Small Team, Big Impact

David Whiteley
  • 0.0 (0)
  • MARKETING

Small Team, Big Impact is a practical marketing podcast for UK SMEs and lean teams from People First Digital. Each short episode cuts through jargon to share clear ideas, useful tools, and repeatable wins—from measurement and GA4 to content, CRM, and campaigns that actually drive growth. No fluff. Just what works for small teams under pressure. New episodes fortnightly.

  1. 3D AGO

    Finding a Tone of Voice That Feels Like You (Without Sounding Corporate)

    Finding a Tone of Voice That Feels Like You (Without Sounding Corporate)Many founders overcorrect their messaging as they grow. They try to sound bigger. More polished. More established. And somewhere along the way, their website stops sounding like them. In this episode of Small Team, Big Impact, Grace and Marcus explore why tone of voice is one of the most overlooked drivers of trust for UK founders and marketing managers. Because buyers don’t just assess what you do. They assess what it feels like to work with you. And tone is the signal. What We CoverWhy founders often lose their natural voice as they growThe difference between sounding professional and sounding corporateHow tone directly influences trust and decision-makingWhy clarity builds more authority than complexityHow to define a tone that feels sustainable long-term A Simple Tone of Voice Audit You Can Do This WeekRecord yourself explaining what you do naturally.Notice the phrases you repeat.Identify three tone descriptors that genuinely reflect you.Read your homepage out loud.Remove anything you wouldn’t say in person. Tone isn’t invented. It’s uncovered. If you're unsure whether your website actually sounds like you, send us a question. We often turn listener questions into future episodes. You’ll find the details at: 👉 peoplefirstdigital.com 🎙️ Small Team, Big Impact Clear, practical marketing for UK SMEs. New episodes every Wednesday at 7:30am.

    6 min

  2. FEB 18

    Using Plain English Without Losing Personality in Your Website Copy

    Most founders want their website copy to sound professional. So they strip it back. They remove personality. They smooth the edges. And somewhere along the way, the copy stops sounding human. In this episode of Small Team, Big Impact, Grace and Marcus explore how to use plain English in your website copy without losing your voice, credibility, or personality. Because clarity does not mean sounding generic. It means sounding real. In this episode, we cover:Why plain English builds trust fasterThe difference between clarity and oversimplificationWhy corporate language creates distanceHow founders can sound credible without sounding roboticSimple ways to keep personality while removing fluff If you’re a founder or marketing manager reviewing your website copy in 2026, this episode will help you simplify without losing impact. A simple test to try this week:Read your homepage copy out loud. If it doesn’t sound like something you would say to a client in real life, simplify it. Clarity builds trust. Trust drives decisions. If this episode sparked a question about your own website copy, send it in. We often turn listener questions into future episodes. Find more at: https://peoplefirstdigital.com

    4 min

  3. FEB 4

    Why Human Website Copy Converts Better (And What Founders Get Wrong)

    Many websites sound polished, professional, and technically correct — yet still fail to convert. In this episode of Small Team, Big Impact, we explore why human website copy consistently converts better than corporate or overly polished language, especially for founders and small teams. From a founder’s perspective, we break down how trust is really built online, why clarity matters more than cleverness, and how small changes in tone and language can make it easier for the right people to say yes. This episode is designed for founders and marketing managers who want their website to feel credible without feeling cold, and clear without feeling salesy. What we cover in this episodeWhy “professional” website copy often creates distance rather than trustHow founders actually make decisions when choosing suppliers or partnersThe difference between human copy and corporate copyWhy specificity converts better than abstract languageHow acknowledging real pressures builds credibilitySimple ways to make your website copy feel more human this week Key takeawayPeople don’t decide based on information alone. They decide based on trust, recognition, and whether they feel understood. Human copy doesn’t shout louder. It listens better. Try this on your own websiteRead your homepage copy out loud. If it doesn’t sound like something you’d say to a real client, simplify it.Replace abstract phrases with concrete examples and outcomes.Lead with the reader’s situation before talking about your business. Small changes here can remove friction and help the right people decide faster. Have a question?If this episode sparked a question about your own website copy, send it in. We regularly turn listener questions into future episodes. About the showSmall Team, Big Impact is the podcast by People First Digital, sharing clear, practical marketing insights for UK founders and marketing managers. New episodes every Wednesday at 7:30am. Find more episodes and resources at 👉 peoplefirstdigital.com

    4 min

  4. JAN 21

    Why Your Website CTA Isn’t Working (And How to Fix It Without More Traffic)

    Episode summaryIf your website is getting traffic but not enquiries, the problem usually is not traffic. It is your call to action. In this episode of Small Team, Big Impact, Grace and Marcus break down why website CTAs so often fail for small businesses, and what founders and marketing managers can do to fix them without redesigning their site or chasing more visitors. This episode focuses on clarity, intent, and trust. Not optimisation tricks. Not hype. Just practical improvements that help the right people take the next step. What we cover in this episodeWhy most website CTAs fail, even on well-designed sitesThe difference between a visible CTA and a clear oneHow multiple CTAs create hesitation rather than actionWhy vague language like “Get Started” often underperformsThe role of trust and intent in conversion decisionsHow to align your CTA with what the visitor is actually ready to doSimple CTA improvements you can make without adding more traffic Common CTA mistakes we see every weekAsking for too much, too soonUsing generic CTA language that says nothingCompeting CTAs fighting for attention above the foldCTAs that serve the business, not the visitorCTAs that skip trust-building and jump straight to conversion Practical actions to take this weekReview your homepage and identify the single most important action you want a visitor to takeCheck whether your CTA clearly explains what happens nextReduce competing CTAs at the top of the pageRewrite CTA copy so it reflects value, not just actionMake sure the CTA matches the visitor’s level of intent Small changes to CTA clarity often unlock conversion gains without increasing traffic. Who this episode is forFounders frustrated by low website enquiriesMarketing managers working with limited budgetsSmall teams who want better conversions without more complexityAnyone responsible for a website that needs to generate leads, not just look good Have a question?If this episode raised a question about your own website, CTA, or conversion flow, send us a question for a future episode. Listener questions regularly shape upcoming topics. About the podcastSmall Team, Big...

    7 min

  5. JAN 14

    The 3-Second Homepage Test: Fix Website Confusion and Improve Conversions

    If a potential customer landed on your website right now, would they know what to do in three seconds — or would they quietly leave? In this episode of Small Team, Big Impact, Grace and Marcus break down the three-second homepage test — a simple, practical way for founders and marketing managers to assess whether their homepage is clear, trustworthy, and conversion-ready. You’ll learn how to spot the most common homepage mistakes that cause confusion, reduce trust, and cost you enquiries — and how to fix them quickly, without a full redesign. This episode is designed for UK SMEs, founders, and small marketing teams who want clearer messaging, better conversions, and fewer wasted opportunities. In this episode, you’ll learn:What the three-second homepage test is and why it mattersThe three questions every homepage must answer immediatelyCommon homepage mistakes that quietly kill conversionsHow vague headlines and weak calls-to-action create confusionWhy clarity beats cleverness every timeHow to run the test on your own website — solo or with real usersSimple homepage fixes you can make in under an hourA proven headline formula to improve clarity and trustWhy removing elements often improves conversions more than adding them The three questions your homepage must answer:What do you do?Who is it for?What should I do next? If any of these aren’t obvious within three seconds, visitors are likely leaving — even if your service is excellent. Try this today:Run the three-second test on your own homepageAsk one person who fits your ideal customer profile to do it for youRewrite your headline using this formula:We help [who] achieve [outcome] without [pain]Choose one clear call-to-action above the foldRemove one unnecessary element to improve clarity Get involvedHave a question about your website or a page you’re unsure about? Send it in — we regularly turn listener questions into future episodes. About the podcastSmall Team, Big Impact is a podcast by People First Digital, sharing clear, practical marketing guidance for UK SMEs, founders, and marketing managers. No fluff. No hype. Just what works for small teams. Show notes and resources: peoplefirstdigital.com New episodes every Wednesday at 7:30am 3-second homepage test, website conversions, SME website optimisation, homepage clarity, UX writing for SMEs, UK small business marketing, founder marketing advice

    6 min

  6. JAN 7

    Why Confusing Websites Lose Trust: The Hidden Reason Your Website Isn’t Converting

    Confusing websites don’t just frustrate visitors — they quietly erode trust. And for small teams, trust is your most valuable competitive advantage. In this episode of Small Team, Big Impact, Grace and Marcus explore the psychology behind clarity, why humans instantly mistrust unclear websites, and how small teams like Fiona’s can fix trust-breaking messaging without a redesign. You’ll learn: • Why confusion creates doubt — and doubt leads to lost conversions • The four trust signals every website must deliver within five seconds • How clarity reduces anxiety and increases credibility • Why messaging (not design) is usually the real problem • Simple changes any SME can make this week to rebuild trust This episode is perfect for small marketing teams, founders, and anyone who wants a clearer, more trustworthy website without spending thousands. Show notes and resources: peoplefirstdigital.com why websites lose trust, confusing websites, clarity in website messaging, web design for SMEs, small business website mistakes, website clarity checklist, improve website conversions UK, trust signals on websites, StoryBrand website messaging, simple website improvements.

    9 min

  7. 12/31/2025

    Your Website Isn’t Broken — It’s Just Not Clear Enough

    Most small businesses think they need a full website redesign. In reality, they don’t. The real issue is usually clarity — not code, not design, and not budget. In this episode, Grace and Marcus break down the five Clarity Principles that help UK SMEs turn confusing websites into clear, confident experiences that customers understand within seconds. You’ll learn why the five-second test matters, where overwhelm comes from, and how a clearer homepage can instantly improve your results. If you want a website that works harder for your business without a full redesign, this episode will help you take the first step — with simple, practical changes you can make this week. A clear, practical guide to improving small business websites using People First Digital's Clarity Principles. Learn how to rewrite your homepage, reduce overwhelm, and create a website that converts — without a full redesign. web design for SMEs, website redesign UK, small business website design, homepage clarity, improve my website, website messaging, SME marketing, user experience for small businesses, clear website copy, People First Digital, Small Team Big Impact podcast, UK SMEs, marketing for small teams

    8 min

  8. 12/24/2025

    Human‑Centred AI & Predictive Analytics: The PAIR Framework for UK SMEs

    AI is no longer science fiction: 78 % of organisations were using AI in 2024 and the AI marketing market exceeded £47 billion in 2025. Yet many marketers still feel daunted. In this episode of Small Team, Big Impact, Grace and Marcus demystify AI and predictive analytics, sharing why 61 % of organisations use AI to improve decision‑making and 75 % see revenue growth. They address privacy concerns—nearly 80 % of consumers worry about data use and reveal how first‑party data strategies can lift revenue by up to 2.9×. The hosts introduce the PAIR Framework (Prepare, Apply, Interpret, Reinforce) to help UK SMEs use AI ethically and humanely. Expect clear guidance, practical examples and three simple actions you can take this week. human-centred AI, predictive analytics, SME marketing, AI adoption, first-party data, privacy, PAIR framework, data ethics, UK SMEs, People First Digital, Small Team Big Impact

    9 min
See All (16)

Trailer

About

Small Team, Big Impact is a practical marketing podcast for UK SMEs and lean teams from People First Digital. Each short episode cuts through jargon to share clear ideas, useful tools, and repeatable wins—from measurement and GA4 to content, CRM, and campaigns that actually drive growth. No fluff. Just what works for small teams under pressure. New episodes fortnightly.

Information

  • Creator
    David Whiteley
  • Years Active
    2025 - 2026
  • Episodes
    16
  • Rating
    Clean
  • Copyright
    © People First Digital 2025
  • Show Website
    Small Team, Big Impact