Mostly Growth

Mostly Media

Mostly Growth is a podcast from Mostly Media where go-to-market strategist Kyle Poyar and CFO CJ Gustafson break down how modern companies make money. Each episode focuses on pricing, monetization, and benchmarks—translated into clear tactics and playbooks you can actually use. Built for finance, product, and sales operators who want to think like owners and be the CEO of their role.

  1. AI for GTM: What Works and What’s Overhyped

    5d ago

    AI for GTM: What Works and What’s Overhyped

    In this episode of Mostly Growth, the number one podcast in product monetization, Kyle and CJ blind-rank the AI go-to-market use cases that are actually worth caring about. They break down AI lead scoring, sales research briefs, synthetic ICPs, micro-campaign agents, competitive intelligence copilots, AI CRMs, LinkedIn ghostwriting, and why some AI workflows feel more like vitamins than painkillers. — SPONSORS: Tabs is an AI-native revenue platform that unifies billing, collections, and revenue recognition for companies running usage-based or complex contracts. By bringing together ERP, CRM, and real product usage data into a single system of record, Tabs eliminates manual reconciliations and speeds up close and cash collection. Companies like Cortex, Statsig, and Cursor trust Tabs to scale revenue efficiently. Learn more at https://www.tabs.com/run Lightfield is an AI-first CRM built for modern sales teams that want to manage deals without manual data entry or dashboards. By joining sales calls, reading emails, and maintaining full account context, Lightfield helps teams prioritize deals, automate follow-ups, and stay prepared for every interaction. It’s like having a sales coach, RevOps analyst, and EA in one. Start a 14-day free trial at https://www.lightfield.app and use code MOSTLYGROWTH to get 3 months free. beehiiv is a modern newsletter platform built for creators who want to grow, monetize, and own their audience without piecing together a stack. Its all-in-one platform brings together newsletters, websites, analytics, automations, and monetization tools, and now supports podcasts, webinars, and MCP workflows. Kyle even used beehiiv’s MCP in Claude to audit his site, prioritize SEO fixes, and analyze subscriber trends. Try it free at https://www.beehiiv.com/kyle and use code KYLE30 for 30% off your first three months. — LINKS:  Mostly Metrics: https://www.mostlymetrics.com CJ on LinkedIn: https://www.linkedin.com/in/cj-gustafson-13140948/ Growth Unhinged: https://www.growthunhinged.com/ Kyle on LinkedIn: https://www.linkedin.com/in/kyle-poyar/ Slacker Stuff: https://www.slackerstuff.com/ Ben on LinkedIn: https://www.linkedin.com/in/slackerstuff/ — RELATED EPISODES: Lime’s S-1 Breakdown: The $1.8B Scooter IPO https://youtu.be/aug8HSHwRnE Why Founders Are Posting Sad Dinners https://youtu.be/Zl6NSIHF2Gk — TIMESTAMPS: 0:00 Intro banter: wine, hangovers, and Lime scooters 4:04 Show intro 4:27 Game: blind rank 8 AI GTM use cases 5:04 Use case 1: VP/C-suite AI chief of staff 6:57 Use case 2: synthetic ICP / digital twin 10:32 Sponsors — Tabs | Lightfield | beehiiv 13:33 Use case 3: writing LinkedIn posts in your voice 16:40 Use case 4: research briefs ahead of sales calls 18:42 Use case 5: vibe coding your own AI CRM 21:05 Use case 6: inbound lead scoring 24:24 Use case 7: micro campaigns via AI agents 26:36 Use case 8: competitive intelligence copilot 28:33 CJ's final ranking revealed 29:27 Credits #MostlyGrowthPodcast #AIStrategy #GrowthMarketing #SaaS #RevenueOperations

    30 min
  2. AI Spend Is the New Cloud Bill

    Jun 24

    AI Spend Is the New Cloud Bill

    In this episode of Mostly Growth, the number one podcast in product monetization, Kyle and CJ break down why AI spend is starting to look like the new cloud bill. They cover token usage, runaway experimentation, budget controls, and how finance teams can manage AI adoption without slowing everyone down. — SPONSORS: Lightfield is an AI-first CRM built for modern sales teams that want to manage deals without manual data entry or dashboards. By joining sales calls, reading emails, and maintaining full account context, Lightfield helps teams prioritize deals, automate follow-ups, and stay prepared for every interaction. It’s like having a sales coach, RevOps analyst, and EA in one. Start a 14-day free trial at https://www.lightfield.app and use code MOSTLYGROWTH to get 3 months free. beehiiv is a modern newsletter platform built for creators who want to grow, monetize, and own their audience without piecing together a stack. Its all-in-one platform brings together newsletters, websites, analytics, automations, and monetization tools, and now supports podcasts, webinars, and MCP workflows. Kyle even used beehiiv’s MCP in Claude to audit his site, prioritize SEO fixes, and analyze subscriber trends. Try it free at https://www.beehiiv.com/kyle and use code KYLE30 for 30% off your first three months. Tabs is an AI-native revenue platform that unifies billing, collections, and revenue recognition for companies running usage-based or complex contracts. By bringing together ERP, CRM, and real product usage data into a single system of record, Tabs eliminates manual reconciliations and speeds up close and cash collection. Companies like Cortex, Statsig, and Cursor trust Tabs to scale revenue efficiently. Learn more at https://www.tabs.com/run — LINKS:  Mostly Metrics: https://www.mostlymetrics.com CJ on LinkedIn: https://www.linkedin.com/in/cj-gustafson-13140948/ Growth Unhinged: https://www.growthunhinged.com/ Kyle on LinkedIn: https://www.linkedin.com/in/kyle-poyar/ Slacker Stuff: https://www.slackerstuff.com/ Ben on LinkedIn: https://www.linkedin.com/in/slackerstuff/ — RELATED EPISODES: How Zapier's CFO Automated His Entire Finance Team https://youtu.be/XDaiLDfBob8 — TIMESTAMPS: 0:00 Car crash in the Hamptons 5:04 Topic intro: the token maxing era is over 5:51 Investors caused the problem 7:00 CFO data: cloud costs up 45% MoM 8:03 Pylon's $1.4M token bill 9:28 Sponsors — beehiiv | Tabs | Lightfield 12:29 Tip 1: don't go all-in on one provider 13:28 Play them against each other 14:54 OpenAI is throwing free trials at people 17:00 Use the price cut rumors as leverage 18:34 Tip 2: audit by team and user 19:51 Budget AI like a benefits load 21:05 Tip 3: budget envelope over headcount 22:47 Carve out an experimentation budget 23:40 Tip 4: default teams to cheaper models 25:07 AI routing and model brokers 25:56 Tip 5: celebrate when people skip AI 27:25 Deterministic beats AI where it works 28:09 Quantify wins before scaling 29:36 Cloud cost management as the precedent 30:12 Should there be a Chief AI Officer? 31:21 Credits #MostlyGrowthPodcast #AIStrategy #SaaS #ProductMonetization #FinanceLeadership

    32 min

  3. Jun 19

    Where Did All the 130% Net Dollar Retention Go?

    In this episode of Mostly Growth, the number one podcast in product monetization, Kyle and CJ go dumpster diving through SEC filings to find out what happened to the once-common 130% net dollar retention rate. They break down Workday, SaaS retention metrics, disappearing disclosures, and why the market’s best expansion stories may be getting harder to find. — SPONSORS: Lightfield is an AI-first CRM built for modern sales teams that want to manage deals without manual data entry or dashboards. By joining sales calls, reading emails, and maintaining full account context, Lightfield helps teams prioritize deals, automate follow-ups, and stay prepared for every interaction. It’s like having a sales coach, RevOps analyst, and EA in one. Start a 14-day free trial at https://www.lightfield.app and use code MOSTLYGROWTH to get 3 months free. beehiiv is a modern newsletter platform built for creators who want to grow, monetize, and own their audience without piecing together a stack. Its all-in-one platform brings together newsletters, websites, analytics, automations, and monetization tools, and now supports podcasts, webinars, and MCP workflows. Kyle even used beehiiv’s MCP in Claude to audit his site, prioritize SEO fixes, and analyze subscriber trends. Try it free at https://www.beehiiv.com/kyle and use code KYLE30 for 30% off your first three months. Tabs is an AI-native revenue platform that unifies billing, collections, and revenue recognition for companies running usage-based or complex contracts. By bringing together ERP, CRM, and real product usage data into a single system of record, Tabs eliminates manual reconciliations and speeds up close and cash collection. Companies like Cortex, Statsig, and Cursor trust Tabs to scale revenue efficiently. Learn more at https://www.tabs.com/run — LINKS:  Mostly Metrics: https://www.mostlymetrics.com CJ on LinkedIn: https://www.linkedin.com/in/cj-gustafson-13140948/ Growth Unhinged: https://www.growthunhinged.com/ Kyle on LinkedIn: https://www.linkedin.com/in/kyle-poyar/ Slacker Stuff: https://www.slackerstuff.com/ Ben on LinkedIn: https://www.linkedin.com/in/slackerstuff/ — RELATED EPISODES: Navan’s CFO on the Capital Allocation Mistakes Companies Keep Making https://youtu.be/siwzJSRXAvY Escaping the AI Thirst Trap: Building Products That Actually Last | Des Traynor https://youtu.be/LLtMIoppG3Y — TIMESTAMPS: 0:00 Intro: where did the 130% NDRs go? 1:10 Workday: the canary in the coal mine 2:18 SEC asks Workday for their NDR 3:04 Workday says: we'd rather not 4:02 It's not just Workday 4:49 The NDR peak: a guessing game 5:50 NDR was never calculated consistently 9:29 Sponsors — Lightfield | beehiiv | Tabs 12:29 Flavor 1: just stop reporting it 12:59 Flavor 2: vague language instead of numbers 14:24 Flavor 3: report once a year 15:29 157% to 117% in 12 months 16:07 How many are in the 130 club today? 17:23 Where the threshold actually matters 18:03 Median: 124% peak to 110% today 19:14 Why it dropped 20:46 The case for transparency 22:29 AI credits not showing up as NDR 26:00 10 NDR points = 1x valuation multiple 28:28 The trough of pain: who fell furthest 29:53 Companies that never reported at all 30:37 Shoutout to the ones still disclosing 30:51 Credits #MostlyGrowthPodcast #SaaS #Investing #ProductMonetization #StartupMetrics

    31 min
  4. What It Actually Feels Like to Run Your Own Business

    Jun 17

    What It Actually Feels Like to Run Your Own Business

    In this episode of Mostly Growth, the number one podcast in product monetization, Kyle and CJ talk about the hidden stress of running your own business — from QuickBooks confusion and accountant panic to the constant feeling that everything falls on you. They unpack why entrepreneurship looks glamorous from the outside, but feels messy behind the scenes. — SPONSORS: Tabs is an AI-native revenue platform that unifies billing, collections, and revenue recognition for companies running usage-based or complex contracts. By bringing together ERP, CRM, and real product usage data into a single system of record, Tabs eliminates manual reconciliations and speeds up close and cash collection. Companies like Cortex, Statsig, and Cursor trust Tabs to scale revenue efficiently. Learn more at https://www.tabs.com/run Lightfield is an AI-first CRM built for modern sales teams that want to manage deals without manual data entry or dashboards. By joining sales calls, reading emails, and maintaining full account context, Lightfield helps teams prioritize deals, automate follow-ups, and stay prepared for every interaction. It’s like having a sales coach, RevOps analyst, and EA in one. Start a 14-day free trial at https://www.lightfield.app and use code MOSTLYGROWTH to get 3 months free. beehiiv is a modern newsletter platform built for creators who want to grow, monetize, and own their audience without piecing together a stack. Its all-in-one platform brings together newsletters, websites, analytics, automations, and monetization tools, and now supports podcasts, webinars, and MCP workflows. Kyle even used beehiiv’s MCP in Claude to audit his site, prioritize SEO fixes, and analyze subscriber trends. Try it free at https://www.beehiiv.com/kyle and use code KYLE30 for 30% off your first three months. — LINKS:  Mostly Metrics: https://www.mostlymetrics.com CJ on LinkedIn: https://www.linkedin.com/in/cj-gustafson-13140948/ Growth Unhinged: https://www.growthunhinged.com/ Kyle on LinkedIn: https://www.linkedin.com/in/kyle-poyar/ Slacker Stuff: https://www.slackerstuff.com/ Ben on LinkedIn: https://www.linkedin.com/in/slackerstuff/ — RELATED EPISODES: SaaS Has a Branding Problem https://youtu.be/qWyjFTqnfhg Why ‘Growth’ Isn’t Just a Fancy Word for Marketing | with Leah Tharin https://youtu.be/CYGen_bLdp0 — TIMESTAMPS: 0:00 Croatia, QuickBooks, existential angst 3:25 Sole proprietor → LLC → S corp 7:50 Why S corp matters after $150K 8:18 Running payroll on yourself 10:20 Sponsors — Tabs | Lightfield | beehiiv 13:20 Quarterly taxes and safe harbor 15:47 How to set your own salary 17:19 Missing your first payroll run 18:07 Getting banned from Meta ads 20:54 Platform risk: LinkedIn automation story 21:43 Reddit and YouTube instead 24:38 beehiiv Boost: $3 per subscriber 25:53 When the subscribers are spam 27:42 Insurance: too small for real companies 29:47 Insurance pricing tied to revenue 31:46 Getting paid: 94 days, 65 emails 33:33 Agencies pay even later 35:49 Procurement adds more heads to the snake 37:03 International tax on subscriptions 38:21 TaxWire for cross-border compliance 39:15 Net-net: no regrets 40:39 Credits #MostlyGrowthPodcast #CreatorEconomy #SmallBusiness #Entrepreneurship #SaaS

    41 min
  5. How Emily Kramer Avoids Random Acts of Marketing

    Jun 12

    How Emily Kramer Avoids Random Acts of Marketing

    In this (classic) episode of Mostly Growth, the number one podcast in product monetization, Kyle and CJ are joined by Emily Kramer, founder of the MKT1 newsletter and former head of marketing at Asana and Carta, to break down how modern B2B marketers should think about strategy, budgeting, and distribution. They unpack her iconic Fuel vs. Engine framework, why most marketing teams are drowning in RAM (Random Acts of Marketing), and what finance and marketing leaders consistently get wrong about annual planning. Plus, Emily shares her LinkedIn flywheel playbook and calls out which channels are hot — and which are not. — SPONSORS: beehiiv is a modern newsletter platform built for creators who want to grow and monetize their audience without platform tax. With best-in-class deliverability, built-in automations, customization, and powerful analytics, beehiiv helps writers scale with full ownership of their audience. Trusted by serious newsletter operators, it’s designed for people who treat newsletters like a business. Try it free at https://www.beehiiv.com/kyle and use code KYLE30 for 30% off your first three months. Tabs is an AI-native revenue platform that unifies billing, collections, and revenue recognition for companies running usage-based or complex contracts. By bringing together ERP, CRM, and real product usage data into a single system of record, Tabs eliminates manual reconciliations and speeds up close and cash collection. Companies like Cortex, Statsig, and Cursor trust Tabs to scale revenue efficiently. Learn more at https://www.tabs.com/run Lightfield is an AI-first CRM built for modern sales teams that want to manage deals without manual data entry or dashboards. By joining sales calls, reading emails, and maintaining full account context, Lightfield helps teams prioritize deals, automate follow-ups, and stay prepared for every interaction. It’s like having a sales coach, RevOps analyst, and EA in one. Start a 14-day free trial at https://www.lightfield.app and use code MOSTLYGROWTH to get 3 months free. — LINKS:  MKT1: https://www.mkt1.co/ Emily on Linkedin: https://www.linkedin.com/in/emilykramer/ Mostly Metrics: https://www.mostlymetrics.com CJ on LinkedIn: https://www.linkedin.com/in/cj-gustafson-13140948/ Growth Unhinged: https://www.growthunhinged.com/ Kyle on LinkedIn: https://www.linkedin.com/in/kyle-poyar/ Slacker Stuff: https://www.slackerstuff.com/ Ben on LinkedIn: https://www.linkedin.com/in/slackerstuff/ — TIMESTAMPS: 0:00 Intro & Replay 1:57 Meet Emily Kramer 2:55 Steph Curry or Taylor Swift? 3:51 What Is RAM? 5:35 Fuel vs. Engine 6:27 Diagnosing the Imbalance 9:22 Sponsors - beehiiv | Tabs | Lightfield 12:22 Top-Down vs. Bottom-Up 13:24 Making the Math Work 15:55 Gut-Checking Your Plan 17:33 People Spend vs. Program Spend 19:55 CMOs & Budget Trade-Offs 23:18 The LinkedIn Flywheel 24:20 Thought Leader Ads 26:09 Signal-Based Follow-Up 27:08 Who Should Post on LinkedIn? 30:18 Is LinkedIn Pay-to-Play? 32:42 Channels: Hot or Not 34:41 Business Blunders 38:16 Something We Tried: Supper Clubs 40:22 Credits #MostlyGrowthPodcast #B2BMarketing #MarketingStrategy #LinkedInGrowth #SaaSMarketing

    41 min
  6. How Databricks Scaled From Startup Deals to Enterprise ARR

    Jun 10

    How Databricks Scaled From Startup Deals to Enterprise ARR

    In this episode of Mostly Growth, the number one podcast in product monetization, Kyle is joined by Ron Gabrisko, longtime CRO of Databricks, to break down how Databricks scaled from under $1M in sales to billions in ARR. They unpack the enterprise sales bet, why PLG alone wasn’t enough, and what founders misunderstand about selling to the biggest customers. — SPONSORS: Lightfield is an AI-first CRM built for modern sales teams that want to manage deals without manual data entry or dashboards. By joining sales calls, reading emails, and maintaining full account context, Lightfield helps teams prioritize deals, automate follow-ups, and stay prepared for every interaction. It’s like having a sales coach, RevOps analyst, and EA in one. Start a 14-day free trial at https://www.lightfield.app and use code MOSTLYGROWTH to get 3 months free. beehiiv is a modern newsletter platform built for creators who want to grow, monetize, and own their audience without piecing together a stack. Its all-in-one platform brings together newsletters, websites, analytics, automations, and monetization tools, and now supports podcasts, webinars, and MCP workflows. Kyle even used beehiiv’s MCP in Claude to audit his site, prioritize SEO fixes, and analyze subscriber trends. Try it free at https://www.beehiiv.com/kyle and use code KYLE30 for 30% off your first three months. Tabs is an AI-native revenue platform that unifies billing, collections, and revenue recognition for companies running usage-based or complex contracts. By bringing together ERP, CRM, and real product usage data into a single system of record, Tabs eliminates manual reconciliations and speeds up close and cash collection. Companies like Cortex, Statsig, and Cursor trust Tabs to scale revenue efficiently. Learn more at https://www.tabs.com/run — LINKS:  Databricks: https://www.databricks.com/ Ron on LinkedIn: https://www.linkedin.com/in/ron-gabrisko-4a21a/ Mostly Metrics: https://www.mostlymetrics.com CJ on LinkedIn: https://www.linkedin.com/in/cj-gustafson-13140948/ Growth Unhinged: https://www.growthunhinged.com/ Kyle on LinkedIn: https://www.linkedin.com/in/kyle-poyar/ Slacker Stuff: https://www.slackerstuff.com/ Ben on LinkedIn: https://www.linkedin.com/in/slackerstuff/ — TIMESTAMPS: 0:00 Databricks CRO 0:59 Getting to the first million ARR 1:40 Betting on enterprise early 3:40 What founders underestimate about enterprise sales 5:08 Comp plan evolution: commit to consumption 7:00 Explaining consumption comp to reps 8:24 Fast starts: bundling services to speed up usage 9:44 Sponsors — Lightfield | beehiiv | Tabs 12:44 Seasonality in a consumption business 14:46 Reinventing yourself at each phase of growth 16:46 Hiring at scale: Ron still DMs candidates 18:36 What Ron looks for in interviews 19:24 The first million-dollar deals 21:34 Hunter vs. Core: separating new logo from expansion 23:10 AI in go-to-market at Databricks 24:31 AI spend vs. people spend 25:38 What's overhyped about AI in sales 26:26 Business blunders: the $800 to $6,400 token bill 28:10 Business blunders: 9-9-7 grind culture 30:32 Credits #MostlyGrowthPodcast #SaaS #SalesStrategy #AIStrategy #RevenueOperations

    31 min
  7. AI on Main Street and the Small Business Renaissance

    Jun 5

    AI on Main Street and the Small Business Renaissance

    In this episode of Mostly Growth, the number one podcast in product monetization, CJ and Kyle break down why AI may be more transformative for Main Street businesses than Fortune 500 companies. They unpack how AI changes the math for owners of pizza shops, landscaping companies, vet clinics, and medical practices by helping small teams sell more, serve customers faster, and keep more of the upside. — SPONSORS: Tabs is an AI-native revenue platform that unifies billing, collections, and revenue recognition for companies running usage-based or complex contracts. By bringing together ERP, CRM, and real product usage data into a single system of record, Tabs eliminates manual reconciliations and speeds up close and cash collection. Companies like Cortex, Statsig, and Cursor trust Tabs to scale revenue efficiently. Learn more at https://www.tabs.com/run Lightfield is an AI-first CRM built for modern sales teams that want to manage deals without manual data entry or dashboards. By joining sales calls, reading emails, and maintaining full account context, Lightfield helps teams prioritize deals, automate follow-ups, and stay prepared for every interaction. It’s like having a sales coach, RevOps analyst, and EA in one. Start a 14-day free trial at https://www.lightfield.app and use code MOSTLYGROWTH to get 3 months free. beehiiv is a modern newsletter platform built for creators who want to grow, monetize, and own their audience without piecing together a stack. Its all-in-one platform brings together newsletters, websites, analytics, automations, and monetization tools, and now supports podcasts, webinars, and MCP workflows. Kyle even used beehiiv’s MCP in Claude to audit his site, prioritize SEO fixes, and analyze subscriber trends. Try it free at https://www.beehiiv.com/kyle and use code KYLE30 for 30% off your first three months. — LINKS:  Mostly Metrics: https://www.mostlymetrics.com CJ on LinkedIn: https://www.linkedin.com/in/cj-gustafson-13140948/ Growth Unhinged: https://www.growthunhinged.com/ Kyle on LinkedIn: https://www.linkedin.com/in/kyle-poyar/ Slacker Stuff: https://www.slackerstuff.com/ Ben on LinkedIn: https://www.linkedin.com/in/slackerstuff/ — RELATED EPISODES: Who Gets Paid When Anthropic Raises at $965B? https://youtu.be/kXd7QgJiNbo Should You Stay or Leave Your Job? https://youtu.be/2-HBLBHwWfA — TIMESTAMPS: 0:00 Intro banter: AI realtors and pizza shops 4:55 Best time ever to be a small business owner 6:01 The employee doesn't win with AI — the owner does 6:31 Franchisee as the sleeper AI play 8:57 Sponsors — Tabs | Lightfield | beehiiv 11:58 Dad's car dealership story 13:00 Three buckets: get customers, support them, manage money 15:55 Get more customers: landscaping 20:13 Support existing customers: the vet 21:40 Deterministic beats AI for routine tasks 22:03 Smart routing, not triage 23:48 Managing money: the Botox clinic 25:48 Patient intake forms are broken 26:19 Expense categorization and supply ordering 27:04 Scaling a service, not replacing it 27:55 Which Main Street business wins? 29:41 Credits #MostlyGrowthPodcast #AIStrategy #SmallBusiness #GrowthStrategy #ProductMonetization

    30 min
  8. Anthropic’s Massive Fundraise and the AI IPO Money Machine

    Jun 3

    Anthropic’s Massive Fundraise and the AI IPO Money Machine

    In this episode of Mostly Growth, the number one podcast in product monetization, Kyle and CJ break down Anthropic’s massive fundraise, its confidential IPO filing, and who actually gets paid when AI valuations go vertical. They cover crossover funds, SPVs, management fees, employee secondaries, lockups, banker fees, and why the real money may be made before the company ever trades publicly. — SPONSORS: beehiiv is a modern newsletter platform built for creators who want to grow, monetize, and own their audience without piecing together a stack. Its all-in-one platform brings together newsletters, websites, analytics, automations, and monetization tools, and now supports podcasts, webinars, and MCP workflows. Kyle even used beehiiv’s MCP in Claude to audit his site, prioritize SEO fixes, and analyze subscriber trends. Try it free at https://www.beehiiv.com/kyle and use code KYLE30 for 30% off your first three months. Tabs is an AI-native revenue platform that unifies billing, collections, and revenue recognition for companies running usage-based or complex contracts. By bringing together ERP, CRM, and real product usage data into a single system of record, Tabs eliminates manual reconciliations and speeds up close and cash collection. Companies like Cortex, Statsig, and Cursor trust Tabs to scale revenue efficiently. Learn more at https://www.tabs.com/run Lightfield is an AI-first CRM built for modern sales teams that want to manage deals without manual data entry or dashboards. By joining sales calls, reading emails, and maintaining full account context, Lightfield helps teams prioritize deals, automate follow-ups, and stay prepared for every interaction. It’s like having a sales coach, RevOps analyst, and EA in one. Start a 14-day free trial at https://www.lightfield.app and use code MOSTLYGROWTH to get 3 months free. — LINKS:  Mostly Metrics: https://www.mostlymetrics.com CJ on LinkedIn: https://www.linkedin.com/in/cj-gustafson-13140948/ Growth Unhinged: https://www.growthunhinged.com/ Kyle on LinkedIn: https://www.linkedin.com/in/kyle-poyar/ Slacker Stuff: https://www.slackerstuff.com/ Ben on LinkedIn: https://www.linkedin.com/in/slackerstuff/ — RELATED EPISODES: SpaceX S1 Breakdown: The Numbers Behind the Biggest IPO in History https://youtu.be/AARjbTO8FKo Anthropic Is Catching OpenAI Faster Than Anyone Expected https://youtu.be/HqzjybVek4M Should You Stay or Leave Your Job? https://youtu.be/2-HBLBHwWfA — TIMESTAMPS: 0:00 Germany's golf license 3:45 Why the raise and IPO filing happened together 6:08 Who led the round: crossover funds 10:11 Sponsors — beehiiv | Tabs | Lightfield 13:12 SPVs explained 15:06 SPV fee structures 18:02 AI IPOs as a management fee machine 20:06 Seed VC vs. late stage 21:04 Carry vesting: golden handcuffs 24:45 Have Anthropic employees made money? 25:32 OpenAI secondary: 75 people hit $30M 25:40 Anthropic's secondary at $350B 27:03 What "confidential filing" actually means 29:53 Banker fees: 3–5% of the float 31:00 Employee, investor, or banker? 33:00 Could anyone acquire Anthropic? 33:25 Fun fact: Germany's church tax 34:12 Credits #MostlyGrowthPodcast #IPO #VentureCapital #AIStrategy #Investing

    35 min
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Trailer

Ratings & Reviews

5
out of 5
4 Ratings

About

Mostly Growth is a podcast from Mostly Media where go-to-market strategist Kyle Poyar and CFO CJ Gustafson break down how modern companies make money. Each episode focuses on pricing, monetization, and benchmarks—translated into clear tactics and playbooks you can actually use. Built for finance, product, and sales operators who want to think like owners and be the CEO of their role.

Information

  • Creator
    Mostly Media
  • Years Active
    2025 - 2026
  • Episodes
    75
  • Rating
    Explicit
  • Copyright
    © Mostly Media
  • Show Website
    Mostly Growth

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