The Marketing Podcast

Mediacharge
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  • MARKETING
  • UPDATED WEEKLY

The podcast for marketing leaders to stay ahead of the curve, challenge their thinking, and sharpen their strategy. Hosted by Ben Dietrich, founder of Mediacharge, and his team, this show brings you into candid conversations with some of the most accomplished marketing strategists. Each episode explores not only the latest industry trends, but also the tough questions leaders face in a fast-changing environment—ranging from the real impact of AI to the future of customer engagement and growth. Expect unfiltered debates, bold ideas, and practical insights.

  1. JAN 29

    Ai Video in 2026: Who Survives the Content War?

    In this episode, Julius and Ben discuss the rapid advancements in AI video production and its implications for the industry. They explore how AI-generated videos are becoming more affordable and realistic, potentially reshaping both User-Generated Content (UGC) and high-budget productions. The conversation touches on the authenticity of AI videos, the future of classical production industries, and the potential shift in creative strategies towards rolling out diverse video assets.

    17 min

  2. JAN 23

    What the World’s Greatest Creative Strategies Have in Common

    Stop shouting as if you were on the fish market! In this episode, Julius and Ben discuss the critical role of creative strategies in driving brand success. They explore what constitutes a great strategy versus a poor one, emphasizing the importance of cohesive messaging and brand positioning.

    23 min

  3. JAN 15

    Freelancer vs Agency vs In‑House - who actually delivers?

    Whether you're scaling Demand Gen, expanding into new markets, or trying to hit your North Star 2026 goals, choosing the right execution model is one of the most critical strategic decisions in modern marketing. Each model comes with trade-offs: speed vs. control, expertise vs. cost, flexibility vs. alignment. In this episode, Ben and Julius discuss the pros and cons of hiring freelancers, agencies, and in-house teams for all marketing tasks. The conversation highlights the importance of finding a balance between internal and external resources, ensuring that companies achieve optimal results without overextending their capabilities.

    16 min

  4. JAN 9

    Our 2026 Marketing Predictions - what will move the needle?

    In this episode, Julius and Ben discuss their marketing predictions for 2026, focusing on the key differentiators for top marketers and essential strategies for success. They emphasize the importance of long-term planning over short-term tactics, with an insightful look into the role of positioning and how it can give companies a competitive edge.

    17 min

  5. JAN 1

    Conversion Tracking Demystified: Stop Guessing, Start Scaling

    Happy new year! In this episode, Julius and Ben discuss the intricacies of conversion tracking and why it's essential for effective marketing strategies. They address common challenges with attribution, especially in multi-touchpoint journeys, and emphasize the importance of relevant traffic and well-structured remarketing plans. The conversation covers the pros and cons of relying on automated tools like Google’s P Max campaigns and explores the benefits of server-side tracking for more accurate data. If you want to refine your approach to conversion tracking and attribution, this episode is packed with valuable insights and practical advice.

    15 min

  6. 12/25/2025

    Out-Of-Home: Money waste or secret weapon?

    In this slightly shorter Christmas episode, we analyze the role and effectiveness of out-of-home (OOH) advertising against the obvious strengths of digital channels. We discuss its potential resurgence, trust-building advantages, the industries where it is most potent and where it makes sense in demand gen campaigns. Merry Christmas from the team at Mediacharge! 🎄❤️

    12 min

  7. 12/18/2025

    Modern Demand Gen: Strategy Deep Dive (Part 2)

    In this episode, Julius and Ben continue their exploration of Demand Generation, focusing on strategies for Mid-Market and Enterprise settings dealing with complex products and high-ticket items. They unpack the three phases of demand—content, solution, and vendor—and reveal how to craft attention-grabbing, educational content that turns prospects into champions. Learn how to navigate blockers, decision-makers, and back-engineer targeting from customer data. Plus, discover why marketing-sales alignment and smart timelines are the secret to winning big deals.

    44 min

  8. 12/12/2025

    Personas: do we still need them in 2026?

    In this episode, Julius and Ben dive deep into theory behind a timeless marketing tool— buyer personas. Are they still relevant in a world obsessed with algorithms and conversion tracking? Absolutely. We unpack where the concept came from, why ignoring it leads to costly blind spots, and how personas can transform your campaigns from generic to laser-focused. You’ll hear why empathy beats automation, how rising ad costs make strategy non-negotiable, and practical steps to craft personas that actually drive results. If you want smarter marketing and a team that truly understands your audience, this conversation is your blueprint.

    25 min
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About

The podcast for marketing leaders to stay ahead of the curve, challenge their thinking, and sharpen their strategy. Hosted by Ben Dietrich, founder of Mediacharge, and his team, this show brings you into candid conversations with some of the most accomplished marketing strategists. Each episode explores not only the latest industry trends, but also the tough questions leaders face in a fast-changing environment—ranging from the real impact of AI to the future of customer engagement and growth. Expect unfiltered debates, bold ideas, and practical insights.

Information

  • Creator
    Mediacharge
  • Years Active
    2025 - 2026
  • Episodes
    18
  • Rating
    Clean
  • Copyright
    © Mediacharge
  • Show Website
    The Marketing Podcast