iGaming Checkup

iGamingBusiness

Welcome to the iGaming Checkup Podcast - brought to you by iGB, in partnership with RubyPlay. In this refreshingly honest, provocative and hilarious podcast series - our host Dr. Eyal Loz invites a series of iGaming experts to tap into the philosophical, psychological, economic, technological and societal dimensions of the gambling industry. Dr Eyal Loz is the Chief Product Officer at RubyPlay - a B2B iGaming studio with global ambitions. Under his leadership, RubyPlay has been expanding into regulated markets and forging partnerships with major operators across USA, LATAM and Europe. With a PhD in Mathematics, the combination of a deep technical background with product leadership in a fast-moving, international market gives Dr Eyal a unique vantage point: he knows how to scale, innovate, comply and localise. Be prepared for some serious taboo-orientated, myth-busting and thought-provoking conversations. You won’t want to miss it!

Episodes

  1. DEC 18

    Episode 8: Consumable Content

    About this Episode: In our final podcast episode this series, Dr Eyal and marketing specialist Elen Barber, ex-CMO of Kindred and Super Group, discuss the topic with so many entertainment platforms available, how do producers manage the biggest problem of all: consumption. Your audience watch, play and consume what you make, but you need to continually match that with making more of it. For example, in casual games you need to produce more levels, and in Netflix you need to produce more shows. A solution for content producers is to speed up production consistently but how achievable is that? Traditionally in iGaming when a strong mechanic is discovered, it will stick around for months or even years. The pair look into whether this reality is changing in iGaming. And if so, why? How does this relate to changes in business models and the need to speed things up? Find more information here: https://igamingbusiness.com/people/igb-podcast-igaming-checkup-with-dr-eyal-consumable-content-rubyplay Watch on YouTube: https://www.youtube.com/watch?v=Q8Zjr9IRwoE Chapters (00:00:00) - Coming Up(00:01:07) - Introduction(00:02:06) - Elen Barber on her Career(00:04:31) - The Role of Marketing in a Business(00:08:41) - How to Acquire Players in a Saturated Market(00:15:58) - Operators' Trust(00:19:11) - Gambling: The Consumable Content(00:24:58) - The Future of Gaming(00:32:44) - The Quest for Quality in Media(00:33:11) - The Impact of AI on Content(00:39:22) - The Future of AI & Safety

    42 min
  2. OCT 29

    Episode 2: To buy or not to buy, this is the question...

    Dr Eyal chats with Zoe Ebling - VP of Interactive at American Gaming Systems (AGS), an expert when it comes to launching successful games titles across global markets. Together they unpack the psychology behind why players play, what makes a great core game, and how responsible innovation can shape the next generation of online casinos. About this Episode: Gamification is all the rage, but many tools that are created by suppliers and operators are there to maximise player’s matrices. For example, Turbo mode, Boost mode, Buy feature, Ante bet, opt-in jackpots and other such tools. How do these impact the size of a player wallet? Are they good or bad for players and operators? What are the incentives? Why regulators and some operators have such a love-hate relationship with these tools? Listen in to explore the future of gamification, AI and player engagement in iGaming. Find more information here: https://igamingbusiness.com/casino-games/igb-podcast-igaming-checkup-gamification-dr-eyal Watch on YouTube: https://www.youtube.com/watch?v=xGlrm2qL66Y   Chapters (00:00:01) - Introduction(00:01:01) - "Players, they Play to Win..."(00:04:10) - Core Product: The Need for Gamification(00:08:37) - Marketing: The Case for Gamification(00:11:56) - Free-to-play vs. Upsell(00:17:43) - How Digital Companies are Leveraging Incrementals(00:21:20) - Inflation of Opportunities and Increments(00:23:07) - On Land Based Gaming: The Future of Gamification(00:29:23) - Gambling: Future of AI and Gamification

    33 min

About

Welcome to the iGaming Checkup Podcast - brought to you by iGB, in partnership with RubyPlay. In this refreshingly honest, provocative and hilarious podcast series - our host Dr. Eyal Loz invites a series of iGaming experts to tap into the philosophical, psychological, economic, technological and societal dimensions of the gambling industry. Dr Eyal Loz is the Chief Product Officer at RubyPlay - a B2B iGaming studio with global ambitions. Under his leadership, RubyPlay has been expanding into regulated markets and forging partnerships with major operators across USA, LATAM and Europe. With a PhD in Mathematics, the combination of a deep technical background with product leadership in a fast-moving, international market gives Dr Eyal a unique vantage point: he knows how to scale, innovate, comply and localise. Be prepared for some serious taboo-orientated, myth-busting and thought-provoking conversations. You won’t want to miss it!