Expertly Said

Every Little Word
  • 5.0 (1)
  • MARKETING

This is a podcast on the art and impact of communication. Hosted by Kristen Sweeney, CEO of Every Little Word, each episode features an interview with an expert whose work revolves around how we connect with, understand, and influence one another. The conversation always comes back to words—and the people who use them in a professional context. Guests include communicators, marketers, executives, therapists, educators, and any other professionals with sharp insights to share.

  1. 6D AGO

    Ann Melinger on Culture as a Business Performance Lever

    Are you being intentional enough about your company’s culture?  Ann Melinger is the CEO and owner of bink and an internationally recognized expert in organizational culture, employee engagement, and change management. With more than 25 years of experience, Ann has worked across global communications agencies and now leads teams helping organizations align culture with business strategy.  In this episode, Ann Melinger joins Kristen to discuss culture as a driver of business performance.

    54 min
  2. Keith Berman on Why Internal Communicators Make Excellent Leaders

    FEB 5

    Keith Berman on Why Internal Communicators Make Excellent Leaders

    If you’re thinking about who the next leaders in your organization might be, Keith Berman—Director of Internal Communications at Vertafore—has a word of advice: Don’t overlook your internal comms pros.  Keith has spent his career studying how audiences listen, feel, and act. From his early days in radio and journalism to leading internal communications across industries and company sizes, he has seen firsthand how effective communication drives trust, alignment, and momentum.  In this episode, Keith makes the case that those in internal communications roles are uniquely positioned to lead organizations at the highest level.

    1h 9m
  3. Mary Lou Andre on Reinventing How You Do Business

    JAN 29

    Mary Lou Andre on Reinventing How You Do Business

    What would you do if suddenly, you had to reinvent your business?  Mary Lou Andre, founder and CEO of Dressing Well, assists leaders in leveraging style as a tool of communication and confidence. An accomplished entrepreneur, speaker, author, stylist, coach, mastermind facilitator, and nonprofit leader, Mary Lou has worked with a wide range of leaders, including corporate CEOs, governors, media personalities, and more.  In this episode, Mary Lou talks to Kristen about how the COVID-19 pandemic empowered her to elevate her brand in ways she never would have imagined.

    53 min
  4. Babs Crane on How Brands Earn Trust

    JAN 15

    Babs Crane on How Brands Earn Trust

    What does it really take for people to trust the information that is being communicated to them?  Babs Crane is a consumer psychologist and design consultant who specializes in bringing human understanding to communication, design, and technology. Drawing on psychology and behavioral science, Babs helps organizations understand not just what people do but why they do it. She’s passionate about projects that help people live healthier, happier lives. In this episode of Expertly Said, Kristen and Babs explore the role of psychology in messaging and decision-making—and why trust sits at the center of it all.

    55 min
  5. Eric Crews on His Commitment to Thought Leadership

    JAN 8

    Eric Crews on His Commitment to Thought Leadership

    What would happen if you stopped aiming for perfection in your marketing and communications and focused instead on showing up authentically and consistently? Eric Crews has spent his career building companies and helping other entrepreneurs do the same. As founder and CEO of Crews & Co., his work draws on decades of scaling organizations, from teaching college students to run summer businesses to leading teams that have driven hundreds of millions in added profit.  In this episode of Expertly Said, Eric joins Kristen Sweeney to discuss the origins of his thought leadership content and his commitment to getting it into the world.

    57 min
  6. Meredith Dennis on the Value of Getting Personal in a Digital World

    12/11/2025

    Meredith Dennis on the Value of Getting Personal in a Digital World

    While digital marketing solutions have made it easier to connect with customers, there is still something to be said for good old-fashioned relationship-building.  With more than 20 years of experience driving growth across regulated B2B industries, Meredith Dennis brings a philosophy rooted in building strong relationships, devising practical marketing strategies, and delivering meaningful results. She launched Compression Marketing on a principle that guides all her work: connect with people, help them solve problems, and skip the gimmicks. In this episode of Expertly Said, Meredith joins Kristen to discuss why “the human factor” will always have a place in marketing.

    51 min
  7. Maria Urso on Making Medical Science Accessible

    12/04/2025

    Maria Urso on Making Medical Science Accessible

    The diagnostics field is changing fast, and Maria Urso is helping it keep its humanity. As Director of Medical Communications at Exact Sciences, she focuses on communicating complex science to healthcare providers and equipping them to communicate effectively with patients.  In this episode of Expertly Said, Maria breaks down what it takes to educate these audiences in a world flooded with new tests and large amounts of data.

    49 min
  8. Kathryn Ahuja on Why Words Matter in Healing

    11/21/2025

    Kathryn Ahuja on Why Words Matter in Healing

    To what extent does a healthcare provider’s word choice impact patient outcomes?  In this episode of Expertly Said, physical therapist, yoga teacher, and pelvic floor rehab specialist Kathryn Ahuja of Solstice Physiotherapy joins Kristen to explore the role of language in healing—and how even well-intentioned words can inadvertently cause harm. She explains why “do no harm” begins with mindful communication and how choosing the right words can transform a patient’s experience of care.

    53 min
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About

This is a podcast on the art and impact of communication. Hosted by Kristen Sweeney, CEO of Every Little Word, each episode features an interview with an expert whose work revolves around how we connect with, understand, and influence one another. The conversation always comes back to words—and the people who use them in a professional context. Guests include communicators, marketers, executives, therapists, educators, and any other professionals with sharp insights to share.

Information

  • Creator
    Every Little Word
  • Years Active
    2025 - 2026
  • Episodes
    15
  • Rating
    Clean
  • Copyright
    © 2025 Every Little Word