Simply Sell

Brian Buckalew

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Business

Bringing unique hosts every day to discuss the nuances of sales to make it simple.

1d ago · Video

The Truths About Selling a Business Nobody Tells You | Mergers and Acquisition explained simply.

What does selling a business have in common with selling a product or service? More than you might think. In this episode of the Simply Sell Podcast, Brian Buckalew sits down with Mark Hartmann, an M&A expert at Hartman Rhodes and author of Sweat Equity Pay Day, to explore the connection between mergers and acquisitions, business sales, sales strategy, business valuation, and exit planning. Mark has experienced the process from both sides. He built and scaled his own medical claims cost containment company for 15 years before selling it, and now helps other business owners prepare and execute the sale of their companies. The conversation goes far beyond traditional mergers and acquisitions. Brian and Mark break down what business owners, sales leaders, and salespeople can learn from the M&A process — including how buyers evaluate businesses, how to qualify buyers, where business value actually comes from, and why founder dependency can reduce the value of a company. In this episode, you'll learn: Why selling a business has so much in common with selling a product or serviceWhy selling yourself is often the first step in a professional services businessMistakes Mark made when selling his own companyWhy business owners should consider using an M&A advisorHow qualifying questions can make the sales process easierHow a pitch book helps buyers understand a businessWhy "value isn't created in spreadsheets"How brand reputation, employees, customers and suppliers influence business valueWhy customer concentration can affect valuationThe difference between financial buyers and strategic buyersHow private equity buyers think about return on invested capitalWhat strategic buyers look for in an acquisitionWhy business owners need to make themselves replaceableThe "kidnap test" and what it reveals about founder dependencyWhy a business that depends entirely on its owner can be worth lessWhy business owners should always be "deal ready"How far in advance a business owner should prepare for a saleWhich advisors business owners may need during an M&A transactionWhat sales professionals can learn from the world of mergers and acquisitions Key Questions Answered How do you prepare a business for sale?What makes a business valuable to buyers?How do buyers value a business?Why is founder dependency a problem when selling a business?What is the difference between a financial buyer and a strategic buyer?What does private equity look for when buying a company?How does customer concentration affect business valuation?Why should a business owner use an M&A advisor?How far in advance should you prepare to sell your business?How can salespeople apply M&A principles to everyday selling? If you're a business owner, entrepreneur, sales leader, salesperson, or anyone interested in mergers and acquisitions, business valuation, selling a business, or exit planning, this conversation provides a different perspective on how buyers think and how value is actually created. #MergersAndAcquisitions #BusinessValuation #SellYourBusiness #ExitPlanning #SalesStrategy #M&A #BusinessSales #PrivateEquity #StrategicBuyer #Entrepreneurship
Oct 4 · Video

Always Be Prospecting To Grow Your Book!

I believe the "Always Be Closing" saying from the 90's move Glengarry Glen Ross is outdated as we are in 2026. We should "Always Be Prospecting". If your sales are not growing, they are dying. The only way to grow your sales is to prospect. Waiting for your sales to be dying is like watering your grass when it is dead. You should always be taking care of your grass just like you should "Always Be Prospecting". Checkout the latest Episode of "The Simply Sell Podcast". #SalesTips #B2BSales #SalesStrategy #Prospecting #salespodcast #leadgeneration #SalesProspecting #ColdOutreach #PipelineGeneration
Oct 1 · Video

Always Be Prospecting

Too many times we get too comfortable with our book of business and this complacency is like kryptonite for salespeople. We should always be prospecting. Here is a short clip from my latest podcast episode titled "Always Be Closing". Look for the full episode to come out in the next few days. #sales #salesprospecting #salesleadership #businessdevelopment #salesstrategy
Aug 23 · Video

The Sales Skill That Isn’t a Sales Skill

If I told you one of the most important skills in sales is not really a sales skill at all, would you believe me? Probably not. Click the link to the latest episode of the Simply Sell Podcast to find out what that skill is. #sales #salestips #b2bsales #businessgrowth #trustbuilding
Season 1, Episode 12 Trailer · Video

Responsiveness Matters In Sales!

You could be the nerdiest "No Game" salesperson in the industry but you could be better than most by doing one just thing. Watch the video to find out what that is! #b2bsales #podcast #broadcastsales
Jul 18 · Video

Stop Presenting And Start Selling

Do you want buyers to start caring about what you are saying during your sales calls? Then stop presenting features and benefits that the buyer does not care about and start selling by making the meeting about them and not your presentation. Buyers want to talk about their problems but need to be asked the right questions. Listen to this podcast to find out the right questions. #Podcast #linkedinmarketing #salestips #B2BSales #SalesStrategy #ConversationMatters #BusinessGrowth #LeadGeneration #SellingSkills #CustomerDiscovery
Season 1, Episode 9 Trailer · Video

Marketing's Role To Create Layups for Sales

I recently had entrepreneur Ryan Lucia on the Simply Sell Podcast to discuss how sales and marketing should work together. In this clip, Ryan discusses how good brand marketing creates easy closing opportunities for sales as the prospect already knows and trusts your company before the salesperson even walks in the door.
Jul 10 · Video

Sales and Marketing How they Should Work Together

There are so many misconceptions about marketing. Especially how it relates to sales. Entrepreneur Ryan Lucia breaks it down for us during this interview on the Simply Sell Podcast. We discuss the differences between sales and marketing and how a good brand can make selling so much easier and fun.

Bringing unique hosts every day to discuss the nuances of sales to make it simple.

Creator

Brian Buckalew
Years Active

2025 - 2026
Episodes

18
Rating

Clean
Copyright

© 2026 Simply Sell
Show Website

Simply Sell