Simply Sell

Brian Buckalew

0.0 (0)
Business

Bringing unique hosts every day to discuss the nuances of sales to make it simple.

Season 1, Episode 9 Trailer

Marketing's Role To Create Layups for Sales

I recently had entrepreneur Ryan Lucia on the Simply Sell Podcast to discuss how sales and marketing should work together. In this clip, Ryan discusses how good brand marketing creates easy closing opportunities for sales as the prospect already knows and trusts your company before the salesperson even walks in the door.
6d ago

Sales and Marketing How they Should Work Together

There are so many misconceptions about marketing. Especially how it relates to sales. Entrepreneur Ryan Lucia breaks it down for us during this interview on the Simply Sell Podcast. We discuss the differences between sales and marketing and how a good brand can make selling so much easier and fun.
Jun 28

Selling the Supply Chain Expert

I had the pleasure of interviewing Melissa Mize from Global Supply Chain Advisors on my latest episode of The Simply Sell Podcast. What does it take to sell a Supply Chain Expert? Learn what not to do and what you should do when making that initial cold call. Learn what separates the average sales rep from the great sales rep. Get a true understanding of what strategic sourcing is and what supply chain people prioritize with their supply chain.
May 10

Will AI Replace Us

Will AI Replace us? This is the question that everyone has in the back of their minds. In some ways, we can all be replaced. AI is getting better every day. In this video, Brian Buckalew from the Simply Sell Podcast discusses who in sales and procurement is at risk of being replaced by AI and what you can do "Out Human the AI Machine".
Apr 27

Sales Differentiation with Lee Salz

I was lucky enough to have bestselling author Lee Salz on the Simply Sell Podcast. Lee is a proud sales contrarian and has written three great books centered around selling differently. In this episode, we discuss his latest book "The First Meeting Differentiator". Everybody knows that engagement is the toughest thing in sales, so the First Meeting is crucial to earning business from a client. Lee and I dive into what it takes to have a good first meeting. Lee also touches on flipping the script from using the term discovery call to a consultation call. Listen to this podcast and take your sales to the next level by bringing meaningful differentiation to your first meeting with a client.
Apr 3

Is That The Best You Can Do?

Many times as we are starting out in sales we are asked the question " Is that the best you can do?" This can apply to price, delivery, credit terms, or something else related to the sale. This can be pretty stressful as we are thinking we may be losing the business. This episode talks about some of the things you should not do when asked this question as well as suggestions on how to best handle this question. Most importantly though, being asked this question could be a good thing! Listen to find out!
Mar 3

How to be Persuasive in Sales with John Ferguson

There is a saying from George Bernard that says "He who can, does. He who cannot, teaches". John Ferguson from Aslan Training and Development is the exact opposite of the above quote. He practices what he preaches as he has to sell the training program and teach it to his clients. Learn about how to be persuasive in sales from John on the Simply Sell Podcast.
Feb 1

The Power of the Handwritten Thank You Note

Unlock the simple yet powerful secret to building stronger client relationships — one handwritten thank you note at a time. In a world flooded with automated emails and digital sequences, the art of genuine gratitude stands out more than ever. Discover how a small, thoughtful gesture can set you apart, boost your reputation, and keep you top of mind without ever asking for the sale. Most sales conversations focus on closing deals quickly, but what if the real game-changer is planting seeds of genuine connection? In this episode, I share why thank you notes are underused yet incredibly effective to build trust, differentiate yourself, and foster lasting relationships. You'll learn exactly when and how to send them — whether after meetings, referrals, or problem-solving sessions — and avoid common pitfalls like turning them into sales pitches or sending them too late. Plus, I reveal the surprising impact a handwritten note can have, including stories of clients calling just to thank me for a simple gesture. We break down: The true value of handwritten thank you notes in nurturing client loyaltyThe specific timing and context in which to send these notes for maximum impactHow to personalize your notes and make them feel authentic without seeming salesyWhy most professionals overlook this simple tactic and how it costs them relationshipsPractical tips for making thank you notes part of your ongoing business routineIn a landscape where trust and authenticity win, mastering this small but mighty habit can turn your professional relationships into loyal partnerships. Failure to leverage this tool means risking being forgettable in a sea of automated follow-ups. But the opportunity to stand out as a thoughtful, caring professional is just a thank you note away. Perfect for salespeople, entrepreneurs, and anyone looking to deepen their client bonds, this episode proves that sometimes less is more — and genuine gratitude costs nothing but pays big. Ready to transform your relationships and elevate your professionalism? Hit play and start writing the notes that truly matter.
12/18/2025

How does a Successful Recruiter Sell with Tyler Rossi

Just wrapped up an insightful episode with Tyler Rossi on the Simply Sell podcast! Tyler shared his journey from sales at Indeed.com to founding American Dream Search, specializing in recruiting top sales talent in the steel industry. His story is a testament to the power of resilience and specialization. If you're in the steel industry and looking for a career move, Tyler is the go-to recruiter. Click the link for s short preview from this episode: https://riverside.fm/dashboard/editor/preview/5ce929ba-9390-4d3f-9798-347f6b60d1a0/694331cbf5dc979bee7e36d8?share-token=ece19f42b18d3a3fade4&content-shared=recording-preview #Recruitment #SalesStrategy #SteelIndustry
10/24/2025

Selling the C-Suite Executive with Allison Giddens

Learn what it takes to sell the C-Suite Executive with Allison Giddens. Allison gives insight as to what she looks for in a sales rep who calls on her. Yes, selling the C-Suite executive is much different than selling the procurement person.
09/30/2025

Sales Leadership with Chris Shipp

In this episode of the Simply Sell podcast, host Brian sits down with Chris Shipp, a seasoned leader in the steel industry, to explore the nuances of sales leadership. Chris shares his journey from military service to becoming a mentor and leader in the business world, emphasizing the importance of servant leadership and team empowerment. Tune in to discover how Chris navigates the challenges of leading diverse teams and his approach to fostering growth and innovation in a rapidly changing industry.
09/12/2025

Managing Client Relationships with Kyle Siebels

Join us on the Simply Sell Podcast as we dive into the world of sales relationships with Kyle Siebels, a dynamic executive from Steel Manufacturing in Kansas City. Discover how Kyle's small-town roots in Minden, Iowa, shaped his approach to building strong, lasting connections in the steel industry. From navigating the challenges of a tornado-stricken community to balancing work and education, Kyle shares his journey and insights on managing relationships across generations. Tune in to learn the secrets behind his success and how he leverages personal connections to thrive in a competitive market.

Trailer

Marketing's Role To Create Layups for Sales

I recently had entrepreneur Ryan Lucia on the Simply Sell Podcast to discuss how sales and marketing should work together. In this clip, Ryan discusses how good brand marketing creates easy closing opportunities for sales as the prospect already knows and trusts your company before the salesperson even walks in the door.

Bringing unique hosts every day to discuss the nuances of sales to make it simple.

Creator

Brian Buckalew
Years Active

2025 - 2026
Episodes

12
Rating

Clean
Copyright

© 2026 Simply Sell
Show Website

Simply Sell