Business Growth Blueprint VIDEO

If you're looking for a place to help you grow in faith, profitability, leadership, and culture, this podcast is for you. Welcome to Business Growth Blueprint with BJ O’Neal. BJ is a business growth coach, author, speaker, podcast host, husband, father of three, and Jeep enthusiast. Like many, his journey has been shaped by both the highs and the lows – and is living proof that you can transform your life by changing how you think about yourself, others, and the world around you, and by aligning your life with the purpose God has for you. Whether you're launching a coaching practice or scaling a business, BJ is here to help you clarify your vision, uncover hidden profit, and move forward with purpose – because when your business grows the right way, your impact grows with it. New episodes release each Monday, so be sure to subscribe now so you never miss an episode!

  1. Jul 27 ·  Video

    How to Raise Prices Without Losing Top Clients 

    Somewhere in your business is a price you've been afraid to change. And that fear is funding everyone but you. Undercharging isn't humility. It's a slow leak on the mission you're trying to fund. Most owners overestimate how many clients they'll lose by raising a price, and badly underestimate what they're already losing by leaving it alone. That's especially true for faith-driven owners, who tend to tie a low price to being a good person, when in reality fair pricing is what sustains your team, your service, and the generosity you actually want to fund. This episode is a working session on how to actually raise a price without flinching. Start with your real numbers, margin, not just revenue, because a bundled offer can look healthy on paper while quietly bleeding you dry. Anchor the increase to the value you deliver, not an apology for your costs. Give clients notice, communicate it directly, and frame it as continued investment in quality rather than a surprise. Grandfather or tier the change where it makes sense, but don't let fear write your pricing policy. And expect to lose a few of the wrong clients along the way. That's not a failure, that's the system working. Pick one offer you know is priced below its value and run the numbers on what a fair increase would do to your margin. Then ask yourself what it costs to leave it exactly where it is for another year. The right clients pay for value. The wrong ones just train you to keep discounting. You're not raising prices to take more. You're raising them so you can keep showing up at the level your best clients deserve. Luke 10:7 puts it simply: the worker deserves his wages. Honest work is worth honest pay.

About

If you're looking for a place to help you grow in faith, profitability, leadership, and culture, this podcast is for you. Welcome to Business Growth Blueprint with BJ O’Neal. BJ is a business growth coach, author, speaker, podcast host, husband, father of three, and Jeep enthusiast. Like many, his journey has been shaped by both the highs and the lows – and is living proof that you can transform your life by changing how you think about yourself, others, and the world around you, and by aligning your life with the purpose God has for you. Whether you're launching a coaching practice or scaling a business, BJ is here to help you clarify your vision, uncover hidden profit, and move forward with purpose – because when your business grows the right way, your impact grows with it. New episodes release each Monday, so be sure to subscribe now so you never miss an episode!

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