Not Motivated

Azeez Amida

Not Motivated is a thought-leadership podcast hosted by Azeez Amida, built to strip away noise and uncover the truths that actually drive growth. This isn’t a space for pep talks or clichés. It’s where real leaders share frameworks, lived experiences, and principles that outlast inspiration. Each week, Amida sits with a thought leader (from CEOs and entrepreneurs to creatives and changemakers) to tackle one big idea. Together, they unpack personal inflection points, hard lessons, and practical strategies that shape effective leadership. New episodes drop every Tuesday at 9:00 a.m. (WAT). If you’re ready to run farther with focus, Not Motivated is your guide.

Episodes

  1. You don't need a Brand Strategist to start Branding

    EPISODE 3

    You don't need a Brand Strategist to start Branding

    Get ready to unlock the secrets of modern branding with Jide Sipe, a seasoned brand marketing executive with nearly two decades of experience. Jide guides us through the dynamic world of personal and product branding, navigating the shift from traditional media to the digital forefront, where platforms like TikTok reign supreme. We explore how successful branding has moved beyond mere logos and slogans to creating a perception, value, and influence that truly resonate with audiences. Together, we delve into the power of brand alignment and the evolving role of influencers in the digital age. Jide shares compelling stories and strategies, illustrating how experiential marketing can ignite meaningful conversations that go beyond likes and clicks. Through real-world examples, we examine the importance of aligning a company's strategy with its brand promises, ensuring not only customer satisfaction but also employee morale, as seen in examples from the airline, telecom, and banking industries. Lastly, we touch on the art of balancing personal and professional branding, especially in unique cultural contexts like Nigeria. With insights on self-expression and authenticity, Jide sheds light on navigating societal expectations while maintaining a genuine brand persona. As we conclude our discussion, the focus shifts to understanding brand value and management, emphasizing the enduring power of cultural relevance and the creation of lasting loyalty in today's complex market landscape. Join us for this engaging and insightful exploration of branding success in the digital age.

    1h 16m

About

Not Motivated is a thought-leadership podcast hosted by Azeez Amida, built to strip away noise and uncover the truths that actually drive growth. This isn’t a space for pep talks or clichés. It’s where real leaders share frameworks, lived experiences, and principles that outlast inspiration. Each week, Amida sits with a thought leader (from CEOs and entrepreneurs to creatives and changemakers) to tackle one big idea. Together, they unpack personal inflection points, hard lessons, and practical strategies that shape effective leadership. New episodes drop every Tuesday at 9:00 a.m. (WAT). If you’re ready to run farther with focus, Not Motivated is your guide.