VentureWell Voices

VentureWell

The VentureWell Voices podcast offers an inside look at the changemakers using science and technology to solve the world’s greatest challenges. Hear their stories of the messy, meaningful path from idea to impact.

Episodes

  1. FEB 3

    5: The Scrappy Entrepreneur: Véronique Peiffer on Learning by Doing

    Entrepreneurship rarely looks like the highlight reel, and Véronique Peiffer knows that firsthand. A mechanical engineer, biotech founder, author, and mother, Véronique has navigated the sweaty-palms reality of building a company with limited resources, growing and managing a team before you can afford employees, and staying afloat while juggling a never-ending to-do list.  In this episode, Véronique shares why she wrote The Scrappy Entrepreneur—the book she wished she’d had while figuring it all out in real time—and the practical lessons from her biotech journey, from leading teams on a lean budget and managing administrative chaos to never underestimating the power of a simple happy hour. Access the episode transcript here.  You’ll hear: How a simple list of unmet personal needs became the seed for their medical device startup and a lesson in real problem discoveryPractical team-building strategies on a slim budgetTips for managing the operational realities of entrepreneurship, from taxes and registrations to compliance deadlines, IP paperwork, and grant timelinesHow she navigated a real stress-test moment when a prototype mix-up threatened their clinical studyWhy a startup ending isn’t failure, and how the experiential ROI still pays off Resources: Check out The Scrappy EntrepreneurLearn more about VentureWell programs that support early-stage founders navigating the realities of startup life

    27 min
  2. JAN 7

    4: Making the Impossible Plausible: How Reamonn Soto Built Sensatek

    From a childhood fascination with jet engines to leading a company that builds contact-free monitoring technologies for machines operating in extreme conditions, Reamonn Soto’s founder journey defies the usual playbook.  A dad, Marine veteran, and self-described unlikely college graduate, Reamonn co-founded Sensatek to create sensors that can survive and thrive in environments where almost nothing else can. Along the way, he’s worked with some of the biggest names in energy and aerospace, including NASA, GE, the U.S. Air Force, Duke Energy, and Siemens. In this episode, Reamonn shares why going the extra mile to identify market opportunities matters, how to walk the fine line between relentless and reckless, and what it takes to stay attuned to customer needs in fast-changing industries. Access the episode transcript here. You’ll hear: How Reamonn’s Marine experience taught him the value of leadership, teamwork, and turning impossible problems into plausible solutions Lessons learned from customer discovery, validation, and adapting technology to real-world needs  How they’re using patented AI technologies to extract pixel-level structural dynamics from vibration data for simplified, instantaneous reporting  Strategies for hiring and building a team capable of solving extremely complex problems  Resources: Follow ⁠Sensatek⁠ on LinkedInReamonn participated in the VentureWell E-Team program, an accelerator designed to help students advance their inventions through a powerful mix of grant funding, mentorship, training, and moreCheck out the ⁠NSF I-Corps™⁠ program, run in partnership with VentureWell, which provides hands-on entrepreneurial training to help innovators move from research to commercialization Follow VentureWell on ⁠LinkedIn⁠, ⁠Instagram⁠ (@idea2impact), ⁠Bluesky⁠ (‪@venturewell.bsky.social‬), and ⁠Facebook⁠ for more stories and insights from entrepreneurs using innovation to change the future of sustainability, healthcare, and tech.

    43 min
  3. 12/02/2025

    3: Engineering a Better Harvest: Adam Stager’s Pivot from Defense Tech to Clean Agriculture

    What if building a startup isn’t just about having a good idea, but about finding your place in the market? Adam Stager, co-founder and CEO of TRIC Robotics, began his entrepreneurial journey designing robotic technology for the defense industry. But through customer discovery, he realized the same technology could have a lasting impact in agriculture. Today, TRIC Robotics is helping farmers reduce pesticide use and boost yields with robotic automation and UV light. The company has grown from golf cart–sized prototypes to tractor-scale robots and recently closed a $5.5 million seed round to expand its impact in agtech. Follow TRIC Robotics on LinkedIn. You'll hear: How Adam pivoted from defense to agriculture through I-Corps™ customer discoveryLessons from early partnerships that built trust and opened doors to customer salesThe challenges of scaling hardtech startups and strategies for meeting customer needsCurious if your research could become a startup? Check out the ⁠NSF I-Corps™⁠ program, run in partnership with VentureWell, which provides hands-on entrepreneurial training to help innovators move from research to commercialization. Building a climatetech invention and working on fundraising? Explore our pre-seed venture accelerator, the ⁠Aspire Climatetech⁠ program.TRIC Robotics is hiring! Check out their open ⁠here⁠. Resources: Curious if your research could become a startup? Check out the NSF I-Corps™ program, run in partnership with VentureWell, which provides hands-on entrepreneurial training to help innovators move from research to commercialization.Building a climatetech invention and working on fundraising? Explore our pre-seed venture accelerator, the Aspire Climatetech program.TRIC Robotics is hiring! Check out their open here. Follow VentureWell on ⁠LinkedIn⁠, ⁠Instagram⁠ (@idea2impact), ⁠Bluesky⁠ (‪@venturewell.bsky.social‬), and ⁠Facebook⁠ for more stories and insights from entrepreneurs using innovation to change the future of sustainability, healthcare, and tech.

    26 min
  4. 10/03/2025

    1: From Parking Lot Prototype to Clean-Tech Production: Micah Ulrich’s Startup Journey

    From a $30,000 prototype built in a parking lot to manufacturing devices in a 5,000-square-foot facility, Micah Ulrich, CEO of Flux Hybrids, knows a thing or two about launching a venture. FluxHybrids develops plug-in hybrid conversion kits that allow gas or diesel vehicles to run on electricity when available, reducing the need for gas. In this episode, Micah shares his entrepreneurial journey and offers insight to startup founders looking to make a breakthrough. Access the episode transcript here. You’ll hear: ​How Flux Hybrids identified their ideal market and value proposition​The setbacks the startup faced in its early stages and the lessons learned​Strategies for entrepreneurs dealing with impostor syndrome  Resources: Follow Flux Hybrids on ⁠LinkedIn⁠​Flux Hybrids participated in VentureWell’s Aspire accelerator programs. Read our report, ⁠“Celebrating 10 Years of Aspire: Sharing Results and Learnings From the Program,”⁠ to learn more about our unique approach and how your startup could benefit from the program. Building a climatetech invention and working on fundraising? Explore our pre-seed venture accelerator, the ⁠Aspire Climatetech⁠ program. Follow VentureWell on LinkedIn, Instagram (@idea2impact), Bluesky (‪@venturewell.bsky.social‬), and Facebook for more stories and insights from entrepreneurs using innovation to change the future of sustainability, healthcare, and tech.

    31 min

Ratings & Reviews

5
out of 5
8 Ratings

About

The VentureWell Voices podcast offers an inside look at the changemakers using science and technology to solve the world’s greatest challenges. Hear their stories of the messy, meaningful path from idea to impact.