The Chiro Money Show

Scott Campbell, Chris Scheele

The Chiro Money Show helps Canadian chiropractors make smarter financial decisions so they can stress less about money and build the lifestyle they want. Hosts Scott Campbell, CFP®, and Chris Scheele, QAFP®, dive into practice cash flow, taxes, investments, and insurance—sharing real stories, practical strategies, and a dose of humour along the way. Whether you’re a practice owner, an associate, or just starting out, you’ll get fresh insights to help you feel confident about your money, your practice, and your future.

  1. Aug 13

    045 | $1M Practice, 3 Days a Week: Dr. Jamie Richards on the Retention-Based Practice

    Most practice owners believe the path to more income is more volume — more new patients, more visits, more everything. Dr. Jamie Richards built a practice doing over $1 million a year while being in the office every other Wednesday, and he says that belief is exactly what's keeping doctors stuck. In this conversation, Jamie breaks down his Retention Based Practice™ model: why a 100-visit-per-week practice should need only five new patients a month, how raising prices transformed a 400-visit practice into a more profitable 150-visit one, and the "acceptance mindset" that took his completion rates to 97%. He also opens up about $400K in business mistakes, building a team of associates that let him step back from the table, and why the first question is never "how do I grow?" but "what do I actually want?" Whether you're a seasoned practice owner or new associate fresh out of school, this episode will change how you think about growth. Connect with Dr. Jamie Richards: 🌐 Life by Design for Chiropractors → https://www.lifebydesignforchiropractors.com 📸 Instagram → https://www.instagram.com/lifebydesignforchiropractors ▶️ YouTube → https://www.youtube.com/@lifebydesignforchiropractors 💼 LinkedIn → https://www.linkedin.com/in/dr-jamie-richards-050756157 🏥 The Life By Design Centre → https://lifebydesigncentre.com 📊 Take the Financial Clarity Assessment → https://alignwealth.scoreapp.com 📸 Follow Scott Campbell on Instagram → www.instagram.com/scottcampbell.fp 🌐 Learn more about Align Wealth → www.alignwealth.ca

  2. Jul 16

    041 | Turning Marketing Spend Into Patient Volume w/ theChiroConsultant

    Most chiropractors are scared to spend money on marketing — and the reason usually comes down to a bad experience, not bad math. In this episode, we're joined by Dylan Marchese and Trevor Johnson of The Chiro Consultant to break down why so many clinics get burned by agencies, and what separates the practices that see 3–10x returns from the ones that quietly bleed money every month. They walk through the four metrics that actually matter (lead volume, booking rate, show rate, and conversion), explain why cost-per-lead is a vanity metric that leads doctors to make bad decisions, and share real numbers on what a clinic should be spending — from an 8% starting point to the clinics investing 20%+ of gross revenue because the return justifies it. Dylan and Trevor also cover the shift away from Google-only search into AI platforms, Bing, and Apple Maps, and why relying on a single marketing channel is a risk most clinic owners don't realize they're taking. If you've ever looked at your marketing spend and thought "I feel like this should be working," this conversation will give you the data-driven framework to replace that feeling with actual answers. Connect with The Chiro Consultant: 🌐 The Chiro Consultant → https://www.thechiroconsultant.com/ 📸 Follow on Instagram → https://www.instagram.com/thechiroconsultant/ 📊 Take the Financial Clarity Assessment → https://alignwealth.scoreapp.com 📸 Follow Scott Campbell on Instagram → www.instagram.com/scottcampbell.fp 🌐 Learn more about Align Wealth → www.alignwealth.ca

About

The Chiro Money Show helps Canadian chiropractors make smarter financial decisions so they can stress less about money and build the lifestyle they want. Hosts Scott Campbell, CFP®, and Chris Scheele, QAFP®, dive into practice cash flow, taxes, investments, and insurance—sharing real stories, practical strategies, and a dose of humour along the way. Whether you’re a practice owner, an associate, or just starting out, you’ll get fresh insights to help you feel confident about your money, your practice, and your future.