Your Money. Your Move. with Holly Wallis | Money Confidence for High-Achieving Women

Holly Wallis, Personal Finance & Profitability Coach
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Money confidence for high-achieving women who earn well, think strategically, and still feel tension around money decisions. This podcast is for women who look successful on paper and want to feel that same certainty about their money on the inside.  If you earn a solid income yet second-guess investment decisions, avoid looking at certain numbers, feel responsible for everyone else’s financial well-being, or carry a low-level pressure about money that never seems to turn off, you are in the right place. I’m Holly Wallis, personal finance and profitability coach. I work with women who are intelligent, thoughtful, and deeply committed to doing life well, and still, money feels heavier than it should. Here we talk about the psychology behind money decisions. The patterns that shape spending and saving. The conversations that feel uncomfortable.  The emotional charge around earning more, trusting yourself with money, and knowing which financial decisions are right for your life.  This show isn't about budgeting tips. It's about understanding why money feels complicated in the first place, and learning how to approach it with clarity and confidence in your own decisions.  You will hear practical strategies, real-life experiences, and honest conversations about money stress, self-doubt around financial decisions, and the pressure to have it all figured out.  Your money. Your move.

Episodes

  1. 4D AGO

    The Thing I've Never Said, and Why Self-Reliance Changed Everything

    Financial self-reliance isn't about not needing anyone. It's about knowing that if you had to, you could.  In the Season 1 finale, Holly gets into the many faces of financial dependence, the difference between security and self-reliance, and shares something she has never talked about publicly before.  This is the thread that has been running through every conversation this season, and in this episode, she pulls it all the way through.  Self-reliance starts with looking. Here's where to start...  Next steps: Download the free guide: 3 Easy Steps To Look At Your Money (Even When You'd Rather Not). hollywalliscoaching.thrivecart.com/look-at-your-money/ Stop reacting and start leading your money. Book a free Money Clarity Call: hollywalliscoaching.com/get-started/  Join my list: http://eepurl.com/iOssr6   Additional Resources: Bank of America study: 94% of women believe they'll be responsible for their own finances. Only 28% feel ready to act. https://newsroom.bankofamerica.com/content/newsroom/press-releases/2022/06/bank-of-america-study-finds-94--of-women-believe-they-ll-be-pers.html  A woman's confidence in her own financial ability matters more than financial knowledge alone. https://www.sciencedirect.com/science/article/pii/S016748701500094X

    16 min
  2. Money Conversations That Don't Explode

    APR 6

    Money Conversations That Don't Explode

    Why money conversations with your partner feel so hard, even when you both care. You and your partner are both responsible, and care about your future.  Somehow, the moment money comes up, the conversation goes sideways before either of you meant for it to. In this episode of Your Money. Your Move., Holly explores why money conflict in relationships is so common, and why it has almost nothing to do with how much you earn or how responsible you are. She shares a personal story from her own relationship that changed how she understood what was really happening between them, and why two people who both care deeply about each other and money can still pull in completely opposite directions. You'll hear why money and relationships create friction even in strong partnerships, what's really underneath the tension, and why most couples have never seen a calm, connected money conversation modeled for them. This episode is for women who want to feel less alone in the push and pull, and who are ready to stop avoiding the conversation and start having it differently.   Next steps: Download the free guide The Couple's Guide to Money Talks That Work to start having clearer, calmer conversations with your partner: FREE GUIDE: https://hollywalliscoaching.thrivecart.com/money-talks-for-couples/ Learn more about working with Holly one-on-one at HollyWallisCoaching.com Join my list: http://eepurl.com/iOssr6   Additional Resources: Your Money. Your Move. Episode 2: Money Blind Spots: When Things Look Fine and Still Feel Off — https://www.buzzsprout.com/2543741/episodes/17953505 Why Couples Fight About Money — Research & Solutions (backs the claim that money conflict occurs at all income levels): https://tendtask.com/journal/why-couples-fight-about-money-research-solutions/ Balancing Values: How Attitudes About Money Affect Relationships, University of Minnesota (backs the claim that money conflict is rooted in upbringing and financial values, not personality): https://research.umn.edu/news/balancing-values-how-attitudes-about-money-affect-relationships

    18 min
  3. Why Calm with Money Feels Conditional

    MAR 8

    Why Calm with Money Feels Conditional

    Women often believe money confidence comes from better cash flow or tighter control over personal finances. In real life, money confidence grows from how you think, feel, and handle decision-making inside your personal finances long before the numbers change. Financial clarity starts there.   In this episode of Your Money, Your Move, Holly Wallis explores why calm with money can feel solid until something changes.  You’ll hear how money avoidance develops, why reactive decision-making keeps financial peace feeling conditional, and how proactive money planning builds steadiness you can rely on, even with unexpected expenses.  This conversation walks through why reacting to money feels tense and urgent, and why proactive money planning feels grounded and steady.  Next steps: Download the free guide 3 Easy Steps To Look At Your Money (even when you’d rather not) - A simple, supportive guide for women who want calm that lasts beyond the good weeks.  FREE GUIDE: 3 Easy Steps To Look At Your Money (even when you'd rather not) Learn more about working with me one-on-one at HollyWallisCoaching.com Join my list: http://eepurl.com/iOssr6 Additional Resource Links: American Psychological Association, Stress in America: Money and the Economy https://www.apa.org/monitor/2023/03/stress-money CFP Board, The Psychology of Financial Planning https://www.cfp.net/why-cfp-certification/the-standard-of-excellence/psychology-of-financial-planning

    11 min
  4. Unexpected Expenses: Why Money Surprises Shake Your Confidence

    FEB 9

    Unexpected Expenses: Why Money Surprises Shake Your Confidence

    Why surprise bills create stress and how to feel more prepared without extreme budgeting.  Unexpected expenses have a way of showing up at the worst possible time. One minute, everything feels fine. The next, a bill arrives, something changes, and your stomach drops. In this episode of Your Money, Your Move, Holly talks about why money surprises feel so stressful, especially for women who earn good money and still feel unsettled when something unexpected happens. You’ll hear stories about: • What goes through your head when a surprise bill hits • Why money feels heavier when you can’t see what’s coming • How planning ahead changes how you react in the moment This episode isn’t about budgets or complicated systems. It’s about noticing your patterns, feeling steadier with your decisions, and building the kind of money confidence that makes surprises feel less overwhelming. Next steps: Download the free guide 3 Easy Steps To Look At Your Money (even when you’d rather not) to start building cashflow visibility and confidence using the same foundation Holly uses with her private coaching clients. FREE GUIDE: 3 Easy Steps To Look At Your Money (even when you'd rather not) When you want deeper support and a money system designed for your real life, learn more about working with me one-on-one at HollyWallisCoaching.com Join my list: http://eepurl.com/iOssr6 Additional Resource Links: Holly Wallis Coaching Blog -When Money Surprises You, and You’re the One Who Usually Has It Together - https://www.hollywalliscoaching.com/featured/money-surprises-when-you-have-it-together/ Federal Reserve – Report on the Economic Well-Being of U.S. Households

    14 min
  5. Where Did My Money Go? Cash Flow Clarity Without Tracking Every Dollar

    JAN 9

    Where Did My Money Go? Cash Flow Clarity Without Tracking Every Dollar

    A simple way to see your cash flow clearly without rigid budgeting or tracking every expense.  When you earn good money and still find yourself asking, “Where did my money go?” it is rarely about spending too much. It is usually about not seeing how money is actually moving through your life. In this episode of Your Money, Your Move, Holly breaks down the patterns that drain your cash and explains why money surprises are not as unpredictable as they feel. You will learn the four factors that turn a solid month into a scramble and how complexity, automation, and disconnected systems erode cash flow visibility. This conversation introduces a calmer way to understand your money without tracking every dollar or trying to be perfect. Holly shares how to run a short weekly review that builds awareness, supports clearer decisions, and strengthens trust in yourself and your money. This episode is for high-achieving women who want clarity, steadier cash flow, and a money system that works with real life instead of against it. Next steps: Download the free guide 3 Easy Steps To Look At Your Money (even when you’d rather not) to start building cashflow visibility and confidence using the same foundation Holly uses with her private coaching clients. FREE GUIDE: 3 Easy Steps To Look At Your Money (even when you'd rather not) When you want deeper support and a money system designed for your real life, learn more about working with me one-on-one at HollyWallisCoaching.com Join my list: http://eepurl.com/iOssr6 Additional resource links: Holly Wallis Coaching Blog - Where Did My Money Go? How To See Your Cash Flow Without Tracking Every Dollar - https://www.hollywalliscoaching.com/featured/where-did-my-money-go-cash-flow-visibility/ Carl Richards on financial planning - https://behaviorgap.com/about/ Understanding cash flow and spending patterns (Consumer Financial Protection Bureau) - https://www.consumerfinance.gov/consumer-tools/educator-tools/adult-financial-education/tools-and-resources/

    13 min
  6. Spending More Than You Earn, Even With a Good Income

    12/07/2025

    Spending More Than You Earn, Even With a Good Income

    Why solid-earners still feel financial pressure and how overspending patterns develop.  Spending more than you earn rarely comes from one big pricey decision. It usually builds through small choices shaped by psychology, pressure, and expectations you did not consciously choose. In this episode of Your Money, Your Move, Holly breaks down four powerful forces that quietly push spending beyond income, including present bias, identity and status, success rewards, and invisible social expectations. Through real stories and behavioral insights, she shows why willpower is not the issue and why more discipline is not the solution. This conversation helps you recognize the moment when spending shifts from intentional to reactive. Holly shares a simple pause that turns impulse into information, and gives you back choice without cutting yourself off from enjoyment. This episode is for high-achieving women who want spending decisions to feel grounded, intentional, and aligned with what actually matters. Next steps: Download the free guide 3 Easy Steps To Look At Your Money (even when you’d rather not) to build awareness and confidence using the same foundation Holly teaches her private coaching clients. FREE GUIDE: 3 Easy Steps To Look At Your Money (even when you'd rather not) When you want deeper support and a money system designed for your real life, learn more about working with me one-on-one at HollyWallisCoaching.com Join my list: http://eepurl.com/iOssr6 Additional Resource Links: Holly Wallis Coaching Blog - How Did That Happen...Again? The Real Forces Behind Your Money Choices - https://www.hollywalliscoaching.com/featured/real-forces-behind-your-money-choices/ Your Money, Your Move Episode 2:  Money Blind Spots: When Things Look Fine And Still Feel Off Behavioral Economics Overview – The Decision Lab  https://thedecisionlab.comStanford Marshmallow Test (Self-Control Research)  https://psychology.stanford.edu/researchRobert K. Merton – Reference Group Theory (Encyclopaedia Britannica)  https://www.britannica.comPew Research Center – Social Comparison and Economic Behavior  https://www.pewresearch.orgConsumer Financial Protection Bureau – Financial Well-Being  https://www.consumerfinance.gov/consumer-tools/financial-well-being/

    17 min
  7. Money Blind Spots: When Things Look Fine And Still Feel Off

    11/07/2025

    Money Blind Spots: When Things Look Fine And Still Feel Off

    How money blind spots keep you in reaction mode even when your income looks stable.  When money feels mostly fine yet still creates underlying stress, blind spots are usually at work. What you do not see has more influence than you think. In this episode of Your Money, Your Move, Holly explains how money blind spots form and why they are so common for high-achieving women. She walks through the most common places where money slips out of view, including silent leaks, lifestyle creep, carrying balances, and focusing on income without visibility. This conversation extends beyond dollars and cents to reveal the true costs of blind spots. Holly breaks down how unseen money patterns affect peace of mind, relationships, time, and future freedom. You will learn how to shift from fix-it mode to awareness first, using a simple noticing practice that restores control without adding complexity. This episode is for women who want fewer money surprises, calmer conversations, and a clearer view of what is actually happening behind the scenes. Next steps: Download the free guide The Couple’s Guide To Money Talks That Work to start having clearer, calmer conversations with your partner about money using the same approach Holly teaches her coaching clients. FREE GUIDE: The Couple's Guide To Money Talks That Work When you want deeper support and a money system designed for your real life, learn more about working with me one-on-one at HollyWallisCoaching.com Join my list: http://eepurl.com/iOssr6 Additional Resource Links: Holly Wallis Coaching Blog - The Sneaky Ways Money Slips Through The Cracks - https://www.hollywalliscoaching.com/featured/money-blind-spots/Your Money, Your Move Episode 1:  Money Avoidance: Why You Put It Off Even When You Earn Well Tasha Eurich – Self Awareness Research - https://www.tashaeurich.comHarvard Business Review – The Problem With Blind Spots - https://hbr.orgMarketWatch – Financial Avoidance Coverage - https://www.marketwatch.comAllianz Life – Retirement and Financial Confidence Studies - https://www.allianzlife.com/researchGottman Institute – Money and Relationships - https://www.gottman.com

    15 min
  8. Money Avoidance: Why You Put It Off Even When You Earn Well

    10/07/2025

    Money Avoidance: Why You Put It Off Even When You Earn Well

    Why high-achieving women avoid looking at their money and how avoidance creates more pressure.  When you earn good money and still put off opening your bank app, it is rarely about know-how. It is usually about the emotional weight that money has picked up over time. In this episode of Your Money, Your Move, Holly explores why smart, successful women avoid looking at their money even when nothing is technically wrong. She breaks down the real reasons money avoidance shows up, including decision overload, fear of getting it wrong, and the desire to protect a delicate sense of security. This conversation reframes avoidance as a human response rather than a personal failure. Holly introduces a simple awareness-based habit that interrupts the avoidance loop and replaces guessing with clarity. You will learn how small, low-pressure check-ins create steadier decision-making and rebuild trust with your money. This episode is for high-achieving women who want to feel calmer, clearer, and more engaged with their finances without rigid rules or perfection. Next steps: Download the free guide 3 Easy Steps To Look At Your Money (even when you’d rather not) to start building clarity and confidence using the same foundation Holly teaches her private coaching clients. FREE GUIDE: 3 Easy Steps To Look At Your Money (even when you'd rather not) When you want deeper support and a money system designed for your real life, learn more about working with me one-on-one at HollyWallisCoaching.com Join my list: http://eepurl.com/iOssr6 Additional Resource Links: Holly Wallis Coaching Blog - The Hidden Cost of "I'll Check It Tomorrow" - https://www.hollywalliscoaching.com/featured/hidden-cost-of-check-it-tomorrow/American Psychological Association (APA) – Stress and Money - https://www.apa.org/topics/stress/moneyAPA – Stress in America Reports - https://www.apa.org/monitor/nov01/stressCreditWise by Capital One – Money and Financial Stress Survey https://www.capitalone.com/learn-grow/money-management/creditwise-survey/Richard Thaler – Status Quo Bias (University of Chicago Booth) https://www.chicagobooth.edu/faculty/directory/t/richard-thaler

    13 min
  9. Start Here: For the High-Achieving Woman Who Handles Everything and Still Wonders About Her Money

    TRAILER

    Start Here: For the High-Achieving Woman Who Handles Everything and Still Wonders About Her Money

    This is the starting point for Your Money. Your Move., and the best place to begin if you are new here. There is a particular kind of pressure that comes with earning good money and still feeling unsettled about it.  If you are a high-achieving woman who handles everything with confidence and still finds yourself putting off looking at your money, this episode is where you start. In this Start Here episode, I walk you through the four stages most women move through on their way to feeling genuinely in control of their finances: avoidance, awareness, visibility, and preparedness. A real description of what this journey actually looks like, and why it makes complete sense that you are where you are right now. This show is not about budgeting tricks, cutting back, or tracking every dollar. It is about changing how you experience your money, one clear look at a time. It's Your money. Your move. Next steps: Download the free guide 3 Easy Steps To Look At Your Money (even when you’d rather not) - A simple, supportive guide for women who want calm that lasts beyond the good weeks.  FREE GUIDE: 3 Easy Steps To Look At Your Money (even when you'd rather not) Learn more about working with me one-on-one at HollyWallisCoaching.com Join my list: http://eepurl.com/iOssr6

    10 min

Trailer

About

Money confidence for high-achieving women who earn well, think strategically, and still feel tension around money decisions. This podcast is for women who look successful on paper and want to feel that same certainty about their money on the inside.  If you earn a solid income yet second-guess investment decisions, avoid looking at certain numbers, feel responsible for everyone else’s financial well-being, or carry a low-level pressure about money that never seems to turn off, you are in the right place. I’m Holly Wallis, personal finance and profitability coach. I work with women who are intelligent, thoughtful, and deeply committed to doing life well, and still, money feels heavier than it should. Here we talk about the psychology behind money decisions. The patterns that shape spending and saving. The conversations that feel uncomfortable.  The emotional charge around earning more, trusting yourself with money, and knowing which financial decisions are right for your life.  This show isn't about budgeting tips. It's about understanding why money feels complicated in the first place, and learning how to approach it with clarity and confidence in your own decisions.  You will hear practical strategies, real-life experiences, and honest conversations about money stress, self-doubt around financial decisions, and the pressure to have it all figured out.  Your money. Your move.

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