Eyal Harel, CEO of BlueGreen Water Technologies, has spent 12 years going where most companies won’t: toxic, collapsing water bodies that communities rely on—and where “solutions” usually mean waiting for the next disaster. Eyal has seen how bad it gets up close: sewage flowing into lakes, drinking water pulled from the other side, and ecosystems turning into dead zones you can’t swim in, fish from, irrigate with, or even touch. In our conversation, Eyal explains why harmful algal blooms are a water pandemic—and why the world still treats water like air: essential, invisible, and something nobody wants to pay for. He breaks down BlueGreen’s approach: surgically trigger a collapse of the toxic species, then let biodiversity rebuild the ecosystem fast. Then it turns into the hard business reality: how do you build a company when the problem is enormous, but the market doesn’t exist? Eyal unpacks why investors struggle to price water innovation, why government budgets lag the crisis, and how BlueGreen is using carbon markets as a financing engine to scale water restoration—without relying on handouts. What you’ll hear in this episode Why harmful algal blooms turn lakes and coasts into dead zonesWhy water insecurity becomes a humanitarian, economic, and geopolitical riskWhy “nature rebounds” when given a chanceWhy Florida is spending aggressively on algal bloomsThe “problem exists, market doesn’t” trap—and how it breaks fundingThe carbon-credit pathway that can finance water cleanup at scale Check out the full episode notes, transcripts, and all links on Substack: 👉https://aggaeus.com/ CONNECT WITH EYAL LinkedIn Website CONNECT WITH HAGGAI LinkedIn FOLLOW AGGAEUS Instagram TikTok YouTube SUBSCRIBE TO THE PODCAST Substack Apple Podcasts SPONSORS Kardz.Biz — “A business card too good to give away.” INQUIRIES 💼 Sponsorships / Business: talktous@aggaeus.com 🎙 Podcast: DM via Instagram Some links may earn affiliate commissions. Offers, terms, and availability may change without notice. Aggaeus content is for informational and educational purposes only and should not be considered legal, business, investment, or tax advice. You should conduct your own research and consult qualified professionals before making any decisions. We may feature companies, products, or entities in which Aggaeus, its affiliates, or the author have invested or may invest, or with which they have had, have, or may have a financial, professional, or other relationship. #water #climate #sustainability #innovation #startup
