Smart Soulful Business with Becky & Laurie

Becky Brown & Laurie Graham Ertl
  • 5.0 (4)
  • Entrepreneurship

You can build a business that’s both purposeful and profitable - and we’re living proof it’s possible. Between us, we’ve launched courses, run communities, and coached women worldwide, all while keeping our faith, our sense of humor, and our sanity intact. This show is for Christian women entrepreneurs who want to grow with smart strategy and emotional intelligence, in ways that fit your life, not consume it. Each week, you’ll hear honest conversations, grounded strategy, and faith that fuels your business in real, practical ways.

  1. 2h ago

    036: What If No One Listens? | Starting a Podcast, Part 6

    “What if … no one listens?” This is one of the top questions that keeps people stuck - and it’s a fair question. Does it still matter if only five people listen? Ten? Ten?  We’ve gotten used to measuring everything by how many people respond to it, so of course, this is where our minds go. We’re talking about: What “no one listening” actually looks like in the early episodes (real numbers, not assumptions)Why small numbers don’t mean you’re doing it wrongThe pressure to see traction quickly (and where that expectation comes from)What it looks like to keep showing up before there’s much feedback RESOURCES MENTIONED This Week's Free Action Guide: The First Few Listeners PlanThe Smart Soulful Business Facebook Community: smartbusiness.thrivecart.com/soulful-strategy-community SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more Christian women who need to hear this. 🎙 Thanks for tuning in to Smart Soulful Business Podcast! See you next week! MORE FROM BECKY & LAURIE Website: smartsoulfulbusiness.com Instagram: instagram.com/smartsoulfulbusiness Facebook: facebook.com/smartsoulfulbusiness Pinterest: pinterest.com/smartsoulfulbusiness Smart Soulful Business Facebook Community: smartbusiness.thrivecart.com/soulful-strategy-community

    29 min

  2. May 27

    035: You Don’t Need a “Podcast Personality” to Start a Podcast | Starting a Podcast, Part 5

    Most people have a picture in their head of what a “podcaster” sounds like … and it doesn’t always sound like them. That gap is enough to keep a lot of good ideas - and good people - on the shelf. This episode looks at that gap. And what actually matters instead. Listen in for: The unspoken “type” people think they need to beWhy personality and polish aren’t what make someone worth listening toHow your natural way of talking actually works in your favorWhat shifts when you stop trying to sound like someone else  RESOURCES MENTIONED This Week's Free Action Guide: The Natural Voice NotesThe Smart Soulful Business Facebook Community: smartbusiness.thrivecart.com/soulful-strategy-community SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more Christian women who need to hear this. 🎙 Thanks for tuning in to Smart Soulful Business Podcast! See you next week! MORE FROM BECKY & LAURIE Website: smartsoulfulbusiness.com Instagram: instagram.com/smartsoulfulbusiness Facebook: facebook.com/smartsoulfulbusiness Pinterest: pinterest.com/smartsoulfulbusiness Smart Soulful Business Facebook Community: smartbusiness.thrivecart.com/soulful-strategy-community

    32 min

  3. May 20

    034: What Do You Actually Need to Start a Podcast? (And What You Don’t) | Starting a Podcast, Part 4

    At some point, starting a podcast stops feeling simple … What do I actually need? What matters first? What can wait? Suddenly, there are ten decisions - and no clear place to start.  If your brain has been bouncing between options, this is that moment. And it’s more common than you think. In this episode: What you actually need to start a podcast (and what you don’t)Where all the decisions come from (and which ones don’t matter yet)How too many options slow people down before they even beginWhat changes when you focus on what actually matters RESOURCES MENTIONED This Week's Free Action Guide: The Podcast Decision FilterThe Smart Soulful Business Facebook Community: smartbusiness.thrivecart.com/soulful-strategy-community SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more Christian women who need to hear this. 🎙 Thanks for tuning in to Smart Soulful Business Podcast! See you next week! MORE FROM BECKY & LAURIE Website: smartsoulfulbusiness.com Instagram: instagram.com/smartsoulfulbusiness Facebook: facebook.com/smartsoulfulbusiness Pinterest: pinterest.com/smartsoulfulbusiness Smart Soulful Business Facebook Community: smartbusiness.thrivecart.com/soulful-strategy-community

    19 min

  4. May 13

    033: Starting a Podcast: What Happens After You Say Yes (And Why Most Don’t Stick With It) | Starting a Podcast, Part 3

    If Part 2 helped you see why starting a podcast is actually worth it … this is the part most people don’t expect. Because starting usually isn’t the issue - it’s what happens after those first few episodes. The excitement is still there, but real life kicks in, and things don’t feel quite as simple as they did at the beginning. There are a few really common patterns that show up early - and once you see them, they’re a lot easier to avoid. Here’s what we’re unpacking: What actually causes people to stop after a few episodes (it’s rarely what they expected)The early excitement → drop-off pattern most people hitWhy “I’ll just stay consistent” doesn’t always play out the way you thoughtWhy you don’t need to change who you are to do this well RESOURCES MENTIONED This Week's Free Action Guide: The Podcast Stay-With-It PlanThe Smart Soulful Business Facebook Community: smartbusiness.thrivecart.com/soulful-strategy-community SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more Christian women who need to hear this. 🎙 Thanks for tuning in to Smart Soulful Business Podcast! See you next week! MORE FROM BECKY & LAURIE Website: smartsoulfulbusiness.com Instagram: instagram.com/smartsoulfulbusiness Facebook: facebook.com/smartsoulfulbusiness Pinterest: pinterest.com/smartsoulfulbusiness Smart Soulful Business Facebook Community: smartbusiness.thrivecart.com/soulful-strategy-community

    26 min

  5. May 6

    032: Why Starting a Podcast Is Worth It (And What It Actually Does for Your Business) | Starting a Podcast, Part 2

    If Part 1 helped you stop talking yourself out of starting a podcast … this is where we make the case for why you actually should. Because this isn’t just “one more thing to keep up with.”  For a lot of us, it becomes the thing everything else comes from. Instead of constantly trying to come up with posts, emails, or blog content, this turns into your weekly anchor - the place your ideas get worked out, said out loud, and then reused in a way that actually makes sense.  Honestly? For a lot of people, it ends up replacing way more complicated systems with something that finally feels sustainable. Listen in for: Why podcasting isn’t just another platform (and why that matters)How it can become your weekly anchor instead of scrambling for new contentWhy talking through your ideas sharpens them faster than writing aloneHow podcasting can feel easier to sustain than trying to keep up everywhere else RESOURCES MENTIONED This Week's Free Action Guide: The “Make Email Fit Your Business” MapThe Smart Soulful Business Facebook Community: smartbusiness.thrivecart.com/soulful-strategy-community SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more Christian women who need to hear this. 🎙 Thanks for tuning in to Smart Soulful Business Podcast! See you next week! MORE FROM BECKY & LAURIE Website: smartsoulfulbusiness.com Instagram: instagram.com/smartsoulfulbusiness Facebook: facebook.com/smartsoulfulbusiness Pinterest: pinterest.com/smartsoulfulbusiness Smart Soulful Business Facebook Community: smartbusiness.thrivecart.com/soulful-strategy-community

    28 min

  6. Apr 29

    031: Does the World Need One More Podcast? | Starting a Podcast, Part 1

    If you’ve thought about starting a podcast and immediately followed it with, “yeah… but does the world really need another one?” - you’re not alone. That question shows up fast, and for a lot of people, it ends great ideas before they even get a chance. Yes, there are millions of podcasts out there. But only a small percentage are actually active. Most people start… and then they stop. So the issue isn’t really “too many podcasts.” It’s that very few people stick with it. And that changes how we should be thinking about this. Listen in for: Why this question shows up so quickly (and what it’s really pointing to)The difference between adding more content vs. adding something people actually stay withWhat makes someone’s voice worth listening to (even in a crowded space)The common ways good ideas get talked out of - and how to move forward anyway RESOURCES MENTIONED This Week's Free Action Guide: The “Should I Start This?” GuideThe Smart Soulful Business Facebook Community: smartbusiness.thrivecart.com/soulful-strategy-community SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more Christian women who need to hear this. 🎙 Thanks for tuning in to Smart Soulful Business Podcast! See you next week! MORE FROM BECKY & LAURIE Website: smartsoulfulbusiness.com Instagram: instagram.com/smartsoulfulbusiness Facebook: facebook.com/smartsoulfulbusiness Pinterest: pinterest.com/smartsoulfulbusiness Smart Soulful Business Facebook Community: smartbusiness.thrivecart.com/soulful-strategy-community

    26 min

  7. Apr 22

    030: Email Isn’t Just for “That Kind” of Business — It’s for Yours Too

    If you’re thinking, “Email doesn’t really fit what I do,” you’re not the only one. It’s easy to assume email works better for bigger, more online, or more “put together” businesses.  In this episode, we talk about how email can actually fit what you’re already doing - whether that’s handmade, local, service-based, or something still growing. Listen in for: Why email isn’t just for bigger or more “online” businessesWhat this can look like for handmade, local, or home-based workHow to stay connected with the people already paying attentionThe shift from “this doesn’t fit me” to “this could actually work”How to make email feel like a natural part of your business RESOURCES MENTIONED This Week's Free Action Guide: The “Make Email Fit Your Business” MapThe Smart Soulful Business Facebook Community: smartbusiness.thrivecart.com/soulful-strategy-community SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more Christian women who need to hear this. 🎙 Thanks for tuning in to Smart Soulful Business Podcast! See you next week! MORE FROM BECKY & LAURIE Website: smartsoulfulbusiness.com Instagram: instagram.com/smartsoulfulbusiness Facebook: facebook.com/smartsoulfulbusiness Pinterest: pinterest.com/smartsoulfulbusiness Smart Soulful Business Facebook Community: smartbusiness.thrivecart.com/soulful-strategy-community

    23 min

  8. Apr 15

    029: Email Anxiety — Unsubscribes, Open Rates & the Fear of Sending

    If you’ve ever hesitated to hit send - or overthought what happens after - you’re not alone.  This episode gets into the emotional side of email that no one really talks about, but almost everyone feels. What unsubscribes actually mean (and why they’re not a problem)Why open rates fluctuate more than we expectHow easy it is to tie numbers to how we feel about ourselvesWhy silence doesn’t mean rejectionWhat changes when you keep showing up anyway RESOURCES MENTIONED This Week's Free Action Guide: The “Just Hit Send” ChecklistThe Smart Soulful Business Facebook Community: smartbusiness.thrivecart.com/soulful-strategy-community SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more Christian women who need to hear this. 🎙 Thanks for tuning in to Smart Soulful Business Podcast! See you next week! MORE FROM BECKY & LAURIE Website: smartsoulfulbusiness.com Instagram: instagram.com/smartsoulfulbusiness Facebook: facebook.com/smartsoulfulbusiness Pinterest: pinterest.com/smartsoulfulbusiness Smart Soulful Business Facebook Community: smartbusiness.thrivecart.com/soulful-strategy-community

    29 min
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Ratings & Reviews

5
out of 5
4 Ratings

About

You can build a business that’s both purposeful and profitable - and we’re living proof it’s possible. Between us, we’ve launched courses, run communities, and coached women worldwide, all while keeping our faith, our sense of humor, and our sanity intact. This show is for Christian women entrepreneurs who want to grow with smart strategy and emotional intelligence, in ways that fit your life, not consume it. Each week, you’ll hear honest conversations, grounded strategy, and faith that fuels your business in real, practical ways.

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