Let's Not Optimize This: A Human-Centered Marketing Podcast

Smack Happy Design
  • 0.0 (0)
  • MARKETING

"Let's Not Optimize This," explores why genuine connection (not algorithms, optimization, or how much you got done today) is the ultimate driver behind standout marketing and memorable creativity. In an increasingly optimized and data-driven world, what cuts through the noise isn't perfection or hyper-targeted precision, it's human connection. Real, flawed, humorous, emotional. Self-deprecating ads, unexpected messaging, video storytelling, brand pivots...these tactics resonate because they're authentically human, not perfectly engineered.

Episodes

  1. 12/01/2025

    AI Websites: Helpful Shortcut or a Total Trap?

    AI website builders are everywhere. But who should actually use one? We dig into the real-world pros, the hidden pitfalls, and why so many people feel pressured to “use AI” even when it’s not the right move. If you’re just starting a business or wondering how AI fits into your website strategy, this quick breakdown will give you a clearer way to think about it. If you're wondering: When AI is fineWhen it gets you stuckWhen you’ve outgrown itAnd when a human (finally) needs to step in…This episode gives you a practical way to think about AI as a tool, not a shortcut.

    30 min
  • 1 Episode

About

"Let's Not Optimize This," explores why genuine connection (not algorithms, optimization, or how much you got done today) is the ultimate driver behind standout marketing and memorable creativity. In an increasingly optimized and data-driven world, what cuts through the noise isn't perfection or hyper-targeted precision, it's human connection. Real, flawed, humorous, emotional. Self-deprecating ads, unexpected messaging, video storytelling, brand pivots...these tactics resonate because they're authentically human, not perfectly engineered.

Information

  • Creator
    Smack Happy Design
  • Years Active
    2K
  • Episodes
    1
  • Rating
    Explicit
  • Copyright
    © 2026 Let's Not Optimize This: A Human-Centered Marketing Podcast