Built4Profit Podcast

IQ4Profit
  • 5.0 (2)
  • ENTREPRENEURSHIP

Built4Profit™ is the podcast for entrepreneurs, franchisees, and franchisors who want to profit with purpose. Each episode uncovers the real stories: the wins, pivots, and lessons that fuel resilient, profitable businesses. 

  1. Why your CPA might be costing you THOUSANDS (and you don’t even know it)

    4D AGO

    Why your CPA might be costing you THOUSANDS (and you don’t even know it)

    #entrepreneurship #franchisebusiness #podcast  This Built4Profit Podcast episode argues many business owners miss $5,000–$15,000 annually by treating their CPA relationship as year-end compliance instead of proactive tax planning.  Elizabeth and Sha share key topics to discuss with a CPA, including whether the business has the right entity structure, how to pay yourself and determine a reasonable salary, and whether strategies like the Augusta Rule or putting kids on payroll apply.   👉 Subscribe to learn the playbooks, sharpen your strategy, and build the business (and life) you actually want.   Send us your guest nominations for 2026: https://iq4profit.com/speaking-630887 • Subscribe: @Built4ProfitPodcast  • Find IQ4Profit on LinkedIn: /iq4profit/ • Find Elizabeth on LinkedIn: /elizabethrosenbergmm • Find Sha on LinkedIn: /shagrondin • Follow us on Instagram:   /iq4profit

    10 min
  2. He QUIT corporate at 40 to join the $5.6 BILLION industry NOBODY talks about

    APR 29

    He QUIT corporate at 40 to join the $5.6 BILLION industry NOBODY talks about

    #entrepreneurship #franchisebusiness #outdoordlightingperspectives #podcast  Built4Profit Podcast hosts Sha and Elizabeth interview Rob Clark of Outdoor Lighting Perspectives, discussing the $3.5B outdoor lighting industry projected to reach $5.6B by 2027 and how lighting enhances mood, curb appeal, and the inside-looking-out experience.  Rob explains his sales process, including walking the property, using an AI-powered app to preview lighting variations, and doing nighttime demos with battery-powered lights. He describes starting from home with a van, moving into a shared office with storage units for lighting and holiday products, the value of franchise community, seasonal workload realities, and lessons on pursuing passion, taking calculated risks, and scaling to three locations while prioritizing family.  👉 Subscribe to learn the playbooks, sharpen your strategy, and build the business (and life) you actually want.   Get to know Outdoor Lighting Perspectvies:   Grand Rapids  - Website: https://www.outdoorlights.com/grand-rapids/  - Facebook: https://www.facebook.com/OLPGrandRapids/  - Instagram: https://www.instagram.com/outdoorlights_grandrapids/  - LinkedIn: https://www.linkedin.com/company/outdoor-lighting-persepectives-of-grand-rapids/  - TikTok: https://www.tiktok.com/@outdoor.lights.gr  - YouTube: https://www.youtube.com/@OutdoorLighting-Grand_Rapids  Traverse City  - Website: https://www.outdoorlights.com/traverse-city/  - Facebook: https://www.facebook.com/OLPTraverseCity/  - Instagram: https://www.instagram.com/outdoorlights_traversecity/  - LinkedIn: https://www.linkedin.com/company/outdoor-lighting-persepectives-of-traverse-city/  Lansing  - Website: https://www.outdoorlights.com/lansing/  - Facebook: https://www.facebook.com/OLPLansing  - Instagram: https://www.instagram.com/outdoorlights_lansing/  - LinkedIn: https://www.linkedin.com/company/outdoor-lighting-persepectives-of-lansing/  • Subscribe: @Built4ProfitPodcast  • Find IQ4Profit on LinkedIn: /iq4profit/ • Find Elizabeth on LinkedIn: /elizabethrosenbergmm • Find Sha on LinkedIn: /shagrondin • Follow us on Instagram:   /iq4profit  • Follow us on Facebook:   /iq4profit/

    19 min
  3. The HIDDEN PROBLEM in your home (costing you $$$)

    APR 22

    The HIDDEN PROBLEM in your home (costing you $$$)

    #entrepreneurship #franchisebusiness #koalainsulation #podcast  On the Built4Profit Podcast, hosts welcome Cory Lyons, Brand President of Koala Insulation, to discuss why franchising works best when franchisors and franchisees operate as aligned partners with proven systems and brand guardrails.  Cory shares insulation insights, explains common blown-in materials (fiberglass and cellulose from recycled newspapers) and why insulation must stay fluffy to remain effective. He also outlines Koala’s growth from residential retrofit into commercial, industrial, and new builds, its franchisee-first approach, and how peer networks drive franchisee performance and reduce recipe-changing.   👉 Subscribe to learn the playbooks, sharpen your strategy, and build the business (and life) you actually want.   Get to know Koala Insulation:  https://koalainsulation.com/  • Subscribe: @Built4ProfitPodcast  • Find IQ4Profit on LinkedIn: /iq4profit/ • Find Elizabeth on LinkedIn: /elizabethrosenbergmm • Find Sha on LinkedIn: /shagrondin • Follow us on Instagram:   /iq4profit  • Follow us on Facebook:   /iq4profit/

    19 min
  4. How to RETURN TO WORK after being a stay-at-home mom

    APR 15

    How to RETURN TO WORK after being a stay-at-home mom

    #entrepreneurship #franchisebusiness #artofdrawers #podcast  On the Built for Profit Podcast, hosts interview Jennifer Lyons, Art of Drawers franchisee in Dallas, about building a mobile, home-based business retrofitting custom pullout drawers into existing cabinetry. Jennifer shares her path from startup experience to an eight-year career break as a stay-at-home mom, and then using a franchise consultant to evaluate options and choose Art of Drawers for ownership and flexibility.  She discusses overcoming imposter syndrome in an unfamiliar industry, relying on franchisor and franchisee community support, handling early setbacks like a no-show installer on her first job, and developing habits like a positive mindset. Key lessons include learning the business yourself before hiring a team and defining “profits for purpose” as both financial success and schedule control to be present for family.   👉 Subscribe to learn the playbooks, sharpen your strategy, and build the business (and life) you actually want.   Get to know Art of Drawers: https://www.instagram.com/artofdrawersdallas/ • Subscribe: @Built4ProfitPodcast  • Find IQ4Profit on LinkedIn: /iq4profit/ • Find Elizabeth on LinkedIn: /elizabethrosenbergmm • Find Sha on LinkedIn: /shagrondin • Follow us on Instagram:   /iq4profit

    19 min
  5. The mindset that built $100 MILLION deals

    APR 8

    The mindset that built $100 MILLION deals

    #entrepreneurship #franchisebusiness #podcast #AFCurgentcare On the Built4Profit Podcast, hosts interview Aaron Zucker, who has acquired assets in 21 states and surpassed $100M in transactions! Zucker shares how he fell into entrepreneurship as a college junior by buying a bar in Tuscaloosa through seller financing, then discovered commercial real estate after realizing landlords “collect rent and play golf.” After building a leasing career in Atlanta and Charlotte and learning at family office, he left a high-paying job to start his own value-add retail real estate business and later pursued franchising, selecting AFC Urgent Care for its recession and e-commerce resilience.  He explains his mindset shaped by grandparents who survived the Holocaust, his use of EOS to focus on quarterly “rocks,” and ZIG’s model of partnering with experienced multi-unit operators to scale with limited equity or debt. He closes by advising listeners to follow their gut.  👉 Subscribe to learn the playbooks, sharpen your strategy, and build the business (and life) you actually want.   Send us your guest nominations for 2026: https://iq4profit.com/speaking-630887 • Subscribe: @Built4ProfitPodcast  • Find IQ4Profit on LinkedIn: /iq4profit/ • Find Elizabeth on LinkedIn: /elizabethrosenbergmm • Find Sha on LinkedIn: /shagrondin • Follow us on Instagram:   /iq4profit

    23 min
  6. 4 LIES business owners BELIEVE

    APR 1

    4 LIES business owners BELIEVE

    #entrepreneurship #franchisebusiness #podcast  On the Built4Profit Podcast, we unpack the strategies, systems, and mindset behind successful entrepreneurs and franchisees, turning experience into actionable insights.  In this April Fool’s Day special of the #Built4ProfitPodcast, Sha and Elizabeth share the “dirty four” habits that business owners think are responsible but actually drain time. They explain how these patterns create self-inflicted stress, limit profitability, and keep owners from focusing on their unique ability, offering takeaways like committing to hiring, making proactive decisions (including using a #CEOday), delegating with accountability, and changing habits rather than waiting for the calendar to clear.   👉 Subscribe to learn the playbooks, sharpen your strategy, and build the business (and life) you actually want.   Send us your guest nominations for 2026: https://iq4profit.com/speaking-630887 • Subscribe: @Built4ProfitPodcast  • Find IQ4Profit on LinkedIn: /iq4profit/ • Find Elizabeth on LinkedIn: /elizabethrosenbergmm • Find Sha on LinkedIn: /shagrondin • Follow us on Instagram:   /iq4profit

    13 min
  7. The #1 MISTAKE small business owners make with money

    MAR 25

    The #1 MISTAKE small business owners make with money

    #entrepreneurship #franchisebusiness #ledgers #podcast  On the Built4Profit Podcast, the hosts interview Claude Campbell of Ledgers USA in Greensboro, a brand new to the U.S. after operating in Canada, about how Ledgers differs from traditional CPA firms by focusing on proactive planning, relationship-based service, and helping clients understand the story behind their numbers.  Claude explains services including bookkeeping, payroll, tax compliance, and year-round tax planning offered via flexible packages and monthly subscriptions, plus one-off entity setup. He highlights common small-business mistakes such as waiting too long to make an S-corp election, often beneficial around $60K–$80K in net earnings to reduce self-employment taxes, and mentions the #AugustaRule as another overlooked strategy.   👉 Subscribe to learn the playbooks, sharpen your strategy, and build the business (and life) you actually want.   Get to know Ledgers: https://ledgersusa.com/Greensboro-nc/   • Subscribe: @Built4ProfitPodcast  • Find IQ4Profit on LinkedIn: /iq4profit/ • Find Elizabeth on LinkedIn: /elizabethrosenbergmm • Find Sha on LinkedIn: /shagrondin • Follow us on Instagram:   /iq4profit

    23 min
  8. The Pickleball BOOM: Entrepreneur Magazine's "Freshest New Idea" in franchising

    MAR 18

    The Pickleball BOOM: Entrepreneur Magazine's "Freshest New Idea" in franchising

    #entrepreneurship #franchisebusiness #cortz #podcast  On the Built4Profit Podcast, the hosts interview Dina Shinault, a #Cortz franchisee who operates in Palm Beach and Houston, about the rapid growth of pickleball and the business behind building, resurfacing, repainting, and maintaining outdoor courts (including #pickleball, #padel, and #basketball) for HOAs, homeowners, and government entities.  Dina explains why she chose a non–brick-and-mortar #franchisemodel, describing a low-overhead operation run from a truck and storage, using upfront client payments to cover materials. She discusses staffing with a supervisor and helper, lessons learned about seasonal slowdowns after launching in late October, and how franchisor David Klembith provides support and added a recurring maintenance program.   👉 Subscribe to learn the playbooks, sharpen your strategy, and build the business (and life) you actually want.   Get to know Cortz: https://palmbeachcounty.cortz.com/  • Subscribe: @Built4ProfitPodcast  • Find IQ4Profit on LinkedIn: /iq4profit/ • Find Elizabeth on LinkedIn: /elizabethrosenbergmm • Find Sha on LinkedIn: /shagrondin • Follow us on Instagram:   /iq4profit

    17 min
See All (31)

Ratings & Reviews

5
out of 5
2 Ratings

About

Built4Profit™ is the podcast for entrepreneurs, franchisees, and franchisors who want to profit with purpose. Each episode uncovers the real stories: the wins, pivots, and lessons that fuel resilient, profitable businesses. 

Information

  • Creator
    IQ4Profit
  • Years Active
    2025 - 2026
  • Episodes
    31
  • Rating
    Clean
  • Copyright
    © 2026 Built4Profit Podcast
  • Show Website
    Built4Profit Podcast