Profit First with Deb Halliday

Deb Halliday
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Welcome to Profit First with Deb Halliday—the podcast for UK business owners who want to stop stressing over money, keep more cash, pay themselves more, and build a business that truly thrives. Hosted by Deb Halliday, certified Trainer and Profit First Professional, each episode delivers practical strategies, real stories, and actionable insights to help you implement the Profit First system in your own business. Whether you’re a coach, consultant, freelancer, or small business owner, you’ll discover proven methods to take control of your finances, boost profitability, and create lasting financial health. Expect expert interviews, success stories, and step-by-step guidance designed for the UK market. Tune in and start building a business that works for you—not the other way round. For more resources and support, visit debhalliday.co.uk.

  1. 2D AGO

    Understanding the Distinction Between Cash Flow and Wealth

    In this episode, I’m talking about the difference between cashflow and wealth — and why understanding that difference is so important if you want long-term financial security as a business owner. Cashflow is about money moving in and out of your business. It keeps things running day to day and it absolutely matters. But healthy cashflow on its own doesn’t mean you’re building anything lasting. Many businesses have money flowing through them while still lacking reserves, security, or a sense of stability. I explain why wealth is about what you keep, not just what you earn, and how profit retention and intentional decisions over time are what create real financial strength. This episode is about shifting your focus from simply managing cashflow to building a business that supports your future — with less stress and more certainty. Takeaways: Profit First is a methodology designed to enhance business financial health and security.Understanding the distinction between cash flow and wealth is crucial for business sustainability.Wealth accumulation occurs through disciplined financial management and intentional profit allocation.Cash flow maintains business operations, while profit is essential for long-term financial stability.Wealth is built gradually through consistent decisions rather than sudden financial windfalls.A financially sound business focuses on future options, not merely immediate cash flow needs. Links referenced in this episode: debhalladay.co.uk Companies mentioned in this episode: Accounts LadiesAccounts OfficeProfit First

    5 min

  2. FEB 19

    Decoding Financial Complexity: Why Simplicity Matters in Business

    In this episode, I’m talking about why financial complexity so often adds stress instead of removing it. Many business owners assume that more reports, more data, or more sophisticated tools will give them clarity. But in reality, too much information can slow decision-making and create distance between the numbers and what’s actually happening in the business. I explain why Profit First deliberately keeps things simple, using visibility and clear boundaries to support better decisions in real time. When you can see what’s available immediately, you don’t need to analyse or second-guess — you can act with confidence. A financially healthy business isn’t defined by how many reports it produces. It’s defined by how well the owner understands their numbers and how confidently they can manage cashflow day to day. This episode is about choosing clarity over complexity and building a financial system that actually works in real life. Takeaways: The Profit First methodology emphasizes simplicity in financial systems to enhance decision-making.Business owners often feel overwhelmed not due to lack of information, but excessive complexity.A financially healthy business is characterized by an owner's clear understanding of their numbers.Visibility of cash flow through bank accounts fosters better financial decisions and reduces stress.Simplicity in financial management precedes sophistication, enabling quicker responses to business needs.Clarity in financial systems is crucial for making confident decisions and driving business success. Links referenced in this episode: debhalladay.co.uk Companies mentioned in this episode: Accounts LadiesAccounts Office Training AcademyProfit Firstdebhalladay.co.uk

    5 min

  3. FEB 12

    Understanding Your Bank Balance: From Emotion to Information

    In this episode, I’m talking about the relationship many business owners have with their bank balance — and why it so often feels emotional rather than useful. For a lot of people, looking at the bank account brings anxiety or avoidance. Not because the numbers are bad, but because it’s hard to know what they actually mean. One balance is trying to tell you too many things at once, which makes decision-making feel uncertain and stressful. I explain how Profit First changes this by giving money clear roles through separate accounts. When funds are allocated with intention, your bank balances become signals you can respond to, not judgments you want to avoid. This episode is about building a healthier relationship with your finances, so your numbers guide better decisions and support a financially healthy business — instead of creating constant pressure. Takeaways: The Profit First methodology transforms the perception of bank balances from emotional responses to informative signals, enabling better financial decision-making.By separating money into designated accounts, business owners can gain clarity on their financial health and understand the underlying signals of their balances.It is crucial for business owners to regularly review their accounts to detect any financial signals early, rather than waiting for crises to emerge.A weak operating expenses balance may indicate that adjustments in pricing or cost management are necessary, rather than an indication of business failure.Clarity in financial management comes from intentional design and not through sheer willpower, fostering a healthier relationship with one's finances.In the next episode, we will explore how simplicity often supersedes financial complexity in enhancing cash flow and business sustainability. Links referenced in this episode: debhalladay.co.uk Companies mentioned in this episode: Accounts LadiesAccounts OfficeProfit First

    5 min

  4. FEB 5

    Confronting Financial Realities: The Profit First Methodology

    In this episode, I explain why Profit First isn’t just a cashflow tool — it’s a redesign of how your business actually operates. I often hear people say that Profit First “didn’t work” for them, and in almost every case, the issue isn’t the method itself. It’s the expectation that nothing else in the business needs to change. Simply moving money around without addressing pricing, spending habits, or workload will always lead to frustration. I talk about why Profit First requires a shift in both systems and mindset, and why the discomfort people feel when they first apply it isn’t a sign of failure. It’s feedback. It’s showing you exactly where your business needs attention. This episode is an invitation to stop fighting what your numbers are telling you and start using that insight to build a business that’s genuinely financially healthy — one that works in the real world, not just on paper. Takeaways: The Profit First methodology is designed to alleviate financial stress for business owners through structured financial management.Successful implementation of Profit First necessitates a comprehensive redesign of business practices, rather than superficial changes.Many individuals abandon the Profit First system prematurely, failing to recognize its long-term benefits and the need for gradual adjustments.Profit First serves as a diagnostic tool, revealing essential truths about financial health that require immediate attention and action. Links referenced in this episode: debhalladay.co.uk Companies mentioned in this episode: Accounts LadiesAccounts Office Training AcademyProfit First

    5 min

  5. JAN 29

    Beyond Budgeting: Discover the Profit First Advantage

    In this episode, I’m exploring why traditional budgeting so often falls apart for business owners — and why that’s not a personal failing. Most budgets are built on forecasts and best-case assumptions, but real businesses don’t behave neatly. Income fluctuates, costs change, and unexpected decisions need to be made quickly. When budgets don’t reflect that reality, they’re ignored — and frustration sets in. I explain why Profit First works differently. Instead of relying on predictions, it uses real money and clear boundaries to guide decisions in the moment they’re being made. This isn’t about restricting your business or saying no to growth — it’s about creating clarity so you can make better, faster choices without constant stress. This episode is about replacing rigid plans with a system that actually supports how businesses operate in real life, and helping you build a financial framework that reduces pressure rather than adding to it. Takeaways: The Profit First methodology prioritizes financial health by ensuring business owners pay themselves first.Traditional budgeting often fails because it does not align with real-life business dynamics.Profit First structures financial decisions through visible spending limits and real-time feedback.Establishing clear financial boundaries leads to quicker decision-making and reduced stress for business owners.Most budgeting practices are ineffective due to their reliance on unrealistic forecasting and human willpower.A financially healthy business operates on simple constraints rather than complex budget forecasts. Links referenced in this episode: debhalladay.com Companies mentioned in this episode: Accounts LadiesAccounts Office Training AcademyProfit Firstdebhalladay.com

    5 min

  6. JAN 22

    Mastering Business Finances: Why Growth Without Profit is a Trap

    In this episode, I’m talking about why revenue growth on its own is often misleading — and why it can actually make a business feel less stable, not more. Many business owners assume that higher revenue will automatically ease financial pressure. But what I see time and time again is the opposite. As revenue increases, expenses quietly rise alongside it, leaving the business busier, more complex, and no better off financially. I explain why revenue is not the same as profit, and why growth without profit protection simply magnifies the problems that already exist. Without clear boundaries, a growing business becomes harder to manage and more stressful to run. Using the Profit First approach, I show how prioritising profit before expenses creates a different kind of growth — one that’s sustainable, intentional, and aligned with both business goals and personal wellbeing. This episode is about stepping back from growth for growth’s sake and designing a business that grows in a way that actually supports your life. Takeaways: In the realm of business, revenue growth does not inherently equate to increased profitability, as expenses often rise concurrently, thus obscuring true financial health.The Profit First methodology emphasizes prioritizing profit before expenses, thereby ensuring that growth occurs within sustainable boundaries that support the owner’s life.It is imperative for business owners to recognize that unchecked growth can lead to heightened stress and financial instability, rather than the anticipated relief.Achieving a financially healthy business necessitates a paradigm shift: prioritize profit, ensure sustainability, and then pursue growth, rather than following traditional approaches.The notion that revenue growth alone solves financial problems is misleading; instead, one must evaluate what fundamental changes are necessary to enhance overall financial well-being.In future discussions, we will explore the shortcomings of traditional budgeting practices and present more effective strategies that align with real-world business dynamics. Links referenced in this episode: debhalladay.co.uk Companies mentioned in this episode: Accounts LadiesAccounts Office Training AcademyProfit Firstdebhalladay.co.uk

    5 min

  7. JAN 15

    Transforming Your Business: The Imperative of Owner's Pay

    In this episode, I’m talking about one of the most common — and damaging — habits I see in business: putting your own pay last. Many business owners believe it’s responsible to delay paying themselves until everything else is covered. But over time, that mindset creates a business that relies on the owner making personal sacrifices just to keep things running. And that’s not sustainable. I explain why a business that only works when the owner is underpaid is fundamentally broken, no matter how successful it looks from the outside. When owner’s pay is treated as optional, stress builds, decision-making suffers, and the business starts to drain rather than support your life. Using the Profit First approach, I show how prioritising owner’s pay changes the way a business behaves. When your pay becomes a non-negotiable part of the system, spending becomes more intentional, choices become clearer, and the business is forced to operate within realistic limits. This episode is about redesigning your business so it supports you — not the other way around. Takeaways: Effective business management necessitates prioritizing owner's pay as a fundamental requirement rather than an optional afterthought.The belief that one can defer personal compensation indefinitely is a detrimental habit for business proprietors.Implementing the Profit First methodology leads to healthier financial practices and sustainable business growth.A lack of immediate financial compensation for owners can foster feelings of resentment and exhaustion over time.By allocating profit and owner's pay first, businesses can cultivate a healthier financial environment for sustained success.To achieve true financial health, business owners must shift their perspective from later to now regarding their compensation. Links referenced in this episode: debhalladay.co.uk Companies mentioned in this episode: Accounts LadiesAccounts Office Training AcademyProfit Firstdebhalladay.co.uk

    5 min

  8. JAN 8

    Rethink Cash Flow: Why Working Harder Isn't the Solution

    In this episode, I’m unpacking a hard truth that many business owners don’t want to hear — most cashflow problems aren’t caused by a lack of effort or discipline. They’re caused by the way the business is designed. I talk about why working longer hours, taking on more clients, or pushing harder rarely fixes cashflow issues — and often makes them worse. More activity usually means more costs, more pressure, and very little improvement in what’s left at the end of the month. I explain how Profit First changes this by flipping the order of how money is handled. When profit is prioritised before expenses, the business is forced to adapt. Spending becomes more intentional, decisions get clearer, and effort finally starts to produce better results. This episode is an invitation to step off the treadmill of constant effort and take a proper look at your business design. Because sustainable success doesn’t come from doing more — it comes from building a system that actually works.. Takeaways: Profit First is a methodology designed to assist business owners in achieving financial stability.The traditional approach of prioritizing revenue growth often leads to increased complexity and stress.Implementing Profit First requires a fundamental shift in financial management practices and priorities.A business that relies solely on constant effort to succeed is fundamentally flawed in its design.Recognizing structural issues in a business's financial framework is essential for sustainable growth and success.Effective cash flow management necessitates a redesign of operations rather than merely increasing efforts. Links referenced in this episode: debhalliday.co.uk

    5 min
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About

Welcome to Profit First with Deb Halliday—the podcast for UK business owners who want to stop stressing over money, keep more cash, pay themselves more, and build a business that truly thrives. Hosted by Deb Halliday, certified Trainer and Profit First Professional, each episode delivers practical strategies, real stories, and actionable insights to help you implement the Profit First system in your own business. Whether you’re a coach, consultant, freelancer, or small business owner, you’ll discover proven methods to take control of your finances, boost profitability, and create lasting financial health. Expect expert interviews, success stories, and step-by-step guidance designed for the UK market. Tune in and start building a business that works for you—not the other way round. For more resources and support, visit debhalliday.co.uk.

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