Brand New Era

Raez Argulla
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Welcome to Brand New Era—the podcast for bold entrepreneurs rewriting the rules. Hosted by Raez, brand photographer & personal branding expert, each episode serves up real talk, mindset shifts, and strategy for showing up, standing out, and building a business that actually feels like you. If you're done playing small and ready to rise, you’re in the right place.

Episodes

  1. 12/23/2025

    Higher Self vs. Most Iconic Self: The Key to Unlocking Your Next Level | S1E10

    Hot take? Your higher self might actually be the one thing blocking you from reaching your next level. In this episode, Raez Argulla unpacks why higher self language quietly creates pressure, comparison, and distance—and how replacing it with “most iconic self” will completely changed the way you move, decide, and show up in your life, brand and business. This conversation explores what it actually means to embody your next level instead of overthinking it. From acting before you’re ready and letting yourself be seen while evolving, to making both bold and micro decisions that compound over time, Raez breaks down how being iconic normalizes the messy middle and turns momentum into something embodied, not forced. If you’ve been doing the mindset work but still feel stuck waiting to feel “ready,” this episode just might be the key to unlocking your next-level identity shift! ✨ Connect with Raez If you’ve ever felt unseen in your own brand, consider this your invite to step into your spotlight. Let’s keep the conversation going! 📸 Work with me: ⁠⁠⁠⁠raezcreative.com⁠⁠⁠⁠ — brand photography + video content that gets you paid for being you. 🏆 Join Content Club: Weekly sessions and community support to help you build a consistent presence while growing your brand and visibility 👀 Follow me online: → Personal Instagram: ⁠⁠@raezcreative ⁠⁠ → Podcast Instagram: ⁠@brandnewerapodcast⁠⁠⁠ → LinkedIn: ⁠⁠⁠⁠Raez Argulla⁠ If this podcast has inspired, motivated or given you an “aha moment”, please consider leaving a review or ⭐⭐⭐⭐⭐ rating on your favourite platform. Thank you for being here! 🫶🏼 Chapters 00:00 The Language of Higher Self Is Failing You 03:48 Why We’re Rebranding It to Most Iconic Self 06:22 The Key to Your Next Level Is Being Iconic 10:42 The Iconic Self-Embodiment Framework 17:26 Transforming Mindset for Iconic Living 22:05 The Ripple Effect of Bold Decisions 26:43 Daily Micro-Choices for Iconic Living 28:11 Journal Prompts for an Iconic Identity Shift

  2. 12/16/2025

    How to Stay Visible While You’re Rebranding, Transforming, or Pivoting | S1E9

    You don’t need to disappear to reinvent yourself—and you definitely don’t need to wait until everything is “figured out” to be visible. In this episode, Raez Argulla breaks down what it really looks like to build a brand while you’re still becoming. She shares her own lived experience of personal transformation, identity shifts, and evolving publicly—and why visibility during change isn’t a liability, it’s the whole point. Raez introduces her Becoming While Building Method for for navigating transformation in real time, while staying connected to your audience and grounded in who you’re becoming. This conversation is about letting your brand evolve with you, trusting that clarity comes from movement, and inviting your audience to grow with you instead of watching you from the sidelines. If you’ve been feeling the pull to change—but worried about confusing people, losing momentum, or “doing it wrong” when it comes to your online presence—this episode is your permission slip to show up anyway. ✨ Connect with Raez If you’ve ever felt unseen in your own brand, consider this your invite to step into your spotlight. Let’s keep the conversation going! 📸 Work with me: ⁠⁠⁠⁠raezcreative.com⁠⁠⁠⁠ — brand photography + video content that gets you paid for being you. 🏆 Join Content Club: Weekly sessions and community support to help you build a consistent presence while growing your brand and visibility 👀 Follow me online: → Personal Instagram: ⁠⁠@raezcreative ⁠⁠ → Podcast Instagram: ⁠@brandnewerapodcast⁠⁠⁠ → LinkedIn: ⁠⁠⁠⁠Raez Argulla⁠ And if this episode hit home, share it with a friend or tag me on IG—I’d love to hear what landed for you 💖 Chapters 00:00 Embracing Personal Transformation01:03 Building Your Brand in Public01:31 The Power of Visibility and Trust06:52 The Becoming While Building Method16:20 Embracing Change and Intuition20:22 Building in Public: The Power of Sharing23:24 The Journey of Community Leadership28:30 Finding Clarity in Purpose36:16 Creating Content Club: A Collaborative Approach41:46 Lessons from Building in Public42:53 Reflection Questions for Transformation

  3. 12/09/2025

    Leading with Alignment: Building a Values-Driven Business with Heart | Kathryn LeBlanc | S1E8

    Building a business that feels good shouldn’t come at the cost of doing good. In this episode, host Raez Argulla sits down with Kathryn LeBlanc, founder of LeBlanc & Co. Communications, to talk about what it really looks like to lead with alignment. Kathryn shares her journey from working in the nonprofit world to building her own strategy-first agency focused on social good. Together, they unpack the realities of running a values-driven company—from maintaining balance and integrity to using creativity as a force for advocacy. Kathryn also sheds light on the power of storytelling in shaping impact and offers grounded advice for leaders striving to build businesses that stay true to their values, even when it’s not the easy choice. 🫱🏻‍🫲🏼 Connect with Kathryn → Kathryn’s Linkedin → Kathryn’s Instagram: @kat_leblanc → Social Impact Comms Podcast → LeBlanc & Co. Website → LeBlanc & Co. Instagram: @leblancandcocomms ✨ Connect with Raez If you’ve ever felt unseen in your own brand, consider this your invite to step into your spotlight. Let’s keep the conversation going! 📸 Work with me: ⁠⁠⁠⁠raezcreative.com⁠⁠⁠⁠ — brand photography + video content that gets you paid for being you. 👀 Follow me online: → Personal Instagram: ⁠⁠@raezcreative ⁠⁠ → Podcast Instagram: ⁠@brandnewerapodcast⁠⁠⁠ → LinkedIn: ⁠⁠⁠⁠Raez Argulla⁠ 🏆 Want to post more consistently? Join Content Club And if this episode hit home, share it with a friend or tag me on IG—I’d love to hear what landed for you 💖 Chapters 00:00 Introduction to Values-Driven Leadership 02:17 Kathryn's Journey in Social Impact 04:49 Identifying Gaps in the Nonprofit Sector 07:30 Leading with Alignment: Evolution of Values 10:06 Building a Values-Aligned Team 13:11 Creative Activations in Social Good 15:40 Innovative Campaigns and Community Engagement 21:17 Inspiration from Unexpected Sources 22:36 Communications as a Tool for Power 25:24 The Importance of Alignment in Storytelling 27:48 Values-Driven Projects: A Case Study 31:03 Navigating Temptations: Values vs. Opportunity 34:07 Defining Values for Decision Making 36:57 Misconceptions About Values-Driven Businesses

  4. 12/02/2025

    How to Create Magnetic Content That Feels Authentically You | S1E7

    If you’ve ever felt stuck, overthinking every single post, or burning out trying to keep up with trends, then this episode is for you. Raez Argulla breaks down how to create magnetic content—the kind that attracts your audience naturally because it feels real. From her journey as a social media manager to rediscovering her authentic voice, Raez shares practical tools to overcome perfectionism, analysis paralysis, and burnout. You’ll learn how authenticity outperforms trends, how Human Design and energy can shape your content strategy, and simple, practical ways to experiment and build your signature content online. 📚 Curious about Human Design & Astrology? Read these (affiliate links): → ⁠⁠You Were Born for This by Chani Nicholas⁠⁠ → ⁠⁠A Modern Guide to Human Design by Rachel Lieberman → ⁠⁠ Human Design: Discover the Person You Were Born to Be by Chetan Parkyn ✨ Connect with Raez If you’ve ever felt unseen in your own brand, consider this your invite to step into your spotlight. Let’s keep the conversation going! 📸 Work with me: ⁠⁠⁠⁠raezcreative.com⁠⁠⁠⁠ — brand photography + video content that gets you paid for being you. 👀 Follow me online: → Personal Instagram: ⁠⁠@raezcreative ⁠⁠ → Podcast Instagram: ⁠@brandnewerapodcast⁠⁠⁠ → LinkedIn: ⁠⁠⁠⁠Raez Argulla⁠ And if this episode hit home, share it with a friend or tag me on IG—I’d love to hear what landed for you 💖 Chapters 00:00 What is Magnetic Content Creation Anyway? 01:46 My Struggle With Visibility 04:29 Experimentation and Finding Your Voice 08:35 Understanding Human Design for Content Creation 11:26 How I Embody the Role Model Hermit Profile 12:36 Applying Your Human Design Aura & Profile to Your Content 13:47 Aligning Content with Human Design 15:09 Using Astrology to Align Your Content 16:45 Practical Content Creation Methods You Can Try Immediately 21:46 Tips For Overcoming Content Creation Blocks

    How to Create Magnetic Content That Feels Authentically You | S1E7

  5. 11/25/2025

    From Burnout to a Building a Brand That Feeds You | Alyssa Morrisette | S1E6

    What if chasing stability was the very thing keeping you from feeling fulfilled? In this episode, host Raez Argulla sits down with Alyssa Morissette to share her inspiring journey from a corporate career in insurance to becoming a Zumba instructor and small business owner. Alyssa opens up about navigating burnout, building a support system, and creating a brand that truly reflects her energy and values. Together, they explore the power of community, self-care, and knowing when to pause and recharge—reminding us that following what lights you up can lead to both personal and professional freedom. 💃🏻 Connect with Alyssa → Website: https://energizezumba.com/ → Instagram: @energizezumba → Facebook: https://www.facebook.com/energizezumba ✨ Connect with Raez If you’ve ever felt unseen in your own brand, consider this your invite to step into your spotlight. Let’s keep the conversation going! 📸 Work with me: ⁠⁠⁠⁠raezcreative.com⁠⁠⁠⁠ — brand photography + video content that gets you paid for being you. 👀 Follow me online: → Personal Instagram: ⁠⁠@raezcreative ⁠⁠ → Podcast Instagram: ⁠@brandnewerapodcast⁠⁠⁠ → LinkedIn: ⁠⁠⁠⁠Raez Argulla⁠ And if this episode hit home, share it with a friend or tag me on IG—I’d love to hear what landed for you 💖 Chapters 00:00 Introducing Alyssa Morissette 03:30 The Journey from Corporate to Zumba 10:40 Recognizing Burnout and Taking Action 15:42 The Decision to Quit and Pursue Passion 20:35 Support Systems and Community Impact 26:24 Building a Brand Around Energy and Community 27:34 Community Wellness and Responsibility 29:53 The Power of Authentic Energy 37:34 Recognizing and Managing Burnout 44:02 The Importance of Pausing and Self-Care 47:35 Building a Brand That Feeds You

  6. 11/18/2025

    The Female Gaze & Self-Image: How to Be Seen By Yourself First | S1E5

    What if you stopped waiting for the world to see you—and learned to see yourself first? In this episode, Raez Argulla explores the concept of the female gaze, contrasting it with the male gaze and unpacking its significance in photography, representation, and self-empowerment. Drawing from her university thesis and her journey as a photographer, she reflects on how women can reclaim their stories by witnessing themselves through their own eyes. The conversation dives into emotional intimacy, visibility, and the transformative power of self-recognition—offering practical ways to redefine how you see yourself both in life and in front of the camera. 📖 Literature Mentioned: John Berger, "Ways of Seeing" (1972) Laura Mulvey, "Visual Pleasures and Narrative Cinema" (1975 essay) Roland Barthes, "Camera Lucida" (1980) ✨ Connect with Raez If you’ve ever felt unseen in your own brand, consider this your invite to step into your spotlight. Let’s keep the conversation going! 📸 Work with me: ⁠⁠⁠⁠raezcreative.com⁠⁠⁠⁠ — brand photography + video content that gets you paid for being you. 👀 Follow me online: → Personal Instagram: ⁠⁠@raezcreative ⁠⁠ → Podcast Instagram: ⁠@brandnewerapodcast⁠⁠⁠ → LinkedIn: ⁠⁠⁠⁠Raez Argulla⁠ And if this episode hit home, share it with a friend or tag me on IG—I’d love to hear what landed for you 💖 Chapters 00:00 The Concept of the Female Gaze00:11 Personal Journey and Thesis Project05:26 What is the Male Gaze?06:36 The Emotional Depth of the Female Gaze09:01 The Impact of Representation in Media11:07 The Art Show Experience13:16 Empowerment Through Photography16:02 Transformation and Client Stories18:42 Transformative Moments in Photography21:46 The Impact of the Female Gaze25:52 Empowering Self-Representation27:31 Tools for Self-Recognition33:26 Journaling and Reflection for Self-Discovery

  7. 11/11/2025

    Owning Your Story Even When It’s Messy | Megan Dirks | S1E4

    Every chapter of your story—even the messy ones—can become your greatest strength. In this episode, host Raez Argulla sits down with brand strategist Megan Dirks to explore what it really means to own your story online. From growing up in Nova Scotia to building multiple businesses, Megan shares her journey of resilience, reinvention, and self-discovery. She opens up about The Girl on the Left, the lessons she’s learned about storytelling, and why authenticity is the ultimate magnet in business. Together, Raez and Megan dive into the power of community, connection, and leading with heart as they gear up for their first Brand Bliss Escapes retreat—a conversation that proves there’s no such thing as failure, only growth and evolution. 💗 Connect with Megan → LinkedIn: ⁠⁠⁠⁠Megan Dirks ⁠ → The Girl on the Left Project: ⁠Website ⁠ → GOTL Instagram: ⁠@girlontheleftco⁠ → GOTL Podcast: ⁠Listen on Spotify⁠ ✨ Connect with Raez If you’ve ever felt unseen in your own brand, consider this your invite to step into your spotlight. Let’s keep the conversation going! 📸 Work with me: ⁠⁠⁠⁠raezcreative.com⁠⁠⁠⁠ — brand photography + video content that gets you paid for being you. ✈️ Learn more about our retreat: ⁠⁠⁠⁠brandblissescapes.com⁠⁠ — the luxury brand retreat for women ready for connection, clarity and community. 👀 Follow me online: → Personal Instagram: ⁠⁠@raezcreative ⁠⁠ → Podcast Instagram: ⁠@brandnewerapodcast⁠⁠⁠ → LinkedIn: ⁠⁠⁠⁠Raez Argulla⁠ And if this episode hit home, share it with a friend or tag me on IG—I’d love to hear what landed for you 💖 Chapters 00:00 Introduction to Megan Dirks and Her Journey 01:58 Growing Up in Nova Scotia: Shaping Values and Voice 04:41 From Freelancing to Business Ownership 07:29 Innovative Solutions: The Pet Sitting Business Model 10:29 Resilience in Entrepreneurship: Lessons Learned 13:23 The Girl on the Left: Empowering Women Through Storytelling 16:12 Authenticity and Vulnerability: Sharing Personal Stories 19:00 Encouraging Others: Finding the Courage to Share 22:01 The Power of Storytelling: Lessons from Co-Authors 24:57 Healing Through Storytelling 25:52 The Future of Girl on the Left 27:04 Empowering Women Through Visibility 28:36 Building Connections and Community 29:25 The Birth of Brand Bliss Escapes 33:44 The Journey of Collaboration 36:53 Owning Your Story 40:45 The Importance of Community 45:38 Embracing Authenticity and Fearlessness

  8. 11/04/2025

    The Power of Being Seen as the Face of Your Brand | S1E3

    Being seen isn’t about confidence—it’s about courage. In this episode, Raez Argulla explores the power of showing up as the face of your brand—and how visibility becomes an act of empowerment when you stop waiting to feel ready. She shares her own journey of overcoming the fear of being seen, from hiding behind the camera to confidently owning her spotlight, and how vulnerability became her greatest strength. Through stories, mindset shifts, and practical tools, Raez unpacks how to move past perfectionism, embrace authenticity, and build the confidence to show up online. ✨ Connect with Raez If you’ve ever felt unseen in your own brand, consider this your invite to step into your spotlight. Let’s keep the conversation going! 📸 Work with me: ⁠⁠⁠⁠raezcreative.com⁠⁠⁠⁠ — brand photography + video content that gets you paid for being you. 👀 Follow me online: → Personal Instagram: ⁠⁠@raezcreative ⁠⁠ → Podcast Instagram: ⁠@brandnewerapodcast⁠⁠⁠ → LinkedIn: ⁠⁠⁠⁠Raez Argulla⁠ And if this episode hit home, share it with a friend or tag me on IG—I’d love to hear what landed for you 💖 Chapters 00:00 The Power of Visibility 01:40 Where My Fear of Being Seen Began 10:48 Overcoming Fear of Judgment 23:01 The Turning Point: Embracing Imperfection 29:17 Why Vulnerability is the Key to Visibility 33:48 Imposter Syndrome is Part of the Journey 39:31 Long-Term Visibility Practices 50:21 The Messy Journey of Being Seen

  9. 10/28/2025

    How to Find Your Passion & Purpose Without Overthinking It | S1E2

    What if your purpose wasn’t something you had to find—but something that’s been unfolding all along? In this episode, Raez Argulla breaks down the real difference between passion and purpose, how they work together, and why understanding both can change the way you build your brand. She explores common myths, the clues hidden in childhood hobbies, and how tools like astrology, journaling, and self-reflection can help you uncover what truly fuels you. Packed with practical insights and mindset shifts, this episode will help you connect your passions to your purpose—and your purpose to your brand. 📖 Get the astrology book I mentioned here: ⁠You Were Born for This by Chani Nicholas⁠ (affiliate link) ✨ Connect with Raez If you’ve ever felt unseen in your own brand, consider this your invite to step into your spotlight. Let’s keep the conversation going! 📸 Work with me: ⁠⁠⁠⁠raezcreative.com⁠⁠⁠⁠ — brand photography + video content that gets you paid for being you. ✈️ Join our next retreat | Nov 5-7, 2025 | Kelowna, BC: ⁠⁠⁠⁠brandblissescapes.com⁠⁠ — the luxury brand retreat for women ready for connection, clarity and community. 👀 Follow me online: → Personal Instagram: ⁠⁠@raezcreative ⁠⁠ → Podcast Instagram: ⁠@brandnewerapodcast⁠⁠⁠ → LinkedIn: ⁠⁠⁠⁠Raez Argulla⁠ And if this episode hit home, share it with a friend or tag me on IG—I’d love to hear what landed for you 💖 Chapters 00:00 Understanding Passion and Purpose 04:50 The Myths of Passion and Purpose 06:40 How My Passion for Photography Evolved into Purpose 09:59 Discovering Passion & Purpose Throughout My Life 14:11 Childhood Influences on Discovering My Passion 16:03 Astrology as a Tool for Self-Discovery 18:56 Exploring the 5th House: Pleasure & What Brings You Joy 22:12 Exploring the Second House: Money and Attraction 25:05 Journaling as a Tool for Self-Discovery 27:02 Practical Tips for Finding Your Passion 36:29 Connecting Passion and Purpose to Your Brand

    How to Find Your Passion & Purpose Without Overthinking It | S1E2

  10. 10/21/2025

    Building a Brand with Heart | S1E1

    Every strong brand starts with heart. In this debut episode, Raez Argulla introduces the theme of the season—building a brand with heart—and unpacks what it really means to create a brand rooted in passion, values, and authenticity. She shares personal stories and insights on aligning who you are with what you do, offering a grounded reminder that the most magnetic brands don’t chase trends—they lead with purpose, alignment, and heart. ✨ Connect with Raez If you’ve ever felt unseen in your own brand, consider this your invite to step into your spotlight. Let’s keep the conversation going! 📸 Work with me: ⁠raezcreative.com⁠ — brand photography + video content that gets you paid for being you. ✈️ Join our next retreat | Nov 5-7, 2025 | Kelowna, BC: ⁠brandblissescapes.com⁠ — the luxury brand retreat for women ready for connection, clarity and community. 👀 Follow me online: → Personal Instagram: ⁠⁠@raezcreative ⁠⁠ → Podcast Instagram: ⁠@brandnewerapodcast⁠⁠⁠ → LinkedIn: ⁠⁠⁠⁠Raez Argulla⁠ And if this episode hit home, share it with a friend or tag me on IG—I’d love to hear what landed for you 💖 Chapters 0:00 What Does it Mean to Build a Brand with Heart? 1:45 The Three Pillars: Passion, Values, and Alignment 7:13 Authenticity Isn't a Trend, It's a Strategy 11:47 How to Start Showing Up More Authentically 13:45 The Rise of Authentic Content 14:55 Navigating Trends While Staying True to You 17:35 What Rebranding Has Taught Me 18:58 My First Lesson as a Brand Photographer 27:30 The Importance of Showing Up As You Are 29:33 Building Confidence through Action 30:19 Reflective Prompts for Building a Brand with Heart

  11. Trailer

    Welcome to Brand New Era

    Every new era starts with the courage to show up as yourself. In this short trailer, host Raez Argulla shares her journey from feeling like an imposter in the social media world to embracing her voice as a brand photographer and strategist. She opens up about what it really means to build a personal brand with heart—and why visibility, alignment, and self-trust matter more than ever. You’ll get a sneak peek at what’s ahead this season: honest solo episodes and powerful guest conversations about mindset, storytelling, and building a business that feels like you. ✨ Connect with Raez If you’ve ever felt unseen in your own brand, consider this your invite to step into your spotlight. Let’s keep the conversation going! 📸 Work with me: ⁠raezcreative.com⁠ — brand photography + video content that gets you paid for being you. ✈️ Join our next retreat | Nov 5-7, 2025 | Kelowna, BC: ⁠brandblissescapes.com⁠ — the luxury brand retreat for women ready for connection, clarity and community. 👀 Follow me online: → Personal Instagram: ⁠⁠@raezcreative ⁠⁠ → Podcast Instagram: ⁠@brandnewerapodcast⁠⁠⁠ → LinkedIn: ⁠⁠⁠⁠Raez Argulla⁠ And if this episode hit home, share it with a friend or tag me on IG—I’d love to hear what landed for you 💖

    Welcome to Brand New Era
  • 1 Trailer
    10 Episodes

Trailer

About

Welcome to Brand New Era—the podcast for bold entrepreneurs rewriting the rules. Hosted by Raez, brand photographer & personal branding expert, each episode serves up real talk, mindset shifts, and strategy for showing up, standing out, and building a business that actually feels like you. If you're done playing small and ready to rise, you’re in the right place.

Information

  • Creator
    Raez Argulla
  • Years Active
    2025
  • Episodes
    11
  • Rating
    Explicit
  • Copyright
    © Raez Argulla
  • Show Website
    Brand New Era