The Coach Business School Podcast

Andy Ramage
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The Life Coach Business School Podcast is where coaching meets entrepreneurship. Designed for new and experienced coaches alike, this show explores what it really takes to build a thriving coaching practice - from mastering your craft as a coach to understanding the business skills that make long-term success possible. Through insights, real-world stories, and conversations with thought leaders, we’ll dive into the mindset, strategies, and practical tools that help coaches create impact, freedom, and fulfillment. Whether you’re just starting out or looking to take your coaching business to the next level, this podcast is here to inspire and guide you on the journey.

  1. Is There A Better Word Than 'Coach' To Describe What We Do?

    FEB 11

    Is There A Better Word Than 'Coach' To Describe What We Do?

    In this episode, I share a powerful reminder of why the name you give yourself as a coach is one of the most important business decisions you’ll make. This conversation is for anyone who is coaching-curious, newly qualified, or already coaching and has ever felt the stigma of the term "Life Coach." We explore whether it is more skillful to use a different name that better describes your unique value and the professional depth of what you actually do in the room with your clients. This is not about chasing titles or building something overnight. It is about creating clarity for your clients, stepping into a specialist arena, and understanding how to educate the world on the professional power of coaching as a tool for exploring the mind. What you’ll learn in this episode: Why the word "Coach" standalone is often misinterpretedThe truth about the stigma of "Life Coaching" and how to overcome itWhy professionalism and treble accreditation are the future of the industryWhere coaching sits on the wellbeing spectrum (The -10 to +10 team)How to use "Expert Arenas" to find a title that actually resonatesCreative alternatives to "Coach" like Strategist, Architect, and DesignerThe secret to being a specialist rather than a generalistTimestamps 00:00 – 02:00 Is "Coach" the right word for what you do?  02:00 – 04:00 The stigma of life coaching vs. professional advice-giving 04:00 – 06:00 Professionalism, accreditation, and the well-being spectrum  06:00 – 08:00 Educating your clients on what coaching actually is  08:00 – 10:00 Exploring expert arenas and niche-specific titles  10:00 – 12:00 Specialist vs. Generalist: The secret to a successful business  12:00 – End How to start your journey with the Foundational Certificate If you have ever felt called to something more, or sensed that your current path is not fully using who you are, this episode is for you. If this episode resonated and you want to explore coaching further, here are a few ways to join me: If you want to train as a coach and work directly with me: Join us at Coach Business School (https://coachbusiness.school/).If you are already an accredited coach and want to build a sustainable coaching business: Join me inside Coach MBA (https://coachbusiness.school/business-and-marketing-mastery/).I would love to see you on the journey. Let’s do this.

    13 min
  2. Taking Action: Total Beginner to Published Author In 6 Weeks With Felicity Williams

    FEB 4

    Taking Action: Total Beginner to Published Author In 6 Weeks With Felicity Williams

    In this episode, I’m joined by Felicity Williams for a powerful conversation about taking action, overcoming fear, and turning ideas into reality. Felicity shares her journey from total beginner to published author in just six weeks, while navigating a major life transition, a full-time career, and coach training. This is not a story about perfection or having it all figured out. It is a story about courage, momentum, and saying yes before you feel ready. This episode is for coaches, aspiring coaches, and anyone who has an idea they keep putting off and knows it is time to move from intention to action. What you’ll learn in this episode: Why action beats overthinking every timeHow confidence is built through doingWhy perfection is the enemy of progressHow coaching accelerates personal changeWhat it takes to publish a book quicklyHow fear can become a compassWhy taking imperfect action changes everythingTimestamps 00:00 – Why action matters03:00 – Felicity’s turning point06:00 – From coaching to confidence10:00 – Action over perfection14:00 – Writing and publishing a book18:00 – Growth mindset in real lifeEnd – Why doing it scared works If this episode resonated and you want to take action in your own coaching or business journey, here are a few ways to join me. If you want to train as a coach and work directly with me, join us at Coach Business Schoolhttps://coachbusiness.school/ If you are already an accredited coach and want to build a sustainable coaching business, join me inside Coach MBAhttps://coachbusiness.school/business-and-marketing-mastery/ I would love to see you on the journey. Let’s do this.

    28 min
  3. My Prediction For The Future Of Coaching Including AI: It's Scary & Exciting!

    JAN 28

    My Prediction For The Future Of Coaching Including AI: It's Scary & Exciting!

    In this episode, I share my prediction for the future of coaching and why it is both exciting and unsettling at the same time. The world is changing fast. AI is accelerating everything. And many people are understandably wondering what that means for coaching, human connection, and meaningful work. In this conversation, I explain why I believe coaching is not under threat, but on the brink of its biggest expansion ever. This is not about competing with technology. It is about understanding why human connection, presence, and real-world coaching will become more valuable, not less. This episode is for coaches, aspiring coaches, and anyone who wants to understand where coaching is heading and how to stay relevant, impactful, and ahead of the curve. What you’ll learn in this episode: Why the future of coaching is brighter than everHow AI will increase demand for human coachesWhy access creates awareness and opportunityThe difference between information and transformationWhy human connection cannot be replacedHow coaching helps people navigate rapid changeWhat it means to future-proof yourself as a coachTimestamps 00:00 – Why the future of coaching matters02:00 – Lessons from past industry disruption05:00 – AI and the accessibility of coaching08:00 – Why human coaches still win12:00 – Connection, energy, and transformation15:00 – The rise of in-person coaching18:00 – Why now is the time to be a coachEnd – The coaching opportunity ahead If this episode resonated and you want to explore coaching further, here are a few ways to join me. If you want to train as a coach and work directly with me, join us at Coach Business Schoolhttps://coachbusiness.school/ If you are already an accredited coach and want to build a sustainable coaching business, join me inside Coach MBAhttps://coachbusiness.school/business-and-marketing-mastery/ I would love to see you on the journey. Let’s do this.

    20 min
  4. The Power Of Holding The Space & Silence with Gabrielle Harverson

    JAN 21

    The Power Of Holding The Space & Silence with Gabrielle Harverson

    In this episode, I’m joined by Gabrielle Harverson for a powerful reminder of one of the most underrated skills in coaching and in life: holding the space. This conversation is about presence, listening, and the impact of simply being with another human being without fixing, advising, or interrupting. We explore why silence is not awkward, but powerful, and how real change often happens when we create the safety for someone to think, feel, and discover their own answers. This is not about techniques or clever questions. It is about humanity, trust, and the quality of attention we bring to a conversation. This episode is for coaches, aspiring coaches, and anyone who wants to communicate more deeply, lead with empathy, and create conversations that truly matter. What you’ll learn in this episode: Why holding the space is one of the most powerful coaching skillsHow silence creates clarity and insightWhy being present beats giving adviceThe role of non-judgement in transformationHow deep listening builds trustWhy coaching is about being with, not fixingHow presence creates meaningful connectionTimestamps: 00:00 – Why holding the space matters02:00 – Presence over performance05:00 – The power of silence08:00 – Listening without fixing10:00 – Trust, safety, and non-judgement12:00 – Coaching as a human connectionEnd – Why this skill changes everything If this episode resonated and you want to develop your coaching skills further, here are a few ways to join me. If you want to train as a coach and work directly with me, join us at Coach Business Schoolhttps://coachbusiness.school/ If you are already an accredited coach and want to build a sustainable coaching business, join me inside Coach MBAhttps://coachbusiness.school/business-and-marketing-mastery/ I would love to see you on the journey. Let’s do this.

    22 min
  5. 7 LIFE-CHANGING Reasons To Become A Coach

    JAN 14

    7 LIFE-CHANGING Reasons To Become A Coach

    In this episode, I share a powerful reminder of why coaching can be one of the most life-changing paths you can choose. This conversation is for anyone who is coaching-curious, newly qualified, or already coaching and wants to reconnect with why this work matters. We explore what coaching really gives you beyond a qualification, including freedom, meaning, growth, and the opportunity to design a life that feels aligned and purposeful. This is not about chasing titles or building something overnight. It is about creating work that matters, developing yourself as a human being, and using your skills to make a genuine difference in the world. What you’ll learn in this episode: Why freedom and autonomy matter more than moneyHow coaching creates meaning and purposeWhy personal growth is non-negotiableHow contribution leads to fulfilmentWhat income with integrity looks likeWhy coaching supports an intentional lifestyleHow coaching skills improve every area of life Timestamps 00:00 – 02:00 Why this conversation matters02:00 – 05:00 Freedom, autonomy, and well-being05:00 – 08:00 Meaning and purpose through coaching08:00 – 10:00 Growth mindset and lifelong development10:00 – 12:00 Contribution and doing good in the world12:00 – 14:00 Income with integrity14:00 – 16:00 Lifestyle design and true intelligence16:00 – End Leverage, impact, and becoming a coach in 2026 If you have ever felt called to something more, or sensed that your current path is not fully using who you are, this episode is for you. If this episode resonated and you want to explore coaching further, here are a few ways to join me. If you want to train as a coach and work directly with me, join us at Coach Business School(https://coachbusiness.school/). If you are already an accredited coach and want to build a sustainable coaching business, join me inside Coach MBA(https://coachbusiness.school/business-and-marketing-mastery/). I would love to see you on the journey. Let’s do this.

    18 min
  6. Why Athletes & Business Professionals Are Working With Coaches To Gain An Unfair Advantage With Helen Alfano

    JAN 7

    Why Athletes & Business Professionals Are Working With Coaches To Gain An Unfair Advantage With Helen Alfano

    In this episode, I sit down with Helen Alfano, PhD, elite performance coach and former leader inside England Netball during their historic Commonwealth Games gold medal win. We explore why elite sport has understood the power of coaching for decades and why business professionals are now waking up to the same truth. Athletes would never leave performance to chance. They train their bodies, their minds, their recovery, and their environment. Yet in business, we often expect people to perform at an elite level with no support at all. This conversation is about closing that gap. Helen brings deep experience from high-performance sport, leadership, and coaching, and together we unpack what business can learn from elite athletes about mindset, wellbeing, longevity, and sustainable success. If you are a coach, a leader, or someone who wants to perform at a higher level without burning out, this episode is for you. What You Will Learn: • Why elite athletes treat mindset coaching as non-negotiable• How performance in business mirrors performance in sport• The hidden cost of ignoring wellbeing and recovery• Why coaching improves results, retention, and longevity• How marginal gains in mindset create massive advantages• The difference between winning at all costs and winning well• Why elite performance starts with how you run your mind• How leaders can perform better by becoming more human• Why coaching creates better professionals and better people Timestamps 00:00 – Why sport leads the way in elite performance05:30 – Helen’s journey from elite sport to coaching10:20 – The Commonwealth Games gold medal mindset15:40 – Coaching the people behind the athletes20:50 – Why business professionals are under supported26:30 – The real cost of burnout and poor recovery32:10 – Marginal gains and mindset mastery38:00 – Winning well versus winning at all costs44:30 – Identity, values, and performance50:30 – Why coaching is the unfair advantage Links and Resources Coach Business Schoolhttps://www.coachbusiness.school Authentic Brew Alcohol Free Beerhttps://authenticbrew.co Andy’s Dryy Apphttps://dryy.app Connect with Helen on LinkedInSearch Helen Alfano PhD If you enjoyed this episode, please subscribe, follow, and share it with someone who needs to hear this conversation. Until next time, keep coaching.

    53 min
  7. Why Neurodiverse Coaching Is Exploding & Why It Can Make You An EVEN Better Coach with Louise Ramage

    12/31/2025

    Why Neurodiverse Coaching Is Exploding & Why It Can Make You An EVEN Better Coach with Louise Ramage

    In this episode, I’m joined by my sister-in-law and academic lead at Coach Business School, Louise Ramage, to explore one of the fastest-growing areas in coaching right now. Neurodiversity. More and more adults are discovering their own neurodiversity, often through their children, and it is changing how people understand themselves, their work, and their potential. We talk about ADHD coaching, lived experience, confidence, belief systems, and why being neurodiverse can actually make you an exceptional coach. This conversation is practical, honest, and deeply human. If you are neurodiverse, work with neurodiverse clients, or are considering a coaching niche that truly matters, this episode will open your eyes. What You’ll Learn in This Episode Why neurodiverse coaching is growing so rapidlyHow lived experience strengthens coaching impactThe link between neurodiversity and confidenceWhy many adults discover neurodiversity later in lifeHow coaching supports neurodiverse thinking stylesThe role of beliefs, shame, and self-criticismWhy neurodiversity can be a coaching superpowerHow specialisms help coaches stand outThe connection between neurodiversity and alcoholWhy coaching creates real, lasting changeTimestamps 00:00 – 02:00 Why neurodiverse coaching is exploding02:00 – 04:00 Adult diagnosis and self-discovery04:00 – 06:00 Lived experience and coaching credibility06:00 – 08:00 Confidence, belief systems, and shame08:00 – 10:00 Neurodiversity as a superpower10:00 – 12:00 Coaching tools that really work12:00 – 14:00 The rise of ADHD coaching14:00 – 16:00 Specialisms and building a niche16:00 – 18:00 Neurodiversity, dopamine, and alcohol18:00 – End Why coaching changes lives at the deepest level If this episode resonated and you want to explore this work further, here are a few ways to join me. If you want to become an accredited coach and train at a world-class level, come and join me at Coach Business School (https://coachbusiness.school/). Louise and I are deeply involved in the training, observations, and development of every coach. If you are already an accredited coach and want to grow your coaching business with clarity and confidence, join me inside Coach MBA (https://coachbusiness.school/business-and-marketing-mastery/), where I teach marketing and business specifically for coaches. If living alcohol free is part of your journey, check out Authentic Brew (https://www.authenticbrew.com/), a functional alcohol free drink designed to support focus, energy, and connection without compromise. And if you want daily structure, support, and community around living alcohol free, download DRYY (https://www.dryyapp.com/), my alcohol free app and community designed to help you build consistency and momentum without doing it alone. I would love to see you in the training very soon. Let’s do this.

    30 min
  8. Why You Owe It To Yourself, Your Family, Your Community & Humanity To Coach

    12/24/2025

    Why You Owe It To Yourself, Your Family, Your Community & Humanity To Coach

    In this episode, I share one of the most personal and philosophical podcasts I have ever recorded. This is about moral ambition, meaning, and what we choose to do with our short and precious lives. For many years, I lived in a career that was brilliant at generating income but bankrupt of meaning. Coaching became the doorway that helped me question everything and ultimately change the direction of my life. This episode is an invitation to reflect deeply on how you use your time, your energy, and your talents. Coaching is not just a profession. It is a vehicle for contribution, service, and doing real good in the world without burning your life to the ground. What You’ll Learn in This Episode What moral ambition really means and why it mattersWhy so many people feel unfulfilled in their careersThe difference between generating income and creating impactHow coaching creates meaning through serviceWhy contribution is essential for long-term fulfilmentHow coaching fits alongside a career rather than replacing itThe danger of grinding through life without reflectionWhy courage is required to live differentlyHow to use your skills to do real good in the worldWhy coaching is one of the most powerful vehicles for changeTimestamps 00:00 – 02:00 Moral ambition and why this conversation matters02:00 – 04:00 Career success without meaning04:00 – 06:00 The illusion that money equals fulfilment06:00 – 08:00 Discovering coaching and reflective thinking08:00 – 10:00 Doing good better and effective contribution10:00 – 12:00 Coaching as a gateway to purpose12:00 – 14:00 Building contribution alongside a career14:00 – 16:00 Why most people never question their path16:00 – 18:00 Using your life force to serve others18:00 – End Planting trees you may never sit under If this episode resonated and stirred something in you, here are a few ways to take the next step. If you want to become an accredited coach and learn the skills to change lives, come and join me at Coach Business School. I will guide you personally through the training. If you are already an accredited coach and want to build a sustainable, impactful coaching business, join me inside Coach MBA, where I teach marketing and business specifically for coaches. If living alcohol free is part of your journey, check out Authentic Brew, a functional alcohol free drink designed to support focus, energy, and connection without compromise. 25% of net profits go into building a foundation to do good in the world. And if you want daily structure, support, and connection around living alcohol free, download DRYY, my alcohol free app and community. It is designed to help you build consistency, clarity, and momentum without doing it alone. I would love to see you in the training very soon. Let’s do this.

    20 min
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About

The Life Coach Business School Podcast is where coaching meets entrepreneurship. Designed for new and experienced coaches alike, this show explores what it really takes to build a thriving coaching practice - from mastering your craft as a coach to understanding the business skills that make long-term success possible. Through insights, real-world stories, and conversations with thought leaders, we’ll dive into the mindset, strategies, and practical tools that help coaches create impact, freedom, and fulfillment. Whether you’re just starting out or looking to take your coaching business to the next level, this podcast is here to inspire and guide you on the journey.

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