Marketing, Machines & Mischief

Matthew Newell
  • 5.0 (1)
  • Marketing

The weekly intelligence briefing that actually respects your time and brain cells. Marketing veterans Matthew Newell and Chris Stone deliver 10-minute episodes packed with what happened in marketing that didn't suck, AI developments that won't be obsolete by Thursday, and creative campaigns worth your attention. No fluff. No corporate speak. No hour-long "journeys." Just sharp insights from professionals who've survived enough industry disasters to separate breakthrough from BS. Whether you're running your first campaign or your thousandth rebrand, you'll finish each episode knowing something actionable - plus you'll probably chuckle. Perfect for day-1 and day-10,000 marketers who want concentrated weekly intelligence that moves the needle. Because great marketing isn't just science - it's art, instinct, and knowing which robots to trust. New episodes every week. Real perspective. Actual value.

  1. 4d ago

    The Great Marketing Shakeout: Surviving Layoffs, Burnout, and Broken Agency Culture - EP 049

    If you're watching AI eat your industry's budget while HR quietly circles the wagons, you need to hear this episode before your name shows up on a spreadsheet somewhere. Agencies are cutting 15% of their workforce. 90% of them think AI is coming for the rest. And nearly two-thirds of marketers admit they're overwhelmed — most too scared to even tell their manager. Matthew and Chris break down why the agency model is buckling under its own weight, why "decisioning five times faster" doesn't mean much when legal still hasn't signed off, and why HR isn't always the safety net you think it is. More importantly, they hand you the playbook: the three things AI still can't replicate (and how to document them before someone questions your value), the honest conversation leadership needs to have before good people quietly walk, and why protecting your burnout-prone team now pays off tenfold later. No corporate jargon. No fluff. Just two guys who've survived enough of these cycles to tell you what actually matters — and what's just noise. 📖 Grab the new Book “How To Succeed In Marketing, Advertising and Artificial Intelligence Without Really Lying” on Amazon: https://amzn.to/3OJDXzU 🔗 **Join The Marketing, Machines & Mischief Community** ✅ Official: https://MarketingMachinesMischief.com ✅ Facebook: https://www.facebook.com/MarketingMachinesMischief ✅ LinkedIn: https://www.linkedin.com/in/matthewnewell/ ✅ YouTube: https://www.youtube.com/@MarketingMachinesMischief ✅ instagram: https://www.instagram.com/marketingmachinesmischief Marketing, Machines & Mischief is produced by Chris Stone at https://CastAhead.net

    The Great Marketing Shakeout: Surviving Layoffs, Burnout, and Broken Agency Culture - EP 049

  2. Sep 4

    Dark Social Marketing: The $60 Billion Attribution Gap Marketers Can’t See - EP 048

    Why can your best customers remember the recommendation, but not the ad that started it? Matthew and Chris investigate the $60 billion attribution gap created by private messages, social platforms, podcasts, and AI tools. They also unpack Wendy’s appointment of former McDonald’s CMO Tariq Hassan, the rise of creators moving into strategic marketing roles, and Liquid Death, Garage Beer, and Jason Kelce’s unforgettable campaign asking America to pledge its urine for AI data-center cooling. They then turn practical, with advice on measuring brand awareness, avoiding spam in private communities, and making better decisions when the dashboard can’t show the whole customer journey. 📖 Grab the new Book “How To Succeed In Marketing, Advertising and Artificial Intelligence Without Really Lying” on Amazon: https://amzn.to/3OJDXzU 🔗 **Join The Marketing, Machines & Mischief Community** ✅ Official: https://MarketingMachinesMischief.com ✅ Facebook: https://www.facebook.com/MarketingMachinesMischief ✅ LinkedIn: https://www.linkedin.com/in/matthewnewell/ ✅ YouTube: https://www.youtube.com/@MarketingMachinesMischief ✅ instagram: https://www.instagram.com/marketingmachinesmischief Marketing, Machines & Mischief is produced by Chris Stone at https://CastAhead.net

    Dark Social Marketing: The $60 Billion Attribution Gap Marketers Can’t See - EP 048

  3. Sep 1

    Fandom, Authenticity, and the Risk of Rebranding -- EP 047

    Can a marketing department create fandom, or can it only recognize, enable, and occasionally ruin it? In this episode, Matthew and Chris examine the thin line between a repeat customer and a genuine fan, from Mountain Dew loyalty and learning Klingon to Lego, Formula 1, Poppi, and shows revived by streaming audiences. They also cover Spotify’s experiment with skippable podcast ads at 01:01, Google’s shift toward AI-powered sales conversations, and the regulatory risks of AI-generated alcohol advertising. Then they tackle the harder question: how do you measure an emotional, social connection without making it feel manufactured? 📖 Grab the new Book “How To Succeed In Marketing, Advertising and Artificial Intelligence Without Really Lying” on Amazon: https://amzn.to/3OJDXzU 🔗 **Join The Marketing, Machines & Mischief Community** ✅ Official: https://MarketingMachinesMischief.com ✅ Facebook: https://www.facebook.com/MarketingMachinesMischief ✅ LinkedIn: https://www.linkedin.com/in/matthewnewell/ ✅ YouTube: https://www.youtube.com/@MarketingMachinesMischief ✅ instagram: https://www.instagram.com/marketingmachinesmischief Marketing, Machines & Mischief is produced by Chris Stone at https://CastAhead.net

    Fandom, Authenticity, and the Risk of Rebranding -- EP 047

  4. Aug 24

    How to Get Found by ChatGPT: The New Rules of AI Search (GEO Explained) -- EP 046

    If you're still white-knuckling your Google ranking while ChatGPT quietly decides which brands get mentioned — and which get ghosted — you're already playing yesterday's game. This week on Marketing, Machines & Mischief, Matthew and Chris break down what it actually takes to get cited by ChatGPT, Claude, and every other AI app rewriting how customers discover businesses. From schema markup to Reddit's surprising new authority to building "content clusters" that act as your digital moat — this is the no-nonsense GEO/AEO primer marketers are missing, delivered by two guys with decades of real campaigns (and real scars) to back it up. No snake oil. No $350-an-hour "experts." Just a fast, sharp, curated take on where marketing is headed next — plus this week's biggest headlines: OpenAI's ad expansion, the IAB's new AI-disclosure guidelines, and out-of-home advertising's record-breaking quarter. Press play before your competitors figure this out first. 📖 Grab the new Book “How To Succeed In Marketing, Advertising and Artificial Intelligence Without Really Lying” on Amazon: https://amzn.to/3OJDXzU 🔗 **Join The Marketing, Machines & Mischief Community** ✅ Official: https://MarketingMachinesMischief.com ✅ Facebook: https://www.facebook.com/MarketingMachinesMischief ✅ LinkedIn: https://www.linkedin.com/in/matthewnewell/ ✅ YouTube: https://www.youtube.com/@MarketingMachinesMischief ✅ instagram: https://www.instagram.com/marketingmachinesmischief Marketing, Machines & Mischief is produced by Chris Stone at https://CastAhead.net

    How to Get Found by ChatGPT: The New Rules of AI Search (GEO Explained) -- EP 046

  5. Aug 18

    Big Pharma’s Bizarre TV Ads: Behind the Madness and the Marketing -- EP 045

    On today’s episode, Matthew & Chris tumble down the wild and wacky rabbit hole of Big Pharma’s prescription drug TV advertising—where anime secret agents fight nausea, Broadway musical numbers break out over diabetes meds, and even the ball dog steals the commercial. The duo also unpacks some of the week’s biggest headlines: Meta faces another eye-popping fine and new safety rules, Google quietly tests "Remy," its new AI personal agent, and Disney sells out all Super Bowl ad slots for 2027, marking milestones in price and spectacle. But the main course? A deep dive into why U.S. and New Zealand television are still a playground for pharmaceutical ads—and how upcoming FDA changes could reset the entire zany genre. Along the way, the Mischievous Duo roast, dissect, and sort-of celebrate the creativity (and absurdity) behind ads that want to make even side effects look like a show tune. Stick around for insightful banter, classic commercial breakdowns, and a reminder to appreciate the glorious, bizarre art form that is the Big Pharma TV spot—before it changes forever. 📖 Grab the new Book “How To Succeed In Marketing, Advertising and Artificial Intelligence Without Really Lying” on Amazon: https://amzn.to/3OJDXzU 🔗 **Join The Marketing, Machines & Mischief Community** ✅ Official: https://MarketingMachinesMischief.com ✅ Facebook: https://www.facebook.com/MarketingMachinesMischief ✅ LinkedIn: https://www.linkedin.com/in/matthewnewell/ ✅ YouTube: https://www.youtube.com/@MarketingMachinesMischief ✅ instagram: https://www.instagram.com/marketingmachinesmischief Marketing, Machines & Mischief is produced by Chris Stone at https://CastAhead.net

    Big Pharma’s Bizarre TV Ads: Behind the Madness and the Marketing -- EP 045

  6. Aug 10

    How Small Businesses Can Win With Marketing Automation and AI Without Losing Their Unique Voice – EP 044

    e want small businesses to succeed. We jump into the everyday challenges that small businesses face when it comes to marketing strategy, exploring where entrepreneurs should focus their limited time, money, and energy—and what they can afford to skip. The episode kicks off with a rundown of the latest impactful marketing headlines, including Unilever and Coca-Cola’s impressive World Cup ad results, and a closer look at Meta’s skyrocketing ad revenues (and concerns about shady ad dollars and AI spending). From there, we turn our attention to actionable advice for small business owners in a rapidly changing marketing landscape. We discuss the crucial balance between embracing AI automation and preserving authentic brand voice, how to budget and test marketing channels, and the importance of planning ahead—even if you feel overwhelmed. Whether you’re a solopreneur, a growing venture, or a local favorite, this episode is packed with insights to help your brand stand out, stay human, and grow smart in an AI-powered world. 📖 Grab the new Book “How To Succeed In Marketing, Advertising and Artificial Intelligence Without Really Lying” on Amazon: https://amzn.to/3OJDXzU 🔗 **Join The Marketing, Machines & Mischief Community** ✅ Official: https://MarketingMachinesMischief.com ✅ Facebook: https://www.facebook.com/MarketingMachinesMischief ✅ LinkedIn: https://www.linkedin.com/in/matthewnewell/ ✅ YouTube: https://www.youtube.com/@MarketingMachinesMischief ✅ instagram: https://www.instagram.com/marketingmachinesmischief Marketing, Machines & Mischief is produced by Chris Stone at https://CastAhead.net

    How Small Businesses Can Win With Marketing Automation and AI Without Losing Their Unique Voice – EP 044

  7. Aug 3

    The Future of Marketing to Children in an AI-Driven World – EP 043

    t’s high time we get into the future of marketing to children in an era shaped by AI and digital connectivity. We tackle everything from international legislation—like France’s recent ban on social media for kids under 15—to the ever-evolving patchwork of US regulations, and the ingenious ways advertisers adapt, from fine print tricks to product placements in kids’ movies. Whether you’re a marketer navigating compliance, a parent wondering about digital safety, or just curious about how AI is turbocharging the advertising ecosystem, this episode unpacks the headlines, exposes the loopholes, and asks: Where should marketers—and platforms—draw the line? Plus: audience mailbags, lessons from advertising history, and always, a bit of mischief. 📖 Grab the new Book “How To Succeed In Marketing, Advertising and Artificial Intelligence Without Really Lying” on Amazon: https://amzn.to/3OJDXzU 🔗 **Join The Marketing, Machines & Mischief Community** ✅ Official: https://MarketingMachinesMischief.com ✅ Facebook: https://www.facebook.com/MarketingMachinesMischief ✅ LinkedIn: https://www.linkedin.com/in/matthewnewell/ ✅ YouTube: https://www.youtube.com/@MarketingMachinesMischief ✅ instagram: https://www.instagram.com/marketingmachinesmischief Marketing, Machines & Mischief is produced by Chris Stone at https://CastAhead.net

    The Future of Marketing to Children in an AI-Driven World – EP 043

  8. Jul 24

    Breaking Down World Cup 2026: Record-Breaking Viewership and Unexpected Brand Victories – EP 042

    Welcome to this special quadrennial edition of Marketing, Machines & Mischief! In this banger, we break down the marketing madness behind the 2026 FIFA World Cup—doing deeeeeep into the record-shattering viewership, standout advertising moments, unexpected brand winners (hello, ranch dressing!), and creative ambush tactics from major brands. From the influence of shows like Ted Lasso to the viral power of influencers and the Super Bowl-style halftime spectacle, we dissect why this year’s World Cup was such a marketing juggernaut—especially for the US audience. Grab your vuvuzelas (if the law hasn’t gotten to them yet) and get ready to explore the strategies and surprises that made the world’s biggest sporting event a dream come true for marketers and brands everywhere. 📖 Grab the new Book “How To Succeed In Marketing, Advertising and Artificial Intelligence Without Really Lying” on Amazon: https://amzn.to/3OJDXzU 🔗 **Join The Marketing, Machines & Mischief Community** ✅ Official: https://MarketingMachinesMischief.com ✅ Facebook: https://www.facebook.com/MarketingMachinesMischief ✅ LinkedIn: https://www.linkedin.com/in/matthewnewell/ ✅ YouTube: https://www.youtube.com/@MarketingMachinesMischief ✅ instagram: https://www.instagram.com/marketingmachinesmischief Marketing, Machines & Mischief is produced by Chris Stone at https://CastAhead.net

    Breaking Down World Cup 2026: Record-Breaking Viewership and Unexpected Brand Victories – EP 042
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About

The weekly intelligence briefing that actually respects your time and brain cells. Marketing veterans Matthew Newell and Chris Stone deliver 10-minute episodes packed with what happened in marketing that didn't suck, AI developments that won't be obsolete by Thursday, and creative campaigns worth your attention. No fluff. No corporate speak. No hour-long "journeys." Just sharp insights from professionals who've survived enough industry disasters to separate breakthrough from BS. Whether you're running your first campaign or your thousandth rebrand, you'll finish each episode knowing something actionable - plus you'll probably chuckle. Perfect for day-1 and day-10,000 marketers who want concentrated weekly intelligence that moves the needle. Because great marketing isn't just science - it's art, instinct, and knowing which robots to trust. New episodes every week. Real perspective. Actual value.

Information

  • Creator
    Matthew Newell
  • Years Active
    2025 - 2026
  • Episodes
    49
  • Rating
    Clean
  • Copyright
    © Copyright 2026 Matthew Newell
  • Show Website
    Marketing, Machines & Mischief