Gen ZEO Playbook

Rayyan Ali

Hello and welcome to Gen ZEO Playbook! I’m your host, Rayyan Ali. GenZEO Playbook exists to document and decode how a new generation of CEOs, founders, and entrepreneurs actually build and scale businesses. We go beyond tools and trends to uncover: the strategic frameworks behind real decisions how Gen Z leaders think about growth, leverage, and execution the systems, mental models, and tradeoffs they use in fast-moving markets This is not theory or hype. Each episode breaks down real playbooks from builders in the field — what worked, what didn’t, and why. If you’re building a company, scaling a product, or rethinking how leadership looks in the next decade, this podcast is your operating manual.

  1. Aug 11

    PSG and Arsenal Trusted Him for a Decade. In the US, None of That Mattered

    A decade of trust with PSG, Arsenal, and Porto meant almost nothing the moment Soccer EDU landed in the US, Antony had to rebuild credibility from zero, on the ground, one relationship at a time.  We also get into how the platform's real customer turned out to be parents instead of coaches, why World Cup hype is pushing families toward a dream most kids won't reach, and what AI actually changes (and doesn't) for the next generation of scouts and analysts. Chapters 0:00 – Intro: three top clubs trust a 2-year-old US platform — the real story is a decade in the making 1:05 – What Soccer EDU actually teaches 2:49 – A decade of building trust in Europe, club by club 5:05 – Landing in the US: when credibility didn't travel 6:46 – Opening a closed industry vs. building a new toll booth 8:47 – The real customer: how parents became the market 11:10 – World Cup hype vs. the real pipeline 13:10 – How scouts actually get hired — and the Dembele example 14:42 – AI, data tools, and the future of the analyst job 16:33 – The lesson: expertise and distribution have to be built together 18:06 – Closing advice: build product and audience at the same time SUBSCRIBE for more: https://www.youtube.com/@genzeoplaybook Find Rayyan:  LinkedIn:  https://www.linkedin.com/in/rayyan-s-ali/  Instagram: https://www.instagram.com/genzeoplaybook  Newsletter: https://substack.com/@genzeoplaybook  Find Antony:  LinkedIn: https://www.linkedin.com/in/antonyzouzout/  Instagram: https://www.instagram.com/antony.zzt/  https://www.instagram.com/soccereducom/

    PSG and Arsenal Trusted Him for a Decade. In the US, None of That Mattered
  2. Aug 5

    21 Million Songs Were Stolen to Train AI

    Somewhere in your playlist right now is a song sitting inside an AI training dataset and the artist never signed off on it. The Atlantic's  Alex Reisner built a free tool that lets anyone search 21 million songs pulled into datasets shared across the AI-development world. But the real story isn't "AI companies are stealing your stuff." It's a chain-of-custody problem  and if you're a founder building on someone else's model, you may have already inherited legal exposure you can't even see. In this episode we break down the AI Watchdog investigation, the $1.5 BILLION Anthropic settlement (the largest copyright recovery in history), the labels coming for 61,000+ recordings, and the 3-step "dataset receipts" system that protects you before you build. ⏱️ TIMESTAMPS 0:00 – The song hiding in a spreadsheet 0:45 – The question no one's asking: where did AI's homework come from? 1:05 – Alex Reisner, Books3, and 183,000 pirated books 1:40 – 7.5M books, Hollywood scripts, then music 2:15 – 4 datasets, 21 million songs, and the names inside 2:50 – The truth: being in the pile ≠ being used 3:30 – The $1.5 billion Anthropic settlement 4:00 – Universal & Sony vs. the AI music companies 4:25 – Why this should terrify Gen Z founders 5:00 – Clean data as a competitive advantage 5:15 – STEAL THIS MOVE: the 3-step dataset receipts system 6:00 – Who Alex Reisner really is + your move 👉 Subscribe for more Gen ZEO Playbook breakdowns: https://www.youtube.com/@GenZEOPlaybook  Comment: which AI tool in your stack have you NEVER checked the data source on?

    21 Million Songs Were Stolen to Train AI
  3. Jul 13

    He Killed His Own Product After 6 Months, Then Raised $7M

    Football clubs spend billions on players, and a shocking number of those decisions still come down to an agent's text and a gut feeling.  Jake Schuster is building the AI that changes who makes that call. In this episode of the Gen ZEO Playbook, Rayyan Ali sits down with Jake Schuster, founder of Gemini Sports, the AI co-pilot for sporting directors. Jake has raised around $7 million, his investors own 27 sports organizations around the world, and his customers have ranged from the Indianapolis Colts in the NFL to European football clubs like Parma and Monaco. The twist: he's not a career technologist. He's a former sports scientist who worked with elite programs in the run-up to the 2016 Olympics and got tired of fighting MATLAB, SQL, and Python just to answer basic questions about his players. We get into why football's biggest transfers still happen over WhatsApp, why he killed his first product six months too late, and why "being clever is commoditized" in sports tech. What you'll learn: -What an AI co-pilot for sporting directors actually does on a chaotic transfer deadline day Why clubs don't lack information — they lack information at their fingertips How Jake accidentally built a "faster horse" and what made him kill his first product Why Gemini sells workflows and automation, not algorithms — and why models are table stakes The three ways sports tech competitors are missing the point (and the fake "head of AI" problem) Why billion-dollar clubs are run like overgrown family offices, decades behind Fortune 500s Who's accountable when a £40M signing recommended by data flops How to sell into a skeptical, relationship-driven industry with no existing budget line Why shipping real product updates every three weeks is "breaking people's brains" Why pain tolerance, not intelligence, is the only quality a founder actually needs Chapters: 00:00 Intro 02:04 Jake joins the show 02:15 Deadline day: what Gemini actually does when three deals are moving at once 04:33 From sports scientist to founder: the moment behind the company 06:03 Building a product for nobody — and killing it six months too late 08:19 Real edge or just selling certainty? Pushing back on the pitch 12:10 What competitors get wrong: algorithms, scouts, and vaporware 14:17 Why billion-dollar clubs are overgrown family offices 17:11 The future: squad management becomes asset trading 18:33 The £40M flop question: who takes the blame — the director or the algorithm? 22:40 Useful co-pilot or expensive blame machine? 24:26 Selling a category that doesn't exist yet 28:00 Winning over skeptical, slow-moving buyers 30:42 How Gemini ships so fast (hint: don't be cheap with engineers) 31:17 Advice to his younger self + the one trait every founder needs 34:12 Rayyan's three takeaways and your homework About Jake Schuster: Jake is the founder of Gemini Sports, an AI co-pilot that unifies recruitment, finance, and analysis for sporting directors — on their phone, where the football industry actually lives. A former sports scientist who worked with elite Olympic and rugby programs, he's raised ~$7M from investors who own 27 sports organizations worldwide. Connect with Jake: https://www.linkedin.com/in/jake-george-schuster/ About the show: The GenZEO Playbook is a podcast on founders, building, and the shifts that decide who wins next. New episodes on YouTube and wherever you listen.

    He Killed His Own Product After 6 Months, Then Raised $7M

About

Hello and welcome to Gen ZEO Playbook! I’m your host, Rayyan Ali. GenZEO Playbook exists to document and decode how a new generation of CEOs, founders, and entrepreneurs actually build and scale businesses. We go beyond tools and trends to uncover: the strategic frameworks behind real decisions how Gen Z leaders think about growth, leverage, and execution the systems, mental models, and tradeoffs they use in fast-moving markets This is not theory or hype. Each episode breaks down real playbooks from builders in the field — what worked, what didn’t, and why. If you’re building a company, scaling a product, or rethinking how leadership looks in the next decade, this podcast is your operating manual.