Unlocked: Your Career by Design

Samantha Flores

What if the career you dream of isn’t out of reach, just locked behind invisible barriers? In Unlocked: Your Career by Design, Samantha Flores, Fortune 100 executive, billion-dollar business leader, and founder of Powerhouse {Code}, boldly reveals the truth behind the unwritten rules that keep ambitious women stuck. Each episode delivers: •Proven strategies for career growth and leadership development •Personal branding and executive presence insights that attract opportunities •Networking and influence tools to help you rise authentically •Compelling stories from the frontlines of business and leadership Because the career you want won’t arrive by chance, it must be built with clarity, confidence, and intention. Are you ready to unlock your career by design?

  1. 1D AGO

    Episode 017: Stop Just Doing Your Job—Start Building a Career That Lasts

    In this episode, we reveal the harsh reality every high performer needs to hear: 👉 You’re replaceable in 10 days. But your career equity lasts a lifetime. High performers give everything to their jobs—50 to 60 hours a week, late-night calls across time zones, hours lost in commutes, and grueling 13-hour flights multiple times a year. They believe that loyalty and hard work equal job security. But here’s the costly truth: 15 years of dedication can be wiped out in a 15-minute conversation. You can be replaced in less than 10 days. What’s the real price of spending 100% of your energy on your job and 0% on building your career equity? Executives understand this crucial difference: Your job is temporary. Your career is lifelong. Career equity compounds. Job performance depreciates. This episode reveals the critical difference between working ON your career versus just working IN your job, featuring the true story of a 15-year employee blindsided by reorganization—and what happened when she tried to come back. If you’re working 50+ hours a week but spending zero time on career development... You’re not building security. You’re building vulnerability. Ask yourself: How many hours this week will you dedicate to your career—not just your job? ✨ Inside This Episode You'll Discover: The wake-up call: 15 years, 15 minutes, replaced in 10 daysWhy "I don’t have time" is the #1 excuse keeping you vulnerableThe difference between career equity and job performanceHow to carve out just 1% of your week (1 hour) for career buildingWhy YOU are the CEO of your career—not your managerWhat working ON your career actually looks like (practical, actionable steps)🔥 Reflection Questions What percentage of your week goes to your job vs. your career?If reorganization happened tomorrow, would you be prepared?Are you building career equity or just collecting performance reviews?💫 If You Loved This Episode… You’ll immediately see if you’ve been neglecting your career for your job. Take a screenshot, tag me on Instagram @samanthvhflores, and share: How many hours will YOU dedicate to your career this week? The Wake-Up Call: 15 years of dedication15-minute conversationReplaced in less than 10 days"We gave the job to somebody else"Career vs. Job: ❌ Job focus: Deliverables, deadlines, performance reviews ✅ Career focus: Leadership profile, network, career equity What 1 Hour/Week Looks Like: Update LinkedIn headline and About sectionRefresh your resumeReach out to one person in your networkBuild one skill outside your current job description💥 Ready to Build Unshakeable Career Equity? Join Our Exclusive Masterclass! Learn how to build a leadership profile so strong that reorganizations, toxic managers, and market changes can’t touch your value. 👉 Reserve your spot now: www.thepowerhousecode.com/masterclass Connect with Samantha: LinkedIn: Samantha Van Hoof FloresInstagram: @samanthavhfloresYoutube: https://www.youtube.com/@samanthavhflores

    18 min
  2. FEB 11

    Episode 016: Why Your Next Role Won’t Be on LinkedIn—It’s Hidden in Your Network

    In this episode, we uncover the hidden truth: the best job opportunities never appear on LinkedIn job boards. 👉 Your next role isn’t posted online—it’s waiting in your network. High performers waste hours scrolling LinkedIn, applying to countless posted jobs, and endlessly tweaking resumes to beat Applicant Tracking Systems. They believe success comes from applying to hundreds of jobs. But here’s the costly truth: While you’re competing with 500+ applicants for visible roles, others are landing offers for positions that don’t even exist yet—all from one 30-minute conversation. What’s the real price of spending another year applying to job boards instead of activating your network? Executives know this secret: the best roles are filled before they’re ever posted. Opportunities come from relationships—not mass applications. This episode shares two powerful success stories from just one week—professionals who landed multiple job offers for roles outside the public job market. Including: The woman who reconnected after 7 years and received 2 offers within 30 daysThe AI consultant who secured 2 opportunities from a single meetupIf you’re spending hours on LinkedIn job boards but zero time reaching out to your network... you’re looking in the wrong place. Ask yourself: When’s the last time you reached out to someone you worked with closely? ✨ Inside This Episode You'll Discover: Two real stories: landing multiple offers for unpublished roles in the same weekWhy LinkedIn isn’t a job board—it’s a platform for network updatesThe misconception keeping introverts from posting on LinkedInHow to leverage LinkedIn without becoming an “influencer”Story 1: Reconnecting after 7 years led to 2 offers in 30 daysStory 2: Overlooked 3 times, then 2 offers after a mindset shiftWhy going into interviews “relaxed and unprepared” can actually win the job🔥 Reflection Questions When’s the last time you reached out to someone in your network?Are you applying to posted jobs or activating relationships?Who from your past could you reconnect with this week?💫 You’ll stop wasting time on job boards immediately. Take a screenshot, tag me on Instagram @samanthavhflores, and share: Who will YOU reach out to this week? The Two Success Stories: The Two Success Stories: Story 1: Senior Manager → 2 Director Offers Worked at Big Four consulting, felt stuckReconnected with a manager from 7 years agoWithin 30 days: received 2 offers for unpublished rolesResult: left for a competitor with multiple optionsStory 2: Passed Over 3x → 3 Offers Big Four consulting, denied promotion 3 timesChanged mindset: became a business partner, not a salespersonWent into interviews “unprepared” and relaxedResult: landed a job plus an offer from an AI meetup after one 30-minute conversationYour Action This Week: Reach out to ONE person you worked closely with in the past. Not to ask for a job. To reconnect and share updates. 💥 Ready to Build a Network That Opens Doors? Join Our Exclusive Masterclass! Learn the exact strategies to activate your network and position yourself for opportunities that never get posted. 👉 Reserve your sea now: www.thepowerhousecode.com/masterclass Connect with Samantha: LinkedIn: Samantha Van Hoof FloresInstagram: @samanthavhfloresYoutube: https://www.youtube.com/@samanthavhflores

    22 min
  3. JAN 28

    Episode 015: Stop Speaking at Base Camp. How to Speak Like a Leader from the Summit and Get Noticed

    In this episode, we reveal the hidden reason talented professionals stay stuck despite working harder than anyone else: 👉 You’re speaking a completely different language than your leaders. High performers hustle at base camp, hitting deadlines, delivering excellence, doing everything right. Meanwhile, their leaders are standing at the summit, spotting challenges and opportunities the team can’t even see. Here’s the costly truth: Working harder at base camp won’t get you to the summit. The gap isn’t more effort; it’s the language you speak. Ask yourself, what is the real price of spending another year speaking operational language while your leaders speak strategic language? Executives know this: strategic thinking isn’t about yearly plans. It’s about understanding your role’s impact on the bigger picture and speaking that language every day. This episode uncovers the communication gap that keeps you invisible to decision-makers. You’ll learn why "my team doesn’t think strategically" is a top executive concern and how to transform from a resource into an indispensable asset by adding value beyond your role. If you’re working hard but feeling unseen by leadership… you don’t need to work harder. You need to climb to the summit perspective. Challenge for today: How could you start speaking the language of leaders—right now, even before this episode ends? ✨ Inside This Episode You'll Discover: The Himalaya Principle: Why leaders and teams see completely different picturesWhat executives actually think about (it's not your deliverables)How to use your check-ins strategically, not operationallyHow to move from resource to asset by adding value beyond your role descriptionThe NASA example: Everyone speaking the same language toward one mission-critical vision🔥 Reflection Questions Are you speaking operational language (base camp) or strategic language (summit)?How does your role connect to the strategic priorities of your organization?What one action could move you closer to the summit perspective this week?💫 Loved this episode? When you listen, you’ll instantly recognize if you’re stuck speaking base camp language. Take a screenshot, tag me on Instagram @thepowerhousecode, and share: Are you speaking from base camp or the summit? The Gap: ❌ Base camp: Deliverables, deadlines, operations✅ Summit: Strategic priorities, bigger picture, visionary leadershipThe NASA Example: From astronaut to janitor, everyone answered "What's your role?" the same way: "I'm helping put the first man on the moon." 💥 Ready to Speak the Language of Leaders? Join Our Exclusive Masterclass! Learn exactly how to position yourself as a strategic thinker and business partner, no more being stuck in operational conversations. 👉 Reserve your sea nowt: www.thepowerhousecode.com/masterclass Connect with Samantha: LinkedIn: Samantha Van Hoof FloresInstagram: @samanthavhfloresYoutube: https://www.youtube.com/@samanthavhfloresReferences: ElevateYou Program: thepowerhousecode.com

    16 min
  4. JAN 21

    Episode 014: Why More Degrees WON'T Boost Your Leadership Profile

    In this episode, we expose the costly mistake ambitious professionals keep making: 👉 More credentials don’t mean more credibility. High performers who want to advance often think: "I need to update my leadership profile by earning another degree, MBA, or certification to stay competitive." But here’s the hard truth: Chasing credentials isn’t just expensive, it’s stealing years from your career, undermining your confidence, and blocking the leadership presence that actually drives promotions. What’s the real cost of spending another two years and thousands of dollars on more degrees instead of building your leadership profile right now? Executives already know this: Leadership isn’t built through credentials. It’s built through impact, influence, and the executive mindset. This episode reveals why degrees don’t determine leadership success—and what truly makes you valuable in today’s market, including: Why 18 years of school conditioning set you up to fail at workplace successWhat executives REALLY look for when making hiring decisions (hint: it’s NOT your degrees) ✨ Inside This Episode You’ll Discover: The #1 mistake: Believing more degrees automatically equal more success (after 18 years of school conditioning)Why executives rarely scroll down to your degrees on resumes—they care about measurable resultsThe “stay relevant” fear trap that’s driving costly decisionsHow to embrace AI as a tool for EXPANSION, not a threatThe mindset shift from “I need more credentials” to “I confidently showcase my value”Why leadership behavior starts NOW, not after another degreeHow to build 30–40 years of career equity instead of just landing jobs 🔥 Reflection Questions Are you focused on building credentials or cultivating a leadership profile?Is your desire to upskill driven by fear or trust in your existing capabilities?How can you start leading like an executive RIGHT NOW, without waiting for another degree?Sit quietly with these questions. The answers will reveal if you’re building jobs or building a lasting legacy. 💫 If You Loved This Episode… When you listen you'll immediately see the difference between collecting degrees and cultivating leadership. Take a screenshot, tag me on Instagram @samanthavhflores, and share: “What credential were you chasing that you don't actually need?” Your story could save someone years and thousands of dollars. 💥 Ready to Build Real Leadership Presence? Join Our Exclusive Masterclass! This is your chance to step into the executive mindset immediately and start leading with impact. No more chasing credentials, no more waiting to “feel ready." In this live masterclass, you'll discover: How to build a leadership profile that attracts opportunities (without another degree)The exact strategies to showcase your value to decision-makersHow to develop an executive mindset in 60 days (not 18 years) Seats are limited and filling fast. Don't miss your spot! 👉 Reserve your free seat HERE: www.thepowerhousecode.com/masterclass This moment could be the career game-changer you've been waiting for. Will you step up? Connect with Samantha: LinkedIn: Samantha Van Hoof FloresInstagram: @samanthavhfloresYoutube: https://www.youtube.com/@samanthavhflores

    17 min
  5. JAN 14

    Episode 013: Stop Learning. Start Leading.

    In this episode, we uncover a powerful mindset shift that sets leaders apart from employees: 👉 You weren't hired to learn, you were hired to lead. High performers landing a new role often think: "I need to learn everything first. I'll observe quietly before stepping up." They wait 90, 120, even 180 days before fully showing up. But here’s the costly truth: Waiting isn't just losing time, it's losing your leadership presence, your early momentum, and the very reason you were hired. What’s the real price of waiting six more months before stepping into your full leadership potential? Executives know this: You were chosen because you already have what it takes. Your job isn’t to learn the role, it’s to bring your unique value from day one. This episode reveals the executive mindset shift you need the moment you step into any new role, manager position, or project, including: Why "I need to learn first" is employee thinking that holds you backHow to show up as a confident business partner even without knowing all the answersThe three powerful questions executives ask, questions employees never doIf you just landed a new role, have a new manager, or are stepping into leadership and feel "I need more time to learn"... you don’t need more time, you need a new mindset. Ask yourself: How could you start leading today, even before finishing this episode? This mindset shift will change everything. ✨ Inside This Episode You'll Discover: Why "I have so much to learn" keeps you stuck in employee modeThe crucial difference between a job mindset and a role mindset — and why it mattersThe three executive questions to ask when the context shifts (that employees never think about)How to show up as a business partner in your first 90 daysThe fatal mistake: Waiting to add value until you "know everything"Why your career equity grows through leadership presence, not just job performanceReal example: How an Elevate You member transformed from consultant to nonprofit AI leader 🔥 Reflection Questions Are you approaching your current role with an employee mindset or an executive mindset?What unique value are YOU bringing that the other 100 candidates couldn't?How are you helping your team, business, and organization move forward (not just doing your job well)?Sit with these. The answers reveal whether you're building a job or building a leadership legacy. 💥 Ready to Lead Now? Join Our Exclusive Masterclass! This is your chance to step into the executive mindset immediately and start leading with confidence, no more waiting, no more hesitation. In this live masterclass, you’ll discover: How to break free from the employee mindset once and for allThe exact strategies to show up as a leader from Day OneHow to build leadership presence that accelerates your careerSeats are limited and filling fast. Don’t miss your spot! 👉 Reserve your free seat now: www.thepowerhousecode.com/masterclass This moment could be the career game-changer you’ve been waiting for. Will you step up? Connect with Samantha: LinkedIn: Samantha Van Hoof FloresInstagram: @samanthavhfloresYoutube: https://www.youtube.com/@samanthavhflores

    18 min
  6. 12/27/2025

    Episode 012: The Messy Middle: Why 90% of High-Achievers Quit Before the Breakthrough

    In this episode, we tackle the most critical truth about achieving ambitious goals: The messy middle is where most people quit. It is also the only place breakthroughs happen. High performers set bold goals. They start strong, full of energy and excitement. But halfway through—when the path gets steeper, the results slow down, and self-doubt creeps in—they mistake resistance for rejection and turn around. They quit before the miracle happens. But that habit is costing you more than just this one goal. It's costing you the pattern of finishing what you start, the unshakable confidence of an unstoppable leader, and the breathtaking view waiting at the top. What is the real cost of quitting at the messy middle? Is it another year of mediocrity? A lifetime of 'almosts'? High-impact leaders know the messy middle isn't a sign to stop. It's definitive proof you are close to a breakthrough. This episode reveals The Cathedral Rock Principle—a powerful, personal lesson from climbing one of Sedona's most challenging landmarks that changed everything about how I approach goals. You will learn why success is always hardest right before it gets easy, what emotional and professional "baggage" you need to leave behind to keep climbing, and why worrying about "the way down" before you reach the top is the fatal mistake wasting your energy.  you're in the messy middle of your career goal, feeling stuck, doubting yourself, or wondering if you should quit... you don't need to turn back. You just need a new framework for resilience. How could you take one more, high-leverage step today, before you even finish listening? This story holds the key to your breakthrough. ✨Inside This Episode You’ll Discover: The Cathedral Rock Principle: Why the climb always gets hardest right before the top, and how to use that resistance as your motivation.The Quit Zone: What the "messy middle" is and the one mental triggerthat causes 9 out of 10 people to quit here.The Backpack Metaphor: How to identify and strategically discard the emotional, professional, and behavioral baggage that is currently weighing you down.Success Amnesia: Why you forgot how hard your last big achievement was (and what that means for your current push).The Fatal Mistake: Why worrying about "the way down" (i.e., What if I fail?) while you're still climbing up is sabotaging your momentum.High-Impact Accountability: The secret to having people who've "been to the top" keep you going when you want to surrender. 🔥 Your Next Step: Stop Quitting, Start Climbing. Reflection: Diagnose Your Position.Where are you in your journey right now—at the start, the messy middle, or near the top? What do you need to leave behind (your version of the backpack) to keep climbing? The answers are the doorway to your next level.Share Your Resilience: When you listen, take a screenshot, tag me on Instagram @thepowerhousecode, and share: Are you in the messy middle right now? Your message might just be the encouragement someone else needs to keep climbing.Ready for Guided Ascent? If you are ready to stop quitting and finally achieve your boldest goals with proven strategy, DM Samantha to explore your options:thepowerhousecode.com/contactP.S. Don't miss your chance for priority access to our flagship program. Join the ElevateYou Program Waitlist 2025: www.thepowerhousecode.com/waitlist2025 Connect with Samantha: Website: thepowerhousecode.com Instagram: @samanthavhflores LinkedIn: Samantha Van Hoof Flores Youtube: https://www.youtube.com/@samanthavhflores

    29 min
  7. 12/17/2025

    Episode 011: What if Fear is Your Friend?

    Let's be direct: You're not stuck because you lack strategy. You're stuck because you're letting fear dictate your next move. As a Fortune 100 executive, I see it constantly: high-achieving women who know exactly what to do, but hesitate at the edge of their comfort zone. You wait to "feel ready," believing that if you just keep delivering excellence, the fear will magically disappear, or someone will eventually tap you on the shoulder for that promotion you’ve already earned. But that belief is costing you. It's costing you influence, opportunities, and the daily frustration of watching others advance while you stay put. What is the true cost of staying in your "safe" box? Is it another six figures of earning potential? Another year of stagnation? This episode is your wake-up call. I'm sharing the powerful, career-redefining insight from a recent business conference: What if fear isn't your adversary, but your internal GPS? What if its presence is the clearest signal that you are literally getting closer to your next level? We'll unpack why your next promotion lives outside your current comfort zone, why your brain is wired for safety (not success), and how to fundamentally reframe fear from a paralyzing blocker to a powerful, predictable catalyst for breakthrough results. If you're ready to stop waiting and start moving, this episode hands you the playbook for turning anxiety into action. How will you use fear as a signal today, before you even finish listening? This mindset shift is the key to your breakthrough. ✨Inside This Episode You’ll Discover: The Comfort Zone Trap: Why staying in your current context guarantees predictable (and often frustrating) results, and how to define the "Box" you need to break out of.The Implementation Gap: Why having the best strategy is worthless if you stop at the point of fear, and how to build the habit of moving with the doubt.The Imposter Syndrome Reframe: How to interpret self-doubt not as a reason to stop, but as irrefutable evidence that you are on the exact right track for high growth.The Critical Question: The one simple query to ask yourself that ensures your goals are truly stretching you, not just keeping you comfortable and small.Befriending Fear: My personal, actionable approach to transforming fear from an obstacle into a reliable companion on your journey to bigger titles and bolder impact. 🔥 Your Next Step: Reflection: On a scale of 1-10, what's one action you've been avoiding that would move you closer to your next level, and what specific fear is holding you back? Your honest answers will illuminate your path forward.Share Your Insight: When you listen to this episode, take a screenshot, tag me on Instagram @thepowerhousecode, and share which insight was your biggest activation. Your message might just be the permission slip someone else needs to move forward.Ready to Design Your Powerhouse Career? If you're ready to apply this mindset shift with strategic, high-level support, DM Samantha now to explore your options: thepowerhousecode.com/contact 💫 If You Loved This Episode…  When you listen to this episode, you will immediately understand why staying silent is keeping you stuck and feel the power of becoming visible. Take a screenshot, tag me on Instagram @thepowerhousecode, and share which of the 5 hacks resonated most. Your message might just be the activation someone else needs. References: ElevateYou Program: www.thepowerhousecode.com/waitlist2025 Connect with Samantha: Website: thepowerhousecode.com Instagram: @samanthavhflores LinkedIn: Samantha Van Hoof Flores Youtube: https://www.youtube.com/@samanthavhflores

    22 min
  8. 12/01/2025

    Episode 010: 5 Hacks From High-Potential Talent to High-Impact Leader

    In this episode, we expose the hard truth: in today's workplace, high-potential is no longer enough. High performers often wait to be discovered. You believe your work should speak for itself, that another degree or certification will finally get you noticed, or that if you just keep delivering excellence, someone will eventually tap you on the shoulder for that promotion. But that belief is costing you more than just time, it's costing you the influence you've earned, the opportunities you deserve, and the daily frustration of watching less qualified colleagues advance while you feel stuck. What is the real cost of staying silent for another six months? Another year? This episode is your guide to making the critical shift from a valued team member to an indispensable leader. High-impact leaders know that visibility, voice, and career-defining feedback are not accidental, they are created through intentional action. I reveal the 5 hacks shared at The Future of Leadership Forum that separate high-potential talent from high-impact leaders. You will learn why 'great job' feedback can actually keep you stuck, why your laptop doesn't have a mouth, and why we're not just in an era of change, but a change of era. If you're tired of waiting to be recognized, waiting for permission, or waiting for the "right time"... the wait is over. You don't need more time; you need a new leadership playbook. This episode hands you that playbook. How could you use your voice today, before you even finish listening? These 5 hacks hold the key to your breakthrough. ✨ Inside This Episode You'll Discover: The Visibility Myth: Why your work will never speak for itself (and the one thing that will).The Feedback Trap: How "positive" reviews can stall your career and why constructive feedback is the fuel for your next promotion.Network Alchemy: The simple strategy to attract powerful champions and mentors without ever having to ask.The Decision-Maker Blindspot: How to ensure you exist in the rooms where your career is decided (even when you're not there).The One Differentiator: The single shift that separates high-potential talent from high-impact leaders. 🔥 Reflection Questions On a scale of 1-10, how often do you use your voice beyond your job description?Are you seeking positive feedback or constructive feedback that helps you grow?Who are the 3 people who could help you get to your next level? Sit with these. The answers are usually the doorway to your next level. 💫 If You Loved This Episode… When you listen to this episode, you will immediately understand why staying silent is keeping you stuck and feel the power of becoming visible. Take a screenshot, tag me on Instagram @thepowerhousecode, and share which of the 5 hacks resonated most. Your message might just be the activation someone else needs. References: ElevateYou Program: www.thepowerhousecode.com/waitlist2025Ready to design your career intentionally? DM Samantha to explore your options: thepowerhousecode.com/contact Connect with Samantha: Website: thepowerhousecode.com Instagram: @samanthavhflores LinkedIn: Samantha Van Hoof Flores Youtube: https://www.youtube.com/@samanthavhflores

    22 min

About

What if the career you dream of isn’t out of reach, just locked behind invisible barriers? In Unlocked: Your Career by Design, Samantha Flores, Fortune 100 executive, billion-dollar business leader, and founder of Powerhouse {Code}, boldly reveals the truth behind the unwritten rules that keep ambitious women stuck. Each episode delivers: •Proven strategies for career growth and leadership development •Personal branding and executive presence insights that attract opportunities •Networking and influence tools to help you rise authentically •Compelling stories from the frontlines of business and leadership Because the career you want won’t arrive by chance, it must be built with clarity, confidence, and intention. Are you ready to unlock your career by design?