School leaders who keep adding initiatives without removing anything will burn out their staff before culture ever takes hold. Bethany Rees, principal and founder of Leadership on the Rocks, scaled a brand-new Texas 6A high school from 1,200 to 4,000 students while hiring 213 staff in one semester, and she learned fast that the "magic program" fallacy destroys the very capacity leaders need. Her "who before do" framework shows how anchoring every decision in shared identity, not the next initiative, is the only way to build a culture that holds when the storms hit. Bethany opened her 6A campus in 2018, anchoring the school's identity in the "Grizzly Growl," a five-pillar framework covering growth mindset, respect, ownership, work ethic, and leadership. Every decision, whether it involved a student, teacher, parent, or community member, was checked against those pillars. To build the feedback loop that kept the framework alive, she ran small-group teacher town halls where she positioned herself as secretary, letting staff name every gap and every solution. Rather than chasing external ratings, the internal check of those town halls drove continuous improvement and became, in her words, the system that made every other system better. Listeners leave with a clear build order: lock shared identity before purchasing any program, then establish communication, safety, logistics, classroom environment, and teaching and learning as load-bearing systems. Bethany names three mistakes that collapse that sequence: deciding without teacher input, buying a magic-bullet program and sprinting to implement it, and adding to the plate without ever removing anything. COVID stress-tested her work-ethic pillar hardest, proving that culture cracks where the foundation was skipped. Practically, that means running town halls where the leader takes notes rather than talks, replacing twenty-email threads with a two-minute conversation, and auditing the plate before every new initiative by naming what gets cut first. Connect with Bethany Rees: LinkedIn Leadership On The Rocks Book (Amazon – Hardcover) Podcast (Apple Podcasts) Instagram Linktree 🔗 Explore Gracelyn University’s online programs and leadership resources Transformational Educators | School Leadership Stories Thank you for listening to Transformational Educators, where we share real stories of servant leadership, trust-building, and purpose-driven change in schools. 📖 Read Dr. Matthew Flippen’s new book, Win With Your Talent Pipeline 📅 New episodes release every Thursday at 6 AM CT. Watch and subscribe on YouTube. If today’s conversation inspired you to lead with courage and care, share it with another educator or school leader. Together we can build schools that truly transform lives. Produced by APodcastGeek
