Simply Sell

Brian Buckalew

Bringing unique hosts every day to discuss the nuances of sales to make it simple.

Episodes

  1. The Power of the Handwritten Thank You Note

    6D AGO

    The Power of the Handwritten Thank You Note

    Unlock the simple yet powerful secret to building stronger client relationships — one handwritten thank you note at a time. In a world flooded with automated emails and digital sequences, the art of genuine gratitude stands out more than ever. Discover how a small, thoughtful gesture can set you apart, boost your reputation, and keep you top of mind without ever asking for the sale. Most sales conversations focus on closing deals quickly, but what if the real game-changer is planting seeds of genuine connection? In this episode, I share why thank you notes are underused yet incredibly effective to build trust, differentiate yourself, and foster lasting relationships. You'll learn exactly when and how to send them — whether after meetings, referrals, or problem-solving sessions — and avoid common pitfalls like turning them into sales pitches or sending them too late. Plus, I reveal the surprising impact a handwritten note can have, including stories of clients calling just to thank me for a simple gesture. We break down: The true value of handwritten thank you notes in nurturing client loyaltyThe specific timing and context in which to send these notes for maximum impactHow to personalize your notes and make them feel authentic without seeming salesyWhy most professionals overlook this simple tactic and how it costs them relationshipsPractical tips for making thank you notes part of your ongoing business routineIn a landscape where trust and authenticity win, mastering this small but mighty habit can turn your professional relationships into loyal partnerships. Failure to leverage this tool means risking being forgettable in a sea of automated follow-ups. But the opportunity to stand out as a thoughtful, caring professional is just a thank you note away. Perfect for salespeople, entrepreneurs, and anyone looking to deepen their client bonds, this episode proves that sometimes less is more — and genuine gratitude costs nothing but pays big. Ready to transform your relationships and elevate your professionalism? Hit play and start writing the notes that truly matter.

    5 min

About

Bringing unique hosts every day to discuss the nuances of sales to make it simple.