The Marketing Podcast

Mediacharge
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  • Marketing
  • Updated Weekly

The podcast for marketing leaders to stay ahead of the curve, challenge their thinking, and sharpen their strategy. Hosted by Ben Dietrich, founder of Mediacharge, and his team, this show brings you into candid conversations with some of the most accomplished marketing strategists. Each episode explores not only the latest industry trends, but also the tough questions leaders face in a fast-changing environment—ranging from the real impact of AI to the future of customer engagement and growth. Expect unfiltered debates, bold ideas, and practical insights.

  1. 2d ago

    Understanding consumer responses to AI and virtual reality product presentations

    What happens when customers prefer AI-generated content but are afraid to admit they use it? And how does virtual reality change the way B2B buyers form emotional connections with products they've never touched? In this episode, we sit down with Professor David Finken, Professor of Marketing × Technology at TUM (Technical University of Munich), to explore the fascinating intersection of AI, virtual reality, and customer psychology. David shares insights from his research on why professionals trust AI output yet hide their usage, how virtual product experiences create psychological ownership in B2B contexts, and why emotion matters more in enterprise buying than most marketers realize. We discuss: The AI Disclosure Paradox: Why preference doesn't translate into transparencyPsychological Ownership in B2B: How virtual configuration increases perceived product valueThe Virtual IKEA Effect: Why co-creating experiences drives engagementEmotion vs. ROI: The underestimated emotional side of enterprise purchasingBuilding an Open AI Culture: What transparency looks like beyond leadership statementsPractical takeaways for marketers navigating AI and immersive experiencesWhether you're rethinking your go-to-market strategy, exploring AI-powered content, or considering VR/AR product demos, this conversation offers research-backed insights you can apply immediately. Guest: Prof. Dr. David Finken, Professor of Marketing × Technology at TUM Duration: 30–60 minutes Follow us for more conversations at the intersection of marketing, technology, and human behavior. Relevant Links & Insights into Prof. Dr. David Finkens' Work: Youtube-Link zu Clayton Christensons Milkeshape Example: https://www.youtube.com/watch?v=Stc0beAxavYPubliziertes Paper im Journal of Retailing zu VR & IKEA Effect: https://www.sciencedirect.com/science/article/pii/S0022435925000302Publiziertes Paper zu Human-AI Collaboration: https://journals.aom.org/doi/abs/10.5465/amd.2024.0285Working Paper zu Cognitive Surrender: https://papers.ssrn.com/sol3/papers.cfm?abstract_id=6097646AI Disclosure:

  2. Jul 21

    The Paid Media Budget Gap: Fixing the Post-Click Experience

    Meta Agents, Salesforce Adoption, Google AI Search & the Post-Click Wake-Up CallIn this episode, Julius and Ben unpack four big shifts shaping marketing right now: Meta’s business agents as a practical way to boost customer engagement through in-chat support and lead pre-qualification; Salesforce’s agentic AI push and what its reported 30% adoption says about messy CRM data, operational readiness, and platform complexity; Google’s claim that AI Overviews are driving billions of weekly clicks despite alternative data suggesting organic traffic declines; and why marketers still underestimate the post-click experience.

  3. Jul 14

    How New Video and Social Reports Will Change Your SEO

    ChatGPT Ads Miss the Mark, Pink Boots Go Viral, and Publishers Push Back on GoogleThis episode covers four fast-moving marketing shifts: early performance data suggests OpenAI’s ChatGPT ad business is underperforming because ads don’t feel native, require expensive high-ticket buys, and face strong alternatives—raising questions about pricing, self-serve viability, and potential agency affiliate incentives. They also review a new Google Search Console beta that lets brands add social/video profiles to better reflect fragmented journeys and reduced click behavior.

  4. Jul 7

    The Revival of Zoom? Moving into the RevenueOps Space

    Zoom Buys Common Room, ChatGPT Referral Dominance, and Why Marketing Must Reconnect to the Boardroom: Julius and Ben discuss Zoom’s acquisition of Common Room and why Zoom is moving beyond commodity video calls into the revenue ops stack by combining data enrichment, meeting transcription, and CRM-connected workflows. They unpack a Search Engine Land report showing ChatGPT driving 92% of AI referral traffic from 6.7M sessions, questioning how this relates to broader AI usage and noting factors like Google AI Overviews classification and ChatGPT adding more links.

  5. Jun 30

    Unpacking AI in Marketing: A Dive into Microsoft's Copilot and OpenAI's ambitions

    OpenAI Ads, Microsoft Copilot, and Google’s AI Search Shake-UpIn this episode, Julius and Tristan discuss two big shifts in AI and marketing: OpenAI’s stated ambition at Cannes Lions to become a new marketing channel and Microsoft’s push to lead in AI through Copilot. They unpack OpenAI’s plan to build native-feeling ads inside LLM responses, citing major financial pressure, a 19-week pilot, expansion plans to Mexico and Brazil, and claims of ~900M weekly active users—while questioning whether ad-heavy AI can really compete with ad-free rivals or replace entrenched Google habits.

  6. Jun 23

    Reddit AI Ads: Transforming Target Marketing with AI Generated User Chat

    World Cup Ads, Bing’s AI Reporting, Instagram on TV, and Reddit’s AI-Powered Ads. In this episode, Julius and Ben review standout 2026 football campaigns, starting with a Matthew McConaughey spot localized into 10 languages using ElevenLabs AI dubbing and where it still feels slightly synthetic. They discuss Bing Webmaster Tools expanding AI reporting with insights on intents, topics, citation share, and comparisons, and why first-party data beats third-party “agentic” SEO tools that simulate searches. They also unpack Reddit’s new advertiser AI tools that generate value-adding, thread-specific ad replies based on community conversations, and early results reported as strong.

  7. Jun 16

    Salesforce's Gamble: A $3.6 Billion Bet on Fin

    This week Julius and Ben cover four stories shaping tech and marketing: SpaceX’s record-breaking IPO and the marketing machine behind it, including heavy storytelling, investor roadshows, Elon Musk’s personal brand on X, and scarcity from a small share float despite a sky-high revenue multiple. Next, they examine Salesforce’s acquisition of customer-service AI platform Fin as a sign of consolidation in agentic AI tooling. They then unpack European legal AI startup Legora doubling headcount and boosting visibility through a Jude Law campaign, while noting competitive pressure from Harvey and law firms building their own tools. Finally, they explore EA’s new platform to book ads inside its sports games and the opportunities and limits of in-game advertising.

  8. Jun 9

    SEO in the Age of GEO: Rethinking Share of Voice, Google’s New GSC Metrics & Apple’s Gemini-Siri Move

    This week we explore how AI-driven search is reshaping SEO, arguing that classic “share of voice” and rank-tracking break down as results become personalized and conversational. We discuss alternatives like tracking “share of recommendations” and “share of narratives” (e.g., being framed as premium vs. budget) and review Google Search Console’s new beta reporting for AI Overviews/AI Mode traffic—useful but limited.

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About

The podcast for marketing leaders to stay ahead of the curve, challenge their thinking, and sharpen their strategy. Hosted by Ben Dietrich, founder of Mediacharge, and his team, this show brings you into candid conversations with some of the most accomplished marketing strategists. Each episode explores not only the latest industry trends, but also the tough questions leaders face in a fast-changing environment—ranging from the real impact of AI to the future of customer engagement and growth. Expect unfiltered debates, bold ideas, and practical insights.

Information

  • Creator
    Mediacharge
  • Years Active
    2025 - 2026
  • Episodes
    35
  • Rating
    Clean
  • Copyright
    © Mediacharge
  • Show Website
    The Marketing Podcast