Business as a Force4Good

Dovetail Social Enterprises
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Business as a Force4Good highlights the trailblazers reimagining business as a tool for positive impact. Through conversations with social entrepreneurs and purpose-driven leaders, we explore how aligning mission with profit can build a better world. Whether you're running a start-up or leading a legacy brand, these stories will inspire you to embed purpose at the heart of what you do.

Episodes

  1. Ep2 - Black Bull Backyard Blitz w/ Erin Bull

    FEB 9

    Ep2 - Black Bull Backyard Blitz w/ Erin Bull

    Business as a Force4Good | Ep2 - Black Bull Backyard Blitz w/ Erin Bull HOST: Kirrily Graham | Chief Changemaker, DovetailGUEST: Erin Bull | Founder, Black Bull Electrical In this episode, Kirrily speaks with Erin Bull of Black Bull Electrical in Yarraville, about how he turned a 10-year old idea into a community Backyard Blitz—mobilising 20+ businesses and 45 volunteers to transform the home of a local woman doing it tough. Erin shares what it took to get started, the unexpected benefits that came back to his business, and why lowering expectations was the key to actually making it happen. → You don't need a grand plan—lower expectations, ask for help and take the first step → When people see your values in action, trust and connection follow naturally → Your existing skills, network and trade relationships are more than enough to create impact → Giving your team the invitation (not the obligation) to contribute builds culture from the inside → One day of focused effort across 45 volunteers delivered ~$60-70K of value to one family CHAPTERS 00:00 - Welcome & introduction 02:14 - What is the Backyard Blitz? 07:58 - Choosing a recipient 14:57 - The results: 20+ businesses, 45 volunteers, ~$60-70K total value 17:00 - Jennifer's reaction 25:20 - What held Erin back 0:47 - "Just do something and don'tovercomplicate it" Black Bull Backyard Blitz (Yarraville, Melbourne) Community-led property transformation for a local person or family in need. First Blitz held October 2024—20+ businesses, 45 volunteers, 12-hour day. Second annual Blitz held November 2025. 🎥 Watch the Backyard Blitz video Erin Bull Owner | Black Bull Electrical Erin has been in the electrical trade for nearly 20 years, operating from Yarraville in Melbourne's inner west. He provides residential, commercial and industrial electrical services and founded the Black Bull Backyard Blitz community project. blackbullelectrical.com.au Erin on LinkedIn Kirrily Graham Founder | Dovetail Kirrily is on a mission to transform how micro, small and medium-sized businesses develop successful charity partnerships—creating social impact while building more sustainable organisations for themselves and the charities. 🌐 dovetailsocialenterprises.com.au🔗 Connect with Kirrily on LinkedIn🔗 Join our Tribe on LinkedIn🔗 Dovetail LinkedIn🔗 Try our Social Purpose Scorecard to see where you are at now Listen on 🎧 Spotify | Apple Podcasts | YouTube More episodes 🌐 dovetailsocialenterprises.com.au/business-as-a-force4good-podcast Business as a Force4Good is a podcast by Dovetail Social Enterprises, inspiring micro, small & medium businesses to make a meaningful impact through their work. a robomouse media production

    34 min
  2. Ep1 - Carolyn Butler-Madden - Being a Purpose Led Business

    JAN 26

    Ep1 - Carolyn Butler-Madden - Being a Purpose Led Business

    Business as a Force4Good | Ep1 - Being a Purpose Led Business w/ Carolyn Butler-Madden HOST: Kirrily Graham | Chief Changemaker, Dovetail GUEST: Carolyn Butler-Madden | Chief Purpose Activist, The Cause Effect In this inaugural episode of Business as a Force4Good, Kirrily sits down with Carolyn Butler-Madden to explore how businesses can create meaningful impact while also driving profit. Carolyn shares her expertise on why "purpose and profit go hand in hand, not head to head" and reveals how small to medium businesses can authentically integrate social purpose into their operations. → Purpose is the value a business contributes to society through and beyond their products and services → Purpose isn't powerful until it's personal—bring what you care about into your business → People make decisions emotionally and justify them rationally—purpose creates connection → You don't need big budgets; use the skills, assets and networks you already have → Doing good is the key to attracting high-quality employees, clients and even investors 00:00 - Welcome & introduction to the podcast 00:17 - Meet Carolyn Butler-Madden and The Cause Effect 01:37 - Purpose-led vs giving back: What's the difference? 02:06 - Carolyn defines purpose 02:47 - "Purpose and profit go hand in hand, not head to head" 03:31 - Why businesses keep their giving "covert" 04:23 - Where do you recommend they start? 05:21 - "Purpose isn't powerful until it's personal" 06:26 - The science: emotional decisions, rational justification 07:31 - Building your tribe through shared values 08:01 - "Get personal"—own who you really are 09:54 - Where to start: finding your connection 16:58 - Case study: Dave's Killer Bread story 20:17 - Dave's Killer Bread sold for $275M 21:34 - The opportunity SMEs are leaving on the table 23:58 - Case study: Intrepid Travel 25:04 - Carolyn's key message for business owners 25:37 - Quote from Professor Colin Mayer, Oxford University 26:51 - Closing "The purpose of business is to create profitable solutions to the problems of people and planet, not to profit from creating problems." — Professor Colin Mayer, Oxford University Saïd Business School Dave's Killer Bread (Oregon, USA) Family bakery transformed into purpose-driven brand through "Second Chance Employment"—hiring people with criminal backgrounds. Sold to Flowers Foods in 2015 for $275 million USD. 🔗 daveskillerbread.com/secondchances 🔗 Dave's Killer Bread Foundation: ⁠dkbfoundation.org Intrepid Travel (Melbourne, Australia) B Corp certified adventure travel company, #2 on AFR's Top 100 Growth List. From zero during COVID to on track for $1 billion. 🔗 intrepidtravel.com/au/about Professor Colin Mayer's work 🔗 ⁠sbs.ox.ac.uk/about-us/people/colin-mayer-cbe Carolyn Butler-Madden Chief Purpose Activist | Author | Keynote Speaker 🌐 thecauseeffect.com.au 🌐 carolynbutlermadden.com 🎙️ For Love & Money Podcast 💼 Carolyn on LinkedIn Books by Carolyn: For Love & Money (2022 Australian Business Book Award Winner)Path to Purpose: How to Use Cause Marketing to Build a More Meaningful and Profitable Brand Kirrily Graham Founder | Dovetail Kirrily is on a mission to transform how micro, small and medium-sized businesses develop successful charity partnerships—creating social impact while building more sustainable organisations for themselves and the charities. 🌐 dovetailsocialenterprises.com.au 🔗 Connect with Kirrily on Linkedin (please include a personal note so I know why you would like to connect) 🔗 Join our Tribe on Linkedin 🔗 Dovetail Linkedin 🔗 Try our Social Purpose Scorecard to see where you are at now 🎧 Listen on: Spotify | Apple Podcasts | Youtube 🌐 More episodes: dovetailsocialenterprises.com.au/business-as-a-force4good-podcast Business as a Force4Good is a podcast by Dovetail Social Enterprises, inspiring micro, small & medium businesses to make a meaningful impact through their work.

    28 min
  3. Business as a Force4Good - Trailer

    TRAILER

    Business as a Force4Good - Trailer

    How can your business make a meaningful impact and achieve commercial success? This is the playbook for SME owners who want to do both. Hosted by Kirrily Graham from Dovetail Social Enterprises, Business as a Force4Good turns purpose into a practical, profitable strategy—no jargon, no guilt trips. Each episode delivers: Real stories from founders using charity partnerships to drive growth.Actionable playbooks for selecting and building the right partnerships.Proven tactics to enhance customer loyalty, talent attraction, and brand resilience.Honest lessons on what works, what doesn't, and why. Join us for interviews packed with concise, actionable takeaways you can apply immediately. Ready to build a better business? 🔗 Learn more at Dovetail Social Enterprises 🎧 Listen now at the Podcast Hub Follow, rate, and share—because doing good is good for business.

    2 min

Trailer

About

Business as a Force4Good highlights the trailblazers reimagining business as a tool for positive impact. Through conversations with social entrepreneurs and purpose-driven leaders, we explore how aligning mission with profit can build a better world. Whether you're running a start-up or leading a legacy brand, these stories will inspire you to embed purpose at the heart of what you do.

Information

  • Creator
    Dovetail Social Enterprises
  • Years Active
    2025 - 2026
  • Episodes
    3
  • Rating
    Clean
  • Copyright
    © Dovetail Social Enterprises
  • Show Website
    Business as a Force4Good