PMM's Cup: The Podcast for Product Marketing Managers

Madeline Kardos
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Explore the ins and outs of being a product marketing manager (PMM) and understand the value the role brings to an organization through this fun and casual audio experience. 

Episodes

  1. JAN 22

    How Much Revenue Does a PMM Add to an Organization?

    Sharon Liu is a Product Marketing Director specializing in growth-stage AI companies in Silicon Valley, with over a decade of experience leading go-to-market strategy. Outside of work, she enjoys golf and snowboarding, and spending time exploring the natural landscapes of Northern California. At the time of this recording, Sharon was at Ushur, a Series C company in the customer experience automation space. They're a platform that's dedicated to automating time consuming tasks like calling in to your doctor's office or cutting the back and forth from an insurance claim. They're cited in Gartner as a top generative AI player in the healthcare space, along with Google, AWS, and IBM. In this episode, Sharon describes the impetus behind agentic AI, the key to working with a PMM, the role PMMs play in bringing in multimillion dollar deals for their companies, and more.

    13 min

  2. 10/09/2025

    What's the Role of a PMM from Seed to Series C?

    Swaminathan Kumar is an Industry Strategy Lead at Atlan. He considers himself a creative person stuck in a logical world. He has been an eternal generalist throughout his career, starting in venture capital and data analytics, then moving to political strategy and consulting, then public policy in healthcare for the government of India, and now product marketing in the metadata and AI space for Atlan. He lives with is wife in New Delhi, India.  Atlan began as a data team called Social Cops that worked on projects with governments across Southeast Asia and philanthropic foundations such as the Gates Foundation. They built an internal data ops tool that made them six times more productive, and from there, Atlan was born. Today, Atlan is a data and governance platform and is one of the fastest growing B2B SaaS companies in their space and works with the likes of NASDAQ and General Motors.  In this episode, Swami describes how his role as a PMM working on a global team has evolved from day zero at Atlan to its current stage as a Series C company, why he travels so much, his favorite lightsaber color, and much more.

    12 min
  • 2 Episodes

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Explore the ins and outs of being a product marketing manager (PMM) and understand the value the role brings to an organization through this fun and casual audio experience. 

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