The Social Dialogue

Shane & Jenna
  • 5.0 (28)
  • SOCIETY & CULTURE

We're a mother/daughter team both working in the world of social media management. Join us as we share our different perspectives on life today, including trends, fashion, friendships and career, and how social media impacts it all. Together, we bring two perspectives to one conversation. 

  1. 6D AGO

    Purpose-driven Storytelling, with guest Anh Nguyen

    In this episode of The Social Dialogue Podcast, Shane and Jenna sit down with marketing strategist and founder of Amplified Marketing, Anh Nguyen, for a conversation that blends storytelling, strategy, and purpose in today’s social media landscape. Anh’s journey - from her parents’ beginnings in a Vietnamese refugee camp to building a purpose-driven marketing business - shapes how she helps brands show up with clarity, authenticity, and impact.  Together, they explore what “content” actually means (and why so many businesses get it wrong), how social media strategy differs in B2B vs. consumer spaces, and why brand awareness and thought leadership are often more powerful than chasing constant leads.  The conversation also dives into one of the biggest shifts happening right now: purpose-driven business. Anh shares why companies - especially for-profit brands - can no longer treat purpose as optional, and how Gen Z and Millennials are reshaping buying decisions with values, expectations, and accountability. Shane and Jenna also get into:  How AI is actually being used in marketing workflows (and where to draw the line)  Why relationship-building still matters more than ever in a digital-first world  The difference between learning social media in the classroom vs. real life  Creative brand examples that are doing storytelling right (even in B2B)  How excitement without a plan can quickly turn into burnout Plus, a candid mother-daughter moment on shopping habits, brand values, and the real influence Gen Z has on consumer behavior. If you’re building a brand, navigating social media strategy, or trying to create content that actually connects, this episode is full of practical insights and perspective shifts. 🔑 Keywords mother daughter podcast, Gen X Gen Z podcast, social media strategy, content marketing, purpose driven marketing, brand storytelling, B2B marketing, AI in marketing, building brand awareness, thought leadership, social media podcast Connect with Anh directly on LinkedIn. Looking to up your social media marketing efforts? Reach out to Big Voice Social at bigvoicesocial.com  Need help with your company's social media? Reach out at bigvoicesocial.com.

    43 min

  2. MAR 30

    Creating Content Out of Life Experiences, with guest Elizabeth Weprin

    In this episode of The Social Dialogue, we sit down with Elizabeth Weprin, better known as TikTok’s “Boca Mom,” a content creator who has built a loyal following by sharing the real, unfiltered side of motherhood, college life, and everything in between. From camp culture and sorority rush to the chaos of college parent Facebook groups, Elizabeth brings humor, honesty, and a refreshing perspective to the moments so many moms experience but don’t always talk about out loud. We dive into how she unexpectedly launched her TikTok presence, growing from just 60 followers to a thriving community in a little over a year. She shares what it really takes to build a brand online, including consistency, thick skin, and staying true to who you are, even when the comments aren’t so kind. We also talk about:  The pressure of “perfect parenting” and why it’s all a myth  How social media can bring connection… and chaos  The reality of raising college-aged kids today vs. “back then”  Why authenticity wins every time in content creation  Advice for anyone (including Gen Z grads) entering the social media world This conversation is equal parts hilarious, relatable, and surprisingly grounding. Whether you’re a mom, a content creator, or just someone trying to figure it all out as you go, Elizabeth’s take is a reminder that imperfect is actually the goal. Key Takeaway: Be yourself, stay consistent, and don’t let the noise distract you. The right audience will find you. Connect with Elizabeth: Follow Elizabeth on TikTok and Instagram (@ElizabethWeprin) for her signature mix of humor, real talk, and Boca lifestyle content. Looking to up your social media marketing efforts? Reach out to Big Voice Social at bigvoicesocial.com  Need help with your company's social media? Reach out at bigvoicesocial.com.

    31 min

  3. MAR 23

    Listen again: Adulting in a social media world - with guest Heather Redisch

    What does it actually take to land your first job or internship after college today? In this episode, Shane and Jenna sit down with Heather Redisch, founder of Adulting 101 Masterclass, to talk about what college juniors and seniors (and their parents) really need to know before entering the workforce. From resume building and interview skills to networking and using LinkedIn effectively, Heather breaks down the real-world skills that aren’t being taught in the classroom. They dive into how Gen Z is approaching career paths differently, the pressure of figuring it all out after graduation, and why relationships and connections matter more than ever when applying for jobs. Heather also shares practical advice on how students can stand out in a competitive job market, whether they’re applying online, reaching out on LinkedIn, or tapping into their network. And, of course, we hit the parent Facebook groups.  This conversation is a must-listen for students preparing for life after college and for parents who want to better support them through the process. In this episode, you’ll learn: How to build a resume that actually gets noticedThe biggest interview mistakes college students make (and how to fix them)How to use LinkedIn for networking and job searchingWhy networking is critical for landing internships and first jobsThe real gap between college education and workplace readinessHow parents can support (without overstepping) Reach out to Heather Redisch today:  LinkedIn: https://www.linkedin.com/in/heatherredisch/ Instagram: @adulting101masterclass Looking to up your social media marketing efforts? Reach out to Big Voice Social at bigvoicesocial.com  Need help with your company's social media? Reach out at bigvoicesocial.com.

    43 min

  4. MAR 16

    What it means to be well at work, with guest Jillian Bernstein

    What does it really mean to support employees beyond the typical HR handbook? In this episode of The Social Dialogue Podcast, Shane and Jenna sit down with Jillian Bernstein, founder of The Wellness Extension, to talk about the evolving role of workplace culture and why true employee well-being goes far beyond traditional HR programs. With more than 20 years of experience in human resources and consulting, Jillian has seen firsthand where many organizations fall short when it comes to supporting their people. Through her company, she partners with leadership teams and HR departments to create meaningful programs that help employees feel connected, supported, and engaged at work.  Jillian shares how personal experiences shaped her passion for workplace wellness and how that journey led her to create The Wellness Extension. Her approach focuses on bringing empathy and human connection back into the workplace, helping organizations build cultures where employees can thrive both professionally and personally.  The conversation explores the realities of modern work environments, especially in hybrid and remote settings, and why companies need to rethink how they build community, communication, and engagement among employees. Shane and Jenna also dive into the importance of leadership, authentic connection, and why investing in employee well-being is not just good for people, but also good for business. Whether you’re a leader, entrepreneur, HR professional, or someone navigating today’s workplace culture, this episode offers practical insights into how organizations can create environments where people truly feel supported. Connect with Jillian directly:  https://www.wellness-extension.com/ https://www.linkedin.com/in/jillianbernstein/ https://www.instagram.com/wellness_extension/ Looking to up your social media marketing efforts? Reach out to Big Voice Social at bigvoicesocial.com  Need help with your company's social media? Reach out at bigvoicesocial.com.

    39 min

  5. MAR 9

    Authenticity as a Business Strategy, with guest Cathi Bingaman

    In this episode of The Social Dialogue Podcast, Shane and Jenna sit down with Cathi Bingaman, founder of In Sync With You, to talk about something we believe deeply at Big Voice Social: when you build a business around your natural strengths and lead with authenticity, everything changes. Cathi built her concierge business from the ground up, turning her instinct to support others into a thriving, trusted company. What started as helping busy professionals manage their lives evolved into a highly personalized service built on confidentiality, consistency, and deep client relationships. This conversation is about more than outsourcing errands. It’s about trust. It’s about knowing your strengths. And it’s about building a business that reflects your values. 💡 What We Talk About How authenticity becomes a business strategy Cathi shares how understanding her core values shaped every decision she made — from branding to hiring to client relationships. She proves that authenticity is not just a buzzword. It is the foundation of sustainable growth. Building trust in deeply personal spaces When you work inside clients’ homes and lives, confidentiality is everything. Cathi walks us through how she hires, shadows, and trains her team to ensure professionalism and discretion at the highest level. The power of referrals and word-of-mouth While social media plays a role, Cathi’s business has grown largely through trusted relationships and referrals. We talk about how digital presence supports credibility without oversharing. Social media for service-based businesses Not every business can post flashy before-and-afters. Cathi explains how storytelling, testimonials, and values-driven messaging allow her to market while still protecting client privacy. Wild problem-solving stories From building a volleyball court to booking classic bands, Cathi shares some of the most creative requests she has fulfilled. It’s a reminder that entrepreneurship often means saying, “Let me figure that out.” Career advice for Jenna (and recent grads) This episode turns personal as Cathi gives Jenna thoughtful advice about identifying strengths, aligning with core values, and building a career that feels authentic rather than forced. She references tools like What Color Is Your Parachute? as a starting point for self-discovery. 🔑 Key Takeaways Authenticity is a strategy, not a slogan.Trust is built through systems, not assumptions.Word-of-mouth is still one of the most powerful marketing tools.Hiring the right people requires structure, shadowing, and clear SOPs.Understanding your core values makes career decisions easier.You do not have to do everything yourself — and you probably shouldn’t.Connect with Cathi here: https://insyncwithyou.com/ Looking to up your social media marketing efforts? Reach out to Big Voice Social at bigvoicesocial.com  Need help with your company's social media? Reach out at bigvoicesocial.com.

    37 min

  6. MAR 2

    Communicate with Clarity, with guest, Emily Schneider

    If you think PowerPoint is just bullet points and branding… think again. In this episode of The Social Dialogue Podcast, Shane and Jenna sit down with Emily Schneider, freelance presentation designer, to talk about the science behind compelling communication - and why your slides might be saying more than you realize. Emily shares how she transitioned from traditional marketing into a highly specialized niche helping professionals communicate with clarity and confidence. What started as a design skill evolved into something deeper: understanding how the brain processes information and how intentional slide design can influence attention, retention, and persuasion. She calls it her Zone of Genius. This conversation goes far beyond fonts and templates. You’ll hear: Why less truly is more when it comes to communicating your pointThe neuroscience behind how audiences absorb visual informationThe biggest mistakes people make in presentationsHow to structure slides so people actually remember what you saidWhy LinkedIn is the best social media platform there is. Emily opens up about building her personal brand through LinkedIn and how she strategically used the platform to grow her freelance business. Whether you’re an entrepreneur, corporate professional, or recent graduate, her advice on showing up online is practical and refreshingly realistic. Shane and Jenna dive into: How young professionals can showcase their work before they have a long resumeWhy posting consistently matters more than posting perfectlyHow to network in a way that feels authentic instead of transactionalThe power of positioning yourself as a specialistIf you’ve ever struggled with public speaking, dreaded building a slide deck, or wondered how to stand out on LinkedIn without feeling cringey, this episode is your roadmap. Because at the end of the day, communication is everything - in business, in branding, and in life. Connect with Emily directly via LinkedIn: https://www.linkedin.com/in/emilyschneider719/ You can also visit her website for more information:  https://www.iamemilyschneider.com/ Looking to up your social media marketing efforts? Reach out to Big Voice Social at bigvoicesocial.com  Need help with your company's social media? Reach out at bigvoicesocial.com.

    36 min

  7. FEB 23

    Behind the Screens, Working in Social Media, with guests Candace Portman & Lindsay Spencer

    In this episode of The Social Dialogue Podcast, Shane and Jenna are joined by Big Voice Social team members Candace and Lindsay for an honest, behind-the-scenes conversation about what it really means to manage social media for brands in their voice.  From authenticity and brand voice to TikTok vs. Instagram and the realities of the gig economy, the team breaks down the misconceptions people have about social media management - and what actually makes a client (or employer) great to work with. This episode pulls back the curtain on strategy, collaboration, consistency, and why “just posting” has never been enough. Whether you’re a business owner, a content creator, or someone curious about working in social media, this conversation offers real insight into how modern marketing actually works. 🔑 Key Takeaways Why authenticity isn’t optional anymore—it’s foundationalThe biggest differences between TikTok and Instagram, and how brands should approach eachWhat social media managers actually do all day (spoiler: it’s not just posting)How the gig economy and side hustles fit into modern careersWhat makes a client or employer great to work withWhy understanding your brand identity matters more than chasing trendsHow social media strategies have evolved—and why flexibility is keyThe importance of collaboration between clients and marketing teamsWhy consistency beats virality every timeKeywords social media, authenticity, marketing, TikTok, Instagram, gig economy, client relations, social media strategies, podcast, Big Voice Social Looking to up your social media marketing efforts? Reach out to Big Voice Social at bigvoicesocial.com  Need help with your company's social media? Reach out at bigvoicesocial.com.

    25 min

  8. FEB 16

    The business of sorority recruitment, with guest Sloan Anderson

    Sorority recruitment can feel overwhelming, confusing, and at times, really upsetting. In this episode, Shane and Jenna sit down with Sloan Anderson, sorority recruitment consultant and founder of Getting the Bid, to talk about what’s really missing from traditional recruitment advice - and what girls actually need to know heading into the process. Sloan shares her own challenging sorority recruitment experience, how outdated resources left her feeling unprepared, and why she created Getting the Bid as a modern, realistic resource for potential new members. Together, they dive into the importance of preparation that goes beyond outfits - focusing instead on networking, conversation skills, confidence, and finding a chapter that truly fits. If you (or your daughter) are approaching sorority recruitment, this episode offers honest insight, practical tips, and reassurance that you’re not alone in feeling nervous - and that the right preparation can make all the difference. Our advice? If you're getting ready to participate in this process and you have no idea what you're doing, trust us: you've never been through something like this before. Get someone who can advise you with solid information and take the stress out of it. If either of us were to go through it again, we'd be on the phone to Sloan at Getting the Bid right now.  ✨ What You’ll Hear in This Episode Sloan’s personal sorority recruitment storyWhy so much recruitment advice feels outdatedThe inspiration behind Getting the BidWhy networking matters more than most people realizeHow practicing conversations boosts confidencePreparing in a realistic (not perfect) wayWhat “finding the right fit” really means🔑 Keywords sorority life, recruitment, personal experience, modern resources, networking, blog, advice, college life, confidence, getting the bid Reach Sloan directly at her website:  https://www.gettingthebid.com/ Or connect with her on Instagram @gettingthebid Looking to up your social media marketing efforts? Reach out to Big Voice Social at bigvoicesocial.com  Need help with your company's social media? Reach out at bigvoicesocial.com.

    46 min
See All (26)

5
out of 5
28 Ratings

About

We're a mother/daughter team both working in the world of social media management. Join us as we share our different perspectives on life today, including trends, fashion, friendships and career, and how social media impacts it all. Together, we bring two perspectives to one conversation. 

Information

  • Creator
    Shane & Jenna
  • Years Active
    2025 - 2026
  • Episodes
    26
  • Rating
    Explicit
  • Copyright
    © 2026 The Social Dialogue
  • Show Website
    The Social Dialogue

You Might Also Like