Beyond Hormones, The Business of Wellness

Jody Layne
  • 5.0 (5)
  • ENTREPRENEURSHIP

Running a hormone or wellness clinic is rewarding — but let’s be honest, it can also feel overwhelming. That’s where Beyond Hormones: The Business of Wellness comes in. Hosted by Jody Layne, co-founder of Accelerated Medical Practices, this podcast is here to help providers build thriving, profitable practices without losing sight of why they started. With over a decade of experience in marketing, sales, and business development — and after working with hundreds of clinics — Jody brings both expertise and encouragement to every episode. You’ll hear candid conversations with clinic owners who’ve been in your shoes, expert interviews with professionals who share tools and wisdom to help your practice grow, and Jody’s own insights from years of working behind the scenes in the hormone industry. If you’re ready to feel more confident, more supported, and a little less alone on the journey of business ownership, you’re in the right place.

  1. 10H AGO

    Ep #28 - Avoid these Mistakes When Hiring a Marketing Agency

    Send us a text Don’t Let This Happen to You A prominent physician. A world-class weight loss system. Hundreds of lives changed. And yet… he said something that stopped me cold: “You are my last hope.” In this quick 5-minute episode, I share a story I hear far too often from brilliant providers who trusted the wrong marketing partners—and paid the price in lost money, lost time, and shaken confidence. I break down three proven actions every clinic owner must take to protect their business, their mission, and their sanity when working with marketing agencies, including: Why “more leads” is the wrong goalThe non-negotiable questions you must ask before hiring anyoneHow monthly accountability meetings actually drive resultsAnd the contract mistake that can trap clinics for yearsMarketing success isn’t magic. It’s strategy, transparency, and accountability. If you’re investing in marketing—or thinking about it—this is a conversation you can’t afford to skip. 🎧 Listen now and make sure this story doesn’t become yours. This podcast is powered by Accelerated Medical Practices, where we believe hormone and wellness care should be both life-changing and profitable. If you own or run a clinic and are interested in being a guest on the show, please complete the form here and let's connect! Or email Jody at Jody@AcceleratedMedicalPractices.com. 🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com For more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips! Get The AMP Report Instagram Facebook LinkedIn YouTube Last BUT DEFINITELY NOT LEAST, is your looking for the fast track to growing your clinic, check out The AMP Accelerator - A free membership site filled with on demand course content to allow you to learn what you need, w...

    5 min

  2. 3D AGO

    Ep #27 - Making Mental Wellness Measurable: A New Frontier in Longevity Care with Mike Dannheim from Sensie

    Send us a text You can be clinically excellent — and still miss one of the biggest drivers of long-term health outcomes: unresolved stress. In this episode of Beyond Hormones: The Business of Wellness, host Jody Layne sits down with Mike Dannheim, founder of Sensie, to explore how mental and emotional wellbeing can finally become measurable — and why that matters deeply for hormone, longevity, and functional medicine practices. Mike brings a rare perspective, blending: • Executive coaching and trauma-informed healing work • High-growth tech experience (including early work with Groupon) • A personal recovery journey that reshaped how he understands stress and resilience In this conversation, you’ll learn: • Why stress is not something to “manage,” but something to integrate • How unresolved stress silently turns into illness and burnout • What psychological resilience reveals about nervous system health • How clinics can support patients between visits using modern tools • Why proactive mental wellness belongs alongside hormones, labs, and peptides This episode is especially valuable for clinic owners who want to: • Differentiate their practice • Improve patient outcomes • Reduce burnout — for patients and providers • Build a truly integrated longevity model 🎧 Listen in to discover what’s possible when mental wellbeing becomes part of the clinical conversation. Want to learn more about Sensie and connect with Mike: 🔗 Sensie Website  - Learn about the App 🎙️ Meet Mike:  Connect on LinkedIn   This podcast is powered by Accelerated Medical Practices, where we believe hormone and wellness care should be both life-changing and profitable. If you own or run a clinic and are interested in being a guest on the show, please complete the form here and let's connect! Or email Jody at Jody@AcceleratedMedicalPractices.com. 🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com For more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips! Get The AMP Report Instagram Facebook LinkedIn YouTube Last BUT DEFINITELY NOT LEAST, is your looking for the fast track to growing your clinic, check out The AMP Accelerator - A free membership site filled with on demand course content to allow you to learn what you need, w...

    44 min

  3. JAN 22

    Ep #26 - Why Membership Pricing Is the Smartest Move for Your Hormone Clinic

    Send us a text If you run a cash-pay hormone or functional medicine clinic, chances are you’ve heard the debate: Should you offer membership pricing—or not? In this short but powerful episode, Jody Layne breaks down why membership plans are one of the smartest ways to structure your services, both for your patients and your business. You’ll learn how memberships create a better patient experience, improve outcomes, and bring predictability and stability to your clinic’s revenue. But there’s a catch. Jody also reveals the number one mistake clinics make with membership plans—and how pricing them incorrectly can quietly sabotage your profitability, even when everything else looks good on the surface. In this episode, you’ll learn: What a membership plan really is (and what it’s not)Why patients love predictable, all-inclusive pricingHow memberships reduce burnout and stabilize cash flowThe critical pricing steps you must take before launching or revising a planWhy underpricing is one of the most dangerous mistakes a cash-pay clinic can makeIf you already offer memberships—or you’re thinking about it—this episode will help you do it profitably, sustainably, and with intention. 👉 Have thoughts on membership pricing? Drop a comment and join the conversation. This podcast is powered by Accelerated Medical Practices, where we believe hormone and wellness care should be both life-changing and profitable. If you own or run a clinic and are interested in being a guest on the show, please complete the form here and let's connect! Or email Jody at Jody@AcceleratedMedicalPractices.com. 🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com For more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips! Get The AMP Report Instagram Facebook LinkedIn YouTube Last BUT DEFINITELY NOT LEAST, is your looking for the fast track to growing your clinic, check out The AMP Accelerator - A free membership site filled with on demand course content to allow you to learn what you need, w...

    7 min

  4. JAN 18

    Ep #25 - What Patients Are Really Thinking — and Why Writing a Book Builds Instant Trust for Your Clinic

    Send us a text What if one of the best ways to grow your clinic wasn’t more marketing — but more credibility? In this episode, Jody Lane is joined by Daria Anne DiGiovanni, author of My Escape from the Sick Care System and owner of True Voice Writing Services.  Daria shares her journey as a patient navigating the sick-care system — and what patients are truly thinking but rarely say out loud. She also pulls back the curtain on how writing a book can help providers build trust, authority, and long-term patient demand. This conversation blends patient insight with practical business strategy and is especially relevant for hormone and functional medicine providers looking to stand out in an increasingly crowded space. 📘 Learn more about Daria’s work: https://truevoicewritingservices.com And buy her book here on Amazon- My Escape from the Sick Care System This podcast is powered by Accelerated Medical Practices, where we believe hormone and wellness care should be both life-changing and profitable. If you own or run a clinic and are interested in being a guest on the show, please complete the form here and let's connect! Or email Jody at Jody@AcceleratedMedicalPractices.com. 🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com For more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips! Get The AMP Report Instagram Facebook LinkedIn YouTube Last BUT DEFINITELY NOT LEAST, is your looking for the fast track to growing your clinic, check out The AMP Accelerator - A free membership site filled with on demand course content to allow you to learn what you need, w...

    38 min

  5. JAN 15

    Ep #24 - Listening vs. Hearing: The Most Underrated Skill in Your Hormone Clinic

    Send us a text You can be clinically brilliant and still lose patients if you miss this one skill. In this 5-minute episode of Beyond Hormones: The Business of Wellness, Jody breaks down the critical difference between hearing your patients and truly listening to them—and why that distinction impacts retention, trust, compliance, and long-term profitability in hormone and functional medicine clinics. Patients don’t always tell you the full story. They’ve been dismissed before. They minimize symptoms. They don’t always have the language for what they’re experiencing. And when clinics move too fast, those details get overlooked. In this episode, you’ll learn: Why listening is a leadership skill, not a “soft” one How deeper listening transforms patient experience and business outcomes Three simple ways to improve listening in your clinic immediately Why clinics that listen better retain more patients and grow faster If you want patients who stay, refer, and trust your care, this episode is a must-listen. This podcast is powered by Accelerated Medical Practices, where we believe hormone and wellness care should be both life-changing and profitable. If you own or run a clinic and are interested in being a guest on the show, please complete the form here and let's connect! Or email Jody at Jody@AcceleratedMedicalPractices.com. 🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com For more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips! Get The AMP Report Instagram Facebook LinkedIn YouTube Last BUT DEFINITELY NOT LEAST, is your looking for the fast track to growing your clinic, check out The AMP Accelerator - A free membership site filled with on demand course content to allow you to learn what you need, w...

    6 min

  6. JAN 10

    Ep #23 - Why the Best Hormone Clinics Don’t Feel Like Clinics at All

    Send us a text What happens when a husband-and-wife team combines decades of medical experience with a shared mission to help people truly age well? In this episode, I’m joined by Dr. Mark and Tandi Hechler, owners of Revelation Health and Well‑Being, to talk about what it really takes to build a hormone and wellness clinic that stands out in today’s crowded space. We discuss: • Why entrepreneurship isn’t for every provider — and how to know if it is for you • What patients actually notice (and value) about their experience • The power of long-form education in building trust and authority • Lessons learned from early missteps — and pivots that paid off • How focusing on the whole patient creates better outcomes and stronger referrals This is an honest, grounded conversation about business, marriage, medicine, and mission — and why the future of hormone care belongs to clinics willing to do things differently. 🔗 Clinic: Revelation Health 🎙️ Podcast: Rev Up Health Podcast This podcast is powered by Accelerated Medical Practices, where we believe hormone and wellness care should be both life-changing and profitable. If you own or run a clinic and are interested in being a guest on the show, please complete the form here and let's connect! Or email Jody at Jody@AcceleratedMedicalPractices.com. 🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com For more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips! Get The AMP Report Instagram Facebook LinkedIn YouTube Last BUT DEFINITELY NOT LEAST, is your looking for the fast track to growing your clinic, check out The AMP Accelerator - A free membership site filled with on demand course content to allow you to learn what you need, w...

    30 min

  7. JAN 3

    Ep# 22 - She’s Not a Provider—But This Might Be the Most Important Marketing Episode Yet

    Send us a text What if the reason your marketing isn’t working has nothing to do with algorithms—and everything to do with positioning? In this episode of Beyond Hormones: The Business of Health, Jody sits down with Annie Figenshu, founder of Downstage Media and author of Simple Social Media. While Annie isn’t a provider, she brings a powerful perspective clinic owners need to hear: how storytelling, clarity, and structure help you stand out in an increasingly noisy wellness space. With a background in improv and performance, Annie shares: • Why most clinics talk too much about themselves—and how that hurts conversions • How to position your clinic so patients instantly know “this is for me” • A simple framework (the PAGER Method) to create consistent marketing without overwhelm • How small teams can show up online strategically—without being everywhere • Why engagement matters more than follower count when it comes to revenue If you own or run a hormone or wellness clinic and want your marketing to feel clearer, more human, and more effective—this episode is a must-listen. 🎧 Listen now and rethink how you show up online. Want to talk to Annie?  You can reach her at your website: https://www.downstage.media. And you can sign up for her free assessment here: https://storybrandmarketingreport.com/assessment?ref=anniefigenshu This podcast is powered by Accelerated Medical Practices, where we believe hormone and wellness care should be both life-changing and profitable. If you own or run a clinic and are interested in being a guest on the show, please complete the form here and let's connect! Or email Jody at Jody@AcceleratedMedicalPractices.com. 🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com For more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips! Get The AMP Report Instagram Facebook LinkedIn YouTube Last BUT DEFINITELY NOT LEAST, is your looking for the fast track to growing your clinic, check out The AMP Accelerator - A free membership site filled with on demand course content to allow you to learn what you need, w...

    47 min

  8. JAN 1

    Ep #21 - The One Thing That Will Set Your Clinic Apart in 2026

    Send us a text As we step into a new year, it’s tempting to focus on doing more — more content, more offers, more platforms. But in a wellness industry that’s louder and more crowded than ever, the clinics that will truly stand out in 2026 won’t be the loudest. They’ll be the clearest. In this episode of Beyond Hormones: The Business of Health, Jody Layne shares the one thing clinic owners should focus on this year to rise above the noise: clarity of identity. You’ll hear why sameness is becoming invisible, how clarity builds trust faster than tactics, and what it really means to lead a clinic with intention in a crowded, AI-driven world. Jody also gives a glimpse into what’s coming next on the podcast — including conversations with industry leaders and fearless clinic owners who are willing to share their real stories. If you own or run a clinic and are interested in being a guest on the show, please complete the form here and let's connect!  Or email Jody at Jody@AcceleratedMedicalPractices.com. This podcast is powered by Accelerated Medical Practices, where we believe hormone and wellness care should be both life-changing and profitable. If you own or run a clinic and are interested in being a guest on the show, please complete the form here and let's connect! Or email Jody at Jody@AcceleratedMedicalPractices.com. 🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com For more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips! Get The AMP Report Instagram Facebook LinkedIn YouTube Last BUT DEFINITELY NOT LEAST, is your looking for the fast track to growing your clinic, check out The AMP Accelerator - A free membership site filled with on demand course content to allow you to learn what you need, w...

    6 min
See All (29)

5
out of 5
5 Ratings

About

Running a hormone or wellness clinic is rewarding — but let’s be honest, it can also feel overwhelming. That’s where Beyond Hormones: The Business of Wellness comes in. Hosted by Jody Layne, co-founder of Accelerated Medical Practices, this podcast is here to help providers build thriving, profitable practices without losing sight of why they started. With over a decade of experience in marketing, sales, and business development — and after working with hundreds of clinics — Jody brings both expertise and encouragement to every episode. You’ll hear candid conversations with clinic owners who’ve been in your shoes, expert interviews with professionals who share tools and wisdom to help your practice grow, and Jody’s own insights from years of working behind the scenes in the hormone industry. If you’re ready to feel more confident, more supported, and a little less alone on the journey of business ownership, you’re in the right place.

Information