Roofing, Siding and Painting Contractors

Renoworks
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The go-to show for exterior contractors ready to scale their business. Whether you’re running a roofing crew, managing a siding team, or growing a residential or commercial painting company, this podcast is built for you. Each week, we bring practical strategies for sales, marketing, production, recruiting, and operations — straight from the field and from the office. From storm lead systems to estimating workflows, compensation plans to production checklists, we unpack what works (and what breaks) in the real world of exterior trades. Hosted by industry insiders and contractors, the show helps owners, PMs, sales leaders, and startup crews level up with systems that grow profit — not chaos. Follow Roofing, Siding and Painting Contractors for new episodes every week. 🎧 Follow on Apple and Spotify📩 Subscribe at www.renoworks.com to get episodes + templates by email

  1. 3D AGO

    Inside a $15M Roofing Company: Leadership, Team & Growth with Jason from Aastro Roofing

    Stand out from the crowd by using visualization & design software to create a stellar and stress-free homeowner experience. Learn more here: bit.ly/4rKLJYh Growing a roofing company to $15 million doesn’t happen by accident. In this episode, Jason, founder of Aastro Roofing, shares how he built his business from nothing and what had to change as the company grew. He talks about the transition from being the one doing everything to leading a team, creating accountability, and building a company culture that actually supports growth. Jason also explains why differentiation in marketing matters more than ever and how creating opportunity for your team becomes one of the most powerful drivers of long-term success. If you’re a roofer looking to scale your business and grow as a leader, this episode delivers real insight and motivation from someone who’s done it.

    28 min

  2. FEB 9

    $10M Business Consultant to Successful Business Partnership with Daniel from Top Quality Builders

    Homeowners struggling to pick colors and products for their home remodel? Try Renoworks Pro Design and Visualization: https://bit.ly/46iV0ys In this episode, Daniel De Souza from Top Quality Builders shares how he made a smooth transition from contractor consultant to business owner and why a well-structured partnership has been key to the company’s success. Daniel explains how defining clear roles, communicating consistently, and planning projects in detail helps his team operate efficiently and serve clients better. He also shares how Top Quality Builders generates leads in a rural market and why fixed-price contracts and written agreements create clarity and trust for homeowners. If you’re considering business ownership or building a partnership in construction, this episode offers a practical and encouraging look at how to set your business up for long-term success.

    26 min

  3. FEB 2

    From $0 to $1M in 6 Months. Creating a Results Oriented Business with Daniel from Landmark.

    Podcast sponsored by Renoworks Pro. Want to upsell and win jobs faster? Try Renoworks Pro Design & Visualization Software: https://bit.ly/4a0kS32 How do you grow a contracting business to over $1 million in revenue in just six months—without losing control of your operations or customer experience? In this episode, Daniel Pero of Landmark Windows and Doors breaks down the exact marketing, sales, and operational systems he used to scale fast and the hard lessons that came with that growth. Daniel shares why establishing a Results Oriented Company culture, and creating and documenting sustainable and repeatable systems, sets you up for exponential growth from the get-go. He dives into why speed to lead is non-negotiable in home improvement, how asking the right questions drives higher close rates, and why contractors can’t afford to be hands-off in their own businesses. He also gets candid about hiring challenges, documenting processes, and what can go wrong when growth outpaces your systems. If you’re a contractor serious about scaling your business efficiently, this episode is packed with practical advice you can apply immediately.

    27 min

  4. JAN 27

    Succeeding in Sales, Marketing, and Family Life with Sara from Keenan Custom Homes

    This episode is sponsored by Renoworks Pro, the visualization software that helps you show your customers what their home will look like before you start the project. Click here to learn more: https://bit.ly/45vOq7q In this episode, Jenni sits down with Sara Keenan to talk about what it really looks like to build and run a construction business alongside your spouse while raising multiple kids at the same time. Sara shares how she and her husband divide their roles, make decisions, and stay aligned as both business partners and parents. We dig into how they approach sales and marketing for larger, more complex projects, how they manage customer information to generate better referrals, and how they’ve learned to identify the right customers, not just more customers. This conversation is packed with practical insights for contractors who want to grow sustainably, protect their time, and build a business that actually supports their family life; not competes with it.

    32 min

  5. 12/15/2025

    From Free Roof Inspections to Real Credibility: The NRCIA Approach with Paul Watrous

    Need help getting homeowners to choose products and colors faster?See how Renoworks Pro helps contractors close jobs with confidence: https://bit.ly/498K8oA Most roofers have never heard of the NRCIA — but after this episode, you’ll understand why it may be one of the biggest opportunities in the roofing industry today. In this conversation, Paul Watrous, president of the National Roofing Certification Inspection Agency, reveals how standardized roof inspections are transforming contractor credibility, homeowner trust, and the future of the roofing profession. With more than 15,000 paid inspections under his belt, Paul breaks down NRCIA’s unique leak-free inspection approach and why roofers who adopt it stand out instantly in a crowded market. We dig into the difference between paid vs. free inspections, why the industry desperately needs consistent standards, and how NRCIA members gain the training, tools, and community support to elevate their business — and their reputation. If you're a roofer looking to grow, scale, and differentiate your company with real professionalism, this episode will change the way you think about inspections forever. Listen to this episode then check out www.nrcia.org to learn more!

    34 min

  6. 12/02/2025

    Painter to Full Scale General Contractor. Scaling the Smart Way with Luke from Alexander Services.

    Need help getting homeowners to choose products and colors faster?See how Renoworks Pro helps contractors close jobs with confidence: https://bit.ly/442qWGn In this episode, Jenni sits down with Luke Fernandez of Alexander Home Services to unpack the real story behind growing a contracting business the right way. Luke shares how he and his business partner started with a small painting company, eventually acquiring Alex’s father’s business and transforming it into a full-service exterior and interior remodeling operation serving both Minnesota and Wisconsin. We dive into: How Luke scaled from painting to multi-trade remodelingWhat it’s really like running a company with a close friend and alongside his partner’s fatherHow shifting regulations around subcontractor vs. employee classifications impact contractors todayThe systems, lessons, and mindset required to grow sustainably across state lines How he finds work life balance as a father of 4 Whether you're a contractor looking to expand, navigate changing labor laws, or strengthen your business partnerships, this conversation is packed with insight you can use right away.

    30 min

  7. 11/21/2025

    10x Growth in Under 3 Years with Jess Short from Design Build

    Need help getting homeowners to choose products and colors faster?See how Renoworks Pro helps contractors close jobs with confidence. Book a live demo here: https://bit.ly/49z3R1E In this episode, Jenni sits down with Jess Short from JC Build, a fully woman-owned general contracting company specializing in both exterior and interior renovations. Before joining JC Build, Jess was a business consultant helping construction companies fine-tune their systems, processes, sales, and marketing. That experience is exactly what led her to the company — and ultimately to becoming an owner. In less than three years, Jess helped grow JC Build from $300K to $3M, and in this conversation, she shares the strategies, mindset, and real-world lessons behind that transformation. Jess opens up about stepping into construction with no prior background, being underestimated early on, and how she worked to earn — and now command — respect in her market. She talks about what it was like to have homeowners question her ability to perform a roof inspection, and how today she turns those moments into trust-building opportunities. Her attention to detail, communication style, and genuine collaboration with homeowners have become her competitive edge. Jess also shares candid stories about working with subcontractors who speak a different language, the systems she put in place to keep projects running smoothly, and the hard leadership lessons she learned — including the emotional challenge of firing someone who wasn’t a fit. This episode is packed with insight for anyone growing a construction business, stepping into leadership, or navigating a traditionally male-dominated industry. Key Takeaways: How Jess grew JC Build from $300K to $3M in under three yearsEarning respect as a woman in construction — and turning it into an advantageThe communication habits that build trust with homeownersLessons learned from managing subcontractors with language barriersThe importance of processes, documentation, and detailed estimatingHow to make tough personnel decisions when someone isn’t performingWhy deeply listening and collaborating with homeowners creates better projects

    42 min

  8. 11/17/2025

    How Justin From Karga Construction Runs 12 Exterior Remodel Jobs At Once Across An Entire State

    Running multiple crews, managing huge service areas, and keeping homeowners happy isn’t easy — but Justin Manuel from Karga Construction has built a system that works. In this episode, he breaks down the operational strategies, communication habits, and tech tools that keep his projects on track and his reputation strong. Justin shares how trusting your crews, spotting problems early, and keeping homeowners involved can prevent delays and create smoother jobs. You’ll also hear his best advice for contractors looking to scale and for homeowners wanting a stress-free project. Key Takeaways: Why strong crew relationships are the foundation of quality workThe communication habits that keep projects movingHow simple tech tools streamline coordinationEarly problem-spotting to avoid delaysHow homeowner participation impacts timelines and successPerfect for contractors who want to tighten up their operations — and homeowners who want to understand what really makes a project run smoothly. Struggling to help homeowners choose products and colors faster?See how Renoworks Pro helps contractors close with confidence: https://www.renoworks.com/request-a-demo/

    26 min
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About

The go-to show for exterior contractors ready to scale their business. Whether you’re running a roofing crew, managing a siding team, or growing a residential or commercial painting company, this podcast is built for you. Each week, we bring practical strategies for sales, marketing, production, recruiting, and operations — straight from the field and from the office. From storm lead systems to estimating workflows, compensation plans to production checklists, we unpack what works (and what breaks) in the real world of exterior trades. Hosted by industry insiders and contractors, the show helps owners, PMs, sales leaders, and startup crews level up with systems that grow profit — not chaos. Follow Roofing, Siding and Painting Contractors for new episodes every week. 🎧 Follow on Apple and Spotify📩 Subscribe at www.renoworks.com to get episodes + templates by email

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