor dubbing Sam Adams the pumpkin spice of beers. Monterosso frames the result as a reminder that a German name guarantees nothing and an American brewery can convincingly nail a traditional style. He thanks listeners, points them to beveragechronicles.com and the show's social media pages, and signs off until next week.

  3. Oct 5

    Beverage Chronicles, October 4, 2026

    Beverage Chronicles Savoring the Season: Beer Traditions, Fall Pairings, and Better Bottled Water Short summary This episode of Beverage Chronicles explores how seasonal beers reflect changing weather, ingredients, traditions, and food occasions—from refreshing spring and summer pours to richer autumn ales and winter stouts. Chef Christina Martin shares a savory fall cider pairing built around roasted squash, apples, grains, and maple-mustard dressing, while Rachel Benkowski examines beer-drinking rituals from around the world. The episode closes with a closer look at bottled water sourcing, flavor, and packaging. Seasonal Beer Guide, Fall Apple Cider Pairings, and Beer Rituals Around the World Gary Monterosso walks through how beer changes with the seasons, Chef Christina Martin builds a fall grain bowl to pair with apple cider, and beer historian Rachel Benkowski tours the beer-drinking rituals of the Czech Republic, Germany, Belgium, the UK, and the US before the show wraps with a look at whether bottled water is really worth the price. Why The Beer Aisle Changes With The Weather Gary Monterosso opens the episode by noting how the beer aisle shifts with the calendar, moving from light citrusy wheat ales toward pumpkin beers, Oktoberfest brews, and eventually heavy stouts as the weather turns colder. He explains there is no legal definition of a seasonal beer; it simply refers to a beer tied to a time of year, whether through weather, available ingredients, or tradition, and brewers often change the beer itself rather than just the label. Monterosso walks through spring beers, which lean light and floral, and summer beers built around drinkability, warning listeners that a crisp-tasting beer can still carry plenty of alcohol, so pacing and water matter on hot days. He frames the whole segment as a trip through the seasons, setting up a deeper look at autumn and winter styles, serving temperature, and food pairings later in the hour. Pumpkin Beers, Stouts, And How To Serve Them Monterosso moves into autumn and winter, describing amber ales, brown ales, and pumpkin beers, and clearing up a common misconception that pumpkin beer should taste like pumpkin. He explains the dominant flavors usually come from spices like cinnamon, nutmeg, ginger, and clove, and that some pumpkin beers contain no pumpkin at all. Winter brings fuller porters, stouts, and spiced ales with notes of chocolate, coffee, dark fruit, and baking spice. He then turns to serving temperature, pointing out that very cold temperatures can mute aroma in a strong or dark beer, so stouts and strong ales often reveal more character as they warm slightly, while a clean glass helps collect aroma better than drinking straight from the bottle. He closes with food pairings, matching wheat beers to seafood, ambers to roasted meats, and stouts to smoked foods or chocolate desserts, reminding listeners that seasonal never automatically means better. Chef Christina Builds A Fall Cider Pairing Gary Monterosso hands the show to Chef Christina Martin, who focuses her segment on apple picking season and what to serve alongside a glass of apple cider. She shares a roasted squash and grain bowl built from butternut, delicata, or acorn squash roasted until caramelized, paired with a whole grain such as brown rice, quinoa, or buckwheat, thinly sliced apples, beans for protein, and toasted pumpkin seeds. For the dressing, she whisks Dijon mustard, apple cider vinegar, maple syrup, and olive oil. Chef Christina explains why the combination works with cider: the drink's sweetness and acidity echo the roasted squash's natural sweetness, while the mustard and vinegar in the dressing keep the dish from tipping too sweet, and the fresh apple ties everything back to the glass. She encourages listeners not to overthink the pairing, suggesting they start with one good ingredient and build outward, closing with her signature line to cook simply and sip mindfully. Rachel Benkowski On Pouring Rituals Abroad Rachel Benkowski, known as Brews with Benkowski, takes over to explore beer rituals around the world, introducing herself as a certified cicerone and historian. She begins in the Czech Republic, the country with the highest per-capita beer consumption, where pouring is treated as a bartending skill perfected over years. She names three distinct pours: the hladinka, a classic pour with a thick creamy head; the šnyt, with less beer and more foam for a smaller serving; and the mlíko, or milk pour, almost entirely wet foam and prized for its sweet, silky texture. Benkowski then moves to Germany, where toasting comes with its own rule: maintaining eye contact while clinking glasses, since legend holds that looking away brings years of bad luck. She frames each ritual as a window into the culture behind it, not just a quirk of serving beer, setting up further stops in Belgium, the UK, and the United States. Glassware, Rounds, And A Shared Toast Benkowski continues her world tour in Belgium, where nearly every beer arrives in its own branded glass shaped specifically to highlight that beer's aroma and carbonation, making serving the wrong beer in the wrong glass feel almost like a breach of etiquette. In the United Kingdom, she describes the pub tradition of buying rounds, where each person in a group takes a turn paying for everyone, framing it as an act of hospitality and inclusion rather than a way to keep score. She notes that even in the United States, newer traditions like mug clubs, trivia nights, and early-morning release-day lines are building their own sense of community. Benkowski closes by cycling through toasts from different countries, na zdraví, prost, and santé, arguing that despite different words and customs, the underlying purpose of beer rituals everywhere is the same: slowing down, sharing stories, and raising a glass together. Bottled Water Myths And The Show's Sign-Off Gary Monterosso closes the episode by turning to bottled water, citing a Natural Resources Defense Council estimate that roughly 25 percent or more of bottled water sold is actually treated and packaged tap water. He explains that some bottled waters are drawn from natural springs while others start as tap water before being purified or distilled, and that added minerals or electrolytes can change the taste. He references a Tasting Table ranking of 29 bottled waters, naming Proud Source Spring Water, sourced from the Rocky Mountains and packaged in aluminum bottles, as the top-rated pick for its naturally alkaline profile and clean flavor. Monterosso's takeaway is that price and labeling alone do not guarantee quality, and that sourcing, treatment, and packaging all matter. He thanks Chef Christina Martin and Rachel Benkowski for their reports, points listeners to the show's Facebook, LinkedIn, and Instagram pages and to beveragechronicles.com, and signs off until next week.

  4. Oct 4

    Beverage Chronicles, October 3, 2026

    Beverage Chronicles Brown Ale Basics, Champlain Valley Wines, and Morning Coffee with Kyle Mozden Gary Monterosso makes the case for brown ale as a gentle entry point to darker beer and looks at when to drink coffee. Robin Shreeves talks with Kyle Mozden, director of winemaking at Rolling Hills Estate Winery, about cold-hardy grapes and building a new wine region in New York's Champlain Valley. A Brown Ale Gateway to Dark Beer Gary Monterosso opens the program with a case for brown ale, aimed at listeners who like the comfort of dark beer but are not ready for a porter or stout. He describes the flavors he has in mind: toasted bread, caramel, toffee, cocoa, and a gentle nuttiness, usually without the intense roast or coffee bitterness people expect from stout. The secret, he says, lies in the malt, which is toasted or kilned rather than heavily roasted, giving a deep amber-to-brown beer that often drinks smoothly with moderate alcohol. Monterosso points to English examples such as Newcastle Brown Ale and Samuel Smith's Nut Brown Ale, then to American versions like Bell's Best Brown Ale and Cigar City Maduro Brown Ale, which he says usually bring richer chocolate and a firmer finish. He suggests pairing brown ale with roasted chicken, barbecue, burgers, or sharp cheddar, and calls it the middle ground between amber ale and porter. Cold-Hardy Grapes in the Champlain Valley Robin Shreeves takes over from Gary Monterosso for a visit to Rolling Hills Estate Winery in New York's Champlain Valley, where she sits down with Kyle Mozden, the winery's director of winemaking. She asks what grapes he works with, and he lists Marquette, Frontenac, Petite Pearl, Frontenac gris, and La Crescent, plus Sabrevois, a variety Shreeves says she has seen in rosé but had never heard of before her visit. Mozden explains why the winery avoids the vinifera grapes familiar to Cabernet Sauvignon fans, saying they would not survive the region's winters, which can dip to twelve or thirteen degrees below zero and would likely kill vinifera vines in a single season. The crosses of American varieties, he says, were largely developed at the University of Minnesota, with one coming from Wisconsin, and they carry the cold hardiness needed for a northern climate. Mozden adds that the hardiness of these grapes is more indicative of the region in general. From Napa Cabernet to a New Region Shreeves asks what drew Kyle Mozden to leave Napa after more than twenty years, and Mozden, a self-described California kid, admits the region is very cold. He says the winery's vision is about growing the region rather than simply being a winery, and points to the Champlain Valley of New York, an appellation he calls very young, established in 2016. Mozden describes wanting to help build an identity for the area and to support its agricultural community, which he calls salt-of-the-earth people who work hard. After years of making big, fruity, high-alcohol Napa Cabernet Sauvignon, he says he felt he was making the same wine over and over, trying to make it bigger and bolder. Here, he says, the varietals carry no established style, so he is not copying anyone and gets to relearn how to grow grapes and make wine. Shreeves calls it the Wild East, and Mozden agrees. Building a Region and a Winery Visit Mozden says what excites him most is that the Champlain Valley has few wineries and no settled winemaking style, so the story has not yet been written. He compares the moment to Napa in the 1940s, when families were the pioneers defining a region, and says he gets to bring visitors along on the discovery. Asked what people find when they visit Rolling Hills, Mozden describes arriving in February to two feet of fresh snow, and the quiet of an undeveloped landscape which he says is shielded by the Adirondack Preserve, described as more than a million acres of forest. He was surprised to find a high-end winemaking facility with a bottling line, tanks, and barrels inside a building that looks like a small barn. Visitors who join the membership club can book a tour and tasting, and Mozden says he personally greets them and leads the tasting, a chance Robin Shreeves points out would cost a lot in Napa. Shreeves thanks Mozden and promotes her own Drink Local Substack newsletter. Morning Coffee and the Timing Question Gary Monterosso closes the program with coffee and asks when people drink it, from the morning commute to the first cup in bed. He cites a recent study of more than 40,000 adults that compared people who drank coffee mainly in the morning, those who drank it throughout the day, and non-coffee drinkers. Those who drank coffee between about 4:00 AM and noon were 31 percent less likely to die from cardiovascular disease and 16 percent less likely to die from any cause than non-drinkers. Monterosso stresses that coffee is not a miracle drink and that the researchers call for more studies. He explains possible reasons, including less interference with sleep than late-day caffeine and the stress hormone cortisol, which typically peaks soon after waking. For people who exercise in the morning, he suggests finishing a cup about 45 minutes to an hour before a workout, though he adds that caffeine metabolism varies from person to person. Closing the Program Monterosso closes the episode by pointing listeners to the show's social media channels, naming Facebook, LinkedIn, and Instagram, and to the website at beveragechronicles.com. He reminds the audience to follow along and thanks them for joining. He signs off with his usual send-off, telling listeners to take care and promising to see them next time. The program then ends with the outro theme music. Earlier, the announcer had described the show as a place where beer, wine, spirits, and everything in between get the spotlight, and the episode delivered that range in one short broadcast. Listeners heard a guide to brown ale, a visit to a New York winery, and a look at when to drink coffee. Monterosso's final words echo the same invitation to explore the pours behind the drinks people enjoy.

  5. Sep 27

    Beverage Chronicles, September 26, 2026

    Beverage Chronicles New Beverage Launches, a Fresh Contributor, and Wine Made for Real Palates with Erin Redden Title: New Products, New Voices and Wine Made Welcoming We discuss a range of recent nonalcoholic launches, from hydration and sports-drink innovations to energy mocktails, protein shakes, craft sodas, cold brew and better-for-you beverage options. Contributor Jessica Gonzalez interviews ECR Vintners founder Erin Carroll Reddan about her small-batch California wines, approachable wine education and hospitality-focused tasting events. The program closes with a community-minded announcement: Denny’s Heroes is seeking nominations for local educators, caregivers, first responders, volunteers and other hometown difference-makers.. Gary Monterosso runs down a wave of new beverage launches and welcomes new contributor Jessica Gonzalez, who sits down with Erin Redden, founder and CEO of ECR Vintners, to talk small-batch California wine, wine hospitality, and shedding wine intimidation. New Beverage Launches Fill The Aisles Gary Monterosso opens Beverage Chronicles with a rapid tour of new products reaching store shelves, noting upfront that the show has no ties to any brand mentioned. He highlights Yesly's new dragon fruit flavor for its vitamin- and electrolyte-infused still water line, arriving alongside a new 12-ounce slim can, and Rockstar's cocktail-inspired Mocktail energy drink, offering mojito, piña colada, and berry spritz flavors with 100 milligrams of caffeine, no sugar, and 46 calories per can. He moves through Silk's first ready-to-drink protein shake, Jones Soda's nostalgic return with Crayola for a Crayola-colors six-pack, and Slice's new pineapple dirty soda. Monterosso also mentions Michigan-based Paramount Coffee's first cold brew line, Joe Knows Coffee, sold in four flavors. He rounds out the segment noting each product's website, keeping the pace brisk and treating the roundup as a snapshot of where beverage innovation stands heading into the fall shopping season. Sports Drinks And Hydration Get A Refresh Monterosso shifts to the sports and hydration category, noting BodyArmor's new Flash I.V. Caffeine Zero Sugar line, launching nationwide in pineapple passion fruit and watermelon punch flavors. Propel, fresh off twelve consecutive years of growth, introduces Propel Clear Protein, a ready-to-mix powder combining protein, fiber, and hydration, sold through major retailers and TikTok Shop. Gatorade, owned by PepsiCo, is overhauling its packaging and stepping away from its long-standing focus on professional athletes, organizing its lineup under a new Gatorade Advanced Hydration System built around specific use occasions. Monterosso closes the roundup with Plezi Nutrition, the public-benefit company co-founded by former First Lady Michelle Obama, which has relaunched Plezi Hydration as a next-generation sports drink made with real fruit juice and no added sugar, artificial colors, or what the company calls junk ingredients. He notes the product was developed in collaboration with Steph and Ayesha Curry, closing out the new-products segment before introducing the show's new contributor. A New Contributor Joins Beverage Chronicles Monterosso welcomes Jessica Gonzalez as the show's newest contributor, a New York City-based creative marketer and storyteller with a background in psychology and public relations who founded Jessica of All Trades. Gonzalez opens her first feature by introducing Erin Redden, CEO and founder of ECR Vintners, whose wines Gonzalez says she has tried and can personally vouch for. Redden explains that ECR Vintners is a small-batch California wine and hospitality company built around the palates of women, an idea born from years spent in the wine industry and drinking with friends in New York City. She recalls hearing millennial women repeatedly say they avoided California wine, expecting overly oaked whites and bold reds shaped by cheaper bottles common on the East Coast in their twenties. Trips to Napa and Sonoma showed her how good small-production wine could be, inspiring her to craft wines in styles those women actually wanted: higher-acidity whites, lower-tannin reds, and everyday sparkling. Wine Hospitality Meets Wine Education Redden describes the ECR name as her own initials, Erin Carol Redden, a deliberate choice in an industry where women have historically been left off the label and out of production. She defines a vintner simply as a wine merchant, covering everything she does. Asked what sets ECR apart, Redden says the company has grown into both wine production and wine education, fusing the two in a way she rarely sees elsewhere: most wineries separate the person who crafts the wine from the person who teaches about it, while she and her team travel to do both together. She describes hosting tastings built around what she calls girl dinner, pairing wines with cheese boards and lighter bites guests can snack on throughout an evening. Gonzalez calls it a new kind of wine catering, comparing it to how familiar food catering already is, and Redden agrees enthusiastically, saying good wine, good food, and good company is simply how life should be lived. Practical Advice For Wine Newcomers Turning to advice for intimidated drinkers, Redden says the single best tip is learning to describe what you like and dislike rather than reaching for vague labels. She notes that people often ask for a dry white wine without realizing ninety five percent of white wines already are dry, so the real work is figuring out whether someone prefers minerality, fruit flavor, or tartness. Gonzalez asks whether that means matching wine to a preferred drink style, like sweet or bubbly, and Redden agrees, comparing wine preference to clothing that shifts with the seasons. She says someone who loves sundresses in summer might gravitate toward high-acidity whites, while colder months call for a bold red and warmer ones call for bubbles. Redden encourages listeners to try tasting flights side by side to notice these nuances, framing the exercise as one of the most enjoyable parts of drinking wine rather than something to fear getting wrong. Rapid Fire, What's Next, And A Community Callout Redden previews ECR Vintners' fall and winter plans, saying she is leaning harder into producing her own events rather than only booking private tastings for birthdays, bachelorettes, and corporate clients, focused on what actually makes a wine gathering enjoyable. In a closing rapid-fire round, she picks bubbles over red or white every time, calls cheese her favorite wine pairing partner, and tells listeners to stop worrying about serving temperature, saying it is always safer to serve wine a little too cold than too warm since it will warm up in the glass. Gonzalez points listeners to Redden's Instagram, @ecr_vintners, and her website, ecrvintners.com, for questions or bookings. Monterosso closes the broadcast with an unrelated community announcement, introducing Denny's Heroes, a nationwide search honoring educators, caregivers, first responders, and volunteers, with thirty selected honorees receiving a Denny's-catered celebration for up to fifty guests hosted by a local franchise owner. Nominations remain open through October 30th at dennysheroes.com, closing out this week's episode.

  6. Sep 20

    Beverage Chronicles, September 19, 2026

    Beverage Chronicles Craft Beer's Loyalty Gap, Wine Value Myths, Brand Consistency, and NFL Beer Price Shock Gary Monterosso reviews new survey data on craft beer loyalty, wine expert John Mahoney answers listener questions on pricey bottles and summer whites, branding contributor Leslie Jespersen makes the case for consistency over novelty, and Monterosso closes with a look at soaring beer prices at NFL stadiums. Craft Beer's Loyal Fans Versus A Shrinking Audience Gary Monterosso opens the show with new numbers from the Brewers Association's Harris Poll consumer survey, which paints a mixed picture for craft beer. He reports that eighty five percent of people who already call themselves craft drinkers now say they drink craft beer at least monthly, up ten points from last year and the strongest showing since 2019 or 2020. Brewery visits are up too, averaging five and a half trips a year, and more of those visitors are buying extra product in the taproom and trying multiple brands each month. But Monterosso notes the trouble sits outside that loyal circle: monthly craft consumption among the general population actually fell, and nearly half of drinkers say they never touch craft beer at all. He points to survey data showing many non-drinkers dislike the flavor, or admit they are not even sure what craft beer is supposed to taste like, suggesting an image problem as much as a taste one. John Mahoney Weighs In On Pricey Bottles Gary Monterosso hands the show over to John Mahoney, who hosts New Jersey Wine Radio and returns to Beverage Chronicles to answer listener wine questions. A caller asks whether a hundred dollar Cabernet or Merlot is really five times better than a twenty dollar bottle, and Mahoney says absolutely not. He suggests a simple test: gather friends, buy one bottle at each price point, cover them in brown paper bags so nobody knows which is which, then compare notes. Mahoney says the pricier bottle might show a touch more color or fragrance, but it will not taste three or five times richer or more complex than its cheaper counterpart. The exchange sets a practical, no-nonsense tone for his segment, aimed at helping everyday wine drinkers spend with more confidence and less assumption that price alone signals quality, a message Mahoney delivers with his usual plainspoken enthusiasm for the subject. A Tour Of Summer White Wines A second question sends John Mahoney into a long list of white wine recommendations for a listener who already enjoys Pinot Grigio and Chardonnay. He suggests branching out into Albariño, Chenin Blanc, and the spicy Gewürztraminer, along with Riesling, Sémillon, and Viognier. For lighter summer sipping he mentions Aligoté, Greek Assyrtiko, and Italian Fiano, and as the weather heats up he says he personally reaches for Austrian Grüner Veltliner, Marsanne from southern France, Muscadet, Palomino, Pinot Blanc, and Roussanne. Mahoney rounds out the tour with Torrontés, Verdejo, Italian Vermentino, and a Spanish white he drinks often, Viura. He frames the whole list as an invitation to experiment beyond familiar bottles and expand a wine drinker's palate through the warmer months. Mahoney closes his segment with his signature sign-off, telling listeners in vino veritas and to drink well for the rest of the summer. Leslie Jespersen Makes The Case For Consistency Marketing and branding contributor Leslie Jespersen takes over the show to argue that consistency, not novelty, is what actually keeps consumers loyal to a beverage brand. She calls consistency the most boring strategy in marketing, saying nobody gets excited about a favorite brand staying exactly the same, yet it is one of the biggest reasons people keep buying it. Jespersen asks listeners to imagine their favorite coffee, beer, or dinner-party wine suddenly tasting different, changing its can design, or rebranding to a new audience, and how quickly that would create doubt about whether it is even the same product. She says consumers claim to love surprises but really crave reliability, and that the phrase my usual is one of the highest compliments a brand can earn because it means the brand has become a trusted, permanent part of someone's routine. Jespersen closes by pointing listeners to her own website for more branding commentary. NFL Game Day Costs Keep Climbing Gary Monterosso returns with research from FinanceBuzz on the rising cost of attending an NFL game, timed to a new season that opened with a Super Bowl rematch between the New England Patriots and Seattle Seahawks. He reports that league-wide game day costs, covering tickets, parking, beer, and hot dogs, have climbed seventy two percent over the past decade to an average of one hundred ninety six dollars per person, though costs actually dropped slightly in New Orleans and Indianapolis. Monterosso singles out the Detroit Lions, where the total price of attending a game rose from about ninety eight dollars in 2015 to four hundred twenty nine dollars last year, a three hundred thirty six percent jump. Beer prices draw special attention: a sixteen ounce beer that cost five dollars a decade ago now runs about twelve dollars at MetLife Stadium and twelve thirty five for Cleveland Browns fans, with Cincinnati Bengals fans paying roughly eleven forty nine. Closing Out The Show To close the episode, Gary Monterosso thanks both contributors, telling listeners it is always a special treat to welcome John Mahoney and Leslie Jespersen to the show. He points listeners toward Mahoney's personal site, johnjmahoney.com, for more wine reviews, and to Jespersen's site, lesliejespersen.com, for more of her branding and consumer behavior commentary. Monterosso wraps up by describing Beverage Chronicles as a source for the people, places, ideas, and stories shaping the beverage world, promising continued coverage of industry news, trends, and the personalities behind them. He invites listeners who enjoyed the program to share it with a friend, follow the show on social media, and visit online for more interviews and behind-the-scenes content. Monterosso signs off with his usual send-off, encouraging the audience to stay curious, stay connected, and make time for the moments that bring people together, before the closing theme music plays out the episode.

  7. Sep 9

    Beverage Chronicles, September 9, 2026

    Beverage Chronicles Inside Oakwell Beer Spa's Craft Beer Taproom and Hydrotherapy Suites with Jessica French and Damien Zouaoui Gary Monterosso runs through the latest sales rankings across seltzer, energy drinks, craft beer and ready-to-drink cocktails before Katie Johnson sits down with Oakwell Beer Spa co-founders Jessica French and Damien Zouaoui, who explain how a rainy day in Poland turned into a Denver taproom-and-spa concept now expanding nationwide through franchising. A Rundown of Recent Beverage Sales Gary Monterosso opens the show with a rundown of recent beverage sales figures covering data through roughly the end of June. In the non-flavored sparkling water category, San Pellegrino leads, followed by Topo Chico and Maison Perrier, while Sparkling Ice tops the flavored seltzer market. Red Bull remains the top-selling energy drink ahead of Monster, and 5-Hour Energy leads energy shots. Gary notes that Starbucks cappuccino sales topped two billion dollars over the past year. In craft beer, New Belgium leads, followed by Sierra Nevada, Blue Moon and Sam Adams. Gatorade dominates sports drinks with more than seven billion dollars in sales, ahead of BodyArmor and Powerade. AriZona narrowly leads canned and bottled tea over Pure Leaf and Gold Peak, and Gary mentions Pure Leaf's new Mental Focus line, a sparkling brewed iced tea with naturally occurring caffeine. He closes the segment by noting BuzzBallz has driven roughly half a billion dollars in ready-to-drink cocktail sales. Meet Oakwell Beer Spa's Founders Katie Johnson introduces the interview segment, noting that Gary Monterosso has prepared an edited version of a longer conversation available in full at beveragechronicles.com. Jessica French and Damien Zouaoui, married co-founders of Oakwell Beer Spa, introduce themselves and describe their business as a social day spa that pairs private spa suites with a craft beer and wine taproom. They explain that Oakwell currently operates two corporate locations in Denver, Colorado, after opening a little over five years ago, and that the company has recently begun expanding nationwide through franchising. Asked to define the concept for listeners who have never heard the term beer spa, Damien describes Oakwell as combining an urban jungle taproom featuring ten taps of beer, wine, cider and nonalcoholic drinks with four private spa suites. Each suite includes a sauna, a rain shower and a hydrotherapy tub, giving guests ninety minutes of private access built around beer-inspired relaxation. From Corporate Careers to a Rainy Day in Poland Jessica French and Damien Zouaoui trace Oakwell's beginnings to their years working corporate jobs in New York City, where they met, married and began plotting an eventual business together over pints of beer and glasses of wine. A month after their wedding, the couple decided to take a risk before responsibilities like children and mortgages arrived. They quit their corporate jobs, sold their belongings, packed two backpacks and set off on a round-the-world trip, vowing not to return home until they found a business idea worth bringing back to the United States. About halfway through more than a year of travel across twenty-five countries, they reached Zakopane, a town in the Polish Alps, and ducked into a beer spa on a rainy day after spotting it on TripAdvisor. Soaking in a tub of hops and malt beside a free-flowing keg of cold Polish beer, Jessica says they knew immediately they had found the idea they wanted to scale back home. What Makes Oakwell Different From Other Beer Spas Jessica French explains that while a handful of other beer spas exist in the United States, most simply copy the Eastern European model, complete with shared bathing rooms and a bed of hay for guests to lie on after their soak, a feature she says she never found relaxing. Oakwell, she says, is built differently: it pairs an expansive taproom and lounge, where guests can relax without ever booking a private suite, with individual rooms featuring an infrared sauna, a rain shower and a hydrotherapy tub. Jessica also points to Oakwell's zero-gravity massage chairs, high-tech robotic seats that deliver a full massage without human touch, as a distinguishing feature that appeals to first-time spa-goers, particularly men, who might otherwise feel intimidated walking into a traditional spa. She describes other American beer spas as smaller, single-location operations often aimed at tourists looking for a novelty photo opportunity rather than the fuller taproom-and-suite experience Oakwell offers its guests. A Guided Walk Through the Spa Experience Damien Zouaoui walks listeners through a typical visit. Guests check in to music ranging from bossa nova to French and Japanese pop, show identification since alcohol is served, and are led into the taproom to sample beer, wine or cider poured from the ten-tap wall while conversation cards on the table encourage couples and friends to talk instead of checking their phones. A staff member Damien calls a beertherapist then helps each guest choose a seasonal hydrotherapy bath infusion, from an energizing IPA blend with lemongrass to a calming amber infusion with eucalyptus. In the private suite, Damien recommends a fifteen-minute sauna session followed by a cold shower before soaking in the hops-and-barley tub, which he describes as acting like aromatherapy. Guests can call for room service, then cool down with water before finishing with a zero-gravity massage chair session, backed by NASA-derived technology, that scans the body and targets pressure points for fifteen to sixty minutes to close out what Damien calls a three-hour staycation. On Tap: Local Beers and House Brews Jessica French describes Oakwell's house beer, Spa Sidekick, a cucumber lemon gose made with in-house pressed cucumbers, real lemon peel and Utah rock salt, which she jokes is basically cucumber spa water. Beyond that year-round pour, Oakwell keeps five rotating taps sourced entirely from local breweries, drawing on Colorado's more than four hundred craft producers to always offer something light, something fruity, something sour and something hoppy, with malt-forward porters and stouts added in winter. Five additional taps cover cider, a wine spritzer, and a red and white or rosé wine. Jessica notes that every beer on tap stays at seven percent ABV or lower, a deliberate choice given Denver's altitude and the number of tourists arriving from sea-level states before sitting in a sauna or hot tub. She recalls one early day without an IPA pouring drew enough complaints that Oakwell now makes sure an IPA, and a full variety of styles, is always available.

About

Beverage Chronicles with Gary Monterosso and Michelle Lam, is the radio show that explores a wide range of drinks, both alcoholic and non-alcoholic. From whiskey, rum, vodka, and tequila, to ready-to-drink cocktails, wine, beer, flavor-infused seltzers, coffee, tea, and more. We bring you the stories, flavors, and trends behind your favorite beverage.