Friends of Sublime

Steffi Strom

A podcast of intimate, creative, and transformative conversations with the people shaping culture, design, and the way we live. Each episode goes beneath the surface of success to explore personal stories, breakthroughs, and the challenges that make us human. From architects and designers to musicians and visionaries, our guests share their journeys with honesty and depth — revealing how creativity can heal, inspire, and transform both the spaces we inhabit and the lives we lead.

Episodes

  1. Episode 2 — Julie Ruiz: Frequency, Purpose & the Inner Architecture of a Creative Life

    12/01/2025

    Episode 2 — Julie Ruiz: Frequency, Purpose & the Inner Architecture of a Creative Life

    In this episode of Friends of Sublime, I sit with Julie Ruiz — a multidimensional creator whose work moves between sound, consciousness, team design, and the subtle architectures that shape a creative life. Julie’s story begins in Buenos Aires, where music, analog photography, and self-study shaped her early artistic path. We explore her formative years with photographer Matías Maroevic, forming an all-girl band, and co-creating Balam Magazine and Feria Migra, two projects that helped define a generation of Latin American creatives. A mid-20s collapse led her to logotherapy, psychedelics, and a renewal of purpose through movement and the body. In London, she rediscovered music through the hi-fi underground — Beauty & The Beat, Brilliant Corners, and the world of deep listening — eventually co-founding Middle Pillar Sounds, now hosted on Dublab LA. We trace her path through Tulum’s ceremonial community, her work with indigenous rights organisations in Chiapas, and the eventual birth of Zep Tepi Consulting, where she blends Human Design, conscious leadership, and strategy to support visionary founders. A spacious, human, and deeply resonant conversation about identity, reinvention, and living in alignment with inner truth. Connect with Julie: Instagram: @julietazeptepi Business: @zeptepi.consulting Radio Project: @middle.pillar.sounds Website: www.zeptepi-consulting.com Mentions: Viktor Frankl — Logotherapy Luis Juárez @luis_jua Mika Lamdan @lamiks Pol Valls — Mixcloud IKAL Tulum Hotel FreiBah / Frayba Human Rights Center Ben Weir @ben_weir Books: The Creative Act: A Way of Being — Rick Rubin Quantum Economics — David Orrell Sacred Commerce — Matthew & Terces Engelhart The Richest Man in Babylon — George S. Clason Man’s Search for Meaning — Viktor Frankl

    1h 11m

Ratings & Reviews

About

A podcast of intimate, creative, and transformative conversations with the people shaping culture, design, and the way we live. Each episode goes beneath the surface of success to explore personal stories, breakthroughs, and the challenges that make us human. From architects and designers to musicians and visionaries, our guests share their journeys with honesty and depth — revealing how creativity can heal, inspire, and transform both the spaces we inhabit and the lives we lead.