Media Mindset with Tyson Kuteyi

Tyson

Media Mindset is a podcast hosted by Tyson Kuteyi, where creatives, marketers, and media pros share how they actually made it. Each episode dives into the real journey—the wins, the pivots, and the mindset it takes to thrive in the world of marketing, media, and advertising. It’s a behind-the-scenes look at what success really takes… without the fluff.

Episodes

  1. 1d ago

    From Backup Dancer to Helping Create Drake’s “God’s Plan”

    From backup dancer to helping create Drake's "God's Plan," Taj Critchlow's journey through the entertainment industry is anything but ordinary. On this episode of Media Mindset, host Tyson Kuteyi sits down with Taj Critchlow, Founder and Executive Producer of FELA, to talk about his unexpected career journey, the people who shaped his path, and how he moved from hip hop freestyle dancing into the business of creativity and entertainment production. Taj shares how performing for artists sparked his curiosity about the entertainment business and led him to explore everything happening behind the scenes. From learning the business to building a production company, his story is a reminder that careers rarely follow a straight line. In this conversation, Tyson and Taj discuss the experiences, opportunities, and decisions that shape a career in entertainment, the importance of creative vision, and what it takes to build a career around storytelling and collaboration. IN THIS EPISODE: • Taj Critchlow's journey from backup dancer to entertainment executive • Helping create Drake's "God's Plan" • The transition from performing to working behind the scenes • Building FELA and working across the entertainment industry • The business of music videos, film, and creative production • Finding your path in a creative industry • The people, opportunities, and decisions that shape a career EXPLORE FELA Website: https://fela.tv/ If you enjoy conversations about creativity, music, film, entrepreneurship, and the people behind the work, subscribe to Media Mindset, hosted by Tyson Kuteyi. LIKE, COMMENT, AND SUBSCRIBE for more conversations with the people shaping culture and the creative industries. What is one unexpected opportunity that changed the direction of your career? Let us know in the comments. #drake #hiphop #entertainmentindustry #podcast 💬 Like this convo? Subscribe to Media Mindset with Tyson Kuteyi for more behind-the-scenes stories from the world of media    / @mediamindsettv New episodes drop regularly—don’t miss out.

About

Media Mindset is a podcast hosted by Tyson Kuteyi, where creatives, marketers, and media pros share how they actually made it. Each episode dives into the real journey—the wins, the pivots, and the mindset it takes to thrive in the world of marketing, media, and advertising. It’s a behind-the-scenes look at what success really takes… without the fluff.