The Story Cure

MeiMei Fox

Are you an aspiring bestselling author and thought leader, a children's book writer, filmmaker, novelist, memoirist or poet? The Story Cure is for you!  Our channel provides expert writing and publishing insights from 2x New York Times Bestselling Author, decade-long Forbes contributor, TEDx Speaker, and the Founder and CEO of Your Bestselling Book & The Story Cure Press MeiMei Fox and her guests, all of whom are expert storytellers themselves.Join us. Let us help you navigate the Wild West of Publishing today, from conversations with literary agents and PR experts to self-published authors who have met with success, to folks who have pursued podcasts, film and other strategies to share their stories. Harness the ancient power of storytelling to find empowerment in your own narrative and make a positive impact on the world. 

Episodes

  1. DEC 15

    The #1 Marketing Tool Every Author Needs (Hint: It’s Not Social Media)

    Most authors believe they need massive social media followings or expensive PR campaigns to succeed. They’re wrong. In this in-depth conversation, we explore why email newsletters are the most powerful and underutilized asset for authors and thought leaders today, especially in an era where AI content floods every platform. After nearly 30 years in publishing, one truth stands out: You don’t own social media. You do own your email list. Joining the conversation is Yrmis Barroeta, who helps thought leaders grow newsletter audiences to 100,000+ subscribers through authentic engagement and intentional outreach. Rather than chasing algorithms, Yrmis shows how to build direct relationships that lead to book sales, ad revenue, and genuine connection. Inside this discussion, we cover:  • Why social media has become a burnout-driven rat race  • What it really means to “own” your audience  • Why newsletters outperform followers in the long run  • How authors can build meaningful influence without playing the social media game  • Why one-to-one connection with readers is the most valuable resource an author can have As Yrmis shares, influence isn’t attention. Influence is currency. And the safest place to store it isn’t on rented platforms but in your readers’ inboxes. 🔗 Learn more about Yrmis Barroeta:  https://www.myheadquarters.club/ https://www.linkedin.com/in/yrmis/ If you’re an author, creator, or thought leader who wants visibility without burnout, this conversation will change how you think about marketing your work.

    9 min
  2. NOV 24

    Why Most Authors Struggle Financially And the Personal Branding System That Actually Works

    If you’re an aspiring author with big ideas and impressive credentials but no real following, this conversation is for you. In this episode, MeiMei Fox sits down with personal branding expert Katrina Friel to unpack why so many authors and coaches struggle financially and how to fix it by building a whole ecosystem around your book. You’ll learn why your book is just the beginning of your business, how to turn it into a true authority-building asset, and how to design a high-end signature program so you’re not relying on $20 book sales to build a six- or seven-figure author business. Katrina walks through her proven ecosystem model: Why a book is the first stream of income and the foundation of your brandHow your book leads to a personal brand, website, TED-style talk, and premium signature programWhy the money is not in the book but in transformational offers at $5k, $10k, $20k+How to use speaking and podcasts as your main lead generation (instead of hoping social media “saves” you)How to repurpose your book into memes, clips, and content so social media stops feeling like a full-time jobStep-by-step examples of clients who built entire institutes and hit seven figures using this modelWhether you dream of coaching, consulting, speaking, or leading your own programs, this episode will show you how to think beyond “just the book” and start building a real author business. Highlights & Timestamps: 00:03 – Why brilliant ideas and gold-star résumés aren’t enough without a brand 01:52 – The biggest mistake: thinking “a book will fix everything” 02:26 – Book → Brand → Website → TED Talk → Signature Program 03:44 – Why the real money is in high-end transformational programs 10:46 – Turning your book into 300 memes and dozens of short video clips 12:15 – Why social media alone won’t build your client base 14:05 – Free speaking gigs as six-figure lead generators 21:04 – How to actually get speaking gigs and presenter call-outs 27:01 – Case study: turning a VA business into a million-dollar ecosystem and institute If you’re ready to stop thinking of yourself as “just an author” and start building a powerful personal brand and business around your ideas, this conversation will show you what’s possible.

    42 min
  3. OCT 23

    Take Control & Keep 90% with Hybrid Publishing | Megan Williams of TSPA

    Frustrated you can't get a book deal from a Big 5 Publisher? -Want to take control of the publishing process and... -Keep 90% of the proceeds -- instead of giving 90% away? -Check out this informative conversation with The Self Publishing Agency founder & CEO Megan Williams: -To find out why hybrid publishing is THE solution for authors in 2025! Megan Williams is the fabulous founder and CEO of The Self-Publishing Agency (TSPA)! TSPA is a highly reputable hybrid publisher with award-winning books and bestselling authors in their roster – including Your Bestselling Book's own Dr. Stephanie Cawthon, Sacad Guled, and Chrissy Grigoropoulos! We'll talk about the differences between traditional, hybrid and self-publishing, what you should expect to pay, the timeline, and how to assure your book is a success. Here's more from TSPA: We turn writers into authors. Think of us as wedding planners for soon-to-be authors. Like a wedding  planner is for the engaged, helping brides and grooms connect with  photographers, venues, pricing etc., The Self Publishing Agency helps our  authors do the same. We connect writers with vetted professional book  designers, editors and marketers to make your book the best  version of itself. We’re the only agency in the country that doesn’t take royalties. And authors only pay for what they need. We understand each story and writer requires different levels of support when publishing their book. This is why our model is structured for authors to pay for services they want. We don’t bake-in prices.

    43 min
  4. OCT 13

    Transforming Education with Entrepreneurial Mindsets | Laura Burke on Rethinking Public Schooling

    What if public schools could teach kids to think like entrepreneurs—regardless of their background? In this thought-provoking conversation, we sit down with Laura Burke, visionary educator, founder of the Clara Brown Entrepreneurial Academy, and current leader at Veil (Venture Academy of Leadership and Entrepreneurship). Laura shares her groundbreaking journey of reimagining K-12 education by embedding entrepreneurial mindsets—risk-taking, opportunity recognition, creativity, emotional intelligence—directly into public school systems. From launching student-run businesses to integrating AI tools while centering human connection, Laura dives into: Why entrepreneurial thinking is essential for every child 🌱 How real-world learning boosts academic performance and engagement 💡 The power of emotional intelligence and heart-centered leadership in education 💖 Her upcoming book Entrepreneur Elementary, a guide for educators to make this shift 📘 Whether you're a parent, educator, or changemaker, this episode will challenge how you view school and inspire you to think differently about what our children truly need to thrive in today’s complex world. 🔗 Watch now and discover the future of education—where mindset, empathy, and innovation lead the way.  💬 Let us know in the comments: What skill do you wish school had taught you? #Entrepreneurship #EducationInnovation #LauraBurke #PublicEducation #EmotionalIntelligence #AIInEducation #FutureOfLearning #EducationReform #StudentEntrepreneurs #LeadershipSkills #K12Reimagined #personalizedlearning

    39 min
  5. OCT 9

    From Manuscript to Movement: The New Era of Audiobook Storytelling

    What happens when a book becomes more than words on a page — when it sounds like a movie, feels like a journey, and inspires like a movement? In this episode, we dive deep with author and entrepreneur Jason, who shares his groundbreaking experience turning his story into a cinematic audiobook — complete with original scoring, immersive sound design, and heart. Jason opens up about his collaboration with Lucent Audio’s Jeff Gillitt, the creative process behind bringing emotion and authenticity to every chapter, and the vulnerable moments of doubt that turned into triumph. We also explore the future of publishing — from developmental edits and storytelling techniques to the power of BookBub launches, PR partnerships, and what it really takes to turn a book into a bestseller. Whether you’re an aspiring author, a storyteller, or a creative visionary, this conversation is your behind-the-scenes pass to the evolving world of audio storytelling — where passion meets production, and authenticity sells better than strategy ever could. 🎧 Listen in to discover: The making of a cinematic audiobook and how sound transforms storytellingWhy trusting your creative instincts matters more than formulasInsider tips on publishing, marketing, and keeping your vision intactHow collaboration can elevate your message — and your impact✨ Brought to you by storytellers who believe books should be felt, not just read.

    35 min

Ratings & Reviews

About

Are you an aspiring bestselling author and thought leader, a children's book writer, filmmaker, novelist, memoirist or poet? The Story Cure is for you!  Our channel provides expert writing and publishing insights from 2x New York Times Bestselling Author, decade-long Forbes contributor, TEDx Speaker, and the Founder and CEO of Your Bestselling Book & The Story Cure Press MeiMei Fox and her guests, all of whom are expert storytellers themselves.Join us. Let us help you navigate the Wild West of Publishing today, from conversations with literary agents and PR experts to self-published authors who have met with success, to folks who have pursued podcasts, film and other strategies to share their stories. Harness the ancient power of storytelling to find empowerment in your own narrative and make a positive impact on the world.