Critical Communications

LLYC.USA
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  • Medicine

In conversation with experts working in the healthcare field, this podcast explores the connections between topical healthcare issues and the essential role of strategic communications. While strategic communicators are often brought in only as advisors, they are integral to leadership decision-making, particularly in healthcare, where both corporate reputation and human lives are at stake. We aim to shift perceptions, demonstrating that strategic communications is more than a reactionary tactic. It is a critical function that helps leaders shape, protect, and deliver on their vision

Episodes

  1. Jul 8

    Paid to Care: Changing Policy, Saving Families

    Children with medical complexity represent less than 1% of all U.S. children, but they account for one-third of all pediatric healthcare expenditures. When the chronic nursing shortage leaves these families without in-home care, parents are forced to step in, relying on self-taught skills to manage ventilators, feeding tubes, and ICU-level care around the clock. In the latest episode of Critical Communications: Lessons From Healthcare, Bridget Haeg and Don Hunt sit down with Bill Sczepanski, Executive Vice President of Public Policy and Government Relations at Team Select Home Care. They unpack the paid family caregiving movement, examining the profound disconnect between authorized care hours and the actual care these families receive. Tune in to explore how training parents as paid complex care assistants is changing lives, and how strategic communications can translate the lived realities of these families into impactful policy changes.

    Paid to Care: Changing Policy, Saving Families

  2. Jul 8

    Paid to Care: Changing Policy, Saving Families

    Children with medical complexity represent less than 1% of all U.S. children, but they account for one-third of all pediatric healthcare expenditures. When the chronic nursing shortage leaves these families without in-home care, parents are forced to step in, relying on self-taught skills to manage ventilators, feeding tubes, and ICU-level care around the clock. In the latest episode of Critical Communications: Lessons From Healthcare, Bridget Haeg and Don Hunt sit down with Bill Sczepanski, Executive Vice President of Public Policy and Government Relations at Team Select Home Care. They unpack the paid family caregiving movement, examining the profound disconnect between authorized care hours and the actual care these families receive. Tune in to explore how training parents as paid complex care assistants is changing lives, and how strategic communications can translate the lived realities of these families into impactful policy changes.

  3. Feb 4

    Rural Health's Quiet Crisis

    In healthcare, visibility shapes outcomes. For the 64 million Americans who rely on rural health systems, their specific needs are often sidelined in policy debates.In the second episode of Critical Communications: Lessons From Healthcare, our #LLYCIDEAS podcast, Don Hunt and Bridget Haeg talk with Rachael Sherard and Kim Malsam-Rysdon of Avera Health to explore "Rural Health’s Quiet Crisis."They discuss the policy and financial challenges facing rural providers and what it takes to make rural health a central pillar of the national policy conversation. Bridging the gap between rural reality and national discourse requires more than just awareness; it requires strategic visibility.

    Rural Health's Quiet Crisis

  4. 10/15/2025

    Medicaid Cuts & Mental Health Messaging

    In the first episode of Critical Communications: Lessons From Healthcare, our new #LLYCIDEAS podcast produced by the Corporate Affairs U.S. team, @Don Hunt and @Bridget Haeg sit down with @Robert Sheehan to unpack the real implications of Medicaid cuts under the One, Big, Beautiful Bill and what it takes to make policymakers listen to the human side of the story! In a time defined by polarization and misinformation, clarity is leadership. That’s what it means to be #PartnersforWhatsNext.

    Medicaid Cuts & Mental Health Messaging
  • 4 Episodes

About

In conversation with experts working in the healthcare field, this podcast explores the connections between topical healthcare issues and the essential role of strategic communications. While strategic communicators are often brought in only as advisors, they are integral to leadership decision-making, particularly in healthcare, where both corporate reputation and human lives are at stake. We aim to shift perceptions, demonstrating that strategic communications is more than a reactionary tactic. It is a critical function that helps leaders shape, protect, and deliver on their vision

Information

  • Creator
    LLYC.USA
  • Years Active
    2025 - 2026
  • Episodes
    4
  • Rating
    Clean
  • Copyright
    © LLYC.USA
  • Show Website
    Critical Communications