Beyond Hormones, The Business of Wellness

Jody Layne
  • 5.0 (7)
  • Entrepreneurship

Running a hormone or wellness clinic is rewarding — but let’s be honest, it can also feel overwhelming. That’s where Beyond Hormones: The Business of Wellness comes in. Hosted by Jody Layne, co-founder of Accelerated Medical Practices, this podcast is here to help providers build thriving, profitable practices without losing sight of why they started. With over a decade of experience in marketing, sales, and business development — and after working with hundreds of clinics — Jody brings both expertise and encouragement to every episode. You’ll hear candid conversations with clinic owners who’ve been in your shoes, expert interviews with professionals who share tools and wisdom to help your practice grow, and Jody’s own insights from years of working behind the scenes in the hormone industry. If you’re ready to feel more confident, more supported, and a little less alone on the journey of business ownership, you’re in the right place.

  1. Ep #61 - The 3-Bucket Follow-Up Framework: How to Stop Losing Patients to Silence

    1d ago

    Ep #61 - The 3-Bucket Follow-Up Framework: How to Stop Losing Patients to Silence

    Send us Fan Mail Most clinics pour everything into the first visit — and then go silent. The problem? Patients judge your clinic as much by what happens between appointments as what happens inside the room. And that silence? It's costing you patients every single month. In this Thursday 5er, Jody breaks down the three-bucket follow-up framework that the fastest-growing hormone and functional medicine clinics are using to keep patients loyal, reduce no-shows, and turn satisfied patients into referral machines — all without adding a ton of extra work to your plate. This isn't about adding random touch points. It's about building a rhythm that makes patients feel genuinely cared for, even when they're not standing in front of you. Topics covered: • Why year one is make-or-break for patient retention — and what your follow-up schedule should actually look like • The one-week post-intake check-in call that prevents patients from second-guessing their treatment • Why "call us if you have issues" is hurting your patient relationships (and what to say instead) • Appointment reminders, portal communication, and lab updates — the operational follow-ups that build trust in your systems • How a first-year email automation sequence keeps patients educated, engaged, and confident in your care • The real math on retention vs. acquisition costs — and why keeping patients is your highest-ROI move If your clinic's follow-up strategy is "we send appointment reminders," this episode is going to open your eyes. Want the full framework, templates, and automation tools? Head to the Accelerator at accelerator.acceleratedmedicalpractices.com. Find Beyond Hormones on Apple Podcasts, Spotify, iHeart, and YouTube. This podcast is powered by Accelerated Medical Practices, where we believe hormone and wellness care should be both life-changing and profitable.  If you own or run a clinic and are interested in being a guest on the show, please complete the form here and let's connect!  Or email Jody at Jody@AcceleratedMedicalPractices.com.  🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com For more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips!  Get The AMP Report Instagram Facebook LinkedIn YouTube Last BUT DEFINITELY NOT LEAST, is your looking for the fast track to growing your clinic, check out The AMP Accelerator - A free membership site filled with on demand course content to allow you to learn what you need, when yo...

    13 min
  2. Ep #60 - The One Hire That Pays for Itself: Building Revenue with a Patient Liaison

    5d ago

    Ep #60 - The One Hire That Pays for Itself: Building Revenue with a Patient Liaison

    Send us Fan Mail You're spending money on marketing — or at least investing your time in it. So why are leads still falling through the cracks? In this final episode of the POWER Framework series, Jody reveals the one hire that has the highest ROI of anything she's seen in hormone and functional medicine clinics: a dedicated patient liaison. This isn't a nice-to-have. This is the revenue role your practice is missing — and in this episode, Jody breaks down everything you need to know to build it right, from scratch. Jody shares a real example from a Virginia clinic that was already doing over a million dollars a year — and what happened when the owner added this role the wrong way. She covers what this hire actually costs ($40–70K+ base), why commission matters, and how to do the math on ROI so the case essentially makes itself. She also gets into the personality traits and professional backgrounds that predict success in this role (hint: pharma reps, timeshare salespeople, and entrepreneurs top the list) — and why putting your sweet front desk person in this role is one of the most common and costly mistakes clinic owners make. Plus: what goals to give this person, how to do monthly reviews without making them feel like a performance trap, and why YOU have to be part of the process if you want this role to actually produce. Topics covered: • What a patient liaison does day to day (and why it's technically a sales role) • The full patient journey from lead to enrolled patient — and where clinics lose people • Why a dedicated role outperforms a split role every single time • Real compensation structure: base salary + commission explained • The personality profile and professional backgrounds to hire for • How to handle objections — and why the best patient liaisons are life-changers • Goal-setting, monthly reviews, and how to lead this person for long-term success • The Virginia clinic cautionary tale — and what the owner said after it went wrong This is the R in POWER — and it's the one that funds everything else. 🎙 Connect with Jody: Email: jody@acceleratedmedicalpractices.com Website: www.acceleratedmedicalpractices.com The Accelerator Training Platform: accelerator.acceleratedmedicalpractices.com 📲 Follow Beyond Hormones: Instagram: https://www.instagram.com/acceleratedmedicalpractices/ Facebook: https://www.facebook.com/acceleratedmedicalpractices LinkedIn: https://www.linkedin.com/company/accelerated-medical-practices/ YouTube: https://www.youtube.com/@AcceleratedMedicalPractices This podcast is powered by Accelerated Medical Practices, where we believe hormone and wellness care should be both life-changing and profitable.  If you own or run a clinic and are interested in being a guest on the show, please complete the form here and let's connect!  Or email Jody at Jody@AcceleratedMedicalPractices.com.  🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com For more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips!  Get The AMP Report Instagram Facebook LinkedIn YouTube Last BUT DEFINITELY NOT LEAST, is your looking for the fast track to growing your clinic, check out The AMP Accelerator - A free membership site filled with on demand course content to allow you to learn what you need, when yo...

    30 min

  3. May 28

    Ep #59 - Stop Creating Content From Scratch — Here's the Marketing System Your Clinic Needs

    Send us Fan Mail What if you only needed four ideas to market your clinic for an entire month? Most clinic owners think marketing means constant creation — new posts, new emails, new ideas, every single day. No wonder it never gets done. In this Thursday 5er, Jody breaks down a simple, sustainable content system that starts with what you already know and turns it into weeks of consistent, authentic marketing — without adding hours to your plate. Pulled straight from the From One Lesson to Many course inside The Accelerator, this episode gives you the core framework to teach once and show up everywhere. In this episode, you'll learn: Why four topics is all you need to fill an entire month of contentThe three-question patient filter that ends the "I don't know what to talk about" spiralHow to use the E-A-S-Y check to pick your monthly content pillarsThe simple three-part video structure that takes less than three minutes to recordHow to repurpose one short video into a blog, email, social captions, and graphics — without starting from scratchWhy consistency compounds — and how a repeatable system changes everything for your patient flowYour patients are searching for answers right now. This is how you show up for them, week after week, without burning out. Action step from this episode: Write down ten things your patients struggle with most. That list is your content calendar. Want to build this system out completely? The full From One Lesson to Many course is inside The Accelerator — with worksheets, ChatGPT prompt banks, and calendar templates ready to go. 👉 accelerator.acceleratedmedicalpractices.com Connect with Jody: https://www.instagram.com/jodyblayne https://www.facebook.com/acceleratedmedicalpractices https://acceleratedmedicalpractices.com/ This podcast is powered by Accelerated Medical Practices, where we believe hormone and wellness care should be both life-changing and profitable.  If you own or run a clinic and are interested in being a guest on the show, please complete the form here and let's connect!  Or email Jody at Jody@AcceleratedMedicalPractices.com.  🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com For more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips!  Get The AMP Report Instagram Facebook LinkedIn YouTube Last BUT DEFINITELY NOT LEAST, is your looking for the fast track to growing your clinic, check out The AMP Accelerator - A free membership site filled with on demand course content to allow you to learn what you need, when yo...

    12 min
  4. Ep #58 - You Asked, We Answered: Real Q&A on Positioning, Operations, Hiring, and Growing Your Clinic

    May 24

    Ep #58 - You Asked, We Answered: Real Q&A on Positioning, Operations, Hiring, and Growing Your Clinic

    Send us Fan Mail You've been sending in questions — and this time, we're answering them. In this Special Edition episode, host Jody Layne is joined by her longtime business partner Patrick Dermody for a rapid-fire Q&A covering the questions that have been flooding in from hormone clinic owners and providers just like you. Patrick served as general manager at the clinic in Orlando that Jody has referenced throughout the show — the one that grew from 200 to over 1,000 patients — and together they bring a combined perspective that's equal parts strategic and practical. This episode covers the full POWER framework: Positioning, Operations, Workforce, Experience, and Revenue — and the questions are real, pulled directly from listeners who are in the thick of building their businesses right now. Topics covered: • The biggest positioning mistake new hormone clinics make in year one • How to find your true unique value proposition when every clinic says the same things • Building systems and SOPs so the clinic doesn't fall apart when you step away • Managing high call volume without defaulting to automation (and when automation goes wrong) • How to hire for culture fit — and the multi-stage interview approach that actually works • Keeping your team accountable to patient follow-up without micromanaging • Tackling no-shows and last-minute cancellations with real policies, not just reminders • Increasing patient lifetime value — and why it has nothing to do with upselling • Realistic revenue targets for year one, two, and three Whether you're just starting out or already running a busy clinic, this conversation will give you frameworks, real stories, and honest advice you can put to work immediately. Learn more about Accelerated Medical Practices and The Accelerator: accelerator.acceleratedmedicalpractices.com This podcast is powered by Accelerated Medical Practices, where we believe hormone and wellness care should be both life-changing and profitable.  If you own or run a clinic and are interested in being a guest on the show, please complete the form here and let's connect!  Or email Jody at Jody@AcceleratedMedicalPractices.com.  🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com For more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips!  Get The AMP Report Instagram Facebook LinkedIn YouTube Last BUT DEFINITELY NOT LEAST, is your looking for the fast track to growing your clinic, check out The AMP Accelerator - A free membership site filled with on demand course content to allow you to learn what you need, when yo...

    1h 30m

  5. May 20

    Ep #57 - 5 Secrets to Double Your Income - Without Working Any Harder

    Send us Fan Mail What if doubling your clinic income had nothing to do with seeing more patients — and everything to do with doing things differently? In this Thursday 5er, Jody breaks down the five core secrets she's seen transform hormone and wellness clinics from stuck and exhausted to strategically profitable. This one's pulled straight from the 5 Secrets to Double Your Income course inside The Accelerator — and it might be the most practical 5 minutes you spend this week. If you're working hard but your income feels stuck, this episode is for you. Topics covered: Why your marketing isn't converting — and the patient readiness framework that fixes itHow to speak to cold, warm, and decision-ready leads with totally different messagesThe role your team culture plays in your marketing engine (yes, really)How to build a multi-stage campaign mix that stops wasting money on the wrong leadsThe exact metrics every hormone clinic should be tracking monthlyWhy building alone is holding you back — and what to do instead Want to go deeper on all five secrets? The full course lives inside The Accelerator at accelerator.acceleratedmedicalpractices.com This podcast is powered by Accelerated Medical Practices, where we believe hormone and wellness care should be both life-changing and profitable.  If you own or run a clinic and are interested in being a guest on the show, please complete the form here and let's connect!  Or email Jody at Jody@AcceleratedMedicalPractices.com.  🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com For more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips!  Get The AMP Report Instagram Facebook LinkedIn YouTube Last BUT DEFINITELY NOT LEAST, is your looking for the fast track to growing your clinic, check out The AMP Accelerator - A free membership site filled with on demand course content to allow you to learn what you need, when yo...

    12 min

  6. May 17

    Ep# 56 - From Hostage Negotiator to Hormone Clinic: What Megan Miller Knows About Healing That Most Providers Miss

    Send us Fan Mail What happens when a hostage negotiator, Army veteran, and first responder becomes a hormone clinic owner? You get one of the most grounded, intentional, and genuinely effective practitioners in functional medicine — and that's exactly who Megan Miller is. Megan is a family nurse practitioner, integrative health and hormone optimization expert, and the founder of FitLogic Functional Medicine in Buda, Texas. But her path to practice ownership is anything but conventional. Before building her clinic, Megan served in the military, worked as a first responder, and trained as a hostage negotiator — and every one of those experiences quietly shaped how she listens to patients, runs her clinic, and thinks about healing. In this conversation, Jody and Megan dig into why optimizing hormones alone isn't always enough — and what Megan does when the labs look right but the patient still feels off. Spoiler: it almost always comes back to the nervous system. Megan also shares how she brought ear acupuncture into her practice (including the vivid, unforgettable experience she had during training that convinced her it was real), how she built Moms Mastering Midlife — a community for women in perimenopause — without waiting until everything was perfect, and why she believes providers who take care of themselves ultimately take better care of their patients. This is a conversation about building a practice that reflects your values, not your fears — and what it actually looks like to do that. Topics covered in this episode: Why nervous system regulation is the missing piece for patients who "don't respond" to hormonesWhat hostage negotiation taught Megan about listening, trust, and patient communicationHow she incorporates ear acupuncture into standard clinical visits — without overhauling her modelThe moment her husband gave her permission to just go do the thing — and what happened nextBuilding Moms Mastering Midlife: starting free, gathering data, and growing with intentionThe mindfulness reset technique she teaches providers for between patients (you can do this in 60 seconds)Balancing a full clinic, a group community, online courses, and a book in progress — without burning outWhy she's done building a business that reflects her fears — and what she built instead Connect with Megan: Instagram: @fitlogicfunctionalmedicine/ FitLogic Functional Medicine: https://fitlogicfunctionalmedicine.com/ Moms Mastering Midlife Group: Email Megan for more info - meganmillernp@gmail.com The Pizza Trap Book - https://www.amazon.com/Pizza-Trap-Gabrielle-H-Welch/dp/0985906901/ref=sr_1_1?crid=1FLJWDPJCSPPP&dib=eyJ2IjoiMSJ9.YS5SgQC8g4prkbZhdceAjSIXJOCBPlkDRTXVIeXR98NcsO6Ll33XqFcO_S0ZmDSxUYUEfyvH0I6tCh5h8KhV9myiHMeUBhcxcmyKTTx63sJ4AhHPnRrQWIBzhw-VRbtcaSNPW0BEOMry6SrNlmsHLmfMgkDRsEB7YDkbCqgis3g.tLBwtuTojJ65x8FC-5sxPmVSuFqnD52fOAgj3Cd98f4&dib_tag=se&keywords=the+pizza+trap+book&qid=1778624946&sprefix=the+pizza+trap+book%2Caps%2C148&sr=8-1 This podcast is powered by Accelerated Medical Practices, where we believe hormone and wellness care should be both life-changing and profitable.  If you own or run a clinic and are interested in being a guest on the show, please complete the form here and let's connect!  Or email Jody at Jody@AcceleratedMedicalPractices.com.  🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com For more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips!  Get The AMP Report Instagram Facebook LinkedIn YouTube Last BUT DEFINITELY NOT LEAST, is your looking for the fast track to growing your clinic, check out The AMP Accelerator - A free membership site filled with on demand course content to allow you to learn what you need, when yo...

    55 min
  7. Ep #55 - The Event That Grew Itself: How Real Clinic Stories Reveal the Highest-ROI Strategy You're Not Using

    May 14

    Ep #55 - The Event That Grew Itself: How Real Clinic Stories Reveal the Highest-ROI Strategy You're Not Using

    Send us Fan Mail What if you planned your entire year of marketing in one afternoon — and then let other people do most of the promoting for you? That's exactly what happened when Jody launched "Wellness Matters" at her Orlando clinic: a year-long monthly speaker series that grew exponentially because every guest speaker brought their own audience. In this Thursday 5er, she shares that story — plus a holiday party that accidentally boosted supplement sales for the rest of the year — and walks through the five-part framework behind clinic events that actually convert. This isn't theory. It's real-world, from-the-trenches experience that Jody now teaches inside the Accelerator's Clinic Events That Convert course. Topics covered: • Why one focused planning sprint can fuel a full year of events • How vendor and community partners can amplify your reach without extra ad spend • The "passport" party format that got every attendee engaging with every table • The unexpected ROI that shows up weeks after the event ends • The five-part framework: format, topic, communication flow, experience, and follow-up • Why follow-up is the real conversion engine — and exactly how to build it Whether you're thinking about your first event or ready to build an annual strategy, this episode gives you the vision AND the framework to make it happen. 🔗 The Accelerator: accelerator.acceleratedmedicalpractices.com This podcast is powered by Accelerated Medical Practices, where we believe hormone and wellness care should be both life-changing and profitable.  If you own or run a clinic and are interested in being a guest on the show, please complete the form here and let's connect!  Or email Jody at Jody@AcceleratedMedicalPractices.com.  🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com For more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips!  Get The AMP Report Instagram Facebook LinkedIn YouTube Last BUT DEFINITELY NOT LEAST, is your looking for the fast track to growing your clinic, check out The AMP Accelerator - A free membership site filled with on demand course content to allow you to learn what you need, when yo...

    12 min

  8. May 10

    Ep# 54 - The "E" in POWER: How to Engineer a Patient Experience That Actually Keeps People Coming Back

    Send us Fan Mail What's the difference between a clinic patients tolerate and one they actually talk about? It comes down to experience — and whether you're creating it intentionally or just hoping it happens on its own. In this episode of Beyond Hormones, the Business of Wellness, host Jody continues the POWER Framework series with a deep dive into the E: Experience. This isn't a conversation about being nice to patients — it's a strategic breakdown of how to engineer a patient experience that builds retention, generates five-star reviews, and sets your clinic apart in a crowded market. Jody breaks the experience pillar into two distinct phases: building the internal staff standards that create consistency and confidence across your team, and layering in those "wow moments" — the unexpected gestures that turn a satisfied patient into a loyal advocate. Whether you're a solo practitioner or managing a growing team, this episode gives you a clear, actionable framework you can start building from this week. Topics covered: Why great people aren't enough — and why documented standards are the missing linkThe franchise mindset: what McDonald's can teach your hormone clinicHow to handle upset patients in a way that protects your staff AND your culturePhase one: what to include in your patient experience SOPPhase two: the "wow moment" strategy — low-cost, high-impact ideas your competitors aren't doingWhy patient photos, personal notes in the EMR, and check-in calls are more powerful than you thinkPatient appreciation: how to celebrate your community without making it a sales pitchYour action plan: how to implement this in two steps, starting this monthI hope you enjoy this one!  If you want help figuring out your Experience Encounters - hit me up!  Email me at jody@acceleratedmedicalpractices.com This podcast is powered by Accelerated Medical Practices, where we believe hormone and wellness care should be both life-changing and profitable.  If you own or run a clinic and are interested in being a guest on the show, please complete the form here and let's connect!  Or email Jody at Jody@AcceleratedMedicalPractices.com.  🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com For more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips!  Get The AMP Report Instagram Facebook LinkedIn YouTube Last BUT DEFINITELY NOT LEAST, is your looking for the fast track to growing your clinic, check out The AMP Accelerator - A free membership site filled with on demand course content to allow you to learn what you need, when yo...

    15 min
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5
out of 5
7 Ratings

About

Running a hormone or wellness clinic is rewarding — but let’s be honest, it can also feel overwhelming. That’s where Beyond Hormones: The Business of Wellness comes in. Hosted by Jody Layne, co-founder of Accelerated Medical Practices, this podcast is here to help providers build thriving, profitable practices without losing sight of why they started. With over a decade of experience in marketing, sales, and business development — and after working with hundreds of clinics — Jody brings both expertise and encouragement to every episode. You’ll hear candid conversations with clinic owners who’ve been in your shoes, expert interviews with professionals who share tools and wisdom to help your practice grow, and Jody’s own insights from years of working behind the scenes in the hormone industry. If you’re ready to feel more confident, more supported, and a little less alone on the journey of business ownership, you’re in the right place.

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