A Matter of Reputation

Dina Hudson & Gus Sellitto

A Matter of Reputation is the podcast at the intersection of litigation, communications, and reputation strategy. From high-stakes disputes to crisis moments, we explore how legal risk and public perception collide, and how smart, strategic communication can shape the outcome. This is where reputation matters most.

Episodes

  1. May 8

    Who Speaks for Arbitration? Part 2: In discussion with Artem Doudko FCIArb and Peter Ashford

    In Part 2 of this conversation, Byfield Founder Gus Sellitto continues the discussion with Peter Ashford, Chair of London Arbitration Week and independent arbitrator, and Artem Doudko, partner in Osborne Clarke’s Dispute Resolution practice. Building on Who Speaks for Arbitration? — Byfield’s strategic report — they explore how arbitration is understood beyond the legal sphere, and the role the media plays in shaping that perception. The conversation looks at how international arbitration is covered by major publications such as the Financial Times, The Times, Reuters and Bloomberg, and considers how the industry can further strengthen understanding of the complex, high-value issues arbitration helps to resolve. They discuss the opportunity for clearer, more consistent communication — and who is best placed to lead that narrative. They also examine the role of industry platforms such as London Arbitration Week (LAW) and London International Disputes Week (LIDW), and what they set out to achieve in elevating the profile of disputes and arbitration globally. Finally, the discussion turns to the future pipeline of talent — considering how arbitration can be more effectively introduced to students, trainees and those at the start of their legal careers. A clear message emerges: arbitration plays a vital role in global business, and there is a real opportunity to tell that story more clearly — across media, markets and the next generation. Thank you for listening!

    22 min

About

A Matter of Reputation is the podcast at the intersection of litigation, communications, and reputation strategy. From high-stakes disputes to crisis moments, we explore how legal risk and public perception collide, and how smart, strategic communication can shape the outcome. This is where reputation matters most.