Mission in Motion: A Minute With Maxwell

Maxwell Management Group

Mission in Motion: A Minute with Maxwell is a bold new podcast and a leadership companion for mission-driven organizations and changemakers across the care sector and beyond. Hosted by Heather Maxwell, founder of Maxwell Management Group, each episode delivers transformative insights through candid conversations with renowned leaders, innovators, and trailblazers who are redefining what it means to lead with purpose. In every short, powerful episode, listeners will uncover “aha” moments in leadership—those pivotal insights that shift perspectives, spark innovation, and drive meaningful change. From navigating people and culture to leading through uncertainty, challenge, and change, the podcast is designed to offer real value to executive leaders, HR professionals, and visionaries who are seeking meaningful conversations and lightbulb moments that both inspire and challenge the status quo. Whether you're looking for inspiration, strategy, or just a moment to reflect, A Minute with Maxwell - Mission in Motion brings the voices and stories that matter most—amplifying the lessons and leadership breakthroughs that can move your mission forward.

Episodes

  1. JAN 30

    Leading With Heart, Innovating With Purpose: Derrick Bernardo

    In this episode of A Minute with Maxwell – Mission in Motion, Heather Maxwell sits down with Derrick Bernardo, President & CEO of Broadmead Care in British Columbia, one of the province’s most respected continuing care organizations. Derrick shares his leadership journey from his first role in a psychiatric hospital to leading a rapidly growing, innovation-driven non-profit that serves veterans, seniors, and younger adults with disabilities. He reflects on: How early exposure to interdisciplinary teamwork shaped his collaborative leadership styleThe turning point of opening his first long-term care home and learning to balance high standards with adaptabilityBroadmead Care’s evolution from a single veterans’ lodge to a multi-site organization with seven homes and expanding third‑party management up IslandThe internal culture shift behind the “You Matter” commitment and how it’s improving staff retention, psychological safety, and resident experienceBroadmead’s Long Term Care at Home program (federally funded to 2028), using technology and home care to help seniors safely age in place and reduce ER visits and hospitalizationsDerrick and Heather also dig into: Common misconceptions about long-term and continuing care across Canadian provincesWhy innovation ecosystems, partnerships and new models of care (like campuses of care and concierge-style independent living) are crucial for the futureHow Broadmead is tackling workforce challenges through creative recruitment, recognition programs (like the “You’re a Gem” award), and wellness initiativesWhy Derek believes seniors care offers limitless career paths—far beyond nursing aloneDerrick closes with advice to his younger self—and to emerging leaders: take risks, listen first, act second, and never underestimate the power of relationships and engagement. If you’re a leader, policymaker, or professional in the continuing care sector—or simply care about how we support an aging population—this episode offers a hopeful, practical look at what’s possible when innovation and compassion meet. About Maxwell Management GroupThis podcast is brought to you by Maxwell Management Group, a national executive search and education firm specializing in the continuing care sector. For nearly two decades, they’ve partnered with organizations to build values-driven leadership, vibrant workplace cultures, and purpose-led employer brands. Learn more: maxwellmanagementgroup.com

    46 min
  2. JAN 16

    Moral Distress in Nursing with Dr Rebecca Greenberg

    In this episode of A Minute with Maxwell: Mission in Motion, host Heather Maxwell sits down with Rebecca Greenberg, a bioethicist, nurse consultant, and founder of Greenberg Consulting, to explore the often hidden reality of moral distress in healthcare, especially in nursing and long-term care. Rebecca explains how she transitioned from bedside nursing into bioethics, driven by her early fascination with big philosophical and ethical questions. She shares a powerful story from her time as a nurse caring for a terminally ill patient whose family was not ready to choose a palliative care path, leaving staff to deliver aggressive treatment they felt was causing more harm than good. Together, Heather and Rebecca unpack: What is moral distress?How moral distress shows up in long-term careMoral distress and Medical Assistance in Dying (MAID)Moral distress vs. burnoutStaffing shortages, system pressures, and moral distressWhat organizations can do: supports that actually helpSelf-care, boundaries, and realistic expectationsHope, moral resilience, and culture changeAdvice to nurses and care professionals Website: greenbergconsulting.ca Social: Search Greenberg Consulting on Instagram or LinkedIn About Maxwell Management GroupThis podcast is brought to you by Maxwell Management Group, a national executive search and education firm specializing in the continuing care sector. For nearly two decades, they’ve partnered with organizations to build values-driven leadership, vibrant workplace cultures, and purpose-led employer brands. Learn more: maxwellmanagementgroup.com

    34 min
  3. Maxwell's Holiday Team Special

    12/12/2025

    Maxwell's Holiday Team Special

    In this special Holiday edition of “Mission in Motion: A Minute with Maxwell”, Heather Maxwell brings together the Maxwell Management Group team for a warm, funny, and heartfelt year-end reflection. From coast-to-coast travel mishaps and wrong-address meetings (with muffin rewards!) to mayoral campaigns, lipstick regrets on Zoom, and the mystery of getting into a Fort Knox–style Airbnb, the team shares real stories behind a year of serving Canada’s healthcare and nonprofit sectors. You’ll hear from leaders across recruitment, executive coaching, and education as they reflect on: What makes Maxwell’s coaching, education, and recruitment approach uniqueHow they support new leaders during their first critical months in roleThe importance of alignment, purpose, and culture in long-term care and healthcare organizationsPersonal lessons in resilience, kindness, courage, and connectionHopes for the future of people & culture innovation in continuing careWhether you’re a leader, HR professional, or part of a care team, this episode offers encouragement, insight, and a reminder that behind every strong organization is a team of humans doing their best, with humor, heart, and a Santa hat (or slightly shrunken one). 00:00 – Festive welcome & year-in-review introduction with Heather03:05 – Jackie on what makes Maxwell’s coaching division unique04:15 – Supporting new leaders with aligned values & executive coaching05:10 – Anna’s “lipstick on Zoom” confession & online education vibes06:45 – Heather on live online classes for new leaders across Canada07:49 – Catherine’s plot twist: showing up at the wrong address08:47 – Turning mishaps into lessons (and muffins) in recruitment09:13 – Thank you to the West Coast team & intro to Daniel10:24 – Daniel’s big surprise: announcing a run for mayor12:04 – The BC road trip & the “Fort Knox” Airbnb adventure15:06 – How Heather met Hillary at a women’s event15:22 – Hillary’s magic wand: courage, calm, and kindness at work16:32 – Leading with empathy and compassion in people & culture17:17 – Sponsor segment: About Maxwell Management Group’s mission18:51 – Welcoming Laura: the power of executive coaching20:25 – Continuity of care for leaders and organizations22:38 – Setting up leaders for success in their first 30–180 days24:33 – Coaching real-world challenges: change, policies, and pets at work27:27 – How Laura knows coaching is working29:12 – Leaders embracing coaching as a tool, not a test32:54 – Charlyn’s reflections on growth, mentorship, and impact35:31 – Janice’s year as an advent calendar & Swiss army knife37:27 – The joy of relationships with clients and candidates39:05 – Heather’s closing reflections & gratitude for 18+ years in business Learn more about Maxwell Management Group’s executive search, coaching, and education services:👉 https://maxwellmanagementgroup.com

    43 min
  4. Steven Harrison on Innovating Senior Care

    11/28/2025

    Steven Harrison on Innovating Senior Care

    In this episode, we sit down with Steven Harrison, CEO of Tri County Mennonite Homes, whose career spans continents and crises but is rooted in steadfast purpose, resilience, and a passion for building vibrant senior care communities. From his formative years shaping community healthcare in China to leading Ontario organizations through the SARS and COVID-19 pandemics, Steven exemplifies what it means to put people first, adapt to change, and innovate for the future. Steven opens up about the pivotal moments and mentors that influenced his vision, sharing how early exposure to international development, hands-on community care work, and experience amidst healthcare turmoil helped shape his values of service, courage, and continuous learning. He reveals how he and his team transformed Tri County’s staffing from crisis to success, replacing reliance on agency workers with a robust, mission-driven team, creating a workplace where younger staff thrive, and retention is stronger than ever. We explore the ambitious redevelopment underway at Tri County: a new 160-bed home built around nature, connection, and technology. Steven takes us inside the design process, emphasizing how feedback from residents, staff, and the wider community drives every decision, from outdoor gardens and walking trails to state-of-the-art systems designed to free staff from paperwork and foster deeper resident engagement. His vision doesn’t just focus on today’s needs; it actively prepares for the healthcare of the future, embracing intergenerational community, sustainability, and emerging technological tools. Throughout this candid conversation, Steven shares actionable insights for senior care leaders, from the importance of self-care and humility to keeping a strategic focus during a crisis. He encourages leaders to never settle for the status quo but to innovate, learn, and build organizations that elevate everyone involved, from residents to frontline team members. If you’re passionate about building resilient communities, advancing the standard of care, or inspiring purposeful leadership in the face of challenge, this episode is for you. 00:00 – Introduction & guest welcome01:32 – Steven’s early inspiration and international beginnings06:25 – Leadership lessons: community, resilience, and service11:02 – Turning around staffing and recruitment at Tri County16:58 – Building a culture of meaning, retention, and growth23:36 – Redevelopment vision: new home, nature, and community connection30:52 – The importance of intergenerational engagement33:22 – Overcoming challenges: funding, regulation, and innovation38:38 – Preparing for future public health crises42:46 – Advice and reflections for leaders in senior care47:24 – Steven’s first jobs and lessons in leadership51:28 – Legacy, continuous improvement, and hope for the future54:07 – Outro and closing remarks

    37 min
  5. Lois Cormack on Leading with Purpose in Senior Living

    11/14/2025

    Lois Cormack on Leading with Purpose in Senior Living

    In this episode, we sit down with Lois Cormack, visionary CEO of Spring Living Retirement Communities, whose career in seniors’ living is rooted in compassion, mentorship, and innovation. From her first job as a healthcare aide on a farm in Kennington to steering one of Canada’s fastest-growing senior living organizations, Lois’s story is one of resilience, people-centered leadership, and relentless commitment to building vibrant communities. Lois opens up about the experiences that shaped her values, recognizing the impact of hands-on care, learning from mentors (and less-than-great bosses), and the vital role that community and team empowerment play in long-term success. She shares candid insights into developing a people-first culture at Spring Living, scaling through acquisition while maintaining trust and personal connection, and the unique opportunities of mid-market retirement living for Canada’s aging population. We dive deep into Spring Living’s growth strategy, the importance of fostering leadership at every level, and the ongoing work to make senior care more accessible. Lois shares practical advice for young leaders: seek mentors, stay curious, and embrace diverse perspectives. She also discusses the evolving landscape for senior care: technology, generational change, memory care, affordability, and the future of meaningful work in the sector. Throughout this episode, Lois’s advocacy and optimism stand out. Whether she’s mentoring upcoming leaders, investing in staff development, or advocating for systemic change, Lois is shaping a brighter future for seniors and those who care for them. If you're passionate about building teams, transforming communities, or seeking actionable wisdom on leadership, this episode is for you. 00:00 – Introduction & guest welcome02:35 – Lois’s early career and passion for seniors’ living06:30 – Discovering her calling and the influence of mentorship12:00 – Spring Living’s founding and growth strategy14:29 – The importance of mid-market retirement living18:53 – Identifying communities for acquisition and value creation20:56 – Lessons from leading a fast-growing organization24:07 – Building a people-first, team-empowering culture26:33 – Advocacy, mentorship, and promoting within32:30 – Technology and innovation in senior care35:34 – Differences between retirement and long-term care homes37:56 – Amenities and resident engagement at Spring Living39:58 – Essential qualities for leaders in seniors’ care43:47 – Advice for young leaders: mentorship and career clarity47:12 – Final thoughts and encouragement for future senior care professionals49:39 – Outro and closing remarks

    42 min
  6. Daniel Fontaine on Building Stronger Communities

    10/31/2025

    Daniel Fontaine on Building Stronger Communities

    In this episode, we sit down with Daniel Fontaine, a leader whose journey spans healthcare, government, and community building. From his early days working on a family farm in Manitoba to his current role as City Councillor and Mayoral Candidate of New Westminster and board member at Hockey Canada, Daniel’s story is one of resilience, advocacy, and a relentless drive to make a difference. Daniel opens up about the values that have guided him through diverse roles: the importance of public service, the power of advocacy, and the lessons learned from both setbacks and successes. He shares candid reflections on leading through crisis, including the challenges of the COVID-19 pandemic, and the qualities that define true leadership: listening, adaptability, and hope. We dive deep into the pressing issues facing long-term care in British Columbia, from the staggering waitlists to the opportunities for innovation and collaboration. Daniel and Heather discuss the untapped potential of internationally educated nurses, the need for streamlined credentialing, and the promise of dual credit programs to train the next generation of healthcare workers. Throughout the conversation, Daniel’s optimism shines through. He believes in the power of community, the necessity of bold solutions, and the importance of giving everyone a voice. Whether he’s advocating for seniors, championing local hockey, or running for mayor, Daniel’s commitment to building a brighter, more inclusive future is unwavering. If you’re looking for inspiration, practical insights, and a masterclass in purpose-driven leadership, this episode is for you. Chapter 1: Introduction & Daniel’s Background 0:00:00 – 0:01:33Heather introduces Daniel Fontaine, his career highlights, and welcomes him to the podcast. Chapter 2: Common Threads in Daniel’s Career 0:01:33 – 0:03:53Discussion of advocacy and public service as the main themes throughout Daniel’s diverse career. Chapter 3: Stepping into Municipal Leadership 0:03:53 – 0:06:52Daniel clarifies his role as acting mayor and reflects on how his past experiences shape his approach to governance. Chapter 4: Early Work Ethic & First Jobs 0:06:52 – 0:08:13Daniel and Heather share stories about their first jobs and the values learned from early work experiences. Chapter 5: Challenges & Opportunities in Long-Term Care 0:08:13 – 0:11:30Daniel discusses the persistent challenges in long-term care, the impact of demographics, and the potential of technology and AI. Chapter 6: Public Perceptions & Costs of Continuing Care 0:11:30 – 0:12:51Addressing misconceptions about continuing care and the economic benefits of investing in it. Chapter 7: Systemic Issues: Waitlists & Infrastructure 0:12:51 – 0:13:54Discussion about long waitlists for care, costs of new beds, and the need for collaboration across sectors. Chapter 8: Internationally Educated Nurses & Credentialing 0:13:54 – 0:17:20The barriers faced by internationally trained healthcare professionals and the need for streamlined credentialing. Chapter 9: Dual Credit Programs & Workforce Development 0:17:20 – 0:21:52Exploring dual credit programs in high schools to encourage healthcare careers, especially for young women. Chapter 10: Leadership in Crisis: Lessons from the Pandemic 0:21:52 – 0:24:47Daniel’s experience leading through COVID-19, the importance of hope, listening, and steady leadership. Chapter 11: Emergency Preparedness & Future Crises 0:24:47 – 0:27:03The necessity of regularly testing emergency plans and being prepared for future pandemics or disasters. Chapter 12: Priorities for New Westminster 0:27:03 – 0:29:21Daniel’s priorities as acting mayor and his announcement to run for mayor, focusing on infrastructure and community needs. Chapter 13: Learning from Setbacks 0:29:21 – 0:31:38Daniel reflects on setbacks, particularly during the pandemic, and the growth that comes from overcoming challenges. Chapter 14: National Sport Governance & Community Impact 0:31:38 – 0:33:47How Daniel’s local experience informs his role on the Hockey Canada board and the value of community connection. Chapter 15: Legacy, Democracy & Final Reflections 0:33:47 – 0:37:20Daniel’s hopes for his legacy, the importance of listening and democracy, and closing remarks.

    38 min
  7. Dr. Denise Milne on Alberta’s Aging Demographics

    10/10/2025

    Dr. Denise Milne on Alberta’s Aging Demographics

    What does it take to lead change in a sector that touches every family, every community, and every generation? In this episode, we sit down with Dr. Denise Milne, Executive Director of the Alberta Continuing Care Association, to explore the personal and professional journey behind one of Alberta’s most passionate advocates for seniors. Denise’s story is one of lifelong learning, resilience, and a relentless drive to make a difference. From her early days working in a nursing home alongside her grandfather, to leading major mental health and social service organizations, Denise has seen firsthand the challenges and the opportunities facing Alberta’s aging population. We dive deep into the shifting demographics that are reshaping the province, the government’s billion-dollar commitment to transforming continuing care, and the innovative solutions being developed to support both seniors and the caregivers who stand beside them. Denise shares candid reflections on what it means to build a system that values dignity, respect, and community, and why true leadership means bringing people together, even when the path forward is uncertain. This is more than a conversation about policy. It’s a look inside the heart of a leader, the realities of a sector in transition, and the collective effort required to ensure every Albertan can age with grace and support.If you care about the future of healthcare, the power of advocacy, or the stories that shape our communities, this episode is for you.Listen now and discover what it really means to care. Chapter 1: Introduction & Alberta’s Aging Demographics  0:00:04 – 0:02:02  Heather Maxwell introduces the episode, highlights Alberta’s changing demographics, and welcomes Dr. Denise Milne.Chapter 2: Dr. Milne’s Career Journey & Early Influences  0:02:02 – 0:04:07  Dr. Milne shares her background, early experiences in continuing care, and her path through various roles in mental health and government.Chapter 3: Personal Stories & The Value of Respect in Senior Care  0:04:07 – 0:06:23  Heather and Denise discuss personal family stories, the importance of dignity and respect for seniors, and intergenerational influences.Chapter 4: The Role and Impact of the Alberta Continuing Care Association (ACCA)  0:06:23 – 0:11:26  Denise explains ACCA’s history, membership, advocacy, and its role in shaping policy and supporting seniors’ care in Alberta.Chapter 5: Demographic Shifts & The Sandwich Generation  0:11:26 – 0:12:46  Discussion on Alberta’s growing senior population, the impact on healthcare, and the challenges faced by families balancing care for both children and aging parents.Chapter 6: Supporting Caregivers & Community Involvement  0:12:46 – 0:16:35  Exploring the essential role of informal caregivers, community support, and strategies to help families and seniors remain at home.Chapter 7: Maxwell Management Group & Purpose-Driven Leadership  0:16:35 – 0:18:26  Heather shares the mission and values of Maxwell Management Group and its commitment to supporting organizations in the sector.Chapter 8: Government Investment & Infrastructure Challenges  0:18:26 – 0:23:24  Denise discusses Alberta’s budget allocation, the need for new care spaces, think tanks, and position papers on infrastructure and funding.Chapter 9: Human Resources & Workforce Development  0:23:24 – 0:27:58  Focus on staffing, leadership, and the importance of human resources in delivering quality care for seniors.Chapter 10: Innovations, Implementation, and the Future of Continuing Care  0:27:58 – 0:33:22  Discussion on workforce strategies, innovations, and the role of ACCA in driving change and supporting the future of seniors’ care.Chapter 11: Careers in Continuing Care & Leadership Lessons  0:33:22 – 0:34:56  Denise shares advice for those considering a career in continuing care and reflects on her leadership legacy.Chapter 12: Closing Remarks & Call to Action  0:34:56 – End

    36 min

About

Mission in Motion: A Minute with Maxwell is a bold new podcast and a leadership companion for mission-driven organizations and changemakers across the care sector and beyond. Hosted by Heather Maxwell, founder of Maxwell Management Group, each episode delivers transformative insights through candid conversations with renowned leaders, innovators, and trailblazers who are redefining what it means to lead with purpose. In every short, powerful episode, listeners will uncover “aha” moments in leadership—those pivotal insights that shift perspectives, spark innovation, and drive meaningful change. From navigating people and culture to leading through uncertainty, challenge, and change, the podcast is designed to offer real value to executive leaders, HR professionals, and visionaries who are seeking meaningful conversations and lightbulb moments that both inspire and challenge the status quo. Whether you're looking for inspiration, strategy, or just a moment to reflect, A Minute with Maxwell - Mission in Motion brings the voices and stories that matter most—amplifying the lessons and leadership breakthroughs that can move your mission forward.