MemberFix Radio — How Operators Print Predictable Cash

Vic Dorfman
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  • Entrepreneurship
  • Updated Weekly

What if you had the exact plays top operators use to grow memberships? On Recurring Revenue Radio, you’ll get them—weekly interviews with builders and tight solo episodes on offers, retention, and LTV. Subscribe now and turn your member base into a compounding asset. MemberFix Radio is the official MemberFix podcast.

  1. 1d ago

    How Shane Walton Turns Course Buyers Into Business Owners

    Shane Walton - co-founder of the Commercial Loan Broker Institute - joins MemberFix Radio to break down what commercial loan brokering actually is, why most new brokers fail before they start, and how CLBI built a five-phase training system that gets people launched instead of just educated. Behind the scenes, that system runs on a WordPress-powered membership platform plugged into a CRM, Zapier automations, gated Vimeo content, and daily marketing operations - and Shane gets honest about what actually breaks when you're supporting hundreds of active members. Key moments from this episode: Why "selling money" is the wrong frame - and what "trusted capital advisor" actually means day-to-day The most expensive mistake new brokers make (hint: it's not a knowledge gap) How CLBI evolved from in-person Denver intensives to a hybrid online system that actually sticks Why video courses alone fail - and what practice-based lock-in looks like The tech stack behind 500+ launched brokerages - and what breaks most often The launch that went sideways: automating website deployment across hosting environments Connect with Shane Walton: https://clbinstitute.com About MemberFix: MemberFix provides managed WordPress operations exclusively for membership and eLearning platforms. Development, support, updates, and monitoring with SLA-backed guarantees - so you can focus on growth instead of plugin updates. Book a free ops assessment at https://memberfix.rocks/contact

    35 min

  2. May 22

    From Agency Owner to Coach - Alexander Ford on the Pivot and the Worldview Driving It

    Alexander Ford spent a decade running a marketing agency before he shut it down to coach. The reason wasn't a market shift or a better business model. It was a thesis he keeps coming back to: most engagements fail not because of bad tactics or weak discipline, but because the client - or the founder - doesn't actually want to do the work the engagement requires. He joins Vic to walk through the pivot, the high-touch coaching practice he's building in its place, and the worldview connecting both. In this episode: → Why Alexander thinks pivot timing is an emotional-honesty question, not a strategy question → Why he believes the CEO is the only person who can ultimately solve an entrepreneurial business's marketing problem → The high-access coaching delivery architecture he built before locking in a formal curriculum → The exact tech stack running his client-facing hub (WordPress, LearnDash, MemberPress, Keap) → Telos: the custom Next.js + Supabase business OS he has built internally to escape what he calls the SaaS-stack tax → Where retrieval-augmented AI fits into a coaching content library, and the bifurcation he predicts between operators who can think in code and operators who only buy software The second half of this conversation is a tour of an operator toolkit you can pressure-test against your own stack. The first half is one founder's unvarnished account of why he closed a decade-old agency and started over. Connect with Alexander Ford: measurablegenius.agency About MemberFix: MemberFix provides managed WordPress operations exclusively for membership and eLearning platforms. We handle development, support, updates, and monitoring with SLA-backed guarantees, so you can focus on growth instead of plugin updates. Trusted by Echelon Front, TechServe Alliance, and hundreds of businesses since 2014. Book a free ops assessment at memberfix.rocks/contact

  3. May 8

    Why Memberships Are Losing Members in 2026 with Mike Morrison

    After 10+ years running Membership Academy, Mike Morrison has a bird's-eye view of what quietly kills membership businesses while owners are staring at the wrong metrics. In this conversation with Vic Dorfman, Mike breaks down why most owners are misdiagnosing their biggest problem, what the churn data actually tells you vs. what it hides, and why the subscription economy has fundamentally shifted against them. What you'll learn:

    1h 37m

  4. Apr 24

    Leading a Global Organization Across 45+ Countries with Věra Lantelme-Faisan

    Věra Lantelme-Faisan, president of HETI (The Federation of Horses in Education and Therapy International), shares what it takes to lead a not-for-profit organization across 45+ countries since 1974. In this episode, you'll learn:

    16 min

  5. Apr 10

    AC Hampton on Scaling an Ecom Education Business Through Delegation and Retention

    AC Hampton built Supreme Ecom - a 43-person, fully in-house e-commerce education company - without spending a dollar on paid ads. In this episode, he walks through the shift that changed how his business operates: moving from pure revenue KPIs to retention rate, churn rate, ROI, and customer satisfaction. The money, he says, followed when the metrics did. In this conversation: How Supreme Ecom engineers recurring revenue across a three-tier offer structure - and why the customer's next problem is more valuable than closing the current deal Why 50-60% of his clients stay in the pipeline after their initial mentorship ends What it took to build a 43-person in-house team - and the delegation mindset behind moving faster than solo operators The weekly practice that keeps the whole company market-relevant Connect with AC Hampton: Website: http://supremeecom.com/ LinkedIn: https://www.linkedin.com/in/ac-hampton/ Instagram: @ac_hampton About MemberFix: MemberFix provides managed WordPress operations exclusively for membership and eLearning platforms. We handle development, support, updates, and monitoring with SLA-backed guarantees - so you can focus on growth instead of plugin updates. Trusted by Echelon Front, TechServe Alliance, and hundreds of businesses since 2014. Book a free ops assessment at https://memberfix.rocks/contact

    35 min

  6. Mar 27

    Building an Event Tech Training Business - Jen Santos on Course Design, LMS Migration, and When Events Work

    Jen Santos is the founder of Smart Event Academy, a training platform she built after the pandemic wiped out decades of institutional knowledge from the events industry. Her premise: when events fail, the technology is almost never the real problem. It's the people around it - the teams who don't know what they don't know, in an industry that has almost no formal training for newcomers. In this episode, you'll learn: → Why event tech failures are a people and alignment problem - not a software problem → How Jen built a 68-lesson modular course and why she built the full program before creating any mini courses (counterintuitive, and she'll tell you why it worked) → How she prices for corporate agencies: seat-based, time-limited, and entirely B2B → When events actually make sense as a channel for membership organizations and associations - including the audience-size reality check most people skip → Why training events outperform summit formats, and what most borrowed-audience strategies get wrong → Her move from WordPress and LearnDash to LearnWorlds - what broke, what it cost, and how her platform costs dropped by roughly 75% If you run a membership site, an association, or an eLearning platform - and you've wondered whether events belong in your growth strategy, or whether your LMS is working for you or against you - this is a practical conversation from someone who has lived both questions. Connect with Jen: Website: https://smarteventacademy.com/ LinkedIn: https://www.linkedin.com/in/jenwaak/ About MemberFix: MemberFix provides managed WordPress operations exclusively for membership and eLearning platforms. We handle development, support, updates, and monitoring with SLA-backed guarantees - so you can focus on growth instead of plugin updates. Trusted by Echelon Front, TechServe Alliance, and hundreds of businesses since 2014. Book a free ops assessment at https://memberfix.rocks/contact

    26 min

  7. Mar 13

    Why Awareness Won't Change You - Evan Mestman on Intention and the Inner Critic

    Evan Mestman, founder and Chief Gratitude Officer of ProAttitudes, has spent 30+ years at the intersection of clinical nutrition, neuroscience, and leadership coaching. His argument: self-awareness is the first step - but without intention, it just keeps you comfortable in your discomfort. In this episode, he explains why burned-out leaders keep repeating the same patterns, how he built a coaching practice with clients who stay for years, and what the research actually says about what motivates people at work. In this episode, you'll learn: → Why self-awareness alone is not enough - and what intention actually does to the brain → How Evan helps leaders "lose weight with their minds, not just their mouths" → The inner critic framework - why taming it beats silencing it → What the gratitude research found: money came in #23 out of 23 motivators → How he structures recurring revenue through coaching (and why clients stay for years) → The one business shift that changed everything: 10x thinking vs. 2x thinking Whether you're a burned-out founder, a leader who's climbed the ladder but left their health on the bottom rung, or someone curious about the neuroscience behind lasting change - this episode delivers the framework, not just the inspiration. Connect with Evan Mestman: https://proattitudes.com LinkedIn: https://www.linkedin.com/in/evan-mestman/ About MemberFix: MemberFix provides managed WordPress operations exclusively for membership and eLearning platforms. We handle development, support, updates, and monitoring with SLA-backed guarantees - so you can focus on growth instead of plugin updates. Trusted by Echelon Front, TechServe Alliance, and hundreds of businesses since 2014. Book a free ops assessment at https://memberfix.rocks/contact

    50 min

  8. Feb 27

    Building a Therapeutic Platform: Kim Pomares on Mission, Mistakes, and Brain Science

    Kim Pomares, CEO of Mendability, explains how sensory enrichment therapy helps autistic children and individuals with neurological challenges by boosting brain plasticity without pharmaceuticals. In this episode, you'll learn:

    19 min
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What if you had the exact plays top operators use to grow memberships? On Recurring Revenue Radio, you’ll get them—weekly interviews with builders and tight solo episodes on offers, retention, and LTV. Subscribe now and turn your member base into a compounding asset. MemberFix Radio is the official MemberFix podcast.

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