The AI Marketing Podcast

Guillaume Biojout
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  • MARKETING
  • UPDATED WEEKLY

A weekly AI briefing for marketing leaders. What changed, who it matters to, and what to do about it — in under four minutes.

Episodes

  1. Episode 8 - I Put Claude in the Driver Seat, Firefly in Tow

    MAY 17

    Episode 8 - I Put Claude in the Driver Seat, Firefly in Tow

    Adobe just flipped the script on creative AI. Firefly isn’t a button inside Photoshop; it’s an agent that runs production across Creative Cloud. A Claude connector lets a conversational thread kick off work and push outputs into Adobe tools. Quick hits: Claude’s enterprise lead with safety and reliability, plus a 30-minute bake-off scoring voice, factuality, refusals, and consistency. Anthropic open-sourced financial agent skills—invoice reconciliation and UTM governance. Leave with a one-page agent brief and a three-workflow pilot to start today.

    6 min
  2. Episode 7 - OpenAI's Hands-On AI rewrites campaign ops for decision-makers

    MAY 11

    Episode 7 - OpenAI's Hands-On AI rewrites campaign ops for decision-makers

    Is AI adoption finally a paid-for-outcomes game? OpenAI now offers hands-on services—implementation guidance, deployment support, and change management. For marketing teams, there’s a premium path to bake generative AI into campaign production and content ops—faster and with fewer landmines. With governance and training to keep trust intact, negotiations lean toward an implementation stance. Walk away with a crisp 1-page AI workflow shortlist you can own in under 30 minutes.

    6 min
  3. Episode 6 - I pick Codex to automate one AI task this week

    APR 19

    Episode 6 - I pick Codex to automate one AI task this week

    AI isn’t a tool you bolt on. It’s headcount math rewritten by automation. Snap’s move shows AI-driven efficiency cutting sixteen percent of roles. Anthropic’s Claude Design shifts UI work and reportedly nudges Figma stock down seven percent. OpenAI’s Codex becomes a multi-agent system that executes across screens and tasks. Pick one AI-first process this week: one task, one SOP, one gate before it ships. You’ll walk away knowing what work deserves humans.

    6 min
  • 3 Episodes

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A weekly AI briefing for marketing leaders. What changed, who it matters to, and what to do about it — in under four minutes.

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