Healthcare Business Growth Conversations

Orange Carrot Media
  • 5.0 (1)
  • Marketing
  • Biweekly

Every hospital, clinic, and doctor wants growth. Only a few know what really drives it. Healthcare Business Growth Conversations brings you unfiltered stories and strategies from doctors turned entrepreneurs who’ve built successful healthcare practices and medical brands. Hosted by Austin Lovvorn and Rakesh Reddy from Orange Carrot Media, this podcast bridges two worlds, U.S. and Indian healthcare, sharing practical lessons, marketing frameworks, and growth stories you can apply to your own practice.

  1. Oct 20

    Why Patients Trust Influencers More Than Doctors - With Dr. Furhan Qureshi

    A woman followed an unusual diet she found online and ended up hospitalized. So why do people trust wellness influencers with millions of followers over doctors with years of medical training? In this episode of Healthcare Business Growth Conversations, Rakesh Reddy speaks with Dr. Furhan Qureshi, a board-certified internal medicine physician, medical director of Noor Esthétique and Wellness Center, and host of The Noor Effect. They discuss how social media popularity shapes people's health decisions, why confident influencers can appear more credible than qualified doctors, and what happens when online wellness advice puts patients at risk. Key Points: ✅ Why people trust wellness influencers over qualified doctors ✅ How followers, viral videos, and polished content can create a false sense of credibility ✅ The real risks of following unverified diet and wellness advice ✅ Why medical expertise and social media visibility are two different things ✅ How doctors can build trust by explaining their work and sharing useful medical information ✅ Why long-form conversations can reveal more about a person's expertise than a short viral video ✅ The tension between providing medical care and selling elective wellness treatments He also explains why a video getting millions of views does not automatically make its creator a credible source of health information. About Dr. Furhan Qureshi:  Dr. Furhan Qureshi is a board-certified internal medicine physician, medical director of Noor Esthétique and Wellness Center, and host of The Noor Effect. His work and this conversation explore the relationship between medicine, wellness, media, and public trust. About Healthcare Business Growth Conversations: Hosted by Rakesh Reddy and Austin Lovvorn of Orange Carrot Media, Healthcare Business Growth Conversations features candid discussions with doctors, practice owners, and healthcare leaders about marketing, patient trust, leadership, and growing healthcare businesses. Subscribe for more conversations about healthcare, medical practice growth, and the business behind patient care. Reach Dr. Furhan Qureshi: Website: https://www.thenooreffect.com/ and https://thenoormd.com/ YouTube: https://www.youtube.com/@TheNoorEffectPodcast Instagram: https://www.instagram.com/furhanqureshimd/ LinkedIn: https://www.linkedin.com/in/drfurhanqureshi/

  2. Oct 13

    A Practice Found $40,000 in Insurance Checks Sitting in a Post Office - With Dr. Heather Signorelli

    A big practice had $40,000 in insurance checks sitting in a post office, and it went unnoticed. Dr. Heather Signorelli explains how that happens and the daily bank check that catches it.Dr. Heather Signorelli is a pathologist, physician executive and co-founder of NatRevMD. She moved from running laboratory operations across hospitals into helping independent practices with billing and revenue. She is the author of Thrive, and host of a podcast with over 200 episodes. When her team started a bank reconciliation for a multi-location practice, they found checks from insurers that had never been deposited, each small enough that no one missed it in a single month. The insurance company reissued the checks, $40,000 in all. In this episode of Healthcare Business Growth Conversations, she and Rakesh Reddy go through how money goes missing in independent practices and the simple habits that stop it. In this episode you’ll learn about:  The $40,000 in checks found in a post office, and the daily check that finds them: pull the bank receipts, compare them to the EOBs, match and move on A phone bill that had grown to $5,000 a month, about ten times what it used to be, and went unnoticed for months Why eligibility errors at the front desk are the most common error her team sees The monthly metrics a practice owner should never hand off, and what can be delegated How “everything looks fine” can hide unauthorized write-offs, credentialing gaps and timely filing problems Why billing, the front desk and physicians need a shared accountability loop How to tell you are ready to grow, or open a second location Her practical first step: pick one thing to learn this month Connect with Dr. Heather Signorelli: Spotify: https://open.spotify.com/show/2tkjCQUsqBMOwJzHUx20fS Apple: https://podcasts.apple.com/us/podcast/natrevmd/id1624182351  Amazon: https://music.amazon.com/podcasts/8976eef6-80fe-4065-a0e8-3c16595caa4a/natrevmd  Linkedin: https://linkedin.com/in/hsignorelli     Website: https://natrevmd.com/   Facebook: https://www.facebook.com/people/Natrevmd/100083400167763/  YouTube: https://www.youtube.com/@NatRevMD/videos  Instagram: https://www.instagram.com/natrevmd/

  3. Oct 3

    Why She Added Insurance to a Thriving Cash-Pay Practice - With Sharon Lemoine

    Most healthcare practices begin with insurance and explore cash pay later. Sharon Lemoine built hers in exactly the opposite direction, and added insurance back in for a reason most owners don't admit out loud. After 25 years in emergency medicine, Sharon left corporate healthcare and built Gig Harbor Medical Spa and Concierge Medicine from the ground up. She started 100% cash pay, grew a thriving practice, and a few years in added select insurance contracts, not just for community access, but as a hedge against the risk that her cash-paying patients' spending could dry up in a downturn. In this episode of Healthcare Business Growth Conversations, Sharon explains:• What running a restaurant through COVID taught her about business• Why she left corporate emergency medicine• The advantages and limitations of a cash-pay practice• Why she really added insurance after several years in business• What changed operationally when she began accepting insurance (credentialing, software, staffing)• Why she still doesn't bill Medicare directly• How word of mouth, Google, and early marketing helped attract patients• How her concierge membership creates a third, recurring revenue layer• Why building the right team is critical for scaling without burning out Reach Sharon Lemoine: Instagram: https://www.instagram.com/theconciergenp_/ Linkedin: https://www.linkedin.com/in/sharon-lemoine-arnp-fnp-a2529070/ Website: https://gigharbormedicalspa.com/

  4. Aug 29

    It's Not Burnout, It's Moral Injury - with Dr. Aric Coffman, CEO of P3 Health Partners

    Most people think healthcare gets better by adding more doctors, more technology, or more hospitals. Dr. Aric Coffman thinks the real problem is the business model behind it. He spent 17 years as a surgeon before walking away from the operating room. His reason: he kept watching patients fall through the cracks of a system that, in his words, was "sicker than a lot of my patients were." Now he is CEO of P3 Health Partners, a physician-led population health company, and he is fixing a value-based-care business in public, in the middle of a real turnaround. In this conversation with host Rakesh Reddy, Coffman makes the case that physician burnout is not a personal-resilience problem. It is structural. He calls it moral injury: the slow damage of asking doctors to optimize for volume when everything that pulled them into medicine is about the patient in front of them. What you'll learn: Why he refuses to call it "burnout" and what "moral injury" actually means "No one went to medical school to be a winner at RVUs" and why volume-based feedback breaks good doctors Why resilience, work-life balance, and meditation are not the fix, and what values congruence is The questions a practice owner should actually ask a physician (past the EMR and prior-auth complaints) What value-based care means, translated for the doctor listening and not the investor The first move a small independent practice can make toward getting paid for outcomes Why roughly a quarter of visits, by his gestalt, don't need to happen, and the demand-capacity fix How a tiny share of patients drives most of the cost, and how to manage a panel around that What P3's comeback taught him, and the hardest call he had to make Where AI in primary care is real and where it is still a demo ("augmented intelligence," not artificial) Whether you own a practice, employ physicians, or are a doctor wondering whether the exhaustion is you or the system, this is the honest version of the value-based-care conversation. Connect with Dr. Aric Coffman: Company: P3 Health Partners (NYSE: PIII) Website: https://p3hp.org/ LinkedIn: https://www.linkedin.com/in/aric-coffman-md-mba-b23b32b/  Host: Rakesh Reddy Podcast: Healthcare Business Growth Conversations

  5. Aug 22

    The Practice Risks Insurance Won't Cover - With Van Carlson

    Most practice owners insure their malpractice and their building, then leave the risks most likely to actually disrupt the business completely unprotected. Reputation. Audits. Cyber. Business interruption. A key provider going down. In this conversation with host Rakesh Reddy, Van Carlson, Founder and CEO of SRA 831(b) Admin, walks through the gaps traditional insurance was never built to cover, using real cases from med spas, dental practices, and specialty clinics. One of them: a client who got sued after a patient's death, did nothing wrong, and still watched his malpractice carrier settle because, in Van's words, "malpractice is a math problem." The local coverage and the fake reviews that followed took a PR firm and 18 months just to get revenue back to normal.What you'll learn: Why your malpractice and property coverage leave your most valuable assets (reputation, cash flow, patient base) completely exposed"Malpractice is a math problem": what your carrier is actually optimizing for, and why it isn't your reputationHow a Medicare or Medicaid audit disrupts a practice, and the toll it takes on the doctor personallyThe COVID lesson most owners still haven't acted on: business interruption you can't insure the traditional wayWhy cyber policies now carry the most exclusions, including "act of war" language that can void a breach claimThe blind spot almost no one plans for: losing a key revenue-generating providerThe 831(b) structure explained simply as "an HSA for business owners," and who it is genuinely NOT a fit forThe one thing to do this week to find your biggest unprotected risk This episode is educational and not tax or legal advice. Talk to your own CPA and counsel before making any decision. Connect with Van Carlson: Website: ⁠831b.com⁠Email: ⁠van@831b.com⁠Host: Rakesh ReddyPodcast: Healthcare Business Growth Conversations

  6. Aug 17

    She Bought a FAILING Dental Practice & Spent a Decade Rebuilding it - Meet Dr. Kaori Ema

    Most people buy a business that's already doing well. Dr. Kaori Ema, DDS, MAGD, did the opposite. She acquired a struggling dental practice with a bad reputation, angry former patients, and paper charts, then spent nearly a decade rebuilding it into Printers Row Dental Studio and the cosmetic brand Chicago Veneers. In this episode of Healthcare Business Growth Conversations, Dr. Ema sits down with host Rakesh to break down what the acquisition really took: the hidden problems no one warned her about, the red flags every buyer should watch for, the insurance and branding decisions that finally grew the practice, and the patient-experience and leadership lessons she learned the hard way. If you're thinking about buying a practice, building a healthcare brand, or creating a patient experience that actually retains people, this one is packed with hard-won lessons. ————————————————  In this episode you’ll learn: - Why she took on a struggling practice, and what she missed going in - The single biggest red flag when acquiring a practice (reputation and goodwill) - "Trust, but verify": doing your own due diligence - Going out of network and using assignment of benefits to reduce patient friction - Why she built Chicago Veneers as a separate cosmetic brand - Managing patient anxiety and why the front desk makes or breaks experience - Leadership: building, and fixing, the right team - What keeps her going after a decade of building and rebuilding ————————————————  Connect with Dr. Ema: Website: https://www.prdentalstudio.com/ IG: https://www.instagram.com/chicagoveneers IG: https://www.instagram.com/smilesbydr.ema  ————————————————  ABOUT THE SHOW: Healthcare Business Growth Conversations, hosted by Rakesh at Orange Carrot Media, features candid conversations with healthcare practice owners on growth, marketing, patient experience, and the reality of running a practice. Subscribe for new episodes.

  7. Jul 9

    Why Great Doctors Fail as Leaders - Dr. Ramzia El Annan & Jack O'Connor

    Why do brilliant clinicians so often struggle the moment they step into leadership? In this episode, two operators who have spent their careers solving that exact gap sit down to explore it from opposite ends of healthcare. Dr. Ramzia El Annan built her career as an entrepreneur, opening clinics and training healthcare professionals across the Middle East, Europe, the United States, and Canada. Jack O'Connor spent his career inside hospital systems, building the curriculum for a physician leadership academy that trains VP-level leaders across major hospital chains. Between them, they name the gap the healthcare system rarely admits: clinical credentials open the door, but leadership requires an entirely different skill set that no medical, nursing, or pharmacy school teaches. This is the honest conversation about what it actually costs when that transition goes wrong, and what it takes to build organizations that outlast individual expertise. ━━━━━━━━━━━━━━━━━━━━━━━━━━━━ ABOUT THE GUESTSDr. Ramzia El Annan, PharmD, RPh, CPP, CMAPFounder and CEO of Ramzderm Medico-Aesthetic Academy and Skin Center. International expert in aesthetic, regenerative, and longevity medicine with clinics and educational programs across four continents.LinkedIn: https://www.linkedin.com/in/dr-ramzia-annan-pharmd-cpp-cmap-2a1a0620/ Jack O'ConnorHealthcare executive with a career spanning hospital systems and physician leadership development. Built the physician leadership academy curriculum that trains VP-level leaders across major US hospital chains.LinkedIn: https://www.linkedin.com/in/jack-f-oconnor/ ━━━━━━━━━━━━━━━━━━━━━━━━━━━━ ABOUT THE SHOWHealthcare Business Growth Conversations is hosted by Rakesh Reddy, COO of Orange Carrot Media. Every episode features honest conversations with healthcare operators, clinicians, and executives about what actually drives growth in medical practices, clinics, and healthcare organizations. Subscribe for new episodes every week: https://youtube.com/@orangecarrotmediaflFollow Orange Carrot Media:LinkedIn: https://linkedin.com/company/orange-carrot-mediaInstagram: https://www.instagram.com/orangecarrotmediaWork with Orange Carrot Media:https://orangecarrotmedia.com

  8. Jun 24

    How to Build Authority Beyond Your Practice With Dr. Ashley Spooner

    Dr. Ashley Spooner built three businesses without ever leaving her chair. She owns Falcon Park Dental Group, founded Dynamic Dental Sleep LLC to train dentists in dental sleep medicine, and created Sleep. Thrive. Live. to educate the public. She's also a Diplomate of the American Board of Dental Sleep Medicine, one of roughly 425 in the United States. In this conversation, she shares how she built authority beyond a single practice, why she bet on dental sleep medicine a decade ago when most dentists thought she was crazy, how she identified an underserved market hiding in plain sight, and how she runs three brands in parallel without burning out. She also discusses leadership, delegation, building trust with teams, the COVID furlough that reshaped her leadership philosophy, and why she no longer manages out of fear. If you're a healthcare entrepreneur, practice owner, or clinician looking to grow beyond traditional clinical care, this episode offers a practical look at how to build authority that goes beyond your chair. Find Dr. Spooner at dynamicdentalsleep.com Instagram: https://www.instagram.com/sleepthrivelive YouTube: https://www.youtube.com/@SleepThriveLive Healthcare Business Growth Conversations is a podcast exploring the business of healthcare. Hosted by Rakesh Reddy and Austin Lovvorn, the show features conversations with doctors, dentists, healthcare executives, and entrepreneurs who share practical insights on growing practices, leading teams, improving operations, and building sustainable healthcare organizations.

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Every hospital, clinic, and doctor wants growth. Only a few know what really drives it. Healthcare Business Growth Conversations brings you unfiltered stories and strategies from doctors turned entrepreneurs who’ve built successful healthcare practices and medical brands. Hosted by Austin Lovvorn and Rakesh Reddy from Orange Carrot Media, this podcast bridges two worlds, U.S. and Indian healthcare, sharing practical lessons, marketing frameworks, and growth stories you can apply to your own practice.

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