In this compelling episode of Launch Spotlight, host Eddie the Chef sits down with Sean Sabell, Principal and Director of O'Brien Real Estate Bairnsdale, for an inspiring conversation about building a thriving real estate business while staying deeply rooted in community values. Sean's story is one of transformation and purpose. After years in the meat industry, he made the bold decision to pivot into real estate—not chasing bigger dollars, but seeking something more valuable: time with his family and a better work-life balance. That decision in 2018, when he and his partners Hayley (his wife) and Laura Waits took over the Bairnsdale office, marked the beginning of an impressive growth journey guided by a simple but powerful mission: "to facilitate people's growth." Under Sean's leadership, O'Brien Real Estate Bairnsdale has grown from a team of 10 to nearly 20 staff members, weathering even the uncertainty of COVID-19 by prioritizing workplace culture and reassuring their team of job security. His philosophy? Work hard, seize opportunities, always do your best, and invest in people. That investment has paid dividends, creating an agency known throughout East Gippsland for its integrity, professionalism, and genuine care. But Sean's influence extends far beyond property transactions. He's a passionate mentor who coaches local football and maintains connections with young people as they navigate into adulthood. For Sean, mentorship isn't just about teaching skills—it's about positive role modelling, passing on life lessons, and helping the next generation find their path. This commitment to community building is woven into everything he does. When it comes to marketing in regional real estate, Sean offers refreshing insights that challenge industry norms. While embracing social media and innovative tools, he emphasizes that word of mouth and authentic reputation remain the most powerful marketing assets in regional areas. Flashy, over-the-top campaigns don't resonate with East Gippsland buyers—honesty and genuine connection do. Sean reveals that 70-80% of local property buyers are actually local rebuyers, not city migrants, debunking common assumptions about regional property markets. Technology is another fascinating dimension of Sean's approach. Initially resistant to AI, he's evolved to embrace it as a valuable efficiency tool—from AI-driven 3D cameras for property inspections to improved management systems. However, he's clear that technology should enhance, never replace, human connection and personalised service. Throughout the conversation, Sean reflects on the delicate balance between ambition and appreciation. His advice to his younger self? "Slow down and appreciate the journey." Success requires sacrifice, discipline, and purpose, but maintaining humility and gratitude makes it meaningful. This episode offers valuable lessons for anyone in business, particularly those navigating growth while staying true to community values. Sean's journey from the meat industry to real estate leadership, his commitment to mentoring, and his insights into regional marketing and technology make this a must-listen for entrepreneurs, real estate professionals, and anyone interested in building purpose-driven businesses. Whether you're considering a career in real estate, looking to buy or sell property in East Gippsland, or simply wanting to connect with a business that prioritizes integrity and community, Sean extends an open invitation. O'Brien Real Estate Bairnsdale isn't just about transactions—it's about relationships, growth, and building a stronger local community together. Tune in to hear how one man's commitment to balance, mentorship, and authentic values transformed a small regional office into a thriving agency that truly embodies what it means to facilitate people's growth.
