Market Like a Mother

Radiant Marketing
  • 5.0 (4)
  • Marketing
  • Updated Biweekly

Market Like a Mother is a podcast for ambitious marketing professionals and rising leaders who want to break free from outdated advice and lead with confidence and authenticity. Created by the team at Radiant Marketing, and hosted by Karen, the agency’s founder and CEO who balances motherhood and leadership, and Lauren, Radiant’s content strategist and a full-time social media influencer and reality television personality. Market Like a Mother celebrates female empowerment and champions bold women in business, from aspiring CMOs and emerging marketers at any level to seasoned executives.

  1. Oct 8

    Leading With Empathy: Authentic Leadership, Culture & Storytelling with Jennifer Frankito

    What happens when empathy becomes part of your marketing strategy, your leadership style, and the culture you’re building? In this episode of Market Like a Mother, Karen sits down with Jennifer Frankito, Chief Marketing Officer of Team Select Home Care, to talk about authentic leadership, intentional culture, and the power of storytelling in healthcare marketing. Jennifer shares the career journey that took her from skincare marketing to healthcare operations and eventually into the CMO role, along with what she’s learned helping Team Select grow from 600 employees to more than 10,000 caregivers across 16 states. From scaling marketing without losing the human connection to balancing data with empathy, Jennifer shares how trust and storytelling can help organizations grow while staying connected to the people they serve. Episode Timestamps 0:00 Meet Jennifer Frankito: Karen introduces Jennifer and her role as Chief Marketing Officer at Team Select Home Care. 3:00 From Skincare to Healthcare: Jennifer shares how her career began in skincare marketing before the 2008 market crash led her toward healthcare operations. 6:15 Growing With Team Select: How Jennifer’s role evolved after joining Team Select in 2015 and what she learned while helping the organization grow from 600 employees to a presence across 16 states. 9:45 Building a Marketing Engine Around Trust: How Jennifer brought her operational experience into marketing and why empathy, trust, and authentic storytelling became central to Team Select’s strategy. 13:15 Scaling Without Losing Compassion: How Team Select supports its local branches and gives teams autonomy while continuing to grow at a national level. 17:00 Balancing Stories With Data: How qualitative feedback, CRM data, and real human experiences work together to inform marketing decisions while navigating the privacy and regulatory boundaries of healthcare. 20:30 Creating an Intentional Culture: How everything from office design and music to employee events and local leadership can influence the way people experience a workplace. 24:00 Leadership, Wellness & Disconnecting: Why Jennifer believes leaders need to model healthy boundaries, communicate expectations clearly, and give their teams permission to truly disconnect. 27:30 Advice to Her Younger Self: Jennifer reflects on self-worth, letting go of the pressure to know everything, and recognizing that doing your best is enough. 31:00 Finding Joy in the Journey: How motherhood has shaped Jennifer’s perspective on success and why she wants her son to pursue what brings him joy rather than feeling confined to one traditional path. What does it look like to scale a company without losing sight of the people behind the numbers? Press play for a conversation about leading with empathy, creating a culture people want to be part of, and using authentic storytelling to build trust with the people your organization serves. Follow us on Instagram: https://www.instagram.com/radiantmarketing/ Follow us on TikTok: https://www.tiktok.com/@radiantmarketing Visit our website: https://radiantmarketingaz.com/ Enjoyed the show? Subscribe on Apple Podcasts, Spotify, or watch the full video version on YouTube. Stay radiant!

  2. Sep 24

    The Ripple Effect of Wellness: Building a Culture That Practices What It Preaches

    What does it really mean to build wellness into the culture of a company? In the Season 3 premiere of Market Like a Mother, the Radiant team comes together from their team retreat in Arizona to introduce this season’s theme: the ripple effect of wellness. From employee perks and team connection to client relationships and company culture, the team shares how Radiant works to “walk the walk” as an agency specializing in health and wellness brands. They also break down some of the initiatives they’ve introduced over the years and how even small investments in employee well-being can create an impact that extends far beyond the workplace. Episode Timestamps 0:00 Welcome to Season 3: The Radiant Marketing team kicks off a new season of Market Like a Mother from their team retreat in Arizona. 2:10 The Ripple Effect of Wellness: What this season’s theme means and how Radiant thinks about creating a positive impact through its team, clients, and the consumers those clients serve. 4:25 Walking the Walk: Why working with health and wellness brands means bringing those same values into Radiant’s own company culture. 6:40 Learning & Connection: How Lunch and Learns and Kaizen and Coffee sessions give the team opportunities to learn, share their own expertise, and connect beyond day-to-day client work. 9:00 Supporting Life Outside of Work: How flexibility, parental support, and treating employees as individuals can help create a culture where people feel supported. 11:20 Making Wellness Fun: How quarterly challenges around sleep, steps, movement, and other wellness goals create accountability and connection, especially on a virtual team. 13:40 Investing in Employee Wellness: How Radiant’s wellness stipend gives employees flexibility to put company-provided funds toward the areas of wellness that matter most to them. 16:00 Culture, Retention & Client Impact: Why creating a workplace where people genuinely enjoy working together can influence retention, relationships, and the quality of work produced for clients. 18:30 Starting Small: Practical advice for leaders who want to introduce wellness initiatives, including starting with low-cost ideas and asking employees what they actually want and need. What happens when wellness becomes more than something your company talks about and starts shaping the way your team works, connects, and serves clients? Press play to kick off Season 3 of Market Like a Mother and hear how Radiant is creating its own ripple effect of wellness, one team member, client, and interaction at a time. Follow us on Instagram: https://www.instagram.com/radiantmarketing/ Follow us on TikTok: https://www.tiktok.com/@radiantmarketing Visit our website: https://radiantmarketingaz.com/ Enjoyed the show? Subscribe on Apple Podcasts, Spotify, or watch the full video version on YouTube. Stay radiant!

  3. Sep 18

    What Happens When The Camera Stops Rolling...

    What can competing on a marketing reality show teach you about building better brands?In this episode of Market Like a Mother, Lauren wraps up her On Brand mini-series by sharing the biggest marketing lessons she took away from the experience and how she’s applying them to her work at Radiant. From embracing imperfection and understanding digital culture to advocating for your ideas, collaborating more openly, and thinking beyond the next campaign, Lauren reflects on the lessons that stuck with her long after filming ended. Episode Timestamps0:00 Introduction: Lauren wraps up the On Brand miniseries and reflects on the lessons she brought back to Radiant Marketing. 1:20 Beauty in the Mess: Why brands don’t need to look perfectly polished and how showing the real side of a business can create stronger connections with consumers. 3:15 Understanding Digital Culture: Why marketers and decision-makers need to actively understand the language, trends, and culture of social media. 5:10 Advocating for Your Ideas: What Lauren learned about standing behind a creative idea instead of compromising too quickly. 6:45 Collaboration Over Gatekeeping: Why sharing ideas and creating a collaborative environment can lead to stronger creative work. 8:20 Thinking Beyond the Campaign: How On Brand changed the way Lauren thinks about individual marketing efforts as part of a larger, long-term brand story. 10:15 Making Marketing Investments Last: Why Lauren now looks more closely at sustainability, budgets, and whether a campaign can continue creating value over time. 11:40 Don’t Be Afraid of the Crazy Ideas: Why experimentation and innovation matter when brands are competing for attention in an oversaturated digital world. 13:00 What’s Next for Market Like a Mother: A preview of Season 3, upcoming client conversations, and a deeper look at the ripple effect of wellness. What happens when you take the lessons from a high-pressure marketing competition and apply them to the way you lead, collaborate, and create in the real world? Press play for Lauren’s final reflections on On Brand and the marketing lessons she’s bringing into the next chapter of Radiant Marketing. Follow us on Instagram: https://www.instagram.com/radiantmarketing/ Follow us on TikTok: https://www.tiktok.com/@radiantmarketing Visit our website: https://radiantmarketingaz.com/ Enjoyed the show? Subscribe on Apple Podcasts, Spotify, or watch the full video version on YouTube. Stay radiant!

  4. Sep 4 ·  Bonus

    I Built a Brand Activation Overnight....

    What can building a brand activation overnight teach you about becoming a better leader? In this episode of Market Like a Mother, Lauren takes us behind the scenes of the third episode of On Brand, where the challenge centered around a brand she already had a personal connection to: Marshalls. The challenge was to create and execute a physical brand activation in New York City that would inspire consumers to capture photo or video content worthy of appearing on a Times Square billboard. Episode Timestamps 0:00 Introduction: Lauren looks back at episode three of On Brand and her personal connection to Marshalls. 1:15 The Marshalls Challenge: Breaking down the assignment to create a New York City brand activation designed to generate content for a Times Square billboard. 2:40 Creating the Concept: How red carpet “Glam Bot” videos inspired Lauren's idea for an interactive, social-first Marshalls activation. 4:15 From Idea to Team Leader: What changed when Lauren's concept was selected and she became responsible for leading the team through an overnight execution. 5:50 Staying Calm Under Pressure: Why Lauren learned that a leader's energy can set the tone for everyone else on the team. 7:20 Learning to Delegate: The challenge of letting go, trusting your team, and giving people enough direction and support to do their best work. 8:50 Leading With Positivity: How optimism, excitement, and gratitude can shape team morale and ultimately influence the work. 10:15 Why Physical Brand Activations Still Matter: What the Marshalls challenge reinforced about creating tangible consumer experiences in an increasingly digital marketing world. What happens when your creative idea gets chosen and suddenly you're responsible for leading the team that has to make it real? Press play for Lauren's behind-the-scenes look at the Marshalls challenge on On Brand and the leadership lessons she brought back to her work in marketing. Follow us on Instagram: ⁠https://www.instagram.com/radiantmarketing/⁠ Follow us on TikTok: ⁠https://www.tiktok.com/@radiantmarketing⁠ Visit our website: ⁠https://radiantmarketingaz.com/⁠ Enjoyed the show? Subscribe on Apple Podcasts, Spotify, or watch the full video version on YouTube. Stay radiant!

  5. Aug 21 ·  Bonus

    What You Didn't See on TV...

    What really happens behind the scenes when a marketer steps out of their day-to-day role and into the world of reality television? In this episode of Market Like a Mother, Lauren takes us behind the scenes of her experience competing on On Brand, a reality competition show where marketers were challenged to develop and pitch campaigns for major brands like Dunkin’, Southwest Airlines, Therabody, and Sonic. Lauren breaks down what the campaign process actually looked like beyond what viewers saw on TV, from receiving detailed brand briefs and consumer research to developing concepts, navigating legal approvals, and preparing for the final pitch. She also shares what it was like delivering a five-minute campaign pitch in one take with only two slides, surrounded by cameras, fellow competitors, and brand executives. But reality TV added an entirely different layer to the experience. Lauren shares the mental pressure of developing campaigns in a fast-paced production environment, quickly switching from one brand and audience to another, and balancing creativity with the need to develop an idea a real company could actually execute. One of her biggest takeaways was learning the difference between an idea that's creative and one that's truly sellable. The strongest campaign isn't always the biggest or boldest idea. It needs to fit the brand, resonate with its audience, and have the potential to live beyond a single campaign. Lauren also shares how competing on On Brand changed the way she approaches campaign strategy in her work as a content strategist at Radiant Marketing, including thinking beyond short-term creative concepts and developing ideas that can become lasting pieces of a brand's identity. Episode Timestamps0:00 Introduction: Lauren introduces her experience competing on On Brand and what it was like taking her marketing career into reality television.1:12 Inside the Brand Brief: How competitors received consumer research, brand positioning, style guidelines, and other insights before developing their campaigns.2:48 Developing Campaigns for Reality TV: What the creative process actually looked like behind the scenes and how it differed from what viewers saw on screen.4:20 The Legal Review Process: Why every idea had to pass legal approval and how real-world brand limitations shaped the campaigns.5:42 The Five-Minute Pitch: What it was like delivering a campaign pitch in one take, with only two slides, in front of competitors, cameras, and brand executives.7:34 Creative vs. Sellable Ideas: Lauren's biggest lesson about why an exciting creative concept isn't always an idea a brand can realistically execute and sustain.9:18 The Reality TV Mental Load: The pressure of rapidly switching between brands, audiences, and campaign objectives while filming a competition show.11:08 Bringing the Lessons Back to Radiant: How On Brand changed Lauren's approach to campaign strategy, creativity, and building ideas with long-term potential. What happens when marketing strategy meets reality TV? Press play for Lauren's behind-the-scenes look at On Brand and the lessons she brought back to her work at Radiant Marketing. Follow us on Instagram: https://www.instagram.com/radiantmarketing/Follow us on TikTok: https://www.tiktok.com/@radiantmarketingVisit our website: https://radiantmarketingaz.com/ Enjoyed the show? Subscribe on Apple Podcasts, Spotify, or watch the full video version on YouTube. Stay radiant!

  6. Aug 7 ·  Bonus

    Why I Took the Biggest Career Risk of My Life

    What does it actually take to leave your job for two months to compete on a marketing reality show? And how do you tell your boss you've been cast for an opportunity that could completely change your career? In the first episode of this special On Brand mini-series of Market Like a Mother, Lauren takes listeners behind the scenes of her journey from receiving an unexpected Instagram DM from a television producer to earning a spot on On Brand. What started as a message she almost ignored quickly turned into months of auditions, marketing challenges, personality assessments, and one of the biggest opportunities of her career. Lauren shares what the casting process was really like, the self-doubt she experienced before asking for time away from work, and how the incredible support from the Radiant Marketing team made it possible for her to chase an unconventional dream without putting her career on hold. She also reflects on how the experience changed her perspective on taking risks, balancing professional responsibilities, and why opportunities that seem unconventional can often lead to unexpected growth for both you and your business. Episode Timestamps 0:00 Introduction: Kicking off the On Brand mini-series and why Lauren is finally sharing the full story behind competing on the show. 2:18 The Instagram DM That Changed Everything: The message from a television producer that almost looked like a scam and why Lauren almost didn't respond. 5:41 Inside the Casting Process: From audition tapes and personality assessments to marketing case studies and months of interviews, what it really took to earn a spot on On Brand. 10:32 Telling Your Boss You Need Two Months Off: Lauren shares the nerves of asking for an extended leave of absence and why she worried a reality TV opportunity wouldn't be taken seriously. 14:56 Preparing Work Before Filming: How Lauren created transition plans, scheduled months of content in advance, and worked with the Radiant Marketing team to ensure clients stayed supported while she was away. 19:27 The Support That Made It Possible: How Karen and the Radiant Marketing team rallied behind Lauren, celebrated the opportunity, and even hosted watch parties once the show aired. 23:14 How On Brand Benefited Radiant Marketing: The unexpected professional impact of the experience and why personal opportunities can create meaningful visibility for your company, too. 26:42 Final Reflections: Why taking an unconventional opportunity taught Lauren valuable lessons about confidence, career growth, and saying yes to experiences that push you outside your comfort zone. Would you have taken the leap? Press play and come behind the scenes of Lauren's On Brand journey. Follow us on Instagram: @radiantmarketing Follow us on TikTok: @radiantmarketing Visit our website: radiantmarketingaz.com Enjoyed the show? Subscribe on Apple Podcasts, Spotify, or watch the full video version on YouTube. Stay radiant!

  7. Aug 7 ·  Bonus

    I Built a Brand Activation Overnight...

    What can building a brand activation overnight teach you about becoming a better leader? In this episode of Market Like a Mother, Lauren takes us behind the scenes of the third episode of On Brand, where the challenge centered around a brand she already had a personal connection to: Marshalls. The challenge was to create and execute a physical brand activation in New York City that would inspire consumers to capture photo or video content worthy of appearing on a Times Square billboard. Episode Timestamps 0:00 Introduction: Lauren looks back at episode three of On Brand and her personal connection to Marshalls. 1:15 The Marshalls Challenge: Breaking down the assignment to create a New York City brand activation designed to generate content for a Times Square billboard. 2:40 Creating the Concept: How red carpet “Glam Bot” videos inspired Lauren's idea for an interactive, social-first Marshalls activation. 4:15 From Idea to Team Leader: What changed when Lauren's concept was selected and she became responsible for leading the team through an overnight execution. 5:50 Staying Calm Under Pressure: Why Lauren learned that a leader's energy can set the tone for everyone else on the team. 7:20 Learning to Delegate: The challenge of letting go, trusting your team, and giving people enough direction and support to do their best work. 8:50 Leading With Positivity: How optimism, excitement, and gratitude can shape team morale and ultimately influence the work. 10:15 Why Physical Brand Activations Still Matter: What the Marshalls challenge reinforced about creating tangible consumer experiences in an increasingly digital marketing world. What happens when your creative idea gets chosen and suddenly you're responsible for leading the team that has to make it real? Press play for Lauren's behind-the-scenes look at the Marshalls challenge on On Brand and the leadership lessons she brought back to her work in marketing. Follow us on Instagram: https://www.instagram.com/radiantmarketing/Follow us on TikTok: https://www.tiktok.com/@radiantmarketingVisit our website: https://radiantmarketingaz.com/ Enjoyed the show? Subscribe on Apple Podcasts, Spotify, or watch the full video version on YouTube. Stay radiant!

  8. Jul 24 ·  Bonus

    Host Your Own Company “Brand Trip” – The ROI on UGC

    What if some of the best content your brand could create this year isn't coming from influencers or a production team, but from the people who already work for you? In this special IN-PERSON episode of Market Like a Mother, Karen Cummings and Lauren are recording together from the Radiant Marketing team retreat in Arizona to share why company retreats can become one of the most valuable marketing opportunities your business has. By approaching your next team trip like a brand trip, you can strengthen company culture while creating authentic, high-performing user-generated content that continues delivering value long after everyone heads home. From planning content opportunities without making them feel forced to encouraging employee advocacy, repurposing content across your marketing channels, and measuring the long-term ROI, this episode explores how brands of any size can transform everyday team moments into lasting marketing assets. Episode Timestamps 0:00 Introduction: Recording together in person from the Radiant Marketing team retreat and why this special episode is all about turning company retreats into brand trips. 2:05 Why Employee-Generated Content Works: Why authentic content from your own team often outperforms polished marketing campaigns and builds stronger trust with your audience. 5:12 Creating a Culture People Want to Share: How investing in your employees first leads to more genuine content and stronger brand advocacy. 8:10 Planning a Brand Trip Without Forcing It: Ways to encourage content creation naturally through thoughtful planning, incentives, and team experiences. 11:18 What Content Should You Capture? Lauren shares how the team planned content categories in advance and the types of evergreen assets every brand should prioritize. 14:32 The ROI Beyond Social Media: How employee-created content can support your website, email marketing, recruiting, paid campaigns, and more for months after the trip. 17:26 How Small Teams Can Do This Too: Why you don't need a large budget or a big company to create your own successful internal brand trip. 20:08 Final Takeaways: Simple ways to start thinking differently about company retreats and why investing in your team creates benefits that extend far beyond content. How could your next team gathering become your most valuable content shoot of the year? Press play and join the conversation. Follow us on Instagram: @radiantmarketingFollow us on TikTok: @radiantmarketingVisit our website: radiantmarketingaz.com Enjoyed the show? Subscribe on Apple Podcasts, Spotify, or watch the full video version on YouTube. Stay radiant!

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Ratings & Reviews

5
out of 5
4 Ratings

About

Market Like a Mother is a podcast for ambitious marketing professionals and rising leaders who want to break free from outdated advice and lead with confidence and authenticity. Created by the team at Radiant Marketing, and hosted by Karen, the agency’s founder and CEO who balances motherhood and leadership, and Lauren, Radiant’s content strategist and a full-time social media influencer and reality television personality. Market Like a Mother celebrates female empowerment and champions bold women in business, from aspiring CMOs and emerging marketers at any level to seasoned executives.

Information

  • Creator
    Radiant Marketing
  • Years Active
    2025 - 2026
  • Episodes
    24
  • Rating
    Explicit
  • Copyright
    © Radiant Marketing
  • Show Website
    Market Like a Mother