The Leader's Edge, By FlowLab

Andrew Soteriou, CEO, Founder, Entrepreneur, Investor, Advisor, Executive Coach

Our mission is to differentiate the human experience, enable learning, adaptability and resilience. ‘The Leading Edge’ podcast magnifies neuroscience of flow states and performance psychology. We chat to pioneers: CEOs, founders, fighter pilots, Navy Seal Commanders, free divers, scientists, MMA fighters, yogis—those performing at the edge—on adapting, surviving, and thriving under pressure. We focus on Mojo, role models, origin stories, adversity, reframes, self-talk, nutrition, the mind-heart-gut link, decision-systems, movement/ breathing, and scaffolding (well-springs) for sustained mental, physical, and emotional agility. This research informed the FlowLab Power Nations Index (PNI) (2017), combining happiness and vitality with measures of economic output, military strength, and more. We examine the future of work, wellness assets, Culture, Mindset, Mojo, collective intelligence, rituals, role models, and shared purpose to unlock creativity, innovation and sustained wellbeing.

  1. 11/05/2025

    The Lady Is For Turning: Europe Is Dismantling Strategic Defences

    Founders' Fuel:"The tragedy isn't just what Europe loses. It's what the world loses when the last major regulatory power with democratic legitimacy abandons the field." Series 4 Episode 1 | The Leader's Edge by FlowLab — with Andrew Soteriou Europe's Strategic Crossroads: Defending the Regulatory Superpower or Surrendering to the Phalanx"If the EU abandons its standards, where is the benchmark? China isn't setting it. The US certainly isn't. What we're watching is Europe volunteering to become a dependency rather than a power—precisely when holding the line would expose the fragility of Anglo-American stances." Cyprus takes over the EU presidency in January 2026 with competitiveness and cross-border innovation as key pillars. But as EU leaders rush to deregulate at the exact moment Trump demands Europe dismantle its regulations, a critical question emerges: Is this strategy—or surrender? In this episode, Andrew Soteriou—global CEO, executive leader, and strategic advisor—unpacks why Europe's competitiveness hasn't declined because of regulations, but because Europe abandoned competitive advantage. The attributes that created a 450-million-pax market with actual purchasing power and quality of life. Andrew shares insights from FlowLab Power Nations Index, pioneered since 2016, analyzing vitality, vigour, and productivity metrics—7 years before Ray Dalio's framework. Drawing from 25 years of executive leadership across US, UK, and European top manufacturing companies—including transformations at Coca-Cola, Mars, Unilever, Danone, and Carlsberg—Andrew reveals how the phalanx (wealth, consulting, legal, defence, and political complexes) operates through revolving doors to systematically extract value. As the world edges toward a new geopolitical order, leaders face a reckoning: the European model—real food versus Pop-Tart nutrition, actual data security rather than surveillance capitalism, environmental std's that protect rather than extract—represents an existential threat to the Anglo-American ultra-processed, cost-externalising business model. Andrew outlines the size of the prize: recapturing just 25% of lost economic value equals €500+ billion in GDP, millions of quality jobs, and restored innovation vigour—the foundation for smart, sustainable, peaceful, broad based economic growth. What You'll Explore:🟠 Why the Anglo-American framework requires Europe to fail—or become them 🟠 How media corruption suppresses EU voices while amplifying Anglo-American networks 12-40x 🟠 The systematic extraction of European data, IP, and strategic defences through every negotiation surrender 🟠 Why European productivity has always been higher than the UK 🟠 The actionable framework from Smart Growth: Power Nations #competitiveness with direct submissions to EU leadership 🟠 How "simplification" is the surrender term—deregulation dressed up as competitiveness 🟠 Why holding the regulatory line would expose the fragility of Anglo-American stances Join us as we explore #competitiveness, #strategicdefences, and #regulatorypower—and how defending Europe's std's becomes the foundation for smart, sustainable, peaceful growth that >450 million citizens depend on, preserving the last major regulatory benchmark with democratic legitimacy. 🎧 Listen now🎵 Listen on Spotify 🍎 Listen on Apple Podcasts #EUCompetitiveness #SmartGrowth #RegulatoryPower #Innovation #Cyprus #StrategicDefences #BroadBasedGrowth #GeopoliticalStrategy #EconomicPower #SustainableGrowth 🎙️ The Leader's Edge by FlowLabCall to Action:If your organisation is seeking to drive sustainable growth, transform strategy, or elevate leadership capability, please do reach out for a confidential discussion.

    19 min
  2. 10/18/2025

    Roman Zomko FOUNDER & CEO Lviv, Ukraine, 2020 On Pioneers, Purpose & Leading With Humanity

    Founders’ Fuel:“Adaptability isn’t optional—it’s survival. In moments of challenge, fortitude and humanity shape lasting impact.” Series 1 Episode X | The Leader’s Edge by FlowLab — with Roman ZomkoAdaptability & Fortitude: Pioneers, Purpose & Leading With Humanity Roman Zomko is the Founder & CEO of Impressit, based in Lviv, Ukraine. In this episode, Roman shares his thoughts and some difficult lessons on steering a tech company through volatility, rapid change, and uncertainty in Ukraine in 2020—where adaptability and fortitude become the bedrock for leading well. From navigating geopolitical and economic disruption to redefining resilience, Roman and Andrew talk about how to remain calm under pressure, the role of purpose-driven leadership, deep connection, and team strength in building a company—and community—that lasts. ✴️ KeywordsUkraine, business continuity, war, resilience, adaptability, tech industry, team management, startup, innovation, leadership ✴️ SummaryThis conversation took place in the early months of the Ukraine war, with Roman joining us from Lviv, and explores the resilience and adaptability of a Ukrainian tech entrepreneur navigating the challenges of running a business amidst the ongoing war in Ukraine. We delve into how Starlink was immediately available to support the Ukraine tech response to the Russian invasion, and how old-fashioned Vespa scooter motors were repurposed for the Russian drone armada. The relative nature of difficulty, the importance of team cohesion, and the innovative strategies employed to ensure business continuity are at the heart of this episode. The conversation also touches on the future of the business and the broader implications of the current situation on Ukraine’s tech sector. Chapters00:00 Introduction and Origin Story09:20 Adaptability in Adversity16:45 Building Teams in Tough Times24:10 Leading with Humanity and Purpose31:18 Fortitude Under Pressure38:00 Finding Opportunity in Crisis45:12 The Power of Vision and Collective Effort ✴️ Takeaways💫 Difficulty is relative, especially in the context of war.🌍 Lviv has become a hub for military aid and tech innovation.🤝 Maintaining team cohesion is crucial during crises. 🎙️ About The Leader’s Edge, by FlowLabOur mission is to differentiate the human experience—to enable learning, adaptability, and resilience. The Leader’s Edge explores the neuroscience of flow and the psychology of peak performance with pioneers at the edge.We’re building cultures and systems powered by Mojo, Mindset, and Meaning—helping leaders, teams, and nations thrive under pressure. 🎧 Listen now🎵 Spotify🍎 Apple Podcasts

    33 min
  3. 10/18/2025

    Ann Philippi: (Audio Only) Founder at The New Health Frontier; Psychedelics, Trauma & Healing

    Founders’ Fuel:“Everyone is facing some form of existential crisis.The conversation around psychedelics is evolving.The science behind psychedelics is becoming clearer.” Title:Series 1 Episode 8 | The Leader’s Edge by FlowLab — with Ann PhilippiThe New Health Frontier: Psychedelics, Trauma & Healing in a Changing World Ann Philippi is the founder of The New Health Institute in Berlin, a former journalist for Rolling Stone, GQ, Vanity Fair, and Vogue, and a TEDx Speaker in Berlin.Recorded in London (audio only), this episode is an unflinching look at the crossroads of health, trauma, and innovation—where neuroscience meets new models of healing and recovery. We dive deep into the science and soul of therapy: psychedelics, PTSD, microdosing, and the limits of traditional medicine. Ann shares her first-hand perspective on how MDMA-assisted psychotherapy—tested in diverse trauma populations from soldiers to survivors of childhood abuse—is changing the conversation on what it means to truly heal and reconnect. Chapters00:00 Introduction and Opening Reflections08:44 Exploring the Human Element in Technology17:00 The Journey into Psychedelics25:24 The New Health Club and Its Mission27:15 Exploring Life’s Big Questions29:11 The Impact of Trauma and Healing33:03 Generational Trauma and Its Effects36:52 Psychedelics and Ego Dissolution43:14 Addiction, Trauma, and Healing49:40 The Future of Psychedelic Therapy ✴️ Takeaways💫 Everyone is facing some form of existential crisis.🌍 The pandemic revealed hidden collective and personal trauma.💊 Psychedelics and MDMA-assisted therapy open new pathways for healing.🧠 Microdosing and mindfulness may complement, not replace, therapy.🤝 Community and connection remain the foundation of sustainable recovery.🪶 Trauma is inherited—but resilience can be too.⚗️ Innovation and empathy must evolve together. 🎙️ About The Leader’s Edge, by FlowLabOur mission is to differentiate the human experience—to enable learning, adaptability, and resilience. The Leader’s Edgeexplores the neuroscience of flow and the psychology of peak performance. We speak with pioneers—CEOs, founders, scientists, Navy SEAL commanders, fighter pilots, and free divers—those operating at the edge of human potential. We’re building cultures and systems powered by Mojo, Mindset, and Meaning—helping leaders, teams, and nations thrive under pressure. 🎧 Power up and lead at the edge. Tune in to The Leader’s Edge — where human performance meets purpose. 🎵 Listen on Spotify🍎 Listen on Apple Podcasts🎙️ The Leader’s Edge by FlowLab

    51 min
  4. 10/17/2025

    SEAL Commander to Mindful Leadership: Transforming Wellness with Men Talking Mindfulness

    Founders’ Fuel: "Leadership isn't about control—it's about creating an environment where your people flourish and go beyond what even they thought possible." Series 3 Episode 1 | The Leader's Edge by FlowLab — with Jon Macaskill Mindfulness Under Fire: Resilience, Connection, and the SEAL Mindset "What do you do if someone tells you they're scared? What if that person is a SEAL?" Former US Navy SEAL Commander Jon Macaskill—born in Cape Town, raised in Johannesburg, and later the US—joins us from Colorado in The Leader’s Edge, to unpack what it means to lead, connect, and find stillness under pressure. Across his 24-year career, Jon commanded Tier One units through missions in Iraq, Afghanistan, and Somalia before dedicating himself to teaching mindful leadership and human performance coaching. Jon’s reflections reach back to Operation Red Wings—the mission behind Lone Survivor—and the quiet courage required when command meets compassion. He opens up about surviving loss, the moral weight of command, and how confronting trauma and survivor’s guilt led him toward mindfulness as a framework for clarity, presence, and peace. Through Frogman Mindfulness and as co‑host of the Men Talking Mindfulness Podcast, Jon helps leaders and operators train the mind like the body—cultivating balance, emotional agility, and a mindset built for adaptability and connection. His story reveals how tactical discipline transforms into strategic calm, how strength evolves into service, and how mindfulness becomes fieldcraft for modern leadership. Chapters 00:00 Introduction and Background 02:54 Transitioning from Military to Mindfulness 05:49 Mindfulness in Leadership 09:04 Navigating Change and Adaptability 11:57 The Role of Community and Support 14:40 Mindfulness Practices and Techniques 17:57 The Value of Doing Nothing 21:00 Soft Skills vs Hard Skills in the Workplace Takeaways 🐸 Mindfulness and meditation enhance cognitive performance and resilience. 🐸 Transitioning from military command to civilian life requires unlearning control and rediscovering purpose. 🐸 Community connection and trust accelerate adaptation in new environments. 🐸 Moments of stillness—doing nothing—restore clarity and creativity. 🐸 Soft skills like awareness and empathy often demand more mastery than technical expertise. 🐸 Mindfulness fuels leadership, presence, focus, and integrity. 🐸 Adaptability grows from readiness for change—a mindset forged under pressure. 🐸 Mindfulness frameworks prevent burnout and sustain balance in high-stress settings. Join us as we explore how elite performers regulate stress, redefine toughness, and lead from wholeness. #resilience #leadership #mindfulness #empathy #mentalhealth #specialoperations #consciousleadership #mindset #flow #collectiveintelligence 🎧 Listen now 🎵 Spotify 🍎 Apple Podcasts

    1h 3m
  5. 10/17/2025

    Dr Anton Janse Van Rensburg: The Microbiome And Virome - Biodiversity & Gut Health

    Episode 2: Dr Anton Janse van Rensburg is the Chief Medical Officer of ExecCare – an organisation that specialises in ensuring optimal health and performance in executives and business leaders. As a practising medical doctor and a trained metal toxicologist with a Master’s degree in Applied Human Nutrition, his role extends to include the specialised fields of anti-aging medicine and the management of chronic conditions. Dr Anton has a particular passion for sharing his broad base of knowledge in the field of wellness and longevity. He also runs CPD accredited courses for health professionals with a particular focus on nutrition, immunity and gut health (microbiome's) and has been working with front-line rescue teams and pilot's travelling to high risk 'hot zones' such as Wuhan/ China to collect people and medical supplies/ PEP. In this chat Dr Anton covers the specific actions we can take as individuals to boost our immune system through the Covid pandemic, and to prepare us for the next viral strain in years to come. He also speaks about the importance of the 'virome' which acts in much the same way as the microbiome. The virome is the total collection of viruses in and on the human body. Dr Anton shares his clinical experience following treatments using vitamin C, melatonin and other interventions in treating infected patients. Dr Anton is very involved in the wellness programmes at The South African Reserve Bank, Sasol, ABSA, Nedbank, Standard Bank, Transnet and SARS. He lives with his wife Michelle and 3 children in the Irene village in Centurion, South Africa.

    47 min
  6. 10/17/2025

    Billie Flynn: Navigating 5th‑Gen Tech, AI, Drones & Human Factors in the Future of Aviation

    Navigating 5th Generation Technologies: Insights from a Test PilotThe Future of Aviation: AI, Drones, and Human FactorsFlowLab was founded with a simple mission: unlock the real levers of human potential and help leaders build cultures of sustainable, transformative growth. ‘The Leading Edge’ magnifies the neuroscience of flow states and performance psychology. We work with CEOs, founders, fighter pilots, Navy Seal Commanders, free divers, scientists, MMA fighters, yogis—those performing at the edge—on adapting, surviving, and thriving under pressure.Episode Spotlight: Billie FlynnToday’s guest is Billie Flynn—a legendary test pilot and aviation leader whose work spans the Royal Canadian Air Force, the Eurofighter Typhoon, and innovation on the F-16 and F-35 at Lockheed Martin. His career embodies high-stakes adaptability, resilience, and peak performance at the threshold of human and technological possibility.Takeaways (Extracts)• The F-35 exemplifies global collaboration and deep interdependence among allied nations.• Fifth generation jets require cloud infrastructure, secure data centres, and integrated networks—‘kill switch’ concerns are largely myth, but reliance on shared data brings cyber risks.• AI is transforming pilot training and cognitive performance; future air combat will pair human pilots with autonomous drones (Armadas).• Military procurement balances alliance standards with the industrial priorities and strategies of each nation.• As AI advances, the human factor remains vital in aviation.Chapters00:00 Intro 02:57 Fighter to Test Pilot06:05 Culture & Leadership09:02 Meritocracy11:59 F-35 Program14:49 Tech Evolution in Aviation18:08 Global Procurement Strategies & Outliers (Brazil, Spain)20:56 Cultural Integration23:50 Cybersecurity in Military Aviation26:53 International Collaboration40:07 F-35 Capabilities & Inter-dependence43:19 AI in Pilot Training46:07 Human Performance & Resilience52:04 The Future of Piloting and AI Integration57:56 Climate Change & AviationAt FlowLab we enable the future of leadership, strategy, AI, and human potential—where next-gen systems drive operational excellence and sustained growth.If scaling innovation and sustaining advantage matter, get in touch for peer-to-peer intel at the frontier of organisational and tech performance.https://lnkd.in/eGC-vuF5 and also available on Spotify.

    1h 13m
  7. 10/16/2025

    Unleashing Energy and Good Growth: Inside the MOJU Mindset with Founder Rich Goldsmith

    Episode 7: In the FlowLab with Rich Goldsmith, Founder of MOJU Drinks From the fast-paced world of corporate finance to the frontlines of functional health innovation, Rich Goldsmith has rewritten what it means to build a modern, high-performance brand. As the founder of MOJU Drinks, one of the UK’s most dynamic wellness brands, Rich brings deep insight into how grit, curiosity, and culture can power both growth and creativity in an increasingly complex consumer landscape. In this conversation, Rich and Andrew dig into how markets and consumer trends are shifting, what it takes to build a business from zero to one, and how founders can stay sharp—mentally, physically, and strategically—by embracing rhythm, discipline, and energy. We explore how a blend of purpose, play, and process has helped MOJU pioneer a new category in functional beverages, translating the energy of grassroots culture and the lessons of sport and nature into a bold new growth philosophy. For founders, innovators, and investors building at the crossroads of health, category design, and consumer demand, this chat delivers a fast, fun, and forward-thinking take on what it means to thrive in the current era of smart growth. Key Themes🟠 Emerging trends shaping US/ UK retail, food, and beverage innovation 🟠 Founder mindset – shifting from corporate logic to creative intuition 🟠 Surf culture inspiration from the West Country driving a high-energy team ethos 🟠 Energy and vitality as the new currencies for human performance and brand growth 🟠 Adapting to evolving needs in immunity, sleep, and nutrition 🟠 Building rhythm, flow, and discipline within high-performance teams and innovation cycles 🟠 Designing winning price-pack architectures in UK retail — balancing format, value, and pricing strategy to drive accessibility and growth 🟠 Establishing a beachhead strategy for scaling across wider TAM and SAM segments, defining where and how to compete effectively

    41 min

About

Our mission is to differentiate the human experience, enable learning, adaptability and resilience. ‘The Leading Edge’ podcast magnifies neuroscience of flow states and performance psychology. We chat to pioneers: CEOs, founders, fighter pilots, Navy Seal Commanders, free divers, scientists, MMA fighters, yogis—those performing at the edge—on adapting, surviving, and thriving under pressure. We focus on Mojo, role models, origin stories, adversity, reframes, self-talk, nutrition, the mind-heart-gut link, decision-systems, movement/ breathing, and scaffolding (well-springs) for sustained mental, physical, and emotional agility. This research informed the FlowLab Power Nations Index (PNI) (2017), combining happiness and vitality with measures of economic output, military strength, and more. We examine the future of work, wellness assets, Culture, Mindset, Mojo, collective intelligence, rituals, role models, and shared purpose to unlock creativity, innovation and sustained wellbeing.