Red Truck Radio

Adam Huckstaedt
  • 5.0 (1)
  • Marketing

Red Truck Radio, produced by Wausau Supply Company, delivers real stories from the road, the warehouse, and the front lines of building materials, told by the people who keep it all moving.

Episodes

  1. May 1

    Red Truck Radio Episode #7: Driving Safety Forward

    Safety at Wausau Supply Company isn’t about checking boxes—it’s about protecting people, communities, and the future of our business. In this episode of Red Truck Radio, we go inside WSC’s safety culture with Kris Zwicky and Andy Johnson to explore what it really means to live safety as a core value in a 100% employee‑owned company.   🎙️ In this episode, you’ll hear about: How employee ownership changes the way we think about safetyThe difference between compliance and a true safety‑first cultureWhere environmental responsibility and workplace safety intersectPractical, everyday safety habits every team member can take todayReal stories from the field that show safety culture in action  Whether you work in manufacturing, distribution, transportation—or anywhere in between—this conversation offers practical insights and real examples of how safety shows up day to day at WSC.   👉 Listen now and join us in driving safety forward. 🎧 Thanks for listening to Red Truck Radio! Subscribe, share, and follow us to keep building smarter—together. 🔗 Connect with us: Website LinkedIn Facebook YouTube

    27 min

  2. Apr 1

    Red Truck Radio: Episode #6: The Power of Ownership

    In this episode of Red Truck Radio, host Adam Hueckstaedt sits down with three employee‑owners to explore a topic that defines who we are at Wausau Supply Company: employee ownership. We go behind the scenes of the ESOP to understand how it works, why it matters, and how it shapes our culture, our decisions, and our future. Featuring: Melissa Olsen, Total Rewards Manager – breaking down how the ESOP works, why it’s unique, and how it creates long‑term financial security. Shalom Wicks, ESOP Communication Committee Chair – sharing how ownership shows up day‑to‑day, how we strengthen culture, and why education is key. Gary Penhale, longtime employee-owner – reflecting on 32 years at Wausau Supply, how ownership changed his mindset, and what the ESOP has meant for his family and future. In this episode you’ll hear: ✅ What it really means to be 100% employee‑owned ✅ How ownership drives accountability, pride, and better customer service ✅ The cultural impact of ESOP—from teamwork to decision‑making ✅ Personal stories that reveal why employee ownership is more than a benefit—it’s a mindset ✅ Why the ESOP sets Wausau Supply Company apart in the industry 🎧 Listen now and subscribe for more insights from the road! 🎧 Thanks for listening to Red Truck Radio! Subscribe, share, and follow us to keep building smarter—together. 🔗 Connect with us: Website LinkedIn Facebook YouTube

    23 min

  3. Mar 1

    Red Truck Radio: Episode 5: Inside Wausau’s Innovation Engine

    Innovation is more than a buzzword at Wausau Supply Company, it’s part of our DNA. In this episode, we take you behind the scenes of the products, processes, and people driving the future of building materials. Join host Adam as he sits down with Ryan Dallman and Mark McKamey to explore how Wausau identifies market needs, develops new product lines, and continually stays ahead of industry trends. From the explosive growth of ChamClad architectural cladding to breakthrough technologies like duo‑blend, this conversation dives deep into what it takes to lead in an ever‑evolving industry. In This Episode: -Wausau’s innovation mindset and how we stay ahead of the curve -Why ChamClad is transforming the architectural cladding market -Real‑world examples of new products making an impact -How ideas move through Wausau’s new product pipeline -Trends that will shape the next decade of building materials — sustainability, automation, customization, and more -Where Wausau is headed next Whether you're a contractor, architect, distributor, or simply passionate about the construction industry, this episode delivers insights you won’t want to miss. 🔗 Learn more at: https://wausausupply.com 🎙️ Subscribe to Red Truck Radio to stay connected as we keep building smarter — together. 🎧 Thanks for listening to Red Truck Radio! Subscribe, share, and follow us to keep building smarter—together. 🔗 Connect with us: Website LinkedIn Facebook YouTube

    23 min

  4. Feb 2

    Red Truck Radio: Episode #4: From Warehouse to Worksite

    Ever wonder what it takes to move products from warehouse to worksite without missing a beat? In this episode of Red Truck Radio, we take you behind the scenes of Wausau Supply Company’s distribution network. Join Bret Loudy, Senior Director of Supply Chain, and Cole Petersen, Logistics & Key Projects Manager, as they share: ✔ How Wausau ensures on-time delivery ✔ The tech tools that streamline logistics ✔ Why precision and teamwork drive customer success If you value efficiency, reliability, and the power of a well-oiled supply chain, this episode is for you. 🎧 Listen now and subscribe for more insights from the road! 🎧 Thanks for listening to Red Truck Radio! Subscribe, share, and follow us to keep building smarter—together. 🔗 Connect with us: Website LinkedIn Facebook YouTube

    20 min

  5. Jan 1

    Red Truck Radio: Episode #3 - Beyond the Front Door

    Episode 3: Beyond the Front Door Your front door does more than open—it makes a statement. In this episode of Red Truck Radio, we dive into how Wausau Supply Company’s Waudena® and Taylor Entrance Systems™ are transforming curb appeal with bold designs, smart technology, and unmatched durability. What you’ll hear: ✅ The latest design trends in entryways ✅ Security and performance features that matter ✅ Real customer stories that inspire Featuring industry experts Stacey Menkveld (Waudena®) and Kristen Persinger (Taylor Entrance Systems™), this conversation will help you make your entrance unforgettable. 🎧 Thanks for listening to Red Truck Radio! Subscribe, share, and follow us to keep building smarter—together. 🔗 Connect with us: Website LinkedIn Facebook YouTube

    17 min

  6. 12/01/2025

    Red Truck Radio: Episode #2 - The Science Behind Siding that Lasts

    Host Adam Huckstaedt sits down with Evan Dlugopolski, Director of Technical Services, and Brandon Hofstetter, Diamond Kote Siding Specialist, to uncover what makes Diamond Kote® more than just siding. From advanced coating technology to real-world performance, this episode dives into the innovation and durability behind the Diamond Kote® Siding System. In this episode: What sets Diamond Kote® apart from traditional sidingThe science behind its coating technology and extreme climate testingReal-world installation experiences and contractor feedbackTips for maintenance and long-term performance 🔔 Subscribe for more stories from the people shaping the building industry. 🎧 Thanks for listening to Red Truck Radio! Subscribe, share, and follow us to keep building smarter—together. 🔗 Connect with us: Website LinkedIn Facebook YouTube

    21 min

  7. 11/01/2025

    Red Truck Radio: Episode #1 - Back to the Start

    Welcome to the debut episode of Red Truck Radio, your inside look at the people, products, and progress shaping the building industry. Hosted by Adam Hueckstaedt, VP of Strategic Accounts, this episode kicks off with a powerful conversation about Wausau Supply Company’s mission, culture, and future. Featuring Special Guests: Ron Klimisch – Former President & CEO, son of the founder, and storyteller of Wausau’s early daysBrian Miller – Current President & CEO, sharing the meaning behind the red truck and the company’s vision for the futureIn This Episode: The origins and growth of Wausau Supply CompanyThe transition to employee ownershipWhat the red truck symbolizes in company cultureHow Wausau is building smarter, togetherThe purpose behind launching Red Truck RadioWhether you're a contractor, architect, distributor, or just someone who appreciates craftsmanship and innovation, this podcast is for you. Subscribe to stay connected with future episodes featuring product innovators, employee-owners, and industry leaders. Share this episode with your crew. Coming Soon: Deep dives into Diamond Kote®, Waudena®, Taylor Entrance Systems, and more. Let’s roll. 🎧 Thanks for listening to Red Truck Radio! Subscribe, share, and follow us to keep building smarter—together. 🔗 Connect with us: Website LinkedIn Facebook YouTube

    41 min

  8. Trailer

    🚨 Coming Soon: Red Truck Radio 🚨

    From the heart of Wausau Supply Company, Red Truck Radio is your front-row seat to the stories, voices, and culture that drive us forward. Tune in for real conversations, behind-the-scenes insights, and a whole lot of passion for building.  🎙️ Subscribe now and be part of the journey.  🎧 Thanks for listening to Red Truck Radio! Subscribe, share, and follow us to keep building smarter—together. 🔗 Connect with us: Website LinkedIn Facebook YouTube

    1 min

Trailer

About

Red Truck Radio, produced by Wausau Supply Company, delivers real stories from the road, the warehouse, and the front lines of building materials, told by the people who keep it all moving.

Information

  • Creator
    Adam Huckstaedt
  • Years Active
    2025 - 2026
  • Episodes
    8
  • Rating
    Clean
  • Copyright
    © 2026 Red Truck Radio
  • Show Website
    Red Truck Radio