Elevation Live! with Kevin Baron

Kevin Baron

'Elevation Live!' is an in-depth, online global affairs interview series featuring purpose-driven leaders, influencers, companies, and organizations working in global sports & culture. Kevin Baron is an award-winning journalist with 25+ years experience in Washington, world capitals, and war zones as a reporter, editor, newsroom leader, media executive, live events director, on-stage host, and on-air analyst. He is founder & president of Elevation Global Strategies.  For 10 years, Baron was the founding executive editor of Defense One, a brand of Atlantic Media and GovExec. He also was editorial director of POLITICO Live's events during the 2023-2024 presidential campaign cycle. Previously, Baron reported for the Boston Globe, Foreign Policy, National Journal, Stars & Stripes, the Center for Public Integrity, and as an on-air analyst for NBC News and MSNBC. He is a member of the Council on Foreign Relations. Raised in Orlando, Florlida, Baron is the father of three sons. 'Elevation Live!' is produced and directed by the award-winning winning Human Biography.

Episodes

  1. Oct 26

    ‘Front Line to Finish Line’: Why the Cadillac F1 Car Matters to the Army

    Brandon Vivian, Executive Chief Engineer for GM Defense and Cadillac V-Series, on why a Cadillac F1 car showed up at AUSA 2026. He explains how racing works as a proving ground, how F1 aerodynamics tools help cool a hybrid Infantry Squad Vehicle, and what a quiet battery pack means in the field. GM's Cadillac is making a global play and GM Defense is along for the ride.  Produced by Human Biography.

  2. Jun 2

    From F1 to Arsenal: Why WhatsApp Is Playing for More Than Sport | Elevation Live! with Kevin Baron

    Why are some of the world’s biggest technology companies investing so heavily in Formula 1, football, and global sports fandoms? At the F1 Miami Grand Prix weekend, Kevin Baron sits down with Vivian Odior, head of marketing for Meta Consumer Apps — including WhatsApp, Instagram, Facebook, Threads, and Creators — to discuss why WhatsApp partnered with Mercedes-AMG Petronas F1 Team and Premier League powerhouse Arsenal, and what those partnerships reveal about the changing role of global sport in technology, influence, culture, and business. The conversation explores: • AI and technology partnerships in modern sport • How sports increasingly function as global platforms for connection and influence • Why "Mercedes runs on WhatsApp” • How encrypted messaging became part of Formula One storytelling in Netflix’s “The Seat” • Why WhatsApp became deeply embedded in markets like India and Brazil • Why Meta still sees WhatsApp as a challenger brand in the United States • The globalization of fandom • The rise of women and younger audiences in Formula One

  3. Mar 17

    War & the World Cup: Navigating America's Global Sports Decade | Elevation Live! with Kevin Baron

    The United States, host to the largest sporting event in history, "just invaded one of the participants and killed their their leader." That's unprecedented. For episode 3, we stop and ask what this means for sponsors, leagues, teams, athletes, and spectators. Is America ready for the decade of global sport? Not yet, says Travis Murphy, CEO of Jetr Global Sport + Entertainment, which operates across sports, immigration, business, policy, and diplomacy. Travis, a former official in the State Department's sport diplomacy division, talks to Kevin Baron about today's challenges facing the U.S, why sports diplomacy has become way more than "soft" power and how stakeholders are navigating geopolitics and war on the way to the playing field.

  4. 11/10/2025

    Driving With AI: Autonomy From Motorsports to Main Street to the Military | Elevation Live! with Kevin Baron

    For Episode 2, we went to Austin, Texas, for the Formula 1 United States Grand Prix at the Circuit of the Americas, where one company called Code 19 Racing is developing some of the fastest moving AI on the planet — and demonstrating it for the U.S. Army. "You have to be able to react at 150 mph, within a few inches," said O.G. Wells, chief operating officer of the veteran-owned company. “The world’s first professional autonomous motorsports team” is that and much more, thanks to partnerships with NVIDIA and Booz Allen, and a purpose-driven mission to develop young talent. We hung out with O.G. at Austin's Capital Factory tech hub over F1 race weekend, and with Code 19 Racing CEO Lawrence Walter on a visit to Booz Allen in Washington, D.C. Here's what we learned. For exclusive updates and insights, visit www.elevation-live.com. Produced by: Human Biography

  5. 10/15/2025

    Racing With Purpose: Meet SailGP's Fiona Morgan | Elevation Live! with Kevin Baron

    Want to feel good about the world again? Meet SailGP's Fiona Morgan, an extraordinary executive who is growing an extraordinary global sports league successfully with social impact at the core of everything it does -- technology, climate, oceans, sustainability, food, women, youth, all of it -- while still attracting elite athletes, teams, sponsors, and investors. It's a community. That's something worth elevating. To watch the video, visit Elevation Live.

  • 5 Episodes

About

'Elevation Live!' is an in-depth, online global affairs interview series featuring purpose-driven leaders, influencers, companies, and organizations working in global sports & culture. Kevin Baron is an award-winning journalist with 25+ years experience in Washington, world capitals, and war zones as a reporter, editor, newsroom leader, media executive, live events director, on-stage host, and on-air analyst. He is founder & president of Elevation Global Strategies.  For 10 years, Baron was the founding executive editor of Defense One, a brand of Atlantic Media and GovExec. He also was editorial director of POLITICO Live's events during the 2023-2024 presidential campaign cycle. Previously, Baron reported for the Boston Globe, Foreign Policy, National Journal, Stars & Stripes, the Center for Public Integrity, and as an on-air analyst for NBC News and MSNBC. He is a member of the Council on Foreign Relations. Raised in Orlando, Florlida, Baron is the father of three sons. 'Elevation Live!' is produced and directed by the award-winning winning Human Biography.

Information