The Let's Talk Referrals® Podcast

by Steve Black
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  • MARKETING
  • UPDATED WEEKLY

Delivering exclusive insights, strategies, and guidance to help small businesses grow through networking, word-of-mouth marketing, and strategic partnerships. letstalkreferrals.substack.com

Episodes

  1. Forget 'Better,' Be Different: 4 Unconventional Keys to a Standout Personal Brand

    12/03/2025

    Forget 'Better,' Be Different: 4 Unconventional Keys to a Standout Personal Brand

    Are you tired of constantly trying to be better? You know, faster, smarter, more productive than the next person. It feels like we’re all just stuck on this giant treadmill running a race that has no finish line. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkreferrals.substack.com

    6 min

  2. 11/26/2025

    Are Your Business Core Values Just Words on a Wall?

    Values are a real, functional tool, an internal guidance system that always points true north, no matter how chaotic the world gets. A powerful question to consider for a company or for yourself is: If you had to make a really tough decision today, would your core values provide a clear, instant answer? How you answer that question tells you everything they need to know. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkreferrals.substack.com

    5 min

  3. 11/19/2025

    The Referral Paradox: Why Asking Less Gets You More

    When was the last time you referred a business to someone you care about? I’m willing to bet it wasn’t because they had a great referral program or because they asked you at just the right moment. It was because your entire experience with that company was so good, so memorable, that you couldn’t help but tell people about it. Or, you’re a BNI Member, and that’s what you do. Thanks for listening to the Let's Talk Referrals® Podcast! Subscribe for free to receive updates in your inbox. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkreferrals.substack.com

    11 min
  4. The Broken Referral Game

    11/12/2025

    The Broken Referral Game

    The shift from sporadic networking to systematic referral generation will ensure consistent, high-quality referrals because the relationships you’ve created through know, like and trust is intentionally controlled and nurtured. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkreferrals.substack.com

    9 min

  5. 11/05/2025

    Are You Saying No to Enough People?

    Getting clear on this is not just a simple marketing exercise. It is the single most powerful business decision you can possibly make. It is the difference between just hoping the phone rings and building a business where the right clients are beating down your door to work with you. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkreferrals.substack.com

    8 min

  6. 10/29/2025

    Are You Riding the Feast or Famine Roller Coaster

    Thanks for reading Let's Talk Referrals®! Subscribe for free to receive new episodes in your inbox. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkreferrals.substack.com

    8 min

  7. 10/22/2025

    Networking as a Compounding Business Asset

    Your network isn’t some separate task you get to when you have extra time. It’s supposed to be integrated, growing just as intentionally as your customer list or your product line. It’s all part of the same ecosystem. So, if your network is this incredible asset, how does its value actually grow? This is everything boiled down to its simplest form. It’s not a to-do list. It’s not a social chore. It is a living, growing, valuable part of your business. So, you need to invest in it. How much time are you investing in your most important business asset? This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkreferrals.substack.com

    9 min

  8. 10/15/2025

    Word of Mouth Marketing: The Great Equalizer

    Running a business these and getting more customers can feel like a constant battle, right? You’re pouring your heart and soul into creating something awesome, but it often feels like only the big gun with their endless marketing budgets ever get noticed. It’s frustrating when you know your great, but getting the word out feels like climbing Mount Everest. But what if there was a way to actually beat them without breaking the bank? What if your secret weapon was already out there, just waiting to be shared by the people who already love what you do? This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkreferrals.substack.com

    7 min
  • 8 Episodes

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Delivering exclusive insights, strategies, and guidance to help small businesses grow through networking, word-of-mouth marketing, and strategic partnerships. letstalkreferrals.substack.com

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