The Social Dialogue

Shane & Jenna

We're a mother/daughter team both working in the world of social media management. Join us as we share our different perspectives on life today, including trends, fashion, friendships and career, and how social media impacts it all. Together, we bring two perspectives to one conversation. 

  1. 5D AGO

    Behind the Screens, Working in Social Media, with guests Candace Portman & Lindsay Spencer

    In this episode of The Social Dialogue Podcast, Shane and Jenna are joined by Big Voice Social team members Candace and Lindsay for an honest, behind-the-scenes conversation about what it really means to manage social media for brands in their voice.  From authenticity and brand voice to TikTok vs. Instagram and the realities of the gig economy, the team breaks down the misconceptions people have about social media management - and what actually makes a client (or employer) great to work with. This episode pulls back the curtain on strategy, collaboration, consistency, and why “just posting” has never been enough. Whether you’re a business owner, a content creator, or someone curious about working in social media, this conversation offers real insight into how modern marketing actually works. 🔑 Key Takeaways Why authenticity isn’t optional anymore—it’s foundationalThe biggest differences between TikTok and Instagram, and how brands should approach eachWhat social media managers actually do all day (spoiler: it’s not just posting)How the gig economy and side hustles fit into modern careersWhat makes a client or employer great to work withWhy understanding your brand identity matters more than chasing trendsHow social media strategies have evolved—and why flexibility is keyThe importance of collaboration between clients and marketing teamsWhy consistency beats virality every timeKeywords social media, authenticity, marketing, TikTok, Instagram, gig economy, client relations, social media strategies, podcast, Big Voice Social Looking to up your social media marketing efforts? Reach out to Big Voice Social at bigvoicesocial.com

    25 min
  2. FEB 16

    The business of sorority recruitment, with guest Sloan Anderson

    Sorority recruitment can feel overwhelming, confusing, and at times, really upsetting. In this episode, Shane and Jenna sit down with Sloan Anderson, sorority recruitment consultant and founder of Getting the Bid, to talk about what’s really missing from traditional recruitment advice - and what girls actually need to know heading into the process. Sloan shares her own challenging sorority recruitment experience, how outdated resources left her feeling unprepared, and why she created Getting the Bid as a modern, realistic resource for potential new members. Together, they dive into the importance of preparation that goes beyond outfits - focusing instead on networking, conversation skills, confidence, and finding a chapter that truly fits. If you (or your daughter) are approaching sorority recruitment, this episode offers honest insight, practical tips, and reassurance that you’re not alone in feeling nervous - and that the right preparation can make all the difference. Our advice? If you're getting ready to participate in this process and you have no idea what you're doing, trust us: you've never been through something like this before. Get someone who can advise you with solid information and take the stress out of it. If either of us were to go through it again, we'd be on the phone to Sloan at Getting the Bid right now.  ✨ What You’ll Hear in This Episode Sloan’s personal sorority recruitment storyWhy so much recruitment advice feels outdatedThe inspiration behind Getting the BidWhy networking matters more than most people realizeHow practicing conversations boosts confidencePreparing in a realistic (not perfect) wayWhat “finding the right fit” really means🔑 Keywords sorority life, recruitment, personal experience, modern resources, networking, blog, advice, college life, confidence, getting the bid Reach Sloan directly at her website:  https://www.gettingthebid.com/ Or connect with her on Instagram @gettingthebid Looking to up your social media marketing efforts? Reach out to Big Voice Social at bigvoicesocial.com

    46 min
  3. FEB 9

    When multitasking is your superpower, with guest Rabbi Melissa Stollman

    In this episode of The Social Dialogue Podcast, Shane and Jenna sit down with Rabbi Melissa Stollman - a reform rabbi, Jewish educator, and all-around community builder with a background in fundraising, marketing, and event planning. Melissa’s career path doesn’t fit into a single box - and that’s exactly the point. Together, they talk about embracing nonlinear careers, why multitasking can actually be a superpower, and how building real community (online and offline) starts with showing up with intention. The conversation also weaves in what resilience really looks like for our children, and how to navigate big transitions without having it all figured out. If you’re a student, a parent, or someone figuring out their next chapter, this episode is full of perspective, reassurance, and honest advice. What We Cover Why building community is less about numbers and more about connectionEmbracing a nonlinear career path and following evolving passionsMultitasking, balance, and redefining productivityFraternity rush, resilience, and managing expectationsHow social media can be used as a true community-building toolAdvice for college students entering the workforceMaintaining meaningful professional relationshipsUsing AI and tech tools to work smarterAbout Our Guest Rabbi Melissa Stollman is a reform rabbi and Jewish educator with a diverse professional background spanning fundraising, marketing, and event planning. She’s passionate about building inclusive, thoughtful communities and helping people find purpose in every stage of life. Get Ohai via Melissa's referral code:  https://www.ohai.ai/referrals/aa9f0843-5d91-42b2-90d0-0786b8d235e8 Connect with Melissa:  https://www.linkedin.com/in/melissastollman/ Looking to up your social media marketing efforts? Reach out to Big Voice Social at bigvoicesocial.com

    34 min
  4. FEB 2

    Friends, Finals & Figuring it out, with guest Carly Bernard

    In this episode of The Social Dialogue Podcast, Shane, Jenna and their guest, Carly Bernard, reflect on what it feels like to be in the last chapter of college — a season filled with excitement, uncertainty, big dreams, and even bigger emotions. From the energy of IU's championship football season to the quiet moments that define real friendship, they explore how relationships evolve, why building community matters more than ever, and what it looks like to step into what’s next with intention. It’s an honest conversation about friendship, growth, career pressure, and learning to trust yourself during one of life’s biggest transitions. What We Talk About The unique energy of senior year and “last chapter” momentsHow friendships shift and deepen in collegeWhy earning experiences make relationships more meaningfulNavigating career dreams without having everything figured outPlans for building community after graduationHow small moments turn into lifelong memoriesWhy You’ll Love This Episode If you’re in college, about to graduate, or simply reflecting on a season of change, this episode will feel like a deep breath — and a reminder that you don’t have to have it all figured out to be exactly where you’re supposed to be. We don't really focus on "business" in this one. It's your opportunity to be a fly on the wall for three girlfriends (ok one is a mom, but still).  Let’s Keep the Conversation Going Follow The Social Dialogue Podcast for more conversations about friendship, growth, and the seasons of life. If this episode resonated, we’d love for you to leave a review and share it with a friend who’s in their own “last chapter.” Looking to up your social media marketing efforts? Reach out to Big Voice Social at bigvoicesocial.com

    39 min
  5. JAN 26

    Beyond the Brand: Embracing Authenticity - with guests, Kate & Lindsey Latts

    In this episode of The Social Dialogue Podcast, mother-daughter co-hosts Shane (Gen X) and Jenna (Gen Z) sit down with another dynamic mother-daughter duo: Kate and Lindsey Latts. Kate Latts is the Co-president and third-generation owner of Heaven Hill Brands, the nation’s largest family-owned and operated distilled spirits supplier - and Lindsey is her daughter, currently building her own career in New York City. Together, they offer a rare, behind-the-scenes look at what it means to grow up inside a legacy brand while still carving out your own identity. Kate shares what it’s like to lead a multi-generational, family-owned business in a traditionally male-dominated industry - and how authenticity, long-term thinking, and values-based leadership shape both company culture and brand presence.  Lindsey brings a Gen Z perspective to conversations around work, independence, and navigating her post-grad career path.  As always, Shane and Jenna weave in their own mother-daughter banter, exploring how generational perspectives influence friendships, careers, social media, and the way we define success today. The conversation touches on social media strategy, branding with intention, work-life integration (note: NOT work-life balance), and the unique dynamic of being both someone’s daughter and your own person. This episode is a thoughtful, honest look at legacy, leadership, and the evolving relationship between mothers and daughters across generations. Keywords: mother-daughter podcast, Gen X, Gen Z, social media podcast, family business, branding, leadership, authenticity, women in business Looking to up your social media marketing efforts? Reach out to Big Voice Social at bigvoicesocial.com

    35 min
  6. JAN 19

    Building Community Around a Brand - with guest Meredith Buchwald

    When Shane gets on a fandom bandwagon, she is literally driving the bus. From day 1 of learning about the jewelry and the woman behind the brand, she was hooked. And she got Jenna hooked too.  In this engaging conversation, Meredith Buchwald, founder of MB Styles, shares her journey of launching a successful jewelry business during the COVID-19 pandemic. She discusses the importance of authenticity in social media marketing, the challenges of scaling her business, and the significance of building a community around her brand. Meredith also highlights her collaborations with influencers and her future plans for MB Styles, emphasizing the need for genuine connections in the entrepreneurial world. Takeaways Meredith launched MB Styles during the COVID-19 pandemic as a response to her desire to create something meaningful. Her background in design and merchandising played a crucial role in her business journey. Authenticity is key in social media marketing; showing up as your true self resonates with audiences. Building a community around her brand has been essential for growth and customer loyalty. Meredith emphasizes the importance of finding genuine influencers to promote her brand. She faced challenges in scaling her business but learned to delegate and seek help. Collaborations with influencers like Sunny and Jen have been pivotal for MB Styles' visibility. Meredith's connection with Bethany Frankel opened new opportunities for her brand. She is exploring new product lines, including clothing, to expand MB Styles. The brand's success is measured by repeat customers and their love for the products. Keywords MB Styles, jewelry, entrepreneurship, social media, authenticity, influencer marketing, business growth, women empowerment, fashion, community, Sunny and Jenn Looking to up your social media marketing efforts? Reach out to Big Voice Social at bigvoicesocial.com

    33 min
  7. JAN 12

    Crafting Comedy and Community - with guest Chloe Hechter

    We're kicking off season 2 with social media influencer, Chloe Hechter. Join us as Chloe shares her inspiring journey from theater to becoming a content creator. Discover how she navigated college, embraced her passion for writing and comedy, and tackled the challenges of the influencer world. Chloe emphasizes the importance of authenticity, staying true to one's values, and the power of relatable storytelling. She offers insight to Jenna about living in the city post-college and gives great advice as a fellow member of Gen Z.  Takeaways: Chloe Hechter transitioned from theater to content creation to control her narrative.She values authenticity and staying true to her values in brand partnerships.Chloe emphasizes the importance of not comparing oneself to others in the influencer world.Her content often includes relatable stories for Jewish girls and young women.Chloe's journey highlights the challenges and rewards of being a full-time influencer.She shares insights on managing hate comments and maintaining personal boundaries.Chloe's viral success began with a skit about a camp social that gained 5 million views.She advises using personal connections over LinkedIn Easy Apply for job searches.Chloe's content aims to provide comic relief and relatable experiences.She stresses the importance of enjoying college moments while preparing for the future.Keywords: Chloe Hechter, content creator, influencer, comedy, writing, social media, brand partnerships, authenticity, Jewish representation, New York Follow Chloe: @Chloehechterr on Instagram @Chloehechterr on TikTok  Connect with us:  https://www.instagram.com/thesocialdialoguepodcast/ https://www.facebook.com/socialdialoguepodcast Looking to up your social media marketing efforts? Reach out to Big Voice Social at bigvoicesocial.com

    38 min
  8. 12/15/2025

    Friendship restored by the universe - with guest Pam Lookatch

    If you've ever had a friend fallout and wanted to know if there was hope to mend the relationship, this episode is for you.  Welcome to our final episode of season 1. This one takes a bit of a different turn as we don't talk about social media much at all. We began this first season with a conversation about how to find your friends in college, and how sometimes it doesn't happen quite as quickly as one might have thought it would.  For Shane, back in 1991, that wasn't the case at all. From day one in the dorms, she and Pam (still known to Shane as Pami - add a hair flip) were fast friends. It was a strong, stable friendship until it... well until it wasn't.  On this episode, Shane and Pami share with Jenna the details of their fallout (and nearly 30 years later learn some new information), their six year "hatefest" and the reconciliation that brought them back together in the wake of 9/11.  The episode is about the universe speaking to both of us - making sure we know we were meant to be friends and that that friendship is worth protecting. It's a story Jenna has heard a few times in her life, but never by both of us at the same time.  It's episode 13. At one point that was an unlucky number but those of us in the Swiftyverse know 13 is a great number to end on this year.  If you've missed any of our previous episodes now is a great time to go back and listen. We'll be back in January with a brand-new slate of amazing guests. Thanks for being on this journey with us and thanks for your 5-star rating and reviews!  Looking to up your social media marketing efforts? Reach out to Big Voice Social at bigvoicesocial.com

    28 min
5
out of 5
28 Ratings

About

We're a mother/daughter team both working in the world of social media management. Join us as we share our different perspectives on life today, including trends, fashion, friendships and career, and how social media impacts it all. Together, we bring two perspectives to one conversation. 

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