Sales And Marketing Mastery - The Revenue Ronin. Discipline. Data. Results. 🥷

The Revenue Ronin

Sales & Marketing Mastery w/ The Revenue Ronin Join the movement to create 1000 fellow Ronins on the journey toward sales & marketing mastery while building businesses and legacies. https://therevenueronin.com/

  1. 2d ago

    Stop Working For Free: Micro Commitments & the 97/3 Rule

    Free work is a tripwire, not a strategy. In this Wisdom Wednesday session of Startup Circle, Justin "Results" French and The Revenue Ronin community tackle the two blockages that quietly kill most pipelines: chasing free work, and letting follow-up die in the DMs. You'll hear the real-time story of a custom proposal that got ghosted, a negotiation reframe pulled from hostage-negotiation psychology, and a live debate on when (if ever) free work makes sense. Community members Kaveh, Judas, Will, and Fitz bring the tactical alpha on pricing, trust, and building leverage before you ever pitch high ticket. Frameworks covered: the 97/3 Rule, the Micro Commitment Ladder, and the 4 Deal Qualifiers. ⚔️ Discipline. 📊 Data. 🎯 Results. Chapters: 00:00 Welcome + the MiraCosta teaching story 05:30 Blockages, notifications, and follow-up 10:00 Reframing "are you against" to "are you open to" 14:00 Double M and Value Leads vs. Traffic Leads 20:00 The free work debate 27:00 Negotiating value exchanges 42:00 Supply vs. demand constrained pricing 48:00 Micro commitments and the path to high ticket "...Did I live? Did I love? Did I matter? Did I make a difference? Keep making a difference. Build that mind. Build that body. Build that business. Build that bank account. But most importantly — build that legacy. Stay healthy. Stay hungry. Stay humble. We'll see you at the top!" 🥷 The Revenue Ronin ⚔️ Discipline. 📊 Data. 🎯 Results. https://therevenueronin.beehiiv.com/

  2. Aug 12

    Top of Funnel Tactics: The 50 to 100 Touch Rule

    Most marketers judge a campaign after one ad and one week. That's the fastest way to kill a funnel that was about to work. On this Tactical Tuesday session of The Revenue Ronin, Justin breaks down why it now takes 50 to 100 touchpoints to convert a stranger into a customer, and the exact three-zone funnel sequence behind PetDx's 30,000+ qualified leads and 40% cost-per-lead reduction on a $20K/month ad budget. The community joins in: Judas breaks down the triple lens model and why signals matter more than a beautiful website. Yvonne makes the case for gatekeeping free content behind an email capture. Christelle explains why one live call beats 50 LinkedIn posts. Victor Morgan shares his pre-launch Hive strategy for building an email list ahead of his app Luzura's launch. Timo shares how brand awareness signals are showing up in social trading. Frameworks covered: the 97/3 Rule, funnel stage strategy, traffic temperature, and retargeting economics. Chapters:00:00 Top of funnel defined10:00 Judas: signals, triggers, triple lens30:00 Christelle: going live38:00 Victor Morgan: the Hive model47:00 Timo: brand awareness and social trading Subscribe to the newsletter: therevenueronin.beehiiv.com ...Did I live? Did I love? Did I matter? Did I make a difference? Keep making a difference. Build that mind. Build that body. Build that business. Build that bank account. But most importantly — build that legacy. Stay healthy. Stay hungry. Stay humble. We'll see you at the top! 🥷 The Revenue Ronin⚔️ Discipline. 📊 Data. 🎯 Results.

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Sales & Marketing Mastery w/ The Revenue Ronin Join the movement to create 1000 fellow Ronins on the journey toward sales & marketing mastery while building businesses and legacies. https://therevenueronin.com/