Your Brand, Your Backyard

Jeremy Roentz & Nick Metheny
  • 5.0 (1)
  • Marketing

Your Brand, Your backyard Podcast was created to help local business owners grow their business locally by identify their ideal clients, connecting with the community and building a long-term sustainably brand. Your small business isn't just a storefront-it's a part of your community. Join hosts Jeremy Roentz and Nick Metheny as they share expert branding tips, real-life success stories and actionable strategies to help you stand out, attract new customers and become a local favorite. Whether you're refining your logo, improving presence or learning how to market to your neighbors, this podcast is your roadmap to local brand success. Because your brand thrives, so does your backyard. Subscribe now and start growing where you're planted!

  1. Aug 12

    Meet your customers where they are

    Send us Fan Mail Meet your customers where they are Marketing isn't about forcing your audience to come to you. It's about understanding who your customers are, where they spend their time, and how to reach them with the right message at the right moment. In this episode, Jeremy and Nick break down the Four M's of Marketing — Market, Medium, Moment, and Message — and explain why getting each one right is critical to building an effective marketing strategy. They discuss how businesses can better understand their ideal customers, avoid wasting money on the wrong audiences, and choose marketing channels that actually make sense for their goals. They discuss what this means for business owners and marketers: Understanding Your Market — Why defining your ideal customer goes beyond simply targeting "homeowners" or "businesses," and how demographics, income, property type, and specific needs can help you narrow your audience.Choosing the Right Medium — How to evaluate different advertising platforms and channels based on who they actually reach, rather than simply choosing the medium that sounds the most appealing.Being Where Your Customers Are — Why businesses shouldn't expect customers to adapt to their preferred channels, and instead need to identify where their ideal audience already spends their time.The Importance of the Moment — Why you can't always predict when someone will need your product or service, making consistent marketing and multiple touchpoints essential for staying top of mind.Creating a Clear Message — Why your advertising should be simple, clean, and easy to understand within seconds, especially when audiences are constantly surrounded by competing messages.Avoiding Waste Marketing — How targeting everyone can quickly drain your marketing budget, and why businesses need to eliminate audiences that are unlikely to become customers.Learning From Your Customers — Why interviewing your best customers can reveal where they spend their time, how they found you, and whether your current messaging actually connects with them.Building a Diversified Strategy — Why putting your entire marketing budget into one channel can be risky, and how multiple marketing touchpoints can work together to build awareness and trust.Auditing and Optimizing — Practical steps businesses can take, including reviewing their data, talking to customers, and optimizing the channels that are already proving effective.Whether you're building a new business or trying to improve an existing marketing strategy, this conversation offers practical insights into identifying your ideal market, choosing the right channels, creating stronger messaging, and staying visible until your customers are ready to buy. Discover why effective marketing isn't about being everywhere or spending more. It's about being in the right place, in front of the right people, with the right message, at the right moment. Your Brand, Your Back Yard with Jeremy & Nick

  2. Jul 17

    The mental struggles of a business owner

    Send us Fan Mail The mental struggles of a business owner Entrepreneurship often looks like matching blazers, revenue milestones, and flawless routines online, but the reality is frequently filled with sleepless nights, putting out fires, and constant pressure. Building a successful business takes more than just work ethic; it requires immense mental and emotional resilience. In this episode, Jeremy and Nick sit down to discuss the unseen mental struggles of being a business owner. They explore the emotional rollercoaster of entrepreneurship, from the dopamine hits of closing big deals to the deep anxiety of managing daily operations and unpredictable crises. They break down why sustainable growth comes from protecting your mental health, prioritizing your day, and building systems that allow you to step away. They discuss what this means for business owners and leaders: The Reality Behind the Glamour Why the 2 AM cold sweats and daily fire-putting are the unseen side of business ownership, far from the flawless routines shown on social media.Managing the Emotional Rollercoaster How to handle the extreme highs and lows of daily operations without letting false expectations and fear dictate your mindset or decisions.Slowing Down to Speed Up Why taking a few minutes to step away, let your brain cool off, and release steam is essential for preventing burnout and protecting your personal relationships at home.Prioritizing the Day How setting clear daily priorities and accepting that you won't get everything done can help you win the day and leave work at the office.Protecting Yourself Why maintaining your physical health, establishing clear boundaries, and taking real vacations are crucial for your sanity and your business's long-term survival.Business Owner vs. Self-Employed Why true resilience means shifting from being an overworked individual doing everything to a true business owner who builds valuable systems that run without them.Whether you're launching your first business or scaling an established company, this conversation offers practical insights on managing daily stress, maintaining your passion, and building a sustainable lifestyle alongside your business. Discover why the strongest entrepreneurs don't just endure the daily meat grinder. They build resilience, protect their mental health, and never lose sight of the vision that started it all. Your Brand, Your Back Yard with Jeremy & Nick

  3. Jul 7

    Building a better Business with Guest Brent Garrett

    Send us Fan Mail Building a Better Business with Guest Brent GarrettBuilding a successful business isn't just about having a great product or service. It's about building the right relationships, investing in your community, and creating opportunities that last. In this episode, Jeremy and Nick sit down with Brent Garrett to discuss what it really takes to build a stronger business through community involvement, strategic networking, and long term thinking. They explore why sustainable growth comes from trust, consistency, and showing up instead of chasing quick wins. They discuss what this means for business owners and leaders: Building Relationships Over Transactions Why lasting business success comes from earning trust and creating genuine connections instead of chasing immediate sales. Thinking Long Term How investing time in your local business community can create opportunities that continue to pay off for years. Making the Most of Networking Why simply joining organizations isn't enough and how active participation creates meaningful business growth. Using Community as a Growth Strategy How local partnerships, business organizations, and community involvement can strengthen your brand and expand your reach. Investing in Your Business Why successful business owners view marketing, networking, and community engagement as investments rather than expenses. Creating More Opportunities How consistently showing up, supporting others, and staying involved opens doors to new partnerships, referrals, and leadership opportunities. Whether you're launching your first business or growing an established company, this conversation offers practical insights on building a business that thrives through strong relationships, strategic networking, and community engagement. Discover why the strongest businesses aren't built overnight. They're built through trust, consistency, and the connections you create along the way. Your Brand, Your Back Yard with Jeremy & Nick

  4. Jun 24

    The Importance of Community Connection with Special Guest Lori Gerlits

    Send us Fan Mail The Importance of Community Connection with Special Guest Lori GerlitsBuilding a successful business takes more than great products, marketing campaigns, and sales strategies. At the heart of every thriving business is something often overlooked: meaningful community connection. In this episode, Jeremy and Nick sit down with Lori Gerlits, President of the Castle Rock Chamber of Commerce, to explore why strong community relationships remain one of the most powerful growth tools for businesses of all sizes. Drawing from her extensive background in healthcare, technology, retail, real estate, and economic development, Lori shares valuable insights on how business leaders can leverage local partnerships, networking, and community engagement to create long-term success. They discuss what this means for business owners and leaders: The Power of Relationships: Why trust, credibility, and genuine connections often generate more opportunities than traditional sales tactics. The Chamber Advantage: How Chambers of Commerce have evolved beyond networking events to become powerful resources for business growth, advocacy, workforce development, and community engagement. Playing the Long Game: Why expecting immediate sales from networking organizations is a mistake—and how consistent participation creates opportunities that compound over time. Community as a Business Strategy: How supporting local organizations, attending events, and building relationships with civic leaders can strengthen your brand and expand your reach. Marketing Through Connection: Why visibility, partnerships, and community involvement can become some of the most effective forms of marketing available to a business. Leadership Beyond Business: How local involvement can open doors to civic leadership, influence community development, and create lasting impact far beyond revenue growth. Whether you're a startup owner, seasoned entrepreneur, nonprofit leader, or community advocate, this conversation offers practical insights on building stronger connections and maximizing the opportunities that exist right in your own backyard. Discover why the businesses that thrive aren't just connected to customers—they're connected to their communities. Your Brand, Your Back Yard with Jeremy & Nick

  5. Jun 9

    Why Your Marketing Is NOT Working

    Send us Fan Mail Why Your Marketing Is NOT Working As a business owner, you are likely investing a lot of time and money into advertising, only to feel like your returns are completely upside down. In a world where consumers are bombarded by over 3,000 digital and print ads daily, breaking through the ad fatigue requires more than just throwing money at the wall and hoping something sticks. In this episode, Jeremy and Nick dive deep into the actual reasons your marketing campaigns are falling flat and how to stop unintentionally self-sabotaging your growth. Using real-world examples—from the dangers of promoting a high-end plastic surgeon in a discount mailer to the disconnect of a legacy brand losing its identity—they explore why the problem usually isn't the platform, but the execution. They break down what this means for business owners and leaders: The Medium vs. The Audience: Why putting the wrong message in front of the wrong demographic (like marketing a senior living facility on TikTok) is the fastest way to waste your budget.Missing the Bridge: The critical disconnects—like not having a modern website, lacking QR codes, or using confusing messaging—that prevent interested consumers from taking the next step.The ROI Blame Game: Why you need to shift your paradigm from "Return on Investment" to "Return on Intention," and why closing the lead is a sales issue, not an advertising one.Under-Budgeting the Execution: The danger of cutting corners on print quality to save a buck, or blowing $5,000 on a video with only $50 left to distribute it.The Omnichannel Reality: Why the "Print vs. Digital" debate is dead. Discover how blending both mediums creates a compounding effect of exposure that builds undeniable brand trust over time.This is a candid conversation about the costly, completely preventable execution errors companies make every day and how you can step back to take a strategic, three-dimensional approach to your marketing. Stop blaming the media, start asking the right questions, and learn how to run the plays that actually win. Your Brand, Your Back Yard with Jeremy & Nick

  6. May 29

    Rethinking customer service in the modern era

    Send us Fan Mail Rethinking Customer Service in the Modern Era Growing a business isn't just about spending marketing dollars to acquire new customers—it’s about what happens after they walk through the door. In today’s hyper-connected world, consumers have higher expectations and zero patience for being treated like just another number in the system. In this episode, Jeremy and Nick dive deep into why modern businesses need to completely rethink their approach to customer service. Using real-world examples—from frustrating bank encounters and online shopping fails to the gold standards set by companies like Chick-fil-A and Costco—they explore why customer support is actually your most powerful retention tool. They break down what this means for business owners and leaders: The One-Strike Rule: Why 52% of consumers will completely abandon a brand and switch to a competitor after just a single bad experience.Smart Automation vs. The Human Touch: How to seamlessly blend frontline AI and chatbots with actual human empathy so your customers don't get stuck in an infuriating infinite loop.Hyper-Personalization: The danger of making clients repeat their story to multiple reps and how to make them feel genuinely valued instead.The Growth Engine: How to transform your customer service department from an annoying overhead expense into a powerful driver for referrals and revenue.Lifetime Value (LTV): Why signing the contract or making the sale isn't the finish line, but the start of a long-term relationship.This is a candid conversation about the costly, completely preventable mistakes companies make every day and how you can stand out in your industry by simply treating people right. You spend the time and money to win them over—now learn how to keep them. Your Brand, Your Back Yard with Jeremy & Nick

  7. May 21

    The Agentic Shift-Business in the AI Era

    Send us Fan Mail The Agentic Shift – Business in the AI Era Running a business today feels like everything is moving faster than you can plan for. Markets change, tools evolve, and what worked yesterday doesn’t always work tomorrow. In this episode, Jeremy and Nick talk about how AI is changing the way business actually runs. Not in theory—but in real, practical ways. From simple tools that save hours of work to new “agentic AI” systems that can plan, think, and complete tasks on their own, this shift is already happening inside everyday businesses. They break down what this means for business owners:  How AI can help you work faster and smarter  Why ignoring it could slow your growth  How small actions today can give you a big advantage tomorrow  And how to use these tools without needing to be “techy” This is a real conversation about opportunity, fear, and the future of work and how entrepreneurs can stay ahead instead of getting left behind. You can’t stop the shift but you can use it to your advantage. Your Brand, Your Back Yard with Jeremy & Nick

  8. May 5

    Thrive despite economic uncertainties

    Send us Fan Mail Running a business isn’t always smooth. Just when things feel under control, the economy shifts, challenges hit, and plans change. It can feel like you’re doing everything right and still getting pushed off track. In this episode, we talk about how to stay steady and keep growing no matter what’s happening around you. From mindset and adaptability to smart marketing and managing your money, we share real, practical insights from our own experiences what’s worked for us, and what hasn’t. We also dive into why consistency matters, why you shouldn’t stop marketing when things slow down, and how being prepared can make all the difference when uncertainty shows up. This is a real conversation about what works, what doesn’t, and how to keep moving forward even when things get tough. You can’t control everything but you can control how you respond. Your Brand, Your Back Yard with Jeremy & Nick

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About

Your Brand, Your backyard Podcast was created to help local business owners grow their business locally by identify their ideal clients, connecting with the community and building a long-term sustainably brand. Your small business isn't just a storefront-it's a part of your community. Join hosts Jeremy Roentz and Nick Metheny as they share expert branding tips, real-life success stories and actionable strategies to help you stand out, attract new customers and become a local favorite. Whether you're refining your logo, improving presence or learning how to market to your neighbors, this podcast is your roadmap to local brand success. Because your brand thrives, so does your backyard. Subscribe now and start growing where you're planted!

Information

  • Creator
    Jeremy Roentz & Nick Metheny
  • Years Active
    2025 - 2026
  • Episodes
    22
  • Rating
    Explicit
  • Copyright
    © 2026 Your Brand, Your Backyard
  • Show Website
    Your Brand, Your Backyard