Market Like a Mother

Radiant Marketing
  • 5.0 (4)
  • Marketing
  • Updated Biweekly

Market Like a Mother is a podcast for ambitious marketing professionals and rising leaders who want to break free from outdated advice and lead with confidence and authenticity. Created by the team at Radiant Marketing, and hosted by Karen, the agency’s founder and CEO who balances motherhood and leadership, and Lauren, Radiant’s content strategist and a full-time social media influencer and reality television personality. Market Like a Mother celebrates female empowerment and champions bold women in business, from aspiring CMOs and emerging marketers at any level to seasoned executives.

  1. Aug 7 ·  Bonus

    Why I Took the Biggest Career Risk of My Life

    What does it actually take to leave your job for two months to compete on a marketing reality show? And how do you tell your boss you've been cast for an opportunity that could completely change your career? In the first episode of this special On Brand mini-series of Market Like a Mother, Lauren takes listeners behind the scenes of her journey from receiving an unexpected Instagram DM from a television producer to earning a spot on On Brand. What started as a message she almost ignored quickly turned into months of auditions, marketing challenges, personality assessments, and one of the biggest opportunities of her career. Lauren shares what the casting process was really like, the self-doubt she experienced before asking for time away from work, and how the incredible support from the Radiant Marketing team made it possible for her to chase an unconventional dream without putting her career on hold. She also reflects on how the experience changed her perspective on taking risks, balancing professional responsibilities, and why opportunities that seem unconventional can often lead to unexpected growth for both you and your business. Episode Timestamps 0:00 Introduction: Kicking off the On Brand mini-series and why Lauren is finally sharing the full story behind competing on the show. 2:18 The Instagram DM That Changed Everything: The message from a television producer that almost looked like a scam and why Lauren almost didn't respond. 5:41 Inside the Casting Process: From audition tapes and personality assessments to marketing case studies and months of interviews, what it really took to earn a spot on On Brand. 10:32 Telling Your Boss You Need Two Months Off: Lauren shares the nerves of asking for an extended leave of absence and why she worried a reality TV opportunity wouldn't be taken seriously. 14:56 Preparing Work Before Filming: How Lauren created transition plans, scheduled months of content in advance, and worked with the Radiant Marketing team to ensure clients stayed supported while she was away. 19:27 The Support That Made It Possible: How Karen and the Radiant Marketing team rallied behind Lauren, celebrated the opportunity, and even hosted watch parties once the show aired. 23:14 How On Brand Benefited Radiant Marketing: The unexpected professional impact of the experience and why personal opportunities can create meaningful visibility for your company, too. 26:42 Final Reflections: Why taking an unconventional opportunity taught Lauren valuable lessons about confidence, career growth, and saying yes to experiences that push you outside your comfort zone. Would you have taken the leap? Press play and come behind the scenes of Lauren's On Brand journey. Follow us on Instagram: @radiantmarketing Follow us on TikTok: @radiantmarketing Visit our website: radiantmarketingaz.com Enjoyed the show? Subscribe on Apple Podcasts, Spotify, or watch the full video version on YouTube. Stay radiant!

  2. Jul 24 ·  Bonus

    Host Your Own Company “Brand Trip” – The ROI on UGC

    What if some of the best content your brand could create this year isn't coming from influencers or a production team, but from the people who already work for you? In this special IN-PERSON episode of Market Like a Mother, Karen Cummings and Lauren are recording together from the Radiant Marketing team retreat in Arizona to share why company retreats can become one of the most valuable marketing opportunities your business has. By approaching your next team trip like a brand trip, you can strengthen company culture while creating authentic, high-performing user-generated content that continues delivering value long after everyone heads home. From planning content opportunities without making them feel forced to encouraging employee advocacy, repurposing content across your marketing channels, and measuring the long-term ROI, this episode explores how brands of any size can transform everyday team moments into lasting marketing assets. Episode Timestamps 0:00 Introduction: Recording together in person from the Radiant Marketing team retreat and why this special episode is all about turning company retreats into brand trips. 2:05 Why Employee-Generated Content Works: Why authentic content from your own team often outperforms polished marketing campaigns and builds stronger trust with your audience. 5:12 Creating a Culture People Want to Share: How investing in your employees first leads to more genuine content and stronger brand advocacy. 8:10 Planning a Brand Trip Without Forcing It: Ways to encourage content creation naturally through thoughtful planning, incentives, and team experiences. 11:18 What Content Should You Capture? Lauren shares how the team planned content categories in advance and the types of evergreen assets every brand should prioritize. 14:32 The ROI Beyond Social Media: How employee-created content can support your website, email marketing, recruiting, paid campaigns, and more for months after the trip. 17:26 How Small Teams Can Do This Too: Why you don't need a large budget or a big company to create your own successful internal brand trip. 20:08 Final Takeaways: Simple ways to start thinking differently about company retreats and why investing in your team creates benefits that extend far beyond content. How could your next team gathering become your most valuable content shoot of the year? Press play and join the conversation. Follow us on Instagram: @radiantmarketingFollow us on TikTok: @radiantmarketingVisit our website: radiantmarketingaz.com Enjoyed the show? Subscribe on Apple Podcasts, Spotify, or watch the full video version on YouTube. Stay radiant!

  3. Jul 10

    The Early Clients

    Every successful business starts somewhere, and for most entrepreneurs, those early days are filled with uncertainty, trial and error, and learning as you go. In the Season 2 finale of Market Like a Mother, Karen Cummings and Lauren look back at how Radiant Marketing landed its very first clients, the strategies that fueled early growth, and the lessons they wish every new business owner knew before getting started. From referrals and networking to pricing your services, qualifying clients, and learning when to say "no," this episode offers an honest conversation about building a sustainable business from the ground up. Episode Timestamps 0:00 Introduction: Welcome to Episode 10 and the Season 2 finale of Market Like a Mother. 1:08 Landing the First Clients: How Radiant's earliest clients came through referrals, professional relationships, and the transition from a previous agency partnership. 5:12 Building Sustainable Growth: Why referrals created a strong foundation, but content marketing and networking were essential for long-term success. 9:18 Should You Invest in Paid Advertising? Karen explains why new businesses should establish a strong inbound strategy before spending on ads. 13:04 Finding the Right Client Fit: How Radiant's ideal clients evolved over time and why shared values matter more than saying yes to every opportunity. 17:02 Learning to Say No: Why an abundance mindset, clear boundaries, and discovery projects help create stronger client relationships. 20:32 Pricing with Confidence: Lessons learned from underpricing services and how early client experiences build confidence and demonstrate your value. 23:20 Final Takeaways: Advice for entrepreneurs on attracting the right clients, charging appropriately, and building a business designed for long-term growth. How did you land your very first client? Press play and join the conversation. Follow us on Instagram: @radiantmarketing Follow us on TikTok: @radiantmarketing Visit our website: radiantmarketingaz.com Enjoyed the show? Subscribe on Apple Podcasts, Spotify, or watch the full video version on YouTube. Stay radiant!

  4. Jun 26

    Three Times I Almost Quit

    Entrepreneurship can look exciting from the outside, but behind every successful business are moments of uncertainty, setbacks, and difficult decisions that rarely get talked about. In this episode of Market Like a Mother, Karen Cummings gets candid about three pivotal moments in her entrepreneurial journey when she seriously considered walking away from it all. This episode is an honest look at what it takes to keep going when things feel uncertain. Episode Timestamps 0:00 Introduction: Welcome to Episode 9 of Market Like a Mother. 1:15 The Reality of Entrepreneurship: Why business ownership often comes with hard seasons, difficult pivots, and moments of doubt. 3:05 Almost Quitting #1: Dissolving a First Agency: Karen shares what it was like ending her first agency partnership and why that difficult season ultimately gave her the reset she needed. 8:20 Almost Quitting #2: The Maternity Leave Crisis: Preparing for motherhood while unexpectedly losing a key employee and learning the importance of building strong support systems. 13:45 Leadership Through Challenges: How this season led to new leadership practices, including better communication, one-on-ones, and workload wellness conversations. 17:05 Almost Quitting #3: Losing a Major Client: Navigating financial uncertainty after losing a major account and reframing the setback as an opportunity. 20:10 Perspective, Gratitude, and Support: Why staying connected to your purpose and leaning on other entrepreneurs matters during difficult seasons. 22:00 Final Takeaways: Practical advice for anyone feeling overwhelmed, including simple ways to reset, refocus, and keep moving forward. Have you ever experienced a moment in business where you wanted to quit? Press play and join the conversation. Follow us on Instagram: @radiantmarketingFollow us on TikTok: @radiantmarketingVisit our website: radiantmarketingaz.com Enjoyed the show? Subscribe on Apple Podcasts, Spotify, or watch the full video version on YouTube. Stay radiant!

  5. Jun 12

    Motherhood and Entrepreneurship

    If you have ever felt like you’re trying to build a thriving business while simultaneously figuring out how to show up as the present, intentional mother your family needs, this episode is for you. We often treat entrepreneurship and motherhood as two competing forces, but we rarely talk about how stepping into motherhood can actually transform and elevate your leadership. In this episode of Market Like a Mother, Lauren Karwoski steps into an interviewer role while Karen Cummings gets honest about the founder-to-mother transition. Karen shares her raw experience of founding an agency at 24 and how the eventual arrival of motherhood completely reshaped her perspective on daily operations, empathy, and leadership. They explore how to establish strict boundaries while working from home, why a "mindset shift" is required to separate urgent tasks from what truly matters, and how to build a flexible company culture that supports well-being. Episode Timestamps0:00 Introduction: Welcome to Episode 8 of Market Like a Mother.1:10 The Founder-to-Mother Transition: Karen's journey of launching an agency at 24 and the radical shift in perspective that occurred when motherhood arrived.4:05 Prioritization and Mindset: Breaking down the critical difference between artificial business emergencies and what actually matters when raising a human.7:15 Empathy in Leadership: Shifting team management at Radiant to a curious, supportive approach that assumes everyone is doing their best.10:30 Managing Remote Work and Boundaries: Practical "door open/closed" policies and workspace setups to keep your personal and professional lives from bleeding together.13:55 Designing Company Culture: How Radiant was intentionally built to evolve alongside the changing needs of working mothers and flexible schedules.16:40 The Motherhood Superpower: Final advice for anyone feeling torn between building a legacy business and starting a family.19:10 Reflection Questions: Auditing your current boundaries to see where "work brain" is spilling into family time, and setting one new rule for next week. Ready to stop feeling conflicted and start leveraging your dual roles as your ultimate superpower? Press play. Follow us on Instagram: @radiantmarketingFollow us on TikTok: @radiantmarketingVisit our website: radiantmarketingaz.com Enjoyed the show? Subscribe on Apple Podcasts, Spotify, or watch the full video version on YouTube. Stay radiant!

  6. May 29

    The ‘Time’ Reality of Being a Founder

    If you’ve ever dreamed of becoming your own boss for more freedom and flexibility, this episode is for you. Entrepreneurship is often glamorized online, but behind every successful business is a founder balancing long hours, mental load, and the challenge of protecting their personal time. In this episode of Market Like a Mother, Karen Cummings and Lauren Karwoski have an honest conversation about the reality of entrepreneurship and what it actually takes to build a sustainable business without burning yourself out. From work-life integration and protecting your energy to building better systems and boundaries, this episode offers a refreshing look at the founder journey beyond the highlight reel. [1:20] The myth of “founder freedom” and the reality of always being mentally plugged in. [4:00] Why mindset and passion matter more than hustle for long-term sustainability. [7:10] How blocking personal time and setting boundaries can prevent burnout. [10:00] Work-life integration vs. trying to achieve perfect balance. [13:15] Building systems early to reduce overwhelm as your business grows. [16:30] Using the 80/20 rule to focus on high-impact work instead of staying busy. [19:10] Why willpower and discipline are like muscles founders have to strengthen over time. [21:45] Final takeaway: building a business that supports your life instead of consuming it. If you’re trying to grow a business while still protecting your peace, this episode is for you. Press play. Follow us on Instagram: ⁠⁠@radiantmarketing⁠⁠ Follow us on TikTok: ⁠⁠@radiantmarketing⁠⁠ Visit our website: ⁠⁠radiantmarketingaz.com⁠⁠ Enjoyed the show? Subscribe on Apple Podcasts, Spotify, or watch the full video version on YouTube. Stay radiant!

  7. May 8

    How I Built a Digital Marketing Agency from The Ground Up

    If you've ever felt pressured to build a business based on someone else’s definition of success, or if you are wondering how to spot the gap in the market that only you can fill, this episode is for you. We often see the polished version of a successful agency, but we rarely hear about the intentional pivots and foundational lessons that happened behind the scenes. In this special solo episode of Market Like a Mother, Karen Cummings shares the evolution of Radiant Marketing from a simple observation in the medical field to a thriving "lifestyle agency" that defies the standard "hustle to sell" narrative. She explores the critical importance of validating a problem before building a solution, the early days of the inbound marketing revolution, and how she intentionally designed a company culture that protects overachievers from the burnout she once faced. This is a blueprint for building a business that serves your life, not the other way around. [1:15] The "Aha" Moment: How observing the struggle of skilled physicians led to the realization that great talent does not always equal a great business.[3:40] Identifying the Gap: Why practice closures in the medical field became the catalyst for Karen’s first agency solution.[5:50] The "Build to Sell" Myth: Karen reflects on the pressure of influencer culture and how she found the courage to build a "lifestyle agency" instead.[7:25] Riding the Digital Wave: A look back at 2012, becoming an early HubSpot partner, and leveraging inbound marketing before it was a mainstream buzzword.[9:10] Building Block 1: Validated Problems: Why user research is the only way to ensure you are not building a solution for a problem that does not exist.[10:45] Building Block 2: Cultural Architecture: How Karen used her past experiences with burnout to create a safe, supportive space for high-performers.[12:15] Building Block 3: The Language of Pain: The secret to effective marketing is using the exact words your customers use to describe their struggles.[13:00] Final Takeaway: The importance of staying adaptable while filtering every trend through the lens of your specific market values. Ready to build a business that actually supports the life you want to live? Press play. Follow us on Instagram: ⁠⁠@radiantmarketing⁠⁠Follow us on TikTok: ⁠⁠@radiantmarketing⁠⁠Visit our website: ⁠⁠radiantmarketingaz.com⁠⁠ Enjoyed the show? Subscribe on Apple Podcasts, Spotify, or watch the full video version on YouTube. Stay radiant!

  8. Apr 24

    The Biggest Mistakes I've Made as a Founder

    In this episode of Market Like a Mother, Karen Cummings and Lauren Karwoski are pulling back the curtain on the mistakes that almost cost them everything, from financial blind spots to the heavy toll of "mindset spirals." Whether you’re a solo-founder or leading a growing team, this is a masterclass in the messy, human side of scaling.[1:30] The Weight of the "Founder Secret": Why we feel the need to hide our mistakes and why transparency is actually your greatest asset.[4:45] Financial Blind Spots: Karen opens up about what happened when she took her finger off the pulse of her finances and how to stay empowered by your numbers.[8:15] The Partnership Pitfall: How poorly defined roles can break a business and why "making it up as you go" is a recipe for resentment.[11:50] Hiring Fast vs. Firing Slow: The psychological struggle of letting go of the wrong people and the importance of "working interviews" and references.[15:30] Mindset Spirals: How your internal dialogue influences your destiny. Lauren and Karen discuss the hard lessons learned from letting thoughts dictate actions.[19:10] Building Block 1: Financial Intuition: The non-negotiable habit of asking questions and keeping your eyes on the data, no matter how scary it feels.[21:45] Building Block 2: The Intentional Team: Moving from desperate hiring to diligent selection and utilizing PIPs (Performance Improvement Plans) to protect your culture.[24:10] Building Block 3: The Mental Health Investment: Why masterminds, coaching, and joy outside of work are business expenses, not luxuries.[25:30] The "Start Over" Strategy: If Karen were to do it all again tomorrow, these are the three things she would do differently from Day 1.Ready to learn from our mistakes so you don’t have to make your own? Press play.Follow us on Instagram: ⁠⁠@radiantmarketing⁠⁠Follow us on TikTok: ⁠⁠@radiantmarketing⁠⁠Visit our website: ⁠⁠radiantmarketingaz.com⁠⁠Enjoyed the show? Subscribe on Apple Podcasts, Spotify, or watch the full video version on YouTube. Stay radiant!

See All (18)

Ratings & Reviews

5
out of 5
4 Ratings

About

Market Like a Mother is a podcast for ambitious marketing professionals and rising leaders who want to break free from outdated advice and lead with confidence and authenticity. Created by the team at Radiant Marketing, and hosted by Karen, the agency’s founder and CEO who balances motherhood and leadership, and Lauren, Radiant’s content strategist and a full-time social media influencer and reality television personality. Market Like a Mother celebrates female empowerment and champions bold women in business, from aspiring CMOs and emerging marketers at any level to seasoned executives.

Information

  • Creator
    Radiant Marketing
  • Years Active
    2025 - 2026
  • Episodes
    18
  • Rating
    Clean
  • Copyright
    © Radiant Marketing
  • Show Website
    Market Like a Mother