Girls Who Prompt

Ave Annuk and Karin Nemec
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🎙️ Girls Who Prompt is a podcast about making AI easy, human, and fun. Hosted by Ave, a startup marketeer and storyteller, and Karin a startup-founder, we explore how AI fits into daily life and work. Expect real stories, wins and fails, myths busted, and guests from different fields. No o coding required just curious chats and practical tips to help you use AI for the boring stuff, the creative stuff, and everything in between.

  1. #19 Mart Roosimägi x Girls who Prompt: AI in Banking, Reality and the Future

    FEB 20

    #19 Mart Roosimägi x Girls who Prompt: AI in Banking, Reality and the Future

    Is (and how) AI really transforming banking or are we just adding smarter tools to the same conservative system? In this episode of Girls Who Prompt, Karin and Ave sit down with Mart Roosimägi, banking strategist and AI leader, to talk about what AI actually means inside large financial institutions. Mart shares his journey into AI, how banks are navigating innovation under heavy regulation, and why AI is a means to an end not the end itself. We explore the tension between speed and governance, innovation and customer trust, experimentation and coherence. Banking touches us both, even if we are not from the financial sector so we dig into strategy, power dynamics, and what leadership looks like when technology reshapes the rules.  We discuss: ● Why AI adoption is more about coherence than hype● The real opportunities and limits of AI in banking● How customer experience remains the core competitive edge● Security, regulation, and why guardrails can actually increase speed● How AI could shift power structures inside financial institutions● The future roles in banking and what leaders must understand about technology This episode is great listening for anyone curious about how AI works inside complex organizations  and what it takes to balance innovation with responsibility. PS: you will also hear about Mart’s super cool (and literally HOT) secret passion ;) Meet the guest: • Mart Roosimägi -  Head of AI Scaling and Strategy in  Swedbank Baltics Meet the hosts: Karin Nemec, the finance brain and founder exploring the fine line between human emotion and machine response. Ave Annuk,  marketer, storyteller and experimenter wondering what happens when AI stops being just a tool and starts acting like a companion. Meet the team:  🎵 Post-production, editing & music by Vincent Roy - audio expert, sound designer and composer. 📧 Write us: girlswhopromptpodcast@gmail.com 💬 Join the discussion and suggest guests in our WhatsApp channel.

    1h 5m

  2. FEB 13

    #18 Girls who Prompt. Leadership skills in the Age of AI

    How is AI quietly reshaping how we lead, manage, and build companies? In this episode of Girls Who Prompt, Karin and Ave catch up after a while and share their learnings and “aha” moments.  Ave is deep in the vibe-coding zone, rediscovering how creative it feels to build (almost) anything with AI. Lovable really is just lovable!  Karin has added a few fresh certificates to her name — and continues her real-life experiment of collaborating with Aiora Lume (if you’re new here, go back to Episode #1 😉). But this conversation goes beyond tools and productivity hacks. We dive into the management side of AI beyond hype, beyond shiny new apps. What does it actually mean to integrate AI into a company not as a side experiment, but as part of strategy, leadership, and daily decision-making? This is not a “which tool is best” episode.This is a “how do we lead in an AI world?” episode. We discuss: Why AI adoption is more about management than technology The uncomfortable truth about data quality Why leaders must rethink collaboration between human and machine Ethics, responsibility, and where we draw the line Self-management in a world where AI can outpace your thinking AI can accelerate innovation.But without leadership, clarity, and good data it simply accelerates chaos. Meet the hosts: Karin Nemec -  the finance brain and founder exploring the fine line between human trust and machine decisions. Ave Annuk -  LinkedIn — marketer and experimenter curious about how AI changes everyday work — and everyday risks. Meet the team: Vincent Roy - Post-production, editing & music 📧 Write us: girlswhopromptpodcast@gmail.com💬 Join the discussion and suggest guests in our WhatsApp channel

    1h 4m
  3. #17 Urmo Keskel x Girls who Prompt: You Clicked What? AI, Phishing, and the New Rules of Trust

    FEB 6

    #17 Urmo Keskel x Girls who Prompt: You Clicked What? AI, Phishing, and the New Rules of Trust

    In this episode of Girls Who Prompt, Ave and Karin sit down with Urmo Keskel, cybersecurity expert and founder of Phishbite, to talk about what happens when AI meets trust and starts to break it. We explore how AI is changing both sides of cybersecurity: from faster, more convincing phishing attacks to AI-powered defenses designed to stop them. Urmo shares real-world stories from the front lines, how attackers think, where humans still fail, and why “just trust the system” is no longer a safe strategy. We also talk about why phishing still works, how user awareness really changes outcomes, and what small businesses often underestimate when it comes to cyber risk. Urmo reflects on building a cybersecurity company in an AI-driven world  where AI genuinely helps, where it’s risky to rely on it, and why healthy skepticism is becoming a digital skill. In this episode, we dig into: How AI is reshaping cyber attacks and defenses Why trust is shifting — and skepticism matters What attackers exploit in human behaviour Where AI helps, and where humans still matter Why small businesses are increasingly targeted If you work online, use AI tools, or just want a clearer picture of how cybersecurity is evolving in the age of AI, this episode offers a grounded, practical perspective. Meet the guest: Urmo Keskel -  cybersecurity expert and founder of Phishbite, working on AI-powered security awareness and phishing prevention. Meet the hosts: Karin Nemec -  the finance brain and founder exploring the fine line between human trust and machine decisions. Ave Annuk -  LinkedIn — marketer and experimenter curious about how AI changes everyday work — and everyday risks. Meet the team: Vincent Roy - Post-production, editing & music 📧 Write us: girlswhopromptpodcast@gmail.com 💬 Join the discussion and suggest guests in our WhatsApp channel

    1h 6m
  4. #16 Mart Laus x Girls who Prompt: From Code to Care: How AI Is Reshaping Software and Healthcare

    JAN 30

    #16 Mart Laus x Girls who Prompt: From Code to Care: How AI Is Reshaping Software and Healthcare

    In this episode of Girls Who Prompt, Ave and Karin sit down with Mart Laus, a platform engineering leader working at DocPlanner, to talk about software development, AI, and healthcare. Mart shares his path into tech, how AI has actually changed day-to-day software development, and why today’s AI tools are less about replacing teams and more about empowering them. We talk about what it really means when “everyone can be a developer,” where AI genuinely helps and where it still falls short. The conversation goes deep into healthcare: why it’s such a hard space to build software in, how doctors relate to technology, and where AI can realistically make systems more efficient without breaking trust.  In this episode, we dig into: How AI is changing software development in practice, not just in theory What “everyone can be a developer” really means for teams and quality Where AI is overestimated and where it’s still underestimated Why healthcare remains one of the hardest industries to build software for How doctors adapt to new technologies (and why change is slow) The role of data privacy and trust in AI-driven healthcare systems How to balance regulation and innovation without breaking progress What the future of work could look like in an AI-driven world If you’re building software, working with AI, or trying to understand how technology is reshaping healthcare from the inside, this episode offers a practical, no-nonsense perspective from someone who’s actually building it. Meet the guest: • Mart Laus -  LinkedIn. Mart suggests to try out HaveIBeenPwned Meet the hosts: Karin — LinkedIn — the finance brain and founder exploring the fine line between human emotion and machine response. Ave — LinkedIn — marketer and experimenter wondering what happens when AI stops being just a tool and starts acting like a companion. Meet the team:  🎵 Post-production, editing & music by Vincent Roy 📧 Write us: girlswhopromptpodcast@gmail.com 💬 Join the discussion and suggest guests in our WhatsApp channel.

    1h 6m
  5. #15 Linda Võeras x Girls who Prompt: Investing in (DeepTech) Startups in the AI Era

    JAN 23

    #15 Linda Võeras x Girls who Prompt: Investing in (DeepTech) Startups in the AI Era

    In this episode of Girls Who Prompt, Karin and Ave sit down with Linda Võeras, Investment Manager at Karma Ventures, to talk about what actually matters when building and backing deep-tech startups in the AI era. Linda shares her path from creative editorial work into venture capital, and how that experience influences the way she looks at founders, teams, and technical ambition today. We discuss how deep tech has shifted from hardware-led innovation toward software and AI, why teams still matter more than technology alone, and how investors try to tell real progress apart from AI hype. The conversation also touches on company building, leadership, and long-term responsibility, including why diversity in decision-making roles plays a practical role in shaping better technology. In this episode, we dig into: How VCs evaluate AI and deep-tech startups beyond the buzzwords Why strong teams still matter more than strong tech How AI is reshaping what “deep tech” means in practice The challenges founders face when adopting AI early Why communication and storytelling still matter in technical fields The role of diversity in building resilient companies If you’re building, investing, or trying to make sense of where AI-driven startups are heading, this episode offers a grounded investor perspective. Meet the guest: • Linda Võeras -  LinkedIn.  Investment Manager at Karma VC, working closely with early-stage deep-tech software founders across Europe. Meet the hosts: Karin Nemec - LinkedIn — the finance brain and founder exploring the fine line between human emotion and machine response. Ave Annuk - LinkedIn — marketer and experimenter wondering what happens when AI stops being just a tool and starts acting like a companion. Meet the team:  🎵 Post-production, editing & music by Vincent Roy 📧 Write us: girlswhopromptpodcast@gmail.com 💬 Join the discussion and suggest guests in our WhatsApp channel.

    1h 9m
  6. #14 Karl-Gustav Kallasmaa x GwP: Trust the math. Question the hype. Keep the human.

    JAN 16

    #14 Karl-Gustav Kallasmaa x GwP: Trust the math. Question the hype. Keep the human.

    In this episode of Girls Who Prompt, we sit down with Karl-Gustav Kallasmaa, AI entrepreneur and CEO of Attensira, to talk about what actually happens when AI meets marketing, startups, and decision-making. Karl shares his journey building AI-driven products, why he uses AI to validate his own thinking, and why blind trust in AI can be more dangerous than not using it at all. We dig into the pressure marketers face today, the fight for visibility in an AI-saturated world, and why content quality, not volume, still wins. If you’re building a startup, working in marketing, or trying to make smarter decisions with AI — this one’s for you. We also dig into:  Why AI can be dangerous if you outsource your thinking How founders use AI to validate decisions, not make them When to trust the math — and when not to The growing pressure on marketers to deliver more with fewer resources Why visibility beats volume in AI-driven content strategies Using multiple AI tools to sharpen focus instead of creating chaos Meet the guest: Karl-Gustav Kallasmaa — LinkedIn, and his founded Attensira - tool for marketers who want to be visible in AI era.  Meet the hosts: Karin — LinkedIn — the finance brain and founder exploring the fine line between human emotion and machine response. Ave — LinkedIn — marketer and experimenter wondering what happens when AI stops being just a tool and starts acting like a companion. Meet the team:  🎵 Post-production, editing & music by Vincent Roy 📧 Write us: girlswhopromptpodcast@gmail.com 💬 Join the discussion and suggest guests in our WhatsApp channel.

    1 hr
  7. #13 Tom Maryniarczyk x Girls who Prompt: AI Is Doing the Shopping Now? Agentic Commerce & the Future of Retail

    JAN 2

    #13 Tom Maryniarczyk x Girls who Prompt: AI Is Doing the Shopping Now? Agentic Commerce & the Future of Retail

    Happy 2026 for all the listeners of "Girls who prompt!" 🥳 In this conversation, we sit down with Tom Maryniarczyk, a seasoned AI and data platform leader with deep roots in global retail and e-commerce. From leading data and digital transformation initiatives at Walmart Canada and The Home Depot to his current work at Pet Valu, Tom has been building and scaling data-driven systems long before AI became a buzzword. We talk about what actually makes AI work in retail (spoiler: it’s not just fancy tools), why data quality remains the biggest blocker, and how AI is evolving from a helpful “assistant” into something much bigger- agentic commerce, where AI agents may soon shop, decide, and act on our behalf. This episode is practical, honest, and grounded in real experience, including what fails, what scales, and what retailers need to get right before jumping on the AI hype train. In this episode, we cover: Why data foundations matter more than AI models How AI tools are becoming usable for non-technical teams What agentic commerce really means for consumers and brands How AI reduces friction across the shopping journey Why failure is part of building meaningful AI systems If you’re curious about the future of shopping, AI in retail, or how data turns into real business impact, this one’s for you. Meet the guest: Tom Maryniarczyk — LinkedIn. Meet the hosts: Karin Nemec— LinkedIn — the finance brain and founder exploring the fine line between human emotion and machine response. Ave Annuk — LinkedIn — marketer and experimenter wondering what happens when AI stops being just a tool and starts acting like a companion. Meet the team:  🎵 Post-production, editing & music by Vincent Roy 📧 Write us: girlswhopromptpodcast@gmail.com 💬 Join the discussion and suggest guests in our WhatsApp channel.

    1h 2m
  8. #12 Year end Wrap and Yap: Still Here. Still Curious. Still Creative.

    12/19/2025

    #12 Year end Wrap and Yap: Still Here. Still Curious. Still Creative.

    In this year-end wrapping (and yapping) episode, Karin Nemec and Ave Annuk look back at the journey of Girls Who Prompt that started from September 2025: what surprised them, what worked, what didn’t and how AI quietly became part of their everyday work and creativity. They talk honestly about audience feedback, guest highlights, the AI tools they actually use, and why good input still matters more than any tool. You’ll also hear personal reflections, creative doubts, small wins, and intentions for the year ahead  without pretending AI has all the answers. This episode is a pause, a reset, and a reminder that creation beats perfection. ✨ Expect reflections on: Building a podcast that outlived the average lifespan Why 70% of the audience being women really matters How AI supports creativity (but can’t replace feeling) Marketing, tools, learning curves, and small “aha” moments New year intentions: personal and professionalThank you for listening, experimenting, and staying curious with us. Happy holidays  and see you in the next chapter. 💫 We have a banger guest for the 1st episode of 2026! Meet the hosts: Karin — LinkedIn — the finance brain and founder exploring the fine line between human emotion and machine response. Ave — LinkedIn — marketer and experimenter wondering what happens when AI stops being just a tool and starts acting like a companion. Meet the team:  🎵 Post-production, editing & music by Vincent Roy 📧 Write us: girlswhopromptpodcast@gmail.com 💬 Join the discussion and suggest guests in our WhatsApp channel.

    49 min
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About

🎙️ Girls Who Prompt is a podcast about making AI easy, human, and fun. Hosted by Ave, a startup marketeer and storyteller, and Karin a startup-founder, we explore how AI fits into daily life and work. Expect real stories, wins and fails, myths busted, and guests from different fields. No o coding required just curious chats and practical tips to help you use AI for the boring stuff, the creative stuff, and everything in between.

Information

  • Creator
    Ave Annuk and Karin Nemec
  • Years Active
    2025 - 2026
  • Episodes
    20
  • Rating
    Clean
  • Copyright
    © Ave Annuk and Karin Nemec
  • Show Website
    Girls Who Prompt