Everyday Bitcoin

Keith Meola

Most Bitcoin podcasts talk about price. Everyday Bitcoin talks about something more interesting — what happens when people actually use it. Keith Meola interviews the builders and community founders pushing Bitcoin adoption in the real world, one merchant, one circular economy, and one transaction at a time.

  1. Quitting Fiat, Tallow Skincare & Using Bitcoin to Fund Your Dream: John & Nadja Scavone (Born to Be Free) [EB12]

    3d ago

    Quitting Fiat, Tallow Skincare & Using Bitcoin to Fund Your Dream: John & Nadja Scavone (Born to Be Free) [EB12]

    John and Nadja Scavone, co-founders of Born to Be Free, join Keith for one of the most wide-ranging conversations yet — tallow skincare, regenerative farming, using Bitcoin to fund a small business, living on a full Bitcoin standard, and why the Bitcoiner mindset bleeds into every decision they make. Born to Be Free is a health and wellness brand making tallow-based skincare products sourced from regenerative farms — no synthetic chemicals, no endocrine disruptors, full transparency on every ingredient. They built it on Bitcoin principles before they even incorporated: don't trust, verify, low time preference, and leave something that lasts generations. John just quit his real estate business a month before this episode. Nadja quit her fiat job two years before that. Bitcoin made both possible. What you'll learn: What tallow skincare is, why it works, and why most skincare on Amazon is worth questioning How John and Nadja used interest-free credit cards to bootstrap Born to Be Free (and what they'd do differently) How to use Bitcoin to fund a small business when the traditional banking system won't touch you Why Bitcoin payments at Born to Be Free have already surpassed 2024 and 2025 combined — halfway through 2026 Why Bitcoiners are bigger spenders and better customers How to get your products on Plebeian Market, Shopstr, and the Nostr circular economy Why running a Lightning node teaches you more than reading about it ever could Camp Nakamoto Discount Code: FREEDOM LINKS: BORN TO BE FREE - https://borntobefree.store/ Born To Be Free Twitter/X- https://x.com/BornTo_BeFree Born To Be Free Nostr - https://primal.net/borntobefree Born To Be Free Instagram - https://www.instagram.com/\_borntobefree\_ FOLLOW ME (Keith): NOSTR - primal.net/keithmeola WEBSITE - keithmeola.com EVERYDAY BITCOIN NOSTR -https://njump.me/npub17rml5yu5ykjezt7ktw3rysffty4pevcv9y2xl2832sa3hqgkaxxqufcva2 EVERYDAY BITCOIN Twitter/X - https://x.com/EverydayBTCPod EVERYDAY BITCOIN WEBSITE - everydaybitcoinpod.com If you enjoy Everyday Bitcoin, be sure to subscribe and leave a review! FOUNTAIN| SPOTIFY| APPLE| YOUTUBE If you found value in the show, please consider giving value back with a zap: keith@getalby.com

    1h 5m
  2. Recipes, Zaps & No Ads: How Zap.Cooking Is Rebuilding the Internet One Recipe at a Time | Seth [EB11]

    May 22

    Recipes, Zaps & No Ads: How Zap.Cooking Is Rebuilding the Internet One Recipe at a Time | Seth [EB11]

    Seth, creator of Zap.Cooking, joins Keith for a conversation that covers a lot of ground — Bitcoin, Nostr, food, community, and why the humble recipe website might be one of the best examples of what a better internet could look like. Zap.Cooking is a recipe platform built on Nostr where anyone can publish recipes, receive Bitcoin zaps directly from readers, and own their content completely — no ads, no life stories, no affiliate spam. Just the recipe. Seth walks through how it started from a domain name conversation in early Nostr audio spaces, how it's grown into a feature-rich platform with AI tools, cookbooks, a marketplace, and a sponsorship model powered entirely by Lightning. Along the way, Keith and Seth dig into the early days of Nostr, how zapping culture emerged from people literally just pasting Wallet of Satoshi invoices at each other, and why the HODL mentality is actually a disservice to Bitcoin. What you'll learn: What Nostr is and why Bitcoiners gravitated toward it How zapping culture on Nostr started before NIP-57 even existed What Zap.Cooking is and why it exists (hint: recipe websites are broken) How the platform's AI sous chef, nutritional scoring, and cookbook features work Why a zap means more than a like — and what top-zapped recipes could look like How Zap.Cooking's Lightning-powered sponsorship model keeps corporate ads out LINKS: ZAP.COOKING - https://zap.cooking/explore Zap Cooking Twitter/X- https://x.com/zap_cooking Zap Cooking Nostr - https://primal.net/p/nprofile1qqsrrxknu7gxxnd7smc5mwwzn9djdm3uvg5tu40cn3x8l656esqa2zst247c0 Seth Nostr - https://primal.net/p/nprofile1qqs2wguqtndxwfg3j8y8sm6d5k8hjlnfwavzxqf4fw5wjx7tqdpde8q4va8wx FOLLOW ME (Keith): NOSTR - primal.net/keithmeola WEBSITE - keithmeola.com EVERYDAY BITCOIN NOSTR -https://njump.me/npub17rml5yu5ykjezt7ktw3rysffty4pevcv9y2xl2832sa3hqgkaxxqufcva2 EVERYDAY BITCOIN WEBSITE - everydaybitcoinpod.com If you enjoy Everyday Bitcoin, be sure to subscribe and leave a review! FOUNTAIN| SPOTIFY| APPLE| YOUTUBE If you found value in the show, please consider giving value back with a zap: keith@getalby.com

    55 min
  3. Zeus v13: The Bitcoin Wallet That Grows With You - Diving in w/ Evan Kaloudis [EB10]

    Apr 27

    Zeus v13: The Bitcoin Wallet That Grows With You - Diving in w/ Evan Kaloudis [EB10]

    Evan Kaloudis, founder of Zeus, joins Keith to break down what's new in Zeus v13 — and why it might be the most important Bitcoin wallet release for everyday payments in years. At the core of v13 is the "graduated wallet" — an experience that starts with Cashu eCash for instant, zero-friction onboarding, then gently guides users toward self-custody Lightning as their balance grows. Evan explains why he calls it the "Bitcoin Sherpa" approach: the wallet teaches you, grows with you, and never forces you to start over in a new app. They also get into the weeds on Cashu vs. Spark privacy (and why Wallet of Satoshi and the new Tether wallet have made Spark's privacy problems even worse than they need to be), what Square's merchant rollout means for Bitcoin adoption, and why building the Bitcoin circular economy is a "mega marathon" that could take 30-40 years. What you'll learn: What the Zeus v13 graduated wallet is and why it matters for beginners and merchants Why Cashu's privacy model beats Spark, Arc, and most other Lightning L2s How to onboard a merchant with Zeus v13 in minutes, no channels required Why Wallet of Satoshi's Spark implementation exposes your balance to everyone you transact with Evan's honest take on the biggest roadblocks to Bitcoin as everyday money Where Evan stands on Sats as the Standard vs. BIP 177 LINKS: ZEUS - https://zeusln.com/ Zeus Twitter/X - https://x.com/ZeusLN Zeus Nostr - https://primal.net/zeus Evan Twitter/X - https://x.com/evankaloudis Evan Nostr - https://primal.net/evan FOLLOW ME (Keith): NOSTR - primal.net/keithmeola WEBSITE - keithmeola.com EVERYDAY BITCOIN NOSTR -https://njump.me/npub17rml5yu5ykjezt7ktw3rysffty4pevcv9y2xl2832sa3hqgkaxxqufcva2 EVERYDAY BITCOIN WEBSITE - everydaybitcoinpod.com If you enjoy Everyday Bitcoin, be sure to subscribe and leave a review! FOUNTAIN| SPOTIFY| APPLE| YOUTUBE If you found value in the show, please consider giving value back with a zap: keith@getalby.com

    58 min
  4. How Reverse Vending Machines + Bitcoin Are Fixing Recycling | Ayvan Krishan (rebottle.app) EB09

    Apr 18

    How Reverse Vending Machines + Bitcoin Are Fixing Recycling | Ayvan Krishan (rebottle.app) EB09

    Ayvan Krishan is fixing broken recycling incentives with Bitcoin Lightning. As founder of rebottle.app, he's building a network of reverse vending machines (RVMs) that pay instant Bitcoin rewards for every bottle and can recycled—no bank account required. Keith and Ayvan dive into the world of recycling, RVMs and how Bitcoin fits into the picture and can supercharge the recycling model. They also stray a little away from Bitcoin and discuss recycling and the why and how behind bottle and can recycling. What You'll Learn: How reverse vending machine unit economics actually work Why recycling rates plummet without instant financial incentives Recycling rules and regulations How Bitcoin Lightning and taproot assets fit into the reverse vending machine model Timestamps: 00:00 - Introduction to Everyday Bitcoin 00:38 - Ayvan Krishan's Bitcoin Journey 03:55 - Amboss and Lightning Network Payments infrastructure 05:36 - Re-Bottle: Recycling for Bitcoin 11:56 - Bottle Bill economics and Business Owners 17:25 - Non-KYC Bitcoin recycling rewards 21:32 - Deposit Rules and Regulations 31:32 - Taproot Assets on Lightning 42:27 - RVM hardware and Recycling for Bitcoin mechanics 50:12 - Learn More About Re-Bottle LINKS: AYVAN LINKEDIN - www.linkedin.com/in/ayvankrishan REBOTTLE.APP - https://rebottle.app/ FOLLOW ME (Keith): NOSTR - primal.net/keithmeola WEBSITE - keithmeola.com EVERYDAY BITCOIN NOSTR -https://njump.me/npub17rml5yu5ykjezt7ktw3rysffty4pevcv9y2xl2832sa3hqgkaxxqufcva2 EVERYDAY BITCOIN WEBSITE - everydaybitcoinpod.com If you enjoy Everyday Bitcoin, be sure to subscribe and leave a review! FOUNTAIN| SPOTIFY| APPLE| YOUTUBE If you found value in the show, please consider giving value back with a zap: keithmeola@primal.net

    53 min
  5. Lightning Network Dive: How Amboss Is Building Bitcoin's Financial Infrastructure | Jesse Shrader [EB08]

    Mar 4

    Lightning Network Dive: How Amboss Is Building Bitcoin's Financial Infrastructure | Jesse Shrader [EB08]

    Jesse Shrader, co-founder of Amboss Technologies, joins Keith to break down the Lightning Network — Bitcoin's layer for fast, cheap, global payments — and explain why it may be the most misunderstood and underappreciated part of Bitcoin. Jesse covers how Lightning actually works, what Amboss builds on top of it (including their products Magma, Reflex, and Rails), and how they're creating the coordination layer that lets the Lightning Network scale. They also dig into stablecoins on Bitcoin via Lightning — what that means, why it matters, and how it could reshape global finance. What you'll learn: What the Lightning Network is and why it's so powerful How Amboss sources liquidity through a decentralized marketplace Whether Lightning can actually compete with Visa and Mastercard What stablecoins on Lightning mean for Bitcoin adoption LINKS: AMBOSS - https://amboss.tech/ LIGHTNING NETWORK - https://amboss.space/stats JESSE TWITTER/X - https://x.com/jestopher_btc JESSE NOSTR - https://primal.net/jestopher FOLLOW ME (Keith): NOSTR - primal.net/keithmeola WEBSITE - keithmeola.com EVERYDAY BITCOIN NOSTR -https://njump.me/npub17rml5yu5ykjezt7ktw3rysffty4pevcv9y2xl2832sa3hqgkaxxqufcva2 EVERYDAY BITCOIN WEBSITE - everydaybitcoinpod.com If you enjoy Everyday Bitcoin, be sure to subscribe and leave a review! FOUNTAIN| SPOTIFY| APPLE| YOUTUBE If you found value in the show, please consider giving value back with a zap: keithmeola@primal.net

    43 min
  6. Building a Bitcoin Media Company: Content, YouTube Algorithms & Finding Your Superpower | Julian Figueroa (Exit Manual, Get Based) [EB07]

    Feb 22

    Building a Bitcoin Media Company: Content, YouTube Algorithms & Finding Your Superpower | Julian Figueroa (Exit Manual, Get Based) [EB07]

    Julian Figueroa, co-founder of Get Based and creator of The Exit Manual YouTube channel, joins Keith for a wide-ranging conversation about what it actually takes to build Bitcoin media from scratch. Julian breaks down how he thinks about YouTube — audience demographics, bridging videos, the algorithm, and why personalities matter more than channels. He shares how Get Based targets Gen Z Bitcoiners, why stoicism and Bitcoin overlap more than you'd think, and what "bridging videos" are and why they're the hardest content to make. The conversation takes a sharp turn into AI, writing, and creativity — and why Julian thinks authentic human writing is about to become more valuable, not less. What you'll learn: How to build a Bitcoin YouTube channel with a strategy (not just passion) Why Julian targets Gen Z over older Bitcoiners The surprising overlap between stoicism and Bitcoin How to actually live on the Bitcoin standard — and when it doesn't make sense Why AI makes great writing more valuable, not obsolete LINKS: GET BASED- https://www.getbased.tv/ | https://www.youtube.com/@getbasedtv THE EXIT MANUAL - https://www.youtube.com/@exitmanual JULIAN TWITTER - https://x.com/kinetic_finance JULIAN NOSTR - https://primal.net/kineticfinance JULIAN INSTAGRAM - https://www.instagram.com/kineticfinance/ FOLLOW ME (Keith): NOSTR - primal.net/keithmeola WEBSITE - keithmeola.com EVERYDAY BITCOIN NOSTR -https://njump.me/npub17rml5yu5ykjezt7ktw3rysffty4pevcv9y2xl2832sa3hqgkaxxqufcva2 EVERYDAY BITCOIN WEBSITE - everydaybitcoinpod.com If you enjoy Everyday Bitcoin, be sure to subscribe and leave a review! FOUNTAIN| SPOTIFY| APPLE| YOUTUBE If you found value in the show, please consider giving value back with a zap: keithmeola@primal.net

    50 min
  7. Selling Wine for Bitcoin: How a Colorado Winery Built Its Entire Business on Bitcoiners | Ben Justman (Peony Lane) [EB05]

    12/04/2025

    Selling Wine for Bitcoin: How a Colorado Winery Built Its Entire Business on Bitcoiners | Ben Justman (Peony Lane) [EB05]

    Ben Justman grows grapes at North America's highest altitude winery, makes natural low-additive wine, and sells almost exclusively to Bitcoiners — 30-50% of his sales in Bitcoin itself. He didn't plan it that way. It just happened organically, and the story of how is one of the best real-world examples of Bitcoin circular economy you'll hear. Keith and Ben dig into how Peony Lane went from farmers markets to a 100% online, Bitcoin-native direct-to-consumer business, why Bitcoiners are disproportionately his best customers, and what it actually looks like to run a business on a Bitcoin standard — including the cash flow realities most people don't talk about. They also get into the bigger picture: what Square's Bitcoin integration means for small businesses, why Steak 'n Shake's Bitcoin success is a blueprint, and why Ben argues that supporting Bitcoiner businesses in fiat still matters more than most people think. What you'll learn: How a Colorado winery accidentally became a Bitcoin business Why Bitcoiners make the best long-term customers (and why they're "thirsty to pay in Bitcoin") The honest cash flow reality of running a business on a Bitcoin standard Why Square's Bitcoin integration is a bigger deal than people realize How to actually orange pill a business (hint: become their best customer first) LINKS: PEONY LANE - https://www.peonylanewine.com/ BEN NOSTR - https://primal.net/BenJustman BEN X - https://x.com/BenJustman SOAK QUEST NOSTR - https://primal.net/soakquest FOLLOW ME (Keith): NOSTR - primal.net/keithmeola WEBSITE - keithmeola.com EVERYDAY BITCOIN NOSTR -https://njump.me/npub17rml5yu5ykjezt7ktw3rysffty4pevcv9y2xl2832sa3hqgkaxxqufcva2 EVERYDAY BITCOIN WEBSITE - everydaybitcoinpod.com If you enjoy Everyday Bitcoin, be sure to subscribe and leave a review! FOUNTAIN| SPOTIFY| APPLE| YOUTUBE If you found value in the show, please consider giving value back with a zap: keithmeola@primal.net

    42 min

About

Most Bitcoin podcasts talk about price. Everyday Bitcoin talks about something more interesting — what happens when people actually use it. Keith Meola interviews the builders and community founders pushing Bitcoin adoption in the real world, one merchant, one circular economy, and one transaction at a time.