The Social Dialogue

Shane & Jenna

We're a mother/daughter team both working in the world of social media management. Join us as we share our different perspectives on life today, including trends, fashion, friendships and career, and how social media impacts it all. Together, we bring two perspectives to one conversation. 

  1. 2d ago

    How to Lead Like a Coach, with guest Suzanne Sitrin

    This week's Great Big Client Conversation features Suzanne Sitrin, founder of Blue Birch Consulting and a leadership coach for more than 30 years. Suzanne has been a Big Voice Social client for a few years, and this conversation is packed with the same coaching wisdom she gives her own clients. Shane and Suzanne dig into what actually separates good leaders from bad ones: setting clear expectations up front, running real one-to-ones instead of annual-review ambushes, and building the emotional intelligence that research shows matters more than IQ for leadership success. Suzanne breaks down her "ask and listen" philosophy, why "busy is not a metric," and how companies set new leaders up to fail by promoting great individual contributors without ever teaching them how to lead people. They also talk through the real gaps between Gen Z employees and the leaders managing them, and what both sides can do to close them. Whether you're a first-time manager or you've been leading teams for decades, this one is full of practical, no-fluff advice you can use immediately. Guest: Suzanne Sitrin, Blue Birch Consulting (bluebirchconsulting.com) Topics: leadership development, one-to-ones vs. annual reviews, emotional intelligence, onboarding, Gen Z in the workplace, building a thought leadership brand Need help with your company's social media? Reach out at bigvoicesocial.com.

  2. Aug 11

    Listen Again: The business of sorority recruitment, with guest Sloan Anderson

    Sorority recruitment can feel overwhelming, confusing, and at times, really upsetting. In this episode, Shane and Jenna sit down with Sloan Anderson, sorority recruitment consultant and founder of Getting the Bid, to talk about what’s really missing from traditional recruitment advice - and what girls actually need to know heading into the process. Sloan shares her own challenging sorority recruitment experience, how outdated resources left her feeling unprepared, and why she created Getting the Bid as a modern, realistic resource for potential new members. Together, they dive into the importance of preparation that goes beyond outfits - focusing instead on networking, conversation skills, confidence, and finding a chapter that truly fits. If you (or your daughter) are approaching sorority recruitment, this episode offers honest insight, practical tips, and reassurance that you’re not alone in feeling nervous - and that the right preparation can make all the difference. Our advice? If you're getting ready to participate in this process and you have no idea what you're doing, trust us: you've never been through something like this before. Get someone who can advise you with solid information and take the stress out of it. If either of us were to go through it again, we'd be on the phone to Sloan at Getting the Bid right now.  ✨ What You’ll Hear in This Episode Sloan’s personal sorority recruitment storyWhy so much recruitment advice feels outdatedThe inspiration behind Getting the BidWhy networking matters more than most people realizeHow practicing conversations boosts confidencePreparing in a realistic (not perfect) wayWhat “finding the right fit” really means🔑 Keywords sorority life, recruitment, personal experience, modern resources, networking, blog, advice, college life, confidence, getting the bid Reach Sloan directly at her website:  https://www.gettingthebid.com/ Or connect with her on Instagram @gettingthebid Need help with your company's social media? Reach out at bigvoicesocial.com.

  3. Aug 4

    Workflows that Work, with guest Ronna Belinky

    Ever feel like your to-do list is setting you up to fail? This week Shane sits down with Ronna Belinky, founder of Workflows by Ronna, to talk overwhelm, productivity, and why the system that works for your best friend might be wrong for you. Ronna built her business on a simple idea: teach the process, let people pick their own tool. She and Shane get into monthly vs. weekly planning, why "morning brain" and "evening brain" are not the same person, time blocking around your energy cycles, and the checklist habits Ronna carried over from her years working in TV sitcom production (Will & Grace included). They also swap stories on parenting two very different planners under one roof, and Ronna opens up about how uncomfortable she was showing up on social media when she started her business, and what finally got her in front of the camera. Guest: Ronna Belinky, Workflows by Ronna Topics: productivity systems, time management, task planning, energy cycles, checklists, small business social media Need help with your company's social media? Reach out at bigvoicesocial.com.

  4. Jul 28

    Gen Z Catch Up, with Guest Rachel Applefield (and Jenna's back!)

    Shane and Jenna are back after a summer break, and this time they're not alone. Rachel Applefield — the guest everyone remembers from November — returns to the podcast after spending her entire summer living in Shane's basement between her first and second year of law school. What started as a favor between friends turned into Rachel basically becoming a second daughter, complete with her own Love Island debriefs, Pilates recommendations, and a framed photo status in the family. Meanwhile, Jenna checks in from her new life as an official New Yorker: her top three restaurants, how she landed a second job at a Pilates studio job on day one, walking everywhere, and what it actually looks like to support yourself post-grad with two part-time jobs instead of the traditional "one job, off the payroll" plan parents picture. In this episode: how Rachel landed the perfect law internship through a quick phone call, the reality of the post-grad job hunt, Love Island and Call Her Daddy hot takes, and what it's really like when your kid's close friend becomes your friend too. Rate, review, and share if you enjoyed this one. Follow along on Instagram, TikTok, Facebook, and YouTube. Need help with your company's social media? Reach out at bigvoicesocial.com.

  5. Jul 20

    Listen again! Building Community Around a Brand - with guest Meredith Buchwald

    When Shane gets on a fandom bandwagon, she is literally driving the bus. From day 1 of learning about the jewelry and the woman behind the brand, she was hooked. And she got Jenna hooked too.  In this engaging conversation, Meredith Buchwald, founder of MB Styles, shares her journey of launching a successful jewelry business during the COVID-19 pandemic. She discusses the importance of authenticity in social media marketing, the challenges of scaling her business, and the significance of building a community around her brand. Meredith also highlights her collaborations with influencers and her future plans for MB Styles, emphasizing the need for genuine connections in the entrepreneurial world. Takeaways Meredith launched MB Styles during the COVID-19 pandemic as a response to her desire to create something meaningful. Her background in design and merchandising played a crucial role in her business journey. Authenticity is key in social media marketing; showing up as your true self resonates with audiences. Building a community around her brand has been essential for growth and customer loyalty. Meredith emphasizes the importance of finding genuine influencers to promote her brand. She faced challenges in scaling her business but learned to delegate and seek help. Collaborations with influencers like Sunny and Jen have been pivotal for MB Styles' visibility. Meredith's connection with Bethany Frankel opened new opportunities for her brand. She is exploring new product lines, including clothing, to expand MB Styles. The brand's success is measured by repeat customers and their love for the products. Keywords MB Styles, jewelry, entrepreneurship, social media, authenticity, influencer marketing, business growth, women empowerment, fashion, community, Sunny and Jenn Need help with your company's social media? Reach out at bigvoicesocial.com.

  6. Jul 13

    Listen Again: Crafting Comedy and Community - with guest Chloe Hechter

    We're kicking off season 2 with social media influencer, Chloe Hechter. Join us as Chloe shares her inspiring journey from theater to becoming a content creator. Discover how she navigated college, embraced her passion for writing and comedy, and tackled the challenges of the influencer world. Chloe emphasizes the importance of authenticity, staying true to one's values, and the power of relatable storytelling. She offers insight to Jenna about living in the city post-college and gives great advice as a fellow member of Gen Z.  Takeaways: Chloe Hechter transitioned from theater to content creation to control her narrative.She values authenticity and staying true to her values in brand partnerships.Chloe emphasizes the importance of not comparing oneself to others in the influencer world.Her content often includes relatable stories for Jewish girls and young women.Chloe's journey highlights the challenges and rewards of being a full-time influencer.She shares insights on managing hate comments and maintaining personal boundaries.Chloe's viral success began with a skit about a camp social that gained 5 million views.She advises using personal connections over LinkedIn Easy Apply for job searches.Chloe's content aims to provide comic relief and relatable experiences.She stresses the importance of enjoying college moments while preparing for the future.Keywords: Chloe Hechter, content creator, influencer, comedy, writing, social media, brand partnerships, authenticity, Jewish representation, New York Follow Chloe: @Chloehechterr on Instagram @Chloehechterr on TikTok  Connect with us:  https://www.instagram.com/thesocialdialoguepodcast/ https://www.facebook.com/socialdialoguepodcast Need help with your company's social media? Reach out at bigvoicesocial.com.

  7. Jul 6

    Listen Again: Creating Content Out of Life Experiences, with guest Elizabeth Weprin

    In this episode of The Social Dialogue, we sit down with Elizabeth Weprin, better known as TikTok’s “Boca Mom,” a content creator who has built a loyal following by sharing the real, unfiltered side of motherhood, college life, and everything in between. From camp culture and sorority rush to the chaos of college parent Facebook groups, Elizabeth brings humor, honesty, and a refreshing perspective to the moments so many moms experience but don’t always talk about out loud. We dive into how she unexpectedly launched her TikTok presence, growing from just 60 followers to a thriving community in a little over a year. She shares what it really takes to build a brand online, including consistency, thick skin, and staying true to who you are, even when the comments aren’t so kind. We also talk about:  The pressure of “perfect parenting” and why it’s all a myth  How social media can bring connection… and chaos  The reality of raising college-aged kids today vs. “back then”  Why authenticity wins every time in content creation  Advice for anyone (including Gen Z grads) entering the social media world This conversation is equal parts hilarious, relatable, and surprisingly grounding. Whether you’re a mom, a content creator, or just someone trying to figure it all out as you go, Elizabeth’s take is a reminder that imperfect is actually the goal. Key Takeaway: Be yourself, stay consistent, and don’t let the noise distract you. The right audience will find you. Connect with Elizabeth: Follow Elizabeth on TikTok and Instagram (@ElizabethWeprin) for her signature mix of humor, real talk, and Boca lifestyle content. Need help with your company's social media? Reach out at bigvoicesocial.com.

  8. Jun 29

    Listen again: Building communities - online and off - with guest Lindsay Pinchuk

    Summary In this episode of the Social Dialogue Podcast, hosts Shane and Jenna Shaps welcome marketing expert Lindsay Pinchuk. They discuss the evolution of social media marketing, the importance of building community through in-person connections, and the balance between personal and professional life on social media. Lindsay shares valuable insights on networking and career advice for the next generation, emphasizing the importance of authenticity and engagement in both business and personal interactions. Takeaways College is a time to enjoy and not stress about jobs.Networking is crucial; talk to everyone you meet.Authenticity in social media builds trust and community.Building a business requires showing up consistently.In-person connections enhance online engagement.Social media strategies must adapt to changes.The importance of community in entrepreneurship.Work-life balance is essential for personal fulfillment.Mentorship and guidance can shape career paths.Success is earned through hard work and dedication. Guest Lindsay Pinchuk https://www.lindsaypinchuk.com/contact https://www.instagram.com/dearfoundher https://www.instagram.com/lindsaypinchuk Keywords college life, entrepreneurship, social media, marketing strategies, community building, authenticity, networking, advice for students Need help with your company's social media? Reach out at bigvoicesocial.com.

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5
out of 5
30 Ratings

About

We're a mother/daughter team both working in the world of social media management. Join us as we share our different perspectives on life today, including trends, fashion, friendships and career, and how social media impacts it all. Together, we bring two perspectives to one conversation. 

Information

  • Creator
    Shane & Jenna
  • Years Active
    2025 - 2026
  • Episodes
    36
  • Rating
    Explicit
  • Copyright
    © 2026 The Social Dialogue
  • Show Website
    The Social Dialogue

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