Creative Springs: A Marketing Podcast

Creative Springs
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Hosted by Jen Houser, founder and president of Creative Springs, and Lauren Debick, a brand strategist who believes the best marketing lives at the intersection of storytelling, heart, and data — Creative Springs: A Marketing Podcast is where creativity and strategy meet. Each episode invites you inside the real, unfiltered conversations happening behind the scenes at a modern marketing agency. From branding and lead generation to digital strategy and creative campaigns, Jen and Lauren break down what’s working right now, what’s changing fast, and how brands can stand out with clarity and purpose. Whether you’re a marketing leader, entrepreneur, or creative professional, this podcast is your place to recharge your strategy and spark new ideas. Expect actionable insights on developing your brand voice, building awareness, driving results, and understanding your audience — all grounded in real client experiences and the lessons learned from both wins and missteps. This is Creative Springs: A Marketing Podcast — where ideas flow, creativity ignites, and brands come to life.

Episodes

  1. 10/24/2025

    Creative Springs Framework: Step 1 Identify Your Audience

    Every successful campaign starts with knowing exactly who you’re trying to reach. In this episode, Jen and Lauren unpack the first step in Creative Springs’ five-step campaign framework: identifying your audience. They’ll share how to build detailed user personas, dig into both demographic and psychographic insights, and uncover where your audience spends their time — online and offline. You’ll learn how to turn audience research into smart, strategic targeting that sets the foundation for every creative and tactical decision that follows. Whether you’re refining an existing campaign or starting from scratch, this episode will help you focus your efforts where they’ll matter most — with the people you actually want to reach.

  2. 10/16/2025

    Creative Springs Framework: Intro (AUDIO)

    Most campaigns fail before they even start — not because the ideas aren’t good, but because no one stops to ask the right questions. In this episode, we’re breaking down the five-step framework we use at Creative Springs to turn guesswork into strategy — and strategy into results. From identifying your audience and crafting the right message to setting your strategy, implementing tactics, and analyzing what worked (and what didn’t), we’ll walk you through how to frame a campaign for success from the very beginning. Whether you’re launching your first marketing campaign or refining your next big idea, this episode will give you the structure, insights, and mindset to make sure your efforts connect, convert, and create real impact. This is The Anatomy of a Great Campaign — let’s get into it.

  3. 10/16/2025 ·  Video

    Creative Springs Framework: Intro

    Most campaigns fail before they even start — not because the ideas aren’t good, but because no one stops to ask the right questions. In this episode, we’re breaking down the five-step framework we use at Creative Springs to turn guesswork into strategy — and strategy into results. From identifying your audience and crafting the right message to setting your strategy, implementing tactics, and analyzing what worked (and what didn’t), we’ll walk you through how to frame a campaign for success from the very beginning. Whether you’re launching your first marketing campaign or refining your next big idea, this episode will give you the structure, insights, and mindset to make sure your efforts connect, convert, and create real impact. This is The Anatomy of a Great Campaign — let’s get into it.

  • 3 Episodes

About

Hosted by Jen Houser, founder and president of Creative Springs, and Lauren Debick, a brand strategist who believes the best marketing lives at the intersection of storytelling, heart, and data — Creative Springs: A Marketing Podcast is where creativity and strategy meet. Each episode invites you inside the real, unfiltered conversations happening behind the scenes at a modern marketing agency. From branding and lead generation to digital strategy and creative campaigns, Jen and Lauren break down what’s working right now, what’s changing fast, and how brands can stand out with clarity and purpose. Whether you’re a marketing leader, entrepreneur, or creative professional, this podcast is your place to recharge your strategy and spark new ideas. Expect actionable insights on developing your brand voice, building awareness, driving results, and understanding your audience — all grounded in real client experiences and the lessons learned from both wins and missteps. This is Creative Springs: A Marketing Podcast — where ideas flow, creativity ignites, and brands come to life.

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